HIGHLIGHTS

MARKET ENVIRONMENT
Historical Trends
Key Economic Indicators
Advertising Expenditures
Internet Advertising Insights
Regulatory Factors

ESTABLISHMENT TYPE SEGMENTATION & FORECASTS
Advertising Agencies
Public Relations Agencies
Direct Mail Advertisers
Media Buying Agencies
Display Advertisers
Media Representatives
Other Establishments

INDUSTRY STRUCTURE
Industry Characteristics
Market Leaders

ABOUT THIS REPORT
Scope
Sources
Industry Codes
Freedonia Methodology
Resources

LIST OF TABLES & FIGURES
Figure 1 | Key Trends in US Advertising Services Revenue, 2019 - 2024
Figure 2 | US Advertising Services Revenue Trends, 2009 - 2019
Table 1 | Key Indicators for US Advertising Services Revenue, 2009 - 2024 (US$ bil)
Figure 3 | US Advertising Expenditures by Media Type, 2009 - 2019 (US$ bil)
Table 2 | US Advertising Expenditures by Media Type, 2009 - 2019 (US$ bil)
Figure 4 | US Survey: Ad Blocker Use Rates by Respondent Age & Electronic Device, 2020 (%)
Figure 5 | US Advertising Services Revenue by Establishment Type, 2009 - 2024 (US$ bil)
Table 3 | US Advertising Services Demand by Establishment Type, 2009 - 2024 (US$ bil)
Figure 6 | US Advertising Services Revenue by Establishment Type Performance Index, 2009 - 2024 (2009=100)
Figure 7 | US Advertising Services Revenue by Establishment Type, 2009 - 2024 (%)
Figure 8 | US Employer Firm Ad Agency Revenue by Service, 2009 - 2018 (US$ bil)
Table 4 | US Employer Firm Ad Agency Revenue by Service, 2009 - 2018 (US$ mil)
Figure 9 | US Employer Firm PR Agency Revenue by Service, 2009 - 2018 (US$ bil)
Table 5 | US Employer Firm PR Agency Revenue by Service, 2009 - 2018 (US$ mil)
Figure 10 | US Employer Firm PR Agency Revenue by Service, 2009 - 2018 (US$ bil)
Table 6 | US Employer Firm PR Agency Revenue by Service, 2009 - 2018 (US$ mil)
Figure 11 | US Advertising Services Firms, Establishments, & Employment, 2009 - 2019
Figure 12 | US Advertising Services Revenue Concentration, 2002 - 2012 (%)
Figure 13 | US Advertising Services Revenue Concentration by Segment, 2002 - 2012 (%)
Figure 14 | US Advertising Services Firms, Establishments, & Employment, 2009 - 2019
Table 7 | US Advertising Services Firms, Establishments, & Employment, 2009 - 2019
Figure 15 | US Advertising Services Employer Firms Net Profit Margin by Segment, 2008 - 2018 (%)
Table 8 | US Advertising Services Employer Firms Net Profit Margin by Segment, 2008 - 2018 (%)
Table 9 | Leading Participants in the US Advertising Services Industry by Establishment Type
Table 10 | NAICS & SIC Codes Related to Advertising Services