TABLE OF CONTENTS

1 INTRODUCTION 10
1.1 OBJECTIVES OF THE STUDY 10
1.2 MARKET SEGMENTATION & COVERAGE 11
1.3 STAKEHOLDERS 11
2 RESEARCH METHODOLOGY 12
2.1 INTEGRATED ECOSYSTEM OF TEXT ANALYTICS MARKET 13
2.2 ARRIVING AT THE TEXT ANALYTICS MARKET SIZE 14
2.2.1 BOTTOM-UP APPROACH 15
2.2.2 DEMAND SIDE APPROACH 16
2.2.3 MACRO INDICATORS 17
2.3 ASSUMPTIONS 18
3 EXECUTIVE SUMMARY 19
4 MARKET OVERVIEW 21
4.1 INTRODUCTION 21
4.2 NORTH AMERICA TEXT ANALYTICS MARKET: COMPARISON WITH PARENT MARKET 23
4.3 MARKET DRIVERS AND INHIBITORS 24
4.4 KEY MARKET DYNAMICS 25
4.5 DEMAND SIDE ANALYSIS 27
5 TEXT ANALYTICS MARKET, BY VERTICAL 28
5.1 INTRODUCTION 29
5.2 DEMAND SIDE ANALYSIS 31
5.2.1 RETAIL & WHOLESALE 31
5.2.2 MANUFACTURING 32
5.2.3 HEALTHCARE & LIFE SCIENCES 33
5.2.4 MEDIA & ENTERTAINMENT 34
5.2.5 ADVERTISING 35
5.2.6 BFSI 36
5.3 NORTH AMERICA TEXT ANALYTICS MARKET IN RETAIL & WHOLESALE, BY COUNTRY 37
5.4 NORTH AMERICA TEXT ANALYTICS MARKET IN MANUFACTURING, BY COUNTRY 38
5.5 NORTH AMERICA TEXT ANALYTICS MARKET IN HEALTHCARE & LIFE SCIENCES,
BY COUNTRY 39
5.6 NORTH AMERICA TEXT ANALYTICS MARKET IN MEDIA & ENTERTAINMENT,
BY COUNTRY 40
5.7 NORTH AMERICA TEXT ANALYTICS MARKET IN ADVERTISING, BY COUNTRY 41
5.8 NORTH AMERICA TEXT ANALYTICS MARKET IN BFSI, BY COUNTRY 42
5.9 SNEAK VIEW: NORTH AMERICA ANALYTICS MARKET, BY VERTICAL IN 2014 43
6 TEXT ANALYTICS MARKET, BY TYPE 45
6.1 INTRODUCTION 46
6.2 NORTH AMERICA TEXT ANALYTICS MARKET, TYPE COMPARISON WITH ANALYTICS MARKET 47
6.3 NORTH AMERICA TEXT ANALYTICS SOLUTION MARKET, BY GEOGRAPHY 48
6.4 NORTH AMERICA TEXT ANALYTICS SERVICE MARKET, BY GEOGRAPHY 49
7 TEXT ANALYTICS MARKET, BY GEOGRAPHY 51
7.1 INTRODUCTION 52
7.2 U.S. TEXT ANALYTICS MARKET 53
7.2.1 U.S. TEXT ANALYTICS MARKET, BY VERTICAL 53
7.2.2 U.S. TEXT ANALYTICS MARKET, BY TYPE 55
7.3 CANADA TEXT ANALYTICS MARKET 56
7.3.1 CANADA TEXT ANALYTICS MARKET, BY VERTICAL 57
7.3.2 CANADA TEXT ANALYTICS MARKET, BY TYPE 58
7.4 MEXICO TEXT ANALYTICS MARKET 60
7.4.1 MEXICO TEXT ANALYTICS MARKET, BY APPLICATION 61
7.4.2 MEXICO TEXT ANALYTICS MARKET, BY TYPE 62
8 TEXT ANALYTICS MARKET: COMPETITIVE LANDSCAPE 64
8.1 TEXT ANALYTICS MARKET: COMPANY SHARE ANALYSIS 64
8.2 COMPANY PRESENCE IN TEXT ANALYTICS MARKET, BY VERTICAL 65
8.3 MERGERS & ACQUISITIONS 66
8.4 EXPANSIONS 66
8.5 INVESTMENTS 67
8.6 JOINT VENTURES 67
9 TEXT ANALYTICS MARKET, BY COMPANY 68
(Overview, Financials, Products & Services, Strategy, and Developments)*
9.1 IBM 68
9.2 MICROSOFT 71
9.3 ORACLE 74
9.4 SAP 77
9.5 SAS 80
*Details on overview, financials, product & services, strategy, and developments might not be captured in case of unlisted company
10 APPENDIX 82
10.1 CUSTOMIZATION OPTIONS 82
10.1.1 TEXT ANALYTICS APPLICATIONS: 82
10.1.2 LOW-COST SOURCING LOCATIONS 82
10.1.3 REGULATORY FRAMEWORK 82
10.1.4 TEXT ANALYTICS: APPLICATIONS & TYPES DATA 82
10.1.5 IMPACT ANALYSIS 82
10.1.6 TEXT ANALYTICS VERTICAL ANALYSIS 82
10.1.7 HISTORICAL DATA AND TRENDS 83
10.2 RELATED REPORTS 84
10.3 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 85
10.3.1 RT SNAPSHOTS 86


LIST OF TABLES


TABLE 1 NORTH AMERICA VERTICAL MARKET BY VALUE, 2014 (USD MN) 16
TABLE 2 NORTH AMERICA TEXT ANALYTICS MARKET: MACRO INDICATORS, BY COUNTRY,
2014 (USD MN) 17
TABLE 3 NORTH AMERICA TEXT ANALYTICS MARKET: COMPARISON WITH PARENT MARKET, 2013 – 2019 (USD MN) 23
TABLE 4 NORTH AMERICA TEXT ANALYTICS MARKET: DRIVERS AND INHIBITORS 24
TABLE 5 NORTH AMERICA TEXT ANALYTICS MARKET, BY VERTICAL, 2013 - 2019 (USD MN) 25
TABLE 6 NORTH AMERICA TEXT ANALYTICS MARKET, BY TYPE, BY GEOGRAPHY,
2014 - 2019 (USD MN) 26
TABLE 7 NORTH AMERICA TEXT ANALYTICS MARKET: COMPARISON WITH VERTICAL MARKET, 2013 - 2019 (USD MN) 27
TABLE 8 NORTH AMERICA TEXT ANALYTICS MARKET, BY VERTICAL, 2013-2019 (USD MN) 30
TABLE 9 RETAIL & WHOLESALE 31
TABLE 10 MANUFACTURING 32
TABLE 11 HEALTHCARE & LIFE SCIENCES 33
TABLE 12 MEDIA & ENTERTAINMENT 34
TABLE 13 ADVERTISING 35
TABLE 14 BFSI 36
TABLE 15 NORTH AMERICA TEXT ANALYTICS IN RETAIL & WHOLESALE, BY COUNTRY,
2013-2019 (USD MN) 37
TABLE 16 NORTH AMERICA TEXT ANALYTICS MARKET IN MANUFACTURING, BY COUNTRY, 2013-2019 (USD MN) 38
TABLE 17 NORTH AMERICA TEXT ANALYTICS MARKET IN HEALTHCARE & LIFE SCIENCES,
BY COUNTRY, 2013-2019 (USD MN) 39
TABLE 18 NORTH AMERICA TEXT ANALYTICS MARKET IN MEDIA & ENTERTAINMENT,
BY COUNTRY, 2013-2019 (USD MN) 40
TABLE 19 NORTH AMERICA TEXT ANALYTICS MARKET IN ADVERTISING, BY COUNTRY,
2013-2019 (USD MN) 41
TABLE 20 NORTH AMERICA TEXT ANALYTICS MARKET IN BFSI, BY COUNTRY,
2013-2019 (USD MN) 42
TABLE 21 NORTH AMERICA TEXT ANALYTICS MARKET, BY VERTICALS (USD, MN) 43
TABLE 22 NORTH AMERICA TEXT ANALYTICS MARKET, BY TYPE, 2013 - 2019 (USD MN) 46
TABLE 23 NORTH AMERICA TEXT ANALYTICS MARKET: TYPE COMPARISON WITH PARENT MARKET, 2013–2019 (USD MN) 47
TABLE 24 NORTH AMERICA TEXT ANALYTICS SOLUTION MARKET, BY GEOGRAPHY,
2013–2019 (USD MN) 48
TABLE 25 NORTH AMERICA TEXT ANALYTICS SERVICE MARKET, BY GEOGRAPHY,
2013 - 2019 (USD MN) 49
TABLE 26 NORTH AMERICA TEXT ANALYTICS MARKET, BY COUNTRY, 2013 - 2019 (USD MN) 52
TABLE 27 U.S. TEXT ANALYTICS MARKET, BY VERTICAL, 2013-2019 (USD MN) 54
TABLE 28 U.S. TEXT ANALYTICS MARKET, BY TYPE, 2013 - 2019 (USD MN) 55
TABLE 29 CANADA TEXT ANALYTICS MARKET, BY VERTICAL, 2013 - 2019 (USD MN) 57
TABLE 30 CANADA TEXT ANALYTICS MARKET, BY TYPE, 2013 - 2019 (USD MN) 59
TABLE 31 MEXICO TEXT ANALYTICS MARKET, BY APPLICATION, 2013 - 2019 (USD MN) 61
TABLE 32 MEXICO TEXT ANALYTICS: MARKET, BY TYPE, 2013 - 2019 (USD MN) 63
TABLE 33 TEXT ANALYTICS MARKET: COMPANY SHARE ANALYSIS, 2014 (%) 64
TABLE 34 NORTH AMERICA TEXT ANALYTICS MARKET: MERGERS & ACQUISITIONS 66
TABLE 35 NORTH AMERICA TEXT ANALYTICS MARKET: EXPANSIONS 66
TABLE 36 NORTH AMERICA TEXT ANALYTICS MARKET: INVESTMENTS 67
TABLE 37 NORTH AMERICA TEXT ANALYTICS MARKET: JOINT VENTURES 67
TABLE 38 GEOGRAPHIC REVENUE MIX, 2010-2014 (USD MN) 68
TABLE 39 BUSINESS REVENUE MIX 2010-2014 (USD MN) 69
TABLE 40 GEOGRAPHIC REVENUE MIX, 2010-2014 (USD MN) 71
TABLE 41 BUSINESS REVENUE MIX 2010-2014 (USD MN) 71
TABLE 42 GEOGRAPHIC REVENUE MIX, 2009-2014 (USD MN) 74
TABLE 43 BUSINESS REVENUE MIX 2009-2014 75
TABLE 44 GEOGRAPHIC REVENUE MIX, 2010-2014 (USD MN) 77
TABLE 45 BUSINESS REVENUE MIX, 2010-2014 (USD MN) 78
TABLE 46 SAP: KEY FINANCIALS, 2009 - 2013 (USD MN) 78



LIST OF FIGURES

FIGURE 1 NORTH AMERICA TEXT ANALYTICS MARKET: SEGMENTATION & COVERAGE 11
FIGURE 2 TEXT ANALYTICS MARKET: INTEGRATED ECOSYSTEM 13
FIGURE 3 RESEARCH METHODOLOGY 14
FIGURE 4 BOTTOM-UP APPROACH 15
FIGURE 5 DEMAND SIDE APPROACH 16
FIGURE 6 MACRO INDICATOR-BASED APPROACH 17
FIGURE 7 NORTH AMERICA TEXT ANALYTICS MARKET SNAPSHOT 20
FIGURE 8 TEXT ANALYTICS MARKET: GROWTH ASPECTS 22
FIGURE 9 NORTH AMERICA TEXT ANALYTICS MARKET, BY VERTICAL, 2014 VS 2019 25
FIGURE 10 NORTH AMERICA TEXT ANALYTICS, BY GEOGRAPHY, 2014 (USD MN) 26
FIGURE 11 TEXT ANALYTICS: VERTICAL MARKET SCENARIO 29
FIGURE 12 NORTH AMERICA TEXT ANALYTICS MARKET, BY VERTICAL, 2014 - 2019 (USD MN) 29
FIGURE 13 NORTH AMERICA TEXT ANALYTICS MARKET IN RETAIL & WHOLESALE, BY COUNTRY, 2013-2019 (USD MN) 37
FIGURE 14 NORTH AMERICA TEXT ANALYTICS MARKET IN MANUFACTURING, BY COUNTRY, 2014-2019 (USD MN) 38
FIGURE 15 NORTH AMERICA TEXT ANALYTICS MARKET IN HEALTHCARE & LIFE SCIENCES,
BY COUNTRY, 2014-2019 (USD MN) 39
FIGURE 16 NORTH AMERICA TEXT ANALYTICS MARKET IN MEDIA & ENTERTAINMENT,
BY COUNTRY, 2014-2019 (USD MN) 40
FIGURE 17 NORTH AMERICA TEXT ANALYTICS MARKET IN ADVERTISING, BY COUNTRY,
2014-2019 (USD MN) 41
FIGURE 18 NORTH AMERICA TEXT ANALYTICS MARKET IN BFSI, BY COUNTRY,
2014-2019 (USD MN) 42
FIGURE 19 SNEAK VIEW: NORTH AMERICA TEXT ANALYTICS MARKET IN 2014 43
FIGURE 20 NORTH AMERICA TEXT ANALYTICS MARKET, BY TYPE, 2014 - 2019 (USD MN) 46
FIGURE 21 NORTH AMERICA TEXT ANALYTICS MARKET: TYPE COMPARISON WITH ANALYTICS MARKET, 2013–2019 (USD MN) 47
FIGURE 22 NORTH AMERICA TEXT ANALYTICS SOLUTION MARKET, BY GEOGRAPHY,
2014–2019 (USD MN) 48
FIGURE 23 NORTH AMERICA TEXT ANALYTICS SERVICE MARKET, BY GEOGRAPHY,
2014 - 2019 (USD MN) 49
FIGURE 24 SNEAK VIEW: NORTH AMERICA ANALYTICS MARKET BY TYPE 50
FIGURE 25 NORTH AMERICA TEXT ANALYTICS MARKET: GROWTH ANALYSIS, BY COUNTRY,
2014-2019 (USD MN) 52
FIGURE 26 U.S. TEXT ANALYTICS MARKET OVERVIEW, 2014 & 2019 (%) 53
FIGURE 27 U.S. TEXT ANALYTICS MARKET, BY VERTICAL, 2014-2019 (USD MN) 53
FIGURE 28 U.S. TEXT ANALYTICS MARKET: APPLICATION SNAPSHOT 54
FIGURE 29 U.S. TEXT ANALYTICS MARKET, BY TYPE, 2014 - 2019 (USD MN) 55
FIGURE 30 U.S. TEXT ANALYTICS MARKET SHARE, BY TYPE, 2014-2019 (%) 56
FIGURE 31 CANADA TEXT ANALYTICS MARKET OVERVIEW, 2014 & 2019 (%) 56
FIGURE 32 CANADA TEXT ANALYTICS MARKET, BY VERTICAL, 2014-2019 (USD MN) 57
FIGURE 33 CANADA TEXT ANALYTICS MARKET: APPLICATION SNAPSHOT 58
FIGURE 34 CANADA TEXT ANALYTICS MARKET, BY TYPE, 2014 - 2019 (USD MN) 58
FIGURE 35 CANADA TEXT ANALYTICS MARKET SHARE, BY TYPE, 2014-2019 (%) 59
FIGURE 36 MEXICO TEXT ANALYTICS MARKET OVERVIEW, 2014 & 2019 (%) 60
FIGURE 37 MEXICO TEXT ANALYTICS MARKET, BY APPLICATION, 2014 - 2019 (USD MN) 61
FIGURE 38 MEXICO TEXT ANALYTICS MARKET: APPLICATION SNAPSHOT 62
FIGURE 39 MEXICO TEXT ANALYTICS MARKET, BY TYPE, 2014 - 2019 (USD MN) 62
FIGURE 40 MEXICO TEXT ANALYTICS MARKET: TYPE SNAPSHOT 63
FIGURE 41 TEXT ANALYTICS MARKET: COMPANY SHARE ANALYSIS, 2013 64
FIGURE 42 TEXT ANALYTICS: COMPANY PRODUCT COVERAGE, BY VERTICAL, 2014 65
FIGURE 43 IBM CORPORATION REVENUE MIX, 2014 (%) 68
FIGURE 44 MICROSOFT CORPORATION REVENUE MIX, 2014 (%) 71
FIGURE 45 ORACLE CORPORATION REVENUE MIX, 2013-2014 (%) 74
FIGURE 46 SAP: REVENUE MIX, 2013 (%) 77