1. COMPANY SNIPPETS.............. 1

2. MAJOR PRODUCTS AND SERVICES..............2

3. SALES DATA.............. 4 Table 1: Ulker Biskuvi Sanayi AS’s Sales by Geographical Region Worldwide (2013-2014) in TL for Turkey and International.............. 4

Table 2: Ulker Biskuvi Sanayi AS’s Sales by Product Segment Worldwide (2013-2014) in Percentage for Biscuit, Chocolate, Cake and Others.............. 5

4. MARKET OVERVIEW.............. 6 Bakery Products.............. 6 Table 3: Bakery Products Market by Category in Saudi Arabia (2015) - Percentage Share Breakdown by Value for Breads, Cakes, Dough, Pastries, and Others 6

Table 4: Fresh Bakery Products Market by Type in the US (2015) - Percentage Share Breakdown by Value for Cake, Food Service, Fresh Packaged Breads, and Tortilla, Wraps 7 Confectionery.............. 8 Table 5: Confectionery Market by Country Worldwide (2015) - Percentage Share Breakdown by Volume for China, Japan, UK, USA, and Others.............. 8

Table 6: Confectionery Market by Segment Worldwide (2014) - Percentage Share Breakdown by Value Sales for Chocolate, Gum and Sugar.............. 9

Table 7: Confectionery Market by Segment in India (2014) - Percentage Share Breakdown by Value Sales for Chocolate, Gum, Sugar Confectionary, and Others..............10

Table 8: Confectionery Market by Category in Japan (2015) - Percentage Share Breakdown by Value Sales for Biscuits, Cakes, Candy, Chocolate, Japanese Sweets, Rice Crackers, Snacks, and Others.............. 11

Table 9: Confectionery Market by Category in Turkey (2015) - Percentage Share Breakdown by Value Sales for Biscuits, Cakes, Candy, Chocolate and Gum..............12 Chocolates.............. 13 Table 10: Global Chocolate Market (2014) in US$ Million 13 Table 11: Global Chocolate Market by Country (2014) - Percentage Share breakdown by Value Sales for Argentina, Australia, Brazil, Canada, China, France, Germany, India, Italy, Japan, Russia, UK, US, and Others 14

Table 12: Global Chocolate Market by Region (2014) - Percentage Share Breakdown by Value Sales for Asia-Pacific, Australasia, Eastern Europe, Latin America, Middle East & Africa, North America and Western Europe 15 Biscuits.............. 16 Table 13: Biscuit Market by Country Worldwide (2015) - Percentage Share Breakdown by Value for Brazil, Japan, People's Republic of China (PRC), USA, and Others 16

Table 14: Biscuit Consumption by Income Group Segment in Bangladesh (2015) - Percentage Market Share Breakdown by Volume for Middle and Lower-Middle Class, and Upper Class 17

Table 15: Biscuit Consumption by Segment in Bangladesh (2015) - Percentage Market Share Breakdown by Volume for Local Biscuits, and Others..............18

Table 16: Biscuit Market by Retail Channel Sales in People's Republic of China (PRC) (2015) - Percentage Share Breakdown by Value for Hypermarkets, Independent Small Grocers, Supermarkets, and Others..............19

Table 17: Biscuit Market by Type in India (2014) - Percentage Share Breakdown by Value Sales for Cookies, Cream Biscuits, Glucose, Marie, Non-Salt Crackers, Salt Cracker, and Others 20

Table 18: Biscuit Production by Category Bangladesh (2015) - Percentage Market Share Breakdown by Volume for Glucose, Marie, Salted, and Sweet..............21

Table 19: Biscuits Market by Category in India (2015) - Percentage Share Breakdown by Value for Branded and Unbranded 22 Table 20: Biscuits Production in India (2014) in Thousand Tonnes 23 Table 21: Biscuits Sales by Type in India (2015) - Percentage Share Breakdown by Volume for Plain Biscuits and Premium Biscuits.............. 24 Crackers and Cookies.............. 25 Table 22: Cracker and Cookie Sales by Brand in Brazil (2015) - Percentage Share Breakdown by Value for Fortaleza, Richester, Treloso, Vitarella, and Others 25

5. COMPETITIVE LANDSCAPE.............. 26 Bakery Products.............. 26 Table 23: Market Shares of Leading Bakery Product Manufacturers in Latin America in 2014: Percentage Shares in Sales Value held by Grupo Bimbo, S.A.B. de C.V., Kellogg's, Kraft Foods Group, Inc., Nestle SA, and PepsiCo Inc. 26 Confectionery.............. 27 Table 24: Market Shares of Leading Confectionery Manufacturers Worldwide in 2014: Percentage Shares in Sales Value held by Ferrero SpA, Hershey Company, Kraft Foods Group, Inc., Mars, Inc., and Nestle SA 27

Table 25: Market Shares of Leading Confectionery Manufacturers in Africa & Middle East in 2014: Percentage Shares in Sales Value held by Dadash Baradar Industrial Co., Kraft Foods Group, Inc., Mars, Inc., Nestle SA, and Tiger Brands Limited.............. 28

Table 26: Market Shares of Leading Confectionery Manufacturers in Eastern Europe in 2014: Percentage Shares in Sales Value held by Kraft Foods Group, Inc., Mars, Inc., Nestle SA, Obiedinenye Konditery, and Roshen Confectionary Corporation.............. 29

Table 27: Market Shares of Leading Confectionery Manufacturers in Latin America in 2014: Percentage Shares in Sales Value held by Ferrero SpA, Grupo Arcor, Kraft Foods Group, Inc., Mars, Inc., and Nestle SA 30

Table 28: Market Shares of Leading Confectionery Manufacturers in North America in 2014: Percentage Shares in Sales Value held by Hershey Company, Kraft Foods Group, Inc., Lindt & Sprüngli AG, Mars, Inc., and Nestle SA 31

Table 29: Market Shares of Leading Confectionery Manufacturers in Western Europe in 2014: Percentage Shares in Sales Value held by Ferrero SpA, Kraft Foods Group, Inc., Mars, Inc., Nestle SA, and Perfetti Van Melle 32

Table 30: Market Shares of Leading Confectionery Manufacturers in Asia-Pacific in 2014: Percentage Shares in Sales Value held by Kraft Foods Group, Inc., Lotte Co., Ltd., Mars, Inc., Nestle SA, and Perfetti Van Melle 33 Chocolate Confectionery..............34 Table 31: Market Shares of Leading Chocolate Confectionery Producers by Value Sales Worldwide (2014) - Percentage Share Breakdown for Ferrero SpA, Hershey Company, Lindt & Sprüngli AG, Lotte Co., Ltd., Mars, Inc., Mondelez International, Inc., Nestlé S.A., Perfetti Van Melle and Others 34

Table 32: Market Shares of Leading Chocolate Confectionery Manufacturers by Retail Sales in Australia (2014) - Percentage Breakdown for Ferrero S.p.A., Kraft Foods Group, Inc., Lindt & Sprüngli AG, Mars, Inc., Nestlé SA, Private Label, and Others.............. 35

Table 33: Market Shares of Leading Chocolate Confectionery Producers by Value Sales in Austria (2014) - Percentage Breakdown for August Storck KG, Ferrero S.p.A., Kraft Foods Group Inc., Lindt & Sprungli AG, Mars Inc., Nestle S.A. and Others.............. 36

Table 34: Market Shares of Leading Chocolate Confectionery Producers by Value Sales in Brazil (2014) - Percentage Breakdown for Arcor Group, Chocolates Garoto S.A., Kraft Foods Group Inc., Mars Inc., Nestle S.A., The Hershey Company and Others.............. 37

Table 35: Market Shares of Leading Chocolate Confectionery Producers by Value Sales in Canada (2014) - Percentage Breakdown for Cadbury Ltd., Laura Secord, Lindt & Sprungli, Mars Inc., Nestle S.A., The Hershey Company and Others 38

Table 36: Market Shares of Leading Chocolate Confectionery Producers by Value Sales in China (2014) - Percentage Breakdown for Mars, Inc., Nestle S.A., Ferrero S.p.A., Cofco Le Conte Food (Shenzhen) Co., Ltd., Cadbury Ltd., and Others 39

Table 37: Market Shares of Leading Chocolate Confectionery Producers by Value Sales in France (2014) - Percentage Breakdown for Chocolaterie Cantalou, Ferrero S.p.A., Kraft Foods Group Inc., Lindt & Sprungli AG, Mars Inc., Nestle S.A. and Others.............. 40

Table 38: Market Shares of Leading Chocolate Confectionery Producers by Value Sales in Germany (2014) - Percentage Breakdown for August Storck KG, Ferrero S.p.A., Kraft Foods Group Inc., Lindt & Sprungli AG, Mars Inc., Nestle S.A. and Others.............. 41

Table 39: Market Shares of Leading Chocolate Confectionery Producers by Value Sales in India (2014) - Percentage Breakdown for Buttercup Confectionery Ltd., Cadbury Ltd., Ferrero S.p.A., Gujarat Co-operative Milk Marketing Federation Ltd., Mars Inc., Nestle S.A. and Others 42

Table 40: Market Shares of Leading Chocolate Confectionery Manufacturers by Retail Sales in Italy (2014) - Percentage Breakdown for Ferrero S.p.A., Kraft Foods Group, Inc., Lindt & Sprüngli AG, Mars, Inc., Nestlé SA, Private Label, and Others.............. 43

Table 41: Market Shares of Leading Chocolate Confectionery Producers by Value Sales in Japan (2014) - Percentage Breakdown for Fujiya Food Service Co., Ltd., Lotte Confectionery, Mary Chocolate Co., Ltd., Meiji Co., Ltd., Morinaga & Company, Ltd., Nestle S.A. and Others 44

Table 42: Market Shares of Leading Chocolate Confectionery Producers by Value Sales in Mexico (2014) - Percentage Breakdown for Chocolates Turin, S.A. de C.V., Effem Mexico, Inc., Ferrero S.p.A., Grupo Bimbo, S.A.B. de C.V, Nestle S.A., The Hershey Company and Others 45

Table 43: Market Shares of Leading Chocolate Confectionery Manufacturers by Retail Sales in Poland (2014) - Percentage Breakdown for Ferrero S.p.A., Kraft Foods Group, Inc., Lindt & Sprüngli AG, Lotte Co., Ltd., Mars, Inc., Nestlé SA, Private Label, and Others..............46

Table 44: Market Shares of Leading Chocolate Confectionery Producers by Value Sales in Russia (2014) - Percentage Breakdown for Babaevsky Confectionery Concern, Plc Company, Kraft Foods Group Inc., Krasny Oktyabr OJSC, Mars Inc., Nestle S.A., Rossiya KO OAO and Others 47

Table 45: Market Shares of Leading Chocolate Confectionery Producers by Value Sales in Singapore (2014) - Percentage Breakdown for Delfi Singapore Pte Ltd., Ferrero S.p.A., Kraft Foods Group Inc., Mars Inc., Nestl S.A., The Hershey Company and Others.............. 48

Table 46: Market Shares of Leading Chocolate Confectionery Producers by Value Sales in Spain (2014) - Percentage Breakdown for Cadbury Ltd., Ferrero S.p.A., Kraft Foods Group Inc., Lacasa S.A., Lindt & Sprungli AG, Nestle S.A. and Others.............. 49

Table 47: Market Shares of Leading Chocolate Confectionery Producers by Value Sales in Switzerland (2014) - Percentage Breakdown for Ferrero S.p.A., Kraft Foods Group Inc., Lindt & Sprungli, Mars Inc., Migros, Nestle S.A. and Others 50

Table 48: Market Shares of Leading Chocolate Confectionery Producers by Value Sales in Turkey (2014) - Percentage Breakdown for BIM Birlesik Magazalar A.S, Eti Gida Sanayi ve Ticaret AS, Kraft Foods Group Inc., Nestle S.A., Solen Cikolata Gida San. Ve Tic., Yildiz Holding A.S. and Others 51

Table 49: Market Shares of Leading Chocolate Confectionery Producers by Value Sales in UAE (2014) - Percentage Breakdown for Cadbury Ltd., Kraft Foods Group Inc., Lindt & Sprungli AG, Mars Inc., Nestle S.A., The Hershey Company and Others 52

Table 50: Market Shares of Leading Chocolate Confectionery Manufacturers by Retail Sales in the UK (2014) - Percentage Breakdown for Kraft Foods Group, Inc., Mars, Inc., Nestlé SA, Private Label, and Others..............53

Table 51: Market Shares of Leading Chocolate Confectionery Producers by Value Sales in the US (2014) - Percentage Breakdown for Fyna Foods, Hershey Company, Lindt & Sprüngli AG, Mars, Inc., Nestlé S.A., Russell Stover Candies, Inc. and Others.............. 54 Chocolates.............. 55 Table 52: Leading Chocolate Brands (Value Sales) Worldwide and their Global Ranks: 2014 for Cadbury (Mondelez), Dove (Mars), Hershey's (Hershey), Kitkat (Nestle), M&M's (Mars), Mars (Mars), Milka (Mondelez), Ree's (Hershey), and Snickers (Mars).............. 55

Table 53: Market Shares of Leading Chocolate Manufacturers in the World in 2014: Percentage Shares in Sales Value held by Ferrero, Hershey, Lindt & Springli, Mars, Mondelez, and Nestle SA.............. 56

Table 54: Market Shares of Leading Chocolate Manufacturers in Asia Pacific in 2014: Percentage Shares in Sales Value held by Lotte, Mars, Meiji, Mondelez, and Nestle 57

Table 55: Market Shares of Leading Chocolate Producers by Value Sales in Australasia (2014) - Percentage Breakdown for Ferrero S.p.A., Lindt & Sprungli AG, Mars Inc., Mondelez International Inc., Nestle S.A. and Others 58

Table 56: Market Shares of Leading Chocolate Manufacturers in Eastern Europe in 2014: Percentage Shares in Sales Value held by Ferrero, Mars, Mondelez, Nestle, and Obiedineye 59

Table 57: Market Shares of Leading Chocolate Producers by Value Sales in Eastern Europe (2014) - Percentage Breakdown for Ferrero SpA, Mars Inc., Mondelez International Inc., Nestle S.A., Obiedinenye Konditery and Others 60

Table 58: Market Shares of Leading Chocolate Manufacturers in Emerging Markets in 2014: Percentage Shares in Sales Value held by Mars, Mondelez, and Nestle SA 61

Table 59: Market Shares of Leading Chocolate Manufacturers in Germany (2014) - Percentage Breakdown by Value for Ferrero SpA, Lindt & Sprüngli AG, Mars, Inc., Mondelez International, Inc., and Nestlé S.A............... 62

Table 60: Market Shares of Leading Chocolate Manufacturers in Japan (2014) - Percentage Breakdown by Value Sales for Ezaki Glico Co., Ltd., Lotte Co., Ltd., Meiji Co., Ltd., Morinaga & Co., Ltd., Nestle S.A. and Others..............63

Table 61: Market Shares of Leading Chocolate Manufacturers in Latin America in 2014: Percentage Shares in Sales Value held by Arcor, Hershey, Mars, Mondelez, and Nestle 64

Table 62: Market Shares of Leading Chocolate Producers by Value Sales in Middle East & Africa (2014) - Percentage Breakdown for Ferrero SpA, Mars Inc., Mondelez International Inc., Nestle S.A., Strauss Group and Others 65

Table 63: Market Shares of Leading Chocolate Manufacturers in North America in 2014: Percentage Shares in Sales Value held by Hershey, Lindt & Springli, Mars, Mondelez, and Nestle 66

Table 64: Market Shares of Leading Chocolate Manufacturers in Switzerland (2014) - Percentage Breakdown by Value for Ferrero SpA, Lindt & Sprüngli AG, Mars, Inc., Mondelez International, Inc., and Nestlé S.A. 67

Table 65: Market Shares of Leading Chocolate Manufacturers in the UK (2014) - Percentage Breakdown by Value for Ferrero SpA, Mars, Inc., Mondelez International, Inc., Nestlé S.A. and Thorntons plc.............. 68

Table 66: Market Shares of Leading Chocolate Manufacturers by Value Sales in the US (2014) - Percentage Breakdown for Hershey Company, Mars Inc., Nestlé S A, Russell Stover Candies, Inc. and Others..............69

Table 67: Market Shares of Leading Chocolate Manufacturers in Western Europe in 2014: Percentage Shares in Sales Value held by Ferrero, Lindt & Springli, Mars, Mondelez, and Nestle 70 Non-Chocolate Candies..............71 Table 68: Market Shares of Leading Non-Chocolate Candy Manufacturers by Value Sales in the US (2014) - Percentage Breakdown for Hershey Company, Mars Inc., Nestlé S A and Others.............. 71 Athletic Bars.............. 72 Table 69: Market Shares of Leading Athletic Bar Manufacturers by Value Sales in the US (2014) - Percentage Breakdown for Clif Bar & Co., NBTY, Inc., Nestlé S A and Others 72 Biscuits.............. 73 Table 70: Market Shares of Leading Biscuit Manufacturers in Brazil (2015) - Percentage Breakdown by Value for Kraft Foods Group, Inc., M Dias Branco SA, Nestlé S.A., and Others 73

Table 71: Market Shares of Leading Biscuit Manufacturers in China (2014) - Percentage Breakdown by Value Sales for Ezaki Glico Co., Ltd., Guangdong Jiashili Food Group Co., Ltd., Mondelez International, Inc., Nestlé S.A., Orion Group, Ting Hsin International Group, Want Want Holdings., Ltd. and Others.............. 74

Table 72: Market Shares of Leading Biscuit Manufacturers by Value Sales in India (2014) - Percentage Breakdown for Britannia Industries Ltd., ITC Ltd., Parle Products Ltd. and Others.............. 75

Table 73: Market Shares of Leading Biscuit Manufacturers in Indonesia (2014) - Percentage Breakdown by Value Sales for CSC Brands, L.P., GarudaFood Group, Khong Guan Biscuit Factory (S) Pte Ltd., Mondelez International, Inc., Orang Tua Group, PT Mayora Indah Tbk and Others 76

Table 74: Market Shares of Leading Biscuit Manufacturers in People's Republic of China (PRC) (2015) - Percentage Breakdown by Volume for Mondelez International, Inc., and Others.............. 77

Table 75: Market Shares of Leading Biscuit Manufacturers in Thailand (2014) - Percentage Breakdown by Value Sales for Ezaki Glico Co., Ltd., JG Summit Holdings, Inc., Kim Chua Group Co., Ltd., Monde Nissin Corporation, Mondelez International, Inc., Thai President Foods Public Co., Ltd and Others.............. 78

Table 76: Market Shares of Leading Biscuit Manufacturers in Turkey (2015) - Percentage Breakdown by Value Sales for ETI Gida Sanayi ve Ticaret A.S, Ülker Bisküvi Sanayi A.S., and Others.............. 79 Cakes.............. 80 Table 77: Market Shares of Leading Cakes Manufacturers in Turkey (2015) - Percentage Breakdown by Value Sales for ETI Gida Sanayi ve Ticaret A.S, Ülker Bisküvi Sanayi A.S., and Others.............. 80

Table 78: Market Shares of Leading Cake/Cupcake/Pie Mixes Producers by Value Sales in the US (2014) - Percentage Breakdown for General Mills, Inc., Pinnacle Foods Group LLC and Others.............. 81

Table 79: Market Shares of Leading Ambient Cakes Manufacturers in the UK (2015) - Percentage Breakdown by Value for Premier Foods Plc, and Others 82

Table 80: Market Shares of Leading Cupcakes and Brownies Manufacturers by Value Sales in the US (2014) - Percentage Breakdown for Flowers Foods, Grupo Bimbo, S.A.B, Hostess Brands, McKee Foods Corporation, Supermarket Brand and Others 83 Waffles And PanCakes.............. 84 Table 81: Market Shares of Leading Frozen Waffles/Pancakes Manufacturers by Value Sales Worldwide (2014) - Percentage Breakdown for Kellogg Company, Pinnacle Foods, Inc., Private Label, and Others.............. 84

Table 82: Market Shares of Leading Waffles/Pancakes Producers by Value Sales in the US (2014) - Percentage Breakdown for Kellogg Co., PepsiCo, Inc., Supermarket Brands and Others 85 Cookies.............. 86 Table 83: Market Shares of Leading Cookie Producers by Value Sales Worldwide (2014) - Percentage Breakdown for Campbell Soup Company, Kellogg Company, Mondelez International Inc., Private Label and Others..............86

Table 84: Market Shares of Leading Cookies and Cookie Bars Manufacturers by Value Sales in the US (2014) - Percentage Breakdown for Campbell Soup Company, Kellogg Co., McKee Foods Corporation, Mondelez International, Inc. and Others 87 Crackers.............. 88 Table 85: Market Shares of Leading Cracker Producers by Value Sales Worldwide (2014) - Percentage Breakdown for Campbell Soup Company, Kellogg Company, Mondelez International, Inc., Private Label and Others..............88

Table 86: Market Shares of Leading Cracker Producers by Value Sales in the US (2014) - Percentage Breakdown for Campbell Soup Company, Kellogg Co., Mondelez International, Inc. and Others.............. 89