PART 01: Executive summary
- Highlights
PART 02: Scope of the report
- Market overview
- Report coverage
- Top-vendor offerings
PART 03: Market research methodology
- Research methodology
- Economic indicators
PART 04: Introduction
- Key market highlights
- Value chain analysis
- Product lifecycle
- Regulatory framework
PART 05: Market landscape
- Market overview
- Market size and forecast
- Five forces analysis
PART 06: Market segmentation by geography
- Global automotive AR system market size by geography
- Market in APAC
- Market in Europe
- Market in North America
- Market in Latin America
- Market in MEA
PART 07: Market segmentation by vehicle type
- Market overview
- Market size and forecast: Automotive AR systems
PART 08: Market segmentation by technology
- Market overview
- Market size and forecast: Automotive AR systems
PART 09: Market segmentation by product
- Market overview
- Market size and forecast: Automotive AR products
PART 10: Market segmentation by end-user
- Market overview
- Market size and forecast
PART 11: Market drivers
- Key market drivers for AR systems
PART 12: Market challenges
- Challenges from the end consumers' point of view
PART 13: Impactful trends
- Technological trends influencing AR system market
- Industrial trends influencing AR system market
PART 14: Vendor landscape
- Competitive benchmarking
- Other prominent vendors
PART 15: Key vendor analysis
PART 16: Appendix
- List of abbreviations
PART 17: Explore Technavio

List of Exhibits
Exhibit 01: Report coverage
Exhibit 02: Product offerings of key vendors
Exhibit 03: Product offering of
Other prominent vendors
Exhibit 04: Definition of products and markets
Exhibit 05: Influencing factors on key customer segments
Exhibit 06: Comparison of conventional and AR-HUDs
Exhibit 07: Types of AR systems (in current production stage)
Exhibit 08: Interactive AR system
Exhibit 09: Non-interactive AR system
Exhibit 10: HUD-windshield projection system
Exhibit 11: Smartphone-windshield projection system
Exhibit 12: Standalone screen AR system
Exhibit 13: Factors influencing information relevance in HUD-AR
Exhibit 14: HUD-AR value chain analysis
Exhibit 15: Product lifecycle of AR systems
Exhibit 16: Existing regulatory framework worldwide governing HUDs and AR devices
Exhibit 17: Market landscape of AR systems
Exhibit 18: Global automotive AR system market 2015-2020 (millions of units)
Exhibit 19: Five forces analysis
Exhibit 20: Global automotive AR system market share dynamics by geography 2015 and 2020
Exhibit 21: APAC: Market size and forecast 2015-2020 (millions of units)
Exhibit 22: Top five APAC countries by GDP 2011-2015 ($ billions)
Exhibit 23: China GDP PPP 2015-2020 ($ Intl. trillions)
Exhibit 24: Chinese automotive electronics market 2015-2020 ($ billions)
Exhibit 25: Automotive sales in Taiwan 2007-2014 (millions of units)
Exhibit 26: Taiwan's automotive electronics market 2007-2015 ($ billions)
Exhibit 27: Taiwan's automotive electronics by application 2014
Exhibit 28: Taiwanese government's roadmap for automotive electronics 2015
Exhibit 29: Top 15 dollar billionaires by country 2015
Exhibit 30: India GDP PPP 2015-2020 ($ Intl. trillions)
Exhibit 31: Production of passenger and commercial vehicles in India (millions of units)
Exhibit 32: Japan GDP PPP 2015-2020 ($ Intl. trillions)
Exhibit 33: Overseas vehicle production by Japanese automakers 2013 and 2014 (millions of units)
Exhibit 34: Automotive sales in Japan 2007-2014 (millions of units)
Exhibit 35: Indonesia GDP PPP 2015-2020 ($ Intl. trillions)
Exhibit 36: Indonesian car sales 2007-2015 (millions of units)
Exhibit 37: South Korea GDP PPP 2015-2020 ($ Intl. trillions)
Exhibit 38: Automotive sales in South Korea 2007-2015 (millions of units)
Exhibit 39: Industry-wise exports data South Korea
Exhibit 40: South Korea: New electric car sales June and September 2015 (units)
Exhibit 41: Europe: Market size and forecast 2015-2020 (millions of units)
Exhibit 42: Automotive sales in Germany 2007-2015 (millions of units)
Exhibit 43: German electronic component market by industry 2014
Exhibit 44: Automotive sales in Europe 2007-2014 (millions of units)
Exhibit 45: North America: Market size and forecast 2015-2020 (millions of units)
Exhibit 46: North American automotive electronics market 2015-2020 ($ billions)
Exhibit 47: Automotive sales in North America 2007-2014 (millions of units)
Exhibit 48: Automotive electronics market in US 2008-2014 ($ billions)
Exhibit 49: Automotive sales in US 2007-2014 (millions of units)
Exhibit 50: Automotive sales in Mexico 2005-2013 (millions of units)
Exhibit 51: Latin America: Market size and forecast 2015-2020 (millions of units)
Exhibit 52: Automotive sales in Latin America 2007-2014 (millions of units)
Exhibit 53: GDP growth rate of top five Latin American countries 2011-2014
Exhibit 54: Automotive sales in Brazil 2005-2015 (millions of units)
Exhibit 55: Automotive electronics market in Brazil 2007-2014 ($ billions)
Exhibit 56: MEA: Market size and forecast 2015-2020 (thousands of units)
Exhibit 57: Market segmentation of automotive AR systems by vehicle type
Exhibit 58: AR systems in luxury vehicles: Market size and forecast 2015-2020 (millions of units)
Exhibit 59: AR systems in ultra-luxury vehicles: Market size and forecast 2015-2020 (millions of units)
Exhibit 60: AR systems in luxury-aftermarket: Market size and forecast 2015-2020 (millions of units)
Exhibit 61: AR systems in mid-level vehicles: Market size and forecast 2015-2020 (millions of units)
Exhibit 62: AR systems in mid-level (OEM) vehicles: Market size and forecast 2015-2020 (millions of units)
Exhibit 63: AR systems in mid-level-aftermarket: Market size and forecast 2015-2020 (millions of units)
Exhibit 64: AR systems in entry-level vehicles: Market size and forecast 2015-2020 (millions of units)
Exhibit 65: AR systems in entry-level (OEM) vehicles: Market size and forecast 2015-2020 (millions of units)
Exhibit 66: AR systems in entry-level-aftermarket: Market size and forecast 2015-2020 (millions of units)
Exhibit 67: AR systems in LCVs: Market size and forecast 2015-2020 (thousands of units)
Exhibit 68: Market segmentation of automotive AR systems by technology
Exhibit 69: OLED technology: Market size and forecast 2015-2020 (thousands of units)
Exhibit 70: AMOLED Technology: Market size and forecast 2015-2020 (thousands of units)
Exhibit 71: PMOLED technology: Market size and forecast 2015-2020 (thousands of units)
Exhibit 72: CRT technology: Market size and forecast 2015-2020 (millions of units)
Exhibit 73: TFT technology: Market size and forecast 2015-2020 (millions of units)
Exhibit 74: Optical waveguides technology: Market size and forecast 2015-2020 (thousands of units)
Exhibit 75: Classification of optical waveguides
Exhibit 76: Market segmentation of automotive AR systems by product
Exhibit 77: AR-HUD products: Market size and forecast 2015-2020 (millions of units)
Exhibit 78: HUD generations
Exhibit 79: HUD development timeline
Exhibit 80: AR apps products: Market size and forecast 2015-2020 (millions of units)
Exhibit 81: App-based AR systems
Exhibit 82: App-based AR systems: Passenger cars segment 2015-2020 (millions of units)
Exhibit 83: App-based AR systems: LCV segment 2015-2020 (millions of units)
Exhibit 84: Market segmentation of automotive AR systems by end-user
Exhibit 85: OEM AR-HUD systems: Market size and forecast 2015-2020 (millions of units)
Exhibit 86: Aftermarket AR-HUD systems: Market size and forecast 2015-2020 (millions of units)
Exhibit 87: Driving forces behind electrification of automotive mechanics
Exhibit 88: Mechanical operations converted into electronics
Exhibit 89: Automotive electronic cost share of total vehicle cost 2014-2020
Exhibit 90: AR-HUD system with DMD: A schematic diagram
Exhibit 91: Color coding in AR-HUD systems
Exhibit 92: Three generations of automotive infotainment systems
Exhibit 93: Three approaches to connectivity
Exhibit 94: Vendor landscape for AR-HUD
Exhibit 95: Companies with existing AR products
Exhibit 96: Other prominent vendors