Table of Contents
Introduction
• Report Scope

Country Context
• Macroeconomic indicators –Population and age structure, GDP and Consumer Price Index

Market Overview
• Value and volume analysis for Swedish Suncare market
• Historic and forecast consumption in Swedish Suncare market
• Degree of trade up/down in Swedish Suncare market
• Volume analysis by category
• Historic and forecast value analysis by category
• Winners and losers by category with change in market share
• Average category level pricing

Retail Landscape and Key Distribution Channels
• Leading retailers in Swedish Cosmetics & Toiletries market
• Leading distribution channels (value terms) in the Swedish Suncare market
• Leading distribution channels (value terms) by category

Packaging
• Suncare market by type of packaging material/container (in volume terms)
• Suncare market by type of packaging closure/outer (in volume terms)
• Suncare market by type of packaging, forecast (in volume terms)

Brand Share
• Market share of leading brands (in value terms) by category

Consumer trend analysis
• Canadean’sconsumer trend framework and explanation of the Mega-trends
• For key trends in the Swedish Suncaremarket
• How the trend is influencing consumption in the Swedish Suncaremarket
• How to target the trend in the Swedish Suncaremarket
• How the trend will evolve in the Swedish Suncaremarket
• Key target demographic and the rate and which the trend will evolve
• Key drivers in the market that will increasingly influence consumption

Innovation examples
• New products launched in SwedishSuncare market

Appendix
• Country context
• Category value and volume data
• Sector Overview
• Segment data
• Packaging data
• Category definitions
• Segment definitions
• Channel definitions
• Explanation of sub-trends
• Methodology
• About Canadean

List of Tables
Table 1: Market value analysis in SEK and US$, 2010-2020
Table 2: Market volume growth analysis, 2010-2020
Table 3: Exchange rate fluctuations: US$ to SEK
Table 4: Average prices (SEK and US$) by category, 2015
Table 5: Leading retailers
Table 6: Leading brands by category, 2015

List of Figures
Figure 1: Macro economic analysis: GDP per capita, Population, CPI (2010-2015), Age Profile (2015)
Figure 2: Consumers purchase behavior -Trading up/down, 2015
Figure 3: Market volume share analysis by category, 2015
Figure 4: Growth analysis by category, 2010-2020
Figure 5: Change in market share by category, 2015-2020
Figure 6: Leading distribution channels, overall Cosmetics & Toiletries, 2011-2014
Figure 7: Leading distribution channels by category, 2015
Figure 8: Packaging analysis –key packaging material, type, closure and outer, 2015
Figure 9: Growth in key packaging material, type, closure and outer, 2015-2020
Figure 10: Brand share by categories, 2015