Traditional Toys and Games in China
Euromonitor International
May 2021

List Of Contents And Tables

TRADITIONAL TOYS AND GAMES IN CHINA
KEY DATA FINDINGS
2020 IMPACT
‘Hometainment' benefits construction toys despite marked downturn
Blind collectibles continue to stand out
E-commerce rises expeditiously with new ways to engage consumers
RECOVERY AND OPPORTUNITIES
Licensed products expected to drive strong recovery
Blind collectibles' potential to be explored in low tier cities
More offline stores looking to engage consumers in the face of e-commerce threat
CATEGORY DATA
Table 1 Sales of Traditional Toys and Games by Category: Value 2015-2020
Table 2 Sales of Traditional Toys and Games by Category: % Value Growth 2015-2020
Table 3 Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2015-2020
Table 4 NBO Company Shares of Traditional Toys and Games: % Value 2016-2020
Table 5 LBN Brand Shares of Traditional Toys and Games: % Value 2017-2020
Table 6 Distribution of Traditional Toys and Games by Format: % Value 2015-2020
Table 7 Forecast Sales of Traditional Toys and Games by Category: Value 2020-2025
Table 8 Forecast Sales of Traditional Toys and Games by Category: % Value Growth 2020-2025
Table 9 Forecast Sales of Traditional Toys and Games by Licensed vs Non-Licensed: % Value 2020-2025
TOYS AND GAMES IN CHINA
EXECUTIVE SUMMARY
COVID-19 impact on toys and games
COVID-19 country impact
Company response
Retailing shift
What next for toys and games?
MARKET DATA
Table 10 Sales of Toys and Games by Category: Value 2015-2020
Table 11 Sales of Toys and Games by Category: % Value Growth 2015-2020
Table 12 NBO Company Shares of Toys and Games: % Value 2016-2020
Table 13 LBN Brand Shares of Toys and Games: % Value 2017-2020
Table 14 Distribution of Toys and Games by Format: % Value 2015-2020
Table 15 Forecast Sales of Toys and Games by Category: Value 2020-2025
Table 16 Forecast Sales of Toys and Games by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources