1. COMPANY SNIPPETS.............. 1

2. MAJOR PRODUCTS AND SERVICES..............2

3. SALES DATA.............. 3 Table 1: Adslot Ltd.'s Sales by Geographic Region Worldwide (2014-2015) in Percentage for Australia, New Zealand, USA and Other Countries.............. 3

Table 2: Adslot Ltd.'s Revenues by Category Worldwide (2014-2015) in Percentage for Revenue from Trading Technology, Revenue from Services, Revenue from Adserving, Interest Income and Grant Income.............. 4

4. MARKET OVERVIEW.............. 5 Advertising.............. 5 Table 3: Advertising Market by Country Worldwide (2014) - Percentage Breakdown for Argentina, Australia, Brazil, China, Colombia, Germany, Hong Kong, India, Indonesia, Japan, Russia, UK, USA, and Others..............5

Table 4: Advertising Market by Format Worldwide (2015) - Percentage Market Share Breakdown by Value for Banner, Classifieds, Digital Video, Lead Generation, Mobile, Search and Others.............. 6

Table 5: Advertising Market by Medium Worldwide (2014) - Percentage Share Breakdown by Value Sales for Cable TV, Digital (Internet & Mobile), Direct Mail, Directories, Local TV (ex. Cable), Magazines, National TV (ex. Cable), Newspapers, Outdoor and Radio..............7

Table 6: Advertising Market by Platform Type Worldwide (2014) - Percentage Share Breakdown by Value for Digital, Print, Television and Others.............. 8

Table 7: Advertising Market by Segment Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Online Advertising, Online Display, Rich Media, Video Advertising, Socially-Enabled Advertising, and Others 9

Table 8: Advertising Market by Segment Worldwide (2015) - Percentage Share Breakdown by Value for Auto, Consumer Packaged Goods, Financial, Food, Health, Retail for the Home, and Others.............. 10

Table 9: Global Spending on Advertising (2014) in US$ Million 11

Table 10: Global Spending on Media through Advertising (2014) in US$ Billion.............. 12 Table 11: Spending on Advertising by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia-Pacific, Latin America, North America, Western Europe, and Others.............. 13

Table 12: Spending on Advertising by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for China, Germany, USA, and Others..............14

Table 13: Spending on Advertising through Medium Worldwide (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television.............. 15

Table 14: Spending on Advertising through Sector Worldwide (2014) - Percentage Share Breakdown by Value for Automotive, Consumer Electronics and Technology, Entertainment and Media, Food and Beverages (incl. Alcohol), Household Products, Personal Care, Pharmaceuticals, Restaurants, Retail, Telecommunications, and Others..............16

Table 15: Spending on Media through Advertising by Category Worldwide (2015) - Percentage Share Breakdown by Value for Mobile Advertising, Online Advertising, TV Advertising, and Others.............. 17

Table 16: Spending on Advertising by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others 18

Table 17: Spending on Advertising through Medium in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television..............19 Table 18: Advertising Market in Australia (2014) in A$ Million 20 Table 19: Advertising Market by Category in Australia (2014) - Percentage Share Breakdown by Value Sales for Cinema, Metro TV FTA, Online, Outdoor, Print (excluding Directories), Print Directories, Radio and Others (Includes Regional TV - FTA, and Subscription).............. 21

Table 20: Advertising Market by Channel in Australia (2014) - Percentage Share Breakdown by Value for Quokka, Radio, The West Australian (Including Magazines) and Others 22

Table 21: Advertising Market by Segment in Australia (2014) - Percentage Share Breakdown by Value Sales for Magazines, Newspapers, Online, Radio and Others 23

Table 22: Advertising Market by Type in Australia (2014) - Percentage Share Breakdown by Value for Magazines, Metropolitan TV, Newspapers, Online, Radio, Regional TV, Subscription TV, and Others..............24

Table 23: Advertising through Television by Type in Australia (2014) - Percentage Market Share Breakdown by Value Sales for Metropolitan TV, Regional TV, Subscription TV and Others 25

Table 24: Advertising Market by Category in Brazil (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others..............26

Table 25: Advertising Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Catalogue/Direct Mail, Community Newspapers, Conventional Television, Daily Newspapers, Internet, Magazines, Mobile, Out-of-Home, Radio, Specialty Television, Yellow Pages, Miscellaneous.............. 27

Table 26: Spending on Advertising by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others 28

Table 27: Advertising Market by Category in China (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others..............29

Table 28: Advertising Market by Medium in China (2014) - Percentage Share Breakdown by Value for Broadcast, Internet (Non-Video), Magazines, Mobile, Newspapers, Online Videos and Television.............. 30

Table 29: Spending on Advertising through Medium in China (2014) - Percentage Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television.............. 31

Table 30: Advertising Market by Medium in France (2014) - Percentage Share Breakdown by Value Sales for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and TV 32

Table 31: Advertising Market by Category in Germany (2015) - Percentage Share Breakdown by Value for Daily Newspaper, Internet, Magazines, Poster, Radio, Special Interest, and Television.............. 33

Table 32: Advertising Market by Segment in Hong Kong (2015) - Percentage Share Breakdown by Value for Internet, Magazines, Newspaper, Outdoor, Radio, and Television (TV) 34 Table 33: Advertisement Market in India (2014) in US$ Million 35 Table 34: Advertising Market by Category in India (2014) - Percentage Share Breakdown by Value Sales for Online Advertising, and Others..............36

Table 35: Spending on Advertising through Media in India (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others 37

Table 36: Spending on Advertising through Print Media by Language in India (2014) - Percentage Market Share Breakdown by Value for English, Hindi, Tamil, Telugu, and Others 38

Table 37: Advertising Market by Media in Japan (2014) - Percentage Share Breakdown by Value for Internet, Magazine, Newspaper, Radio, Television, and Others 39

Table 38: Advertising Spending by Type in Japan (2015) - Percentage Market Share Breakdown by Value for Digital, Magazines, Newspapers, Radio, Television, and Others 40

Table 39: Spending on Advertising by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Colombia, Mexico, and Others 41

Table 40: Advertising Market by Type in Mexico (2015) - Percentage Share Breakdown by Value for Internet, Magazine, Newspaper, Outdoor, Television, and Others 42

Table 41: Spending on Advertising by Country in Middle East and Africa (2014) - Percentage Market Share Breakdown by Value Sales for Egypt, Kuwait, Pan Arab, Saudi Arabia, UAE, and Others.............. 43

Table 42: Advertising Market by Category in New Zealand (2015) - Percentage Share Breakdown by Value for Internet, Magazines, Newspapers, Radio, TV, and Others 44

Table 43: Advertising Market by Segment in North America (2014) - Percentage Market Share Breakdown by Value Sales for Online Advertising, Online Display, Rich Media, Video Advertising, and Others..............45

Table 44: Spending on Advertising by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA.............. 46

Table 45: Advertising Market by Category in Russia (2014) - Percentage Share Breakdown by Value for Internet, Outdoor, Printed Press, Radio, Television, and Others 47

Table 46: Advertising Market by Channel in Russia (2014) - Percentage Share Breakdown by Volume Sales for Mail.ru (excl. OK), OK, Radio (Russia), TV (Channel 1), TV (CTC Media), TV (NTV), TV (Russia), TV (TNT), Vkontakte, Yandex, and Others 48

Table 47: Advertising Market by Segment in Russia (2014) - Percentage Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, TV, and Cinema and Others.............. 49

Table 48: Spending on Advertising by Category in Spain (2015) - Percentage Market Share Breakdown by Value for Alcoholic Drinks, Automotive, Beauty and Health, Culture, Media and Education, Finance, Food, Private Services, Retail and Restaurants, Telecoms, Travel and Tourism, and Wellbeing 50

Table 49: Regional Advertising through Media by Segment in Sweden (2015) - Percentage Share Breakdown by Value for Direct Advertising, Internet, Print, Radio, and TV 51

Table 50: Advertising Market by Media in the Netherlands (2015) - Percentage Share Breakdown by Value for Online, Print, Radio, Television, and Others 52

Table 51: Advertising Spending by Medium in the UK (2015) - Percentage Share Breakdown by Volume for Outdoor, Press, Television, and Others..............53

Table 52: Advertising through Magazines by Type in the UK (2014) - Percentage Market Share Breakdown by Value for B2B Magazines and B2C Magazines..............54

Table 53: Advertising through Newspapers by Type in the UK (2014) - Percentage Market Share Breakdown by Value for National Newspapers and Regional Newspapers 55

Table 54: Advertising through Online by Type in the UK (2014) - Percentage Market Share Breakdown by Value for Online Classified, Online Display, Paid Search, and Online Others 56

Table 55: Advertising through TV by Type in the UK (2014) - Percentage Market Share Breakdown by Value for Free-to-air TV and Multichannel TV.............. 57

Table 56: Spending on Advertising through Media in the UK (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others 58

Table 57: Advertising Market in the US (2014) in US$ Million 59

Table 58: Advertising Market by Media in the US (2014) - Percentage Share Breakdown by Value Sales for Cable TV, Direct Mail, Directories, Local Broadcast TV, Magazines, National Broadcast, Syndicated TV, Newspapers, Outdoor, Radio, and Others.............. 60

Table 59: Advertising Revenue through Television by Type in the US (2014) - Percentage Share Breakdown by Value for Local Broadcast TV, Local Cable TV, National Cable TV, National Syndicati, National T Spanish Language, and Network Broadcast TV.............. 61

Table 60: Advertising Spending by Segment in the US (2015) - Percentage Share Breakdown by Value for Internet, Mobile, Print, Radio and Television..............62

Table 61: Newspaper Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Automotive, Help Wanted, Real Estate and Others 63

Table 62: Newspaper Advertising by Segment in the US (2014) - Percentage Market Share Breakdown by Value Sales, for Classifieds, National, Online and Retail 64

Table 63: Spending on Advertising through Media in the US (2014) in US$ Million.............. 65

Table 64: Spending on Advertising through Media in the US (2014) - Percentage Market Share Breakdown by Value for Internet, Print, Television, and Others 66

Table 65: Spending on Advertising by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Major Media, and Marketing Services 67

Table 66: Spending on Advertising by Sector in the US (2014) - Percentage Breakdown by Value Sales for Traditional, and Digital.............. 68

Table 67: Spending on Media through Advertising by Category in the US (2015) - Percentage Share Breakdown by Value for Mobile Advertising, Online Advertising, TV Advertising, and Others.............. 69

Table 68: Spending on Advertising by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for France, Germany, Italy, Spain, Switzerland, UK, and Others.............. 70

Table 69: Spending on Advertising through Medium in Western Europe (2014) - Percentage Market Share Breakdown by Value for Cinema, Internet, Magazines, Newspapers, Outdoor, Radio and Television.............. 71 Digital Advertising.............. 72 Table 70: Spending on Digital Advertising by Country Worldwide (2015) - Percentage Market Share Breakdown by Value for China, Germany, Japan, UK, USA, and Others 72

Table 71: Digital Advertising Market by Category Worldwide (2015) - Percentage Share Breakdown by Value for Local Markets (Group Buying Services & Recommendation Services), Mobile (Display & Rich Media, Location Based & Text/SMS), Online Video & Guidance (Interactive Program Guides, Live Casting and Over-the-Top Video & User-Generated Video), Socially Focused (Facebook, Microblogging & Social and Casual Video Gaming) and Stand-Alone Models (Digital Cinema, Internet Radio & Paid Blogging)..............73

Table 72: Digital Advertisement Display by Medium Worldwide (2014) - Percentage Market Share Breakdown by Value for Internet, Magazines, Newspapers, Radio, TV and Others 74

Table 73: Digital Advertising Market by Category in the US (2015) - Percentage Share Breakdown by Value for Classified and Directories, Display, Search, and Others 75

Table 74: Digital Ad Spending by Segment in the US (2014) - Percentage Market Share Breakdown by Value Sales for Digital Video Ad Spend, and Others..............76

Table 75: Digital Advertising Spending by Channel in the US (2015) - Percentage Market Share Breakdown by Value for Desktop and Mobile.............. 77 Direct Media Advertising..............78 Table 76: Direct Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Direct Mail, Directories, Internet Yellow Pages, Lead Generation, and Paid Search.............. 78 Display Advertising.............. 79 Table 77: Display Advertising Spend through Source in Australia (2014) - Percentage Market Share Breakdown by Value for Communications, Entertainment, Finance, Government, Health, Media, Motor Vechicles, Real Estate, Recruitment, Retail, Services, Travel, and Others 79

Table 78: Display Advertising Domestic Market in the US (2014) in US$ Million.............. 80

Table 79: Display Advertising Market by Category in the US (2015) - Percentage Share Breakdown by Value for Banner Ads, Digital Video, Rich Media, and Sponsorship 81 Internet Advertising.............. 82 Table 80: Global Internet Advertising (2014) in US$ Million 82

Table 81: Spending on Advertising through Internet by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Australia, France, Germany, Japan, South Korea, UK, USA, and Others.............. 83

Table 82: Spending on Advertising through Internet by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia-Pacific, North America, Western Europe, and Others.............. 84

Table 83: Spending on Advertising through Internet by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others 85

Table 84: Advertising through Internet Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Entertainment, Financial/Insurance, Government, Media, Packaged Goods, Retail, Technology, Telecommunications, Travel/Leisure and Others 86

Table 85: Spending on Advertising through Internet by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Czech Republic, Poland, Russia, Turkey, and Others..............87

Table 86: Internet Advertising Market in China (2014) in RMB Million.............. 88

Table 87: Spending on Advertising through Internet by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Chile, Colombia, Venezuela, and Others.............. 89

Table 88: Spending on Advertising through Internet by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA 90

Table 89: Advertising through Internet by Category in the US (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display/Banner Ads, Email, Lead Generation, Mobile, Paid Search, Rich Media and Sponsorship 91

Table 90: Internet Advertising Market by Sector in the US (2015) - Percentage Share Breakdown by Value for Automotive, Computing, Financial, Leisure, Packaged Goods, Pharma, Retail, Telecom, and Others..............92

Table 91: Spending on Advertising through Internet by Type in the US (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Display, Internet Video, Rich Media, Paid Search, and Social Media..............93

Table 92: Internet Advertising in Western Europe (2014) in US$ Million.............. 94

Table 93: Spending on Advertising through Internet by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for France, Germany, UK, and Others 95 Local Advertising.............. 96 Table 94: Local Advertising Market by Category in the US (2015) - Percentage Share Breakdown by Volume for Desktop and Mobile.............. 96

Table 95: Local Media Advertising Market by Medium in the US (2014) - Percentage Share Breakdown by Value Sales for Local Broadcast Radio, Local Broadcast TV, Local Cable TV, Local Digital, Online Media, Local Newspapers, Local TV Political Advertising, and Outdoor..............97

Table 96: Spending on Local Advertising by Category in the US (2015) - Percentage Market Share Breakdown by Value for Online and Digital, and Traditional 98 Media Advertising.............. 99 Table 97: Spending on Media through Advertising by Category in Australia (2015) - Percentage Share Breakdown by Value for Cinema, Magazines, Newspapers, Online, Outdoor, Radio, and Television.............. 99

Table 98: Advertising through Media Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Automotive, Dealer Automotive, Drug Products, Entertainment, Financial/Insurance, Food, Restaurants, Retail, Telecommunications, Travel & Transportation and Others 100

Table 99: Media Advertising Market by Application in Thailand (2015) - Percentage Share Breakdown by Value for Cinema, In-Store, Internet, Magazine, Mass Transit, Newspaper, Outdoor, Radio, and TV..............101

Table 100: Advertising Market by Media in the US (2014) - Percentage Share Breakdown by Value Sales for Direct Media, Local Media, and National Media..............102

Table 101: Media Advertising Market by Category in the US (2015) - Percentage Share Breakdown by Value for Digital Media, Direct Mail and Directories, Magazines, Newspapers, Out-of-Home, Radio, and Television 103 Major Media Advertising..............104 Table 102: Spending on Advertising through Major Media by Medium in Germany (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television.............. 104

Table 103: Spending on Advertising through Major Media by Medium in Italy (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television.............. 105

Table 104: Spending on Advertising through Major Media by Medium in Spain (2014) - Percentage Market Share Breakdown by Value Sales for Internet, Magazines, Newspapers, Outdoor, Radio, and Television.............. 106 Online Advertising.............. 107 Table 105: Global Online Advertising Market (2014) in US$ Million.............. 107

Table 106: Online Advertising by Segment Worldwide (2014) - in Units for Mobile formats, Out of home, Print, Radio, Search, Social formats, TV, Video, and Others 108

Table 107: Online Advertising Market by Region Worldwide (2014) - Percentage Breakdown by Value for Asia-Pacific, Central and Eastern Europe, Latin America, Middle East and Africa, North America, and Western Europe 109

Table 108: Online Advertising Market by Segment Worldwide (2015) - Percentage Share Breakdown by Value for Classified, Desktop Display, and Mobile Display 110 Table 109: Global Online Advertising Spend (2014) in US$ Million 111 Table 110: Spending on Advertising through Online by Type Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Classifieds, Digital Video, Display Ads, Lead Generation, Mobile, Rich Media, Search, and Sponsorship 112

Table 111: Spending on Online Advertising by Automobile Category Worldwide (2015) - Percentage Market Share Breakdown by Value for Auto Channels of Internet Portals, and Automotive Websites.............. 113

Table 112: Online Advertising Spend through Medium in Australia (2014) - Percentage Breakdown by Value for Classifieds, Display, Search and Directories 114

Table 113: Online Advertising Market by Segment in China (2014) - Percentage Share Breakdown by Value Sales for Display, Paid Search, and Others 115

Table 114: Online Advertising Market by Category in Germany (2015) - Percentage Share Breakdown by Value for Affiliate and Classifieds, Display, Mobile, Search Engine Marketing (SEM), and Video.............. 116 Table 115: Online Advertisement Market in India (2014) in US$ Million.............. 117 Table 116: Online Advertising Market in the US (2014) in US$ Million.............. 118 Table 117: Online Advertising by Category in the US (2015) - Percentage Market Share Breakdown by Value for Banner, Rich Media, and Sponsorship..............119

Table 118: Online Advertising Market by Category in the US (2014) - Percentage Share Breakdown by Value for Classifieds/Auctions, Display Advertising, Lead Generation/E-mail, Mobile, and Search 120 Online Search Advertising..............121 Table 119: Global Online Search Advertising Market (2014) in US$ Million.............. 121 Table 120: Online Search Advertising Market by Country Worldwide (2014) - Percentage Share Breakdown by Value for US, and Others.............. 122 Table 121: Online Search Ads Market in China (2012-2017) in US$ Million.............. 123 Table 122: Online Search Ads Market by Media in the US (2012-2017) in US$ Million for Mobile and Others 124 Out of Home Advertising..............125 Table 123: Out-Of-Home Advertising Sales by State in Australia (2015) - Percentage Market Share Breakdown by Value for New South Wales (NSW), Queensland (QLD), Victoria (VIC), Western Australia (WA), and Others 125

Table 124: Out of Home Advertising Market by End Sector in Australia (2015) - Percentage Share Breakdown by Value for Appliances Home and Outdoor, Beverages - Alcoholic, Beverages - Non-Alcoholic, Communications, Entertainment and Leisure, Finance, Food, Government, Media, Motor Vehicles, Retail, Travel and Accommodation, and Others 126

Table 125: Out-Of-Home Advertising Market by Type in Australia (2015) - Percentage Share Breakdown by Value for Digital and Other.............. 127 Outdoor Advertising.............. 128 Table 126: Outdoor Advertising Market by Region Worldwide (2015) - Percentage Share Breakdown by Value for Asia-Pacific, Central and Eastern Europe, Latin America, North America, Western Europe, and Rest of World 128

Table 127: Outdoor Advertising Market by Type Worldwide (2014) - Percentage Share Breakdown by Value for Alternative Outdoor, Billboards, Street Furniture and Transit 129

Table 128: Spending on Advertising through Outdoor by Country Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for France, Japan, USA, and Others 130

Table 129: Spending on Advertising through Outdoor by Region Worldwide (2014) - Percentage Market Share Breakdown by Value Sales for Asia-Pacific, North America, Western Europe, and Others.............. 131

Table 130: Outdoor Advertising Market by Country in Asia-Pacific (2015) - Percentage Share Breakdown by Value for Australia, China, Hong Kong, Japan, and Others 132

Table 131: Spending on Advertising through Outdoor by Country in Asia-Pacific (2014) - Percentage Market Share Breakdown by Value Sales for Australia, China, Japan, and Others 133

Table 132: Outdoor Advertising by Category in Australia (2015) - Percentage Share Breakdown by Value for Retail, Roadside Billboards and Others, and Transport 134

Table 133: Outdoor Advertising Market by Country in Central and Eastern Europe (2015) - Percentage Share Breakdown by Value for Czech Republic, Greece, Hungary, Poland, Romania, Russia, Turkey, and Others..............135

Table 134: Outdoor Advertising Market by Country in Latin America (2015) - Percentage Share Breakdown by Value for Argentina, Brazil, Chile, Colombia, Peru, Puerto Rico, and Others.............. 136

Table 135: Spending on Advertising through Outdoor by Country in Central and Eastern Europe (2014) - Percentage Market Share Breakdown by Value Sales for Poland, Russia, Turkey, and Others.............. 137

Table 136: Spending on Advertising through Outdoor by Country in Latin America (2014) - Percentage Market Share Breakdown by Value Sales for Argentina, Brazil, Chile, and Others 138

Table 137: Spending on Advertising through Outdoor by Country in Middle East and North Africa (2014) - Percentage Market Share Breakdown by Value Sales for Saudi Arabia, UAE, and Others.............. 139

Table 138: Outdoor Advertising Market by Country in North America (2015) - Percentage Share Breakdown by Value for Canada and USA.............. 140

Table 139: Spending on Advertising through Outdoor by Country in North America (2014) - Percentage Market Share Breakdown by Value Sales for Canada, and USA 141

Table 140: Outdoor Advertising Sales by Segment in the US (2015) - Percentage Market Share Breakdown by Value for Alternative Out-of-Home (OOH), Billboards, Street Furniture, and Transit.............. 142

Table 141: Spending on Advertising through Outdoor by Medium in the US (2014) - Percentage Market Share Breakdown by Value Sales for Billboards, and Others 143

Table 142: Outdoor Advertising Market by Country in Western Europe (2015) - Percentage Share Breakdown by Value for Austria, Belgium, France, Germany, Italy, Spain, Switzerland, UK, and Others.............. 144

Table 143: Spending on Advertising through Outdoor by Country in Western Europe (2014) - Percentage Market Share Breakdown by Value Sales for Belgium, France, Germany, Italy, Spain, Switzerland, UK, and Others..............145 Out-of-Home Advertising..............146 Table 144: Advertising through Out-of-Home Medium Market by Segment in Canada (2014) - Percentage Share Breakdown by Value Sales for Alcohol, Automotive, Entertainment, Financial/Insurance, Food, Media Promotion, Restaurants, Retail, Telecommunications, Travel/Leisure and Others 146 E-Commerce.............. 147 Table 145: E-Commerce Market by Category in Brazil (2015) - Percentage Share Breakdown by Value for Appliances, Apparel and Footwear, Electronics Video Games Applications, Media Products, and Others..............147

Table 146: E-Commerce Market by Type in China (2014) - Percentage Share Breakdown by Volume for Corporation B2B, Online Shopping, Online Travel & Group Buying, and SME B2B 148

Table 147: E-Commerce Market by Category in India (2014) - Percentage Breakdown by Value for Digital Downloads, Etailing, Financial Services, Travel, and Others 149

Table 148: E-Commerce Market by Category in Japan (2015) - Percentage Share Breakdown by Value for Media, Retail, Services, and Others..............150 Hosting Services.............. 151 Table 149: Hosting Services Market by Region Worldwide (2015) - Percentage Share Breakdown by Value for Asia-Pacific, Europe, Latin America, Middle East and Africa, and North America.............. 151 Marketing/Advertising Automation..............152 Table 150: Global Marketing/Advertising Automation Market (2014) in US$ Million.............. 152 Media & Entertainment..............153 Table 151: Media & Entertainment Market in India (2014) in INR Million.............. 153 Table 152: Media and Entertainment Market by Category in India (2014) - Percentage Share Breakdown by Value Sales for Animation & Visual Effects (VFX), Digital Advertising, Films, Gaming, Music, Out of Home (OOH), Print, Radio, and Television.............. 154

Table 153: Media and Entertainment Market by Segment in India (2015) - Percentage Share Breakdown by Value for Animation, Digital Advertising, Film, Print, Television, and Others 155

Table 154: Spending on Advertising through Media and Entertainment by Machinery and Equipment Manufacturers in India (2014) - Percentage Market Share Breakdown by Value Sales for Digital Advertising, Out Of Home(OOH), Print, Radio, and Television.............. 156 Hispanic Media.............. 157 Table 155: Media Market by Hispanic Audience in the US (2015) - Percentage Share Breakdown by Volume for Mexicans, Puerto Ricans Carribean Hispanics, and Others 157 Media Monitoring.............. 158 Table 156: Media Monitoring Market in Asia-Pacific (2014) in US$ Million.............. 158 Social Media.............. 159 Table 157: Social Media Market by Region Worldwide (2014) - Percentage Share Breakdown by Value for Americas, Asia-Pacific, Europe, Middle East, Africa and Others 159 Table 158: Social Media Market in Asia-Pacific (2014) in US$ Thousand.............. 160

5. COMPETITIVE LANDSCAPE.............. 161 Advertising.............. 161 Table 159: Market Shares of Leading Advertising Agencies in the US (2015) - Percentage Breakdown by Value for Interpublic Group of Companies, Inc., Omnicom Group, Inc., Publicis Groupe S.A., WPP Plc, and Others 161

Table 160: Advertising Spending through Cable TVs in the US (2014) - Percentage Share Breakdown by Value for Comcast Corporation, Time Warner, Inc., Viacom Media Networks, and Walt Disney Company, The..............162

Table 161: Advertising Spending through Network TVs in the US (2014) - Percentage Share Breakdown by Value for CBS Corporation, Comcast Corporation, CW Television Network, Twenty-First Century Fox, Inc., and Walt Disney Company, The 163 Digital Advertising.............. 164 Table 162: Market Shares of Leading Digital Advertising Companies in Japan (2014) - Percentage Breakdown by Value for Asatsu-DK, Inc., Dentsu, Inc., Hakuhodo, Inc. and Others 164 Display Advertising.............. 165 Table 163: Market Shares of Leading Display Advertising Companies by Value Sales in Russia (2014) - Percentage Breakdown for Mail.Ru Group, Yandex, and Others 165

Table 164: Market Shares of Leading Domestic Display Advertising Companies in the US (2014) - Percentage Breakdown by Value for AOL Inc., Facebook.com, Google, Yahoo! Inc., and Others.............. 166 Media Advertising.............. 167 Table 165: Market Shares of Leading Media Ad Spending Retailers in the US (2014) - Percentage Breakdown by Value for Best Buy Company, Inc., Gap, Inc., The, Home Depot, The, J. C. Penney Company, Inc., Kohl's Corporation, Lowe's Companies, Inc., R. H. Macy & Co., Sears Holdings Corporation, Target Corporation, Wal-Mart Stores, Inc., and Others.............. 167 Online Advertising.............. 168 Table 166: Market Shares of Leading Online Advertising Companies Worldwide (2014) - Percentage Breakdown by Value Sales for Facebook, Inc., Google, IAC/ InterActiveCorp (IAC), Microsoft Corporation, Twitter Inc., Yahoo! Inc., and Others (Includes AOL, Inc., Pandora, LinkedIn, Millenial Media) 168

Table 167: Market Shares of Leading Online Advertising Companies in China (2015) - Percentage Breakdown by Value for Baidu, Inc., Google, Inc., Sina Corporation, Sohu, Inc., Taobao, Tencent Holdings Limited, and Others 169

Table 168: Online Search Ads Market by Company in the US (2014) - Percentage Share Breakdown for Google and Others 170 Outdoor Advertising.............. 171 Table 169: Market Shares of Leading Outdoor Advertisers in Australia (2015) - Percentage Breakdown by Value for Adshel, APN Outdoor, JCDecaux Group, oOh Media Group, Ltd., and Others.............. 171

Table 170: Market Shares of Leading Outdoor Advertising Companies in the US (2015) - Percentage Breakdown by Value for CBS Corporation, CC Media Holdings Inc., Lamar Advertising Co., and Others..............172

Table 171: Market Shares of Leading Outdoor Advertising Companies in the US (2015) - Percentage Breakdown by Value for Clear Channel Outdoor Holdings, Inc., JCDecaux Group, Lamar Advertising Company, Outfront Media, Inc., and Others 173 Advertising and Marketing..............174 Table 172: Market Shares of Leading Advertising and Marketing Providers Worldwide (2014) - Percentage Market Share Breakdown by Value for Dentsu Aegis Network Ltd., Havas Media Group, Interpublic Group Plc, Omnicom Group, Inc., Publicis Groupe, and WPP Plc.............. 174 Digital Marketing.............. 175 Table 173: Market Shares of Leading Digital Marketing Service Providers Worldwide (2015) - Percentage Breakdown by Value Sales for Adobe Systems Incorporated, International Business Machines Corporation, Oracle Corporation, Salesforce.com, SAP SE, SAS (Statistical Analysis System), and Others 175 Hosting Infrastructure.............. 176 Table 174: Market Shares of Leading Hosting Infrastructure Service Providers in the US (2015) - Percentage Breakdown by Value for AT&T, Inc., CenturyLink, Inc., International Business Machines Corporation (IBM), and Others 176 Pure-Play Media.............. 177 Table 175: Market Shares of Leading Pure-Play Media Service Providers in the US and Latin America (2015) - Percentage Breakdown by Value for Cine Latino, Inc., Pasiones, WAPA America, Inc., WAPA Puerto Rico, and Others 177 Media Monitoring.............. 178 Table 176: Market Shares of Leading Media Monitoring Service Providers in Asia-Pacific (2014) - Percentage Breakdown by Value for Dow Jones & Company, Esha Media Research Ltd., Isentia Group Limited, Meltwater Group, Wisers Information Limited and Others (Includes News & Ads Monitoring Agency (NAMA)).............. 178 Social Media.............. 179 Table 177: Market Shares of Leading Social Media Service Providers in Asia-Pacific (2014) - Percentage Breakdown by Value for iSentia Group Limited, Hotto Link, Inc., Radian6 Technologies Inc., Kantar Media Company, Meltwater Group and Others (Include JamiQ Pte. Ltd., ThoughtBuzz Pte Ltd.) 179

Table 178: Market Shares of Leading Social Media Intelligence Service Providers in Asia-Pacific (2014) - Percentage Breakdown by Value for iSentia Group Ltd., Meltwater Group, UBM Plc, Wisers Information Ltd. And Others (Include Dow Jones Factiva News Service Company, Esha Media Research Ltd., HottoLink Inc., Radian6 Technologies Inc., UBM-PR Newswire) 180 Social Online Advertising..............181 Table 179: Market Shares of Leading Social Online Advertising Companies by Value Sales Worldwide (2014) - Percentage Breakdown for Facebook, Inc., Twitter, Inc., and Others 181 Web Hosting Services.............. 182 Table 180: Market Shares of Leading Web Hosting Service (Social Related System) Providers Worldwide (2015) - Percentage Breakdown by Value for Amazon.com, Inc., Internet Initiative Japan, Inc., Nifty Corporation, and Others 182 Internet Domain Registrar and Web Hosting 183 Table 181: Market Shares of Leading Internet Domain Registrar and Web Hosting Companies in the US (2014) - Percentage Breakdown by Value for eNom, Inc., Go Daddy Group Inc., Schlund+Partner GmbH, Tucows, Inc., Web.com Group, Inc. and Others.............. 183

6. RECENT INDUSTRY DEVELOPMENTS..............184