1 Executive Summary
1.1. Market value
1.2. Market value forecast
1.3. Category segmentation
1.4. Geography segmentation
1.5. Market rivalry
1.6. Competitive Landscape

2 Market Overview
2.1. Market definition
2.2. Market analysis

3 Market Data
3.1. Market value

4 Market Segmentation
4.1. Category segmentation
4.2. Geography segmentation

5 Market Outlook
5.1. Market value forecast

6 Five Forces Analysis
6.1. Summary
6.2. Buyer power
6.3. Supplier power
6.4. New entrants
6.5. Threat of substitutes
6.6. Degree of rivalry

7 Competitive Landscape
7.1. Who are the leading players?
7.2. What are the strengths of leading players?
7.3. What trends are impacting the market?
7.4. What has been the rationale behind recent M&A activity?
7.5. How will Covid-19 impact market players?

8 Company Profiles
8.1. The Interpublic Group of Companies, Inc.
8.2. Publicis Groupe SA
8.3. Omnicom Group, Inc.
8.4. WPP plc

9 Macroeconomic Indicators
9.1. Country data

10 Appendix
10.1. Methodology
10.2. Industry associations
10.3. Related MarketLine research
10.4. About MarketLine

List of Tables
Table 1: United States advertising industry value: $ billion, 2015-19
Table 2: United States advertising industry category segmentation: $ billion, 2019
Table 3: United States advertising industry geography segmentation: $ billion, 2019
Table 4: United States advertising industry value forecast: $ billion, 2019-24
Table 5: The Interpublic Group of Companies, Inc.: key facts
Table 6: The Interpublic Group of Companies, Inc.: Annual Financial Ratios
Table 7: The Interpublic Group of Companies, Inc.: Key Employees
Table 8: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 9: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 10: The Interpublic Group of Companies, Inc.: Key Employees Continued
Table 11: Publicis Groupe SA: key facts
Table 12: Publicis Groupe SA: Annual Financial Ratios
Table 13: Publicis Groupe SA: Key Employees
Table 14: Publicis Groupe SA: Key Employees Continued
Table 15: Publicis Groupe SA: Key Employees Continued
Table 16: Publicis Groupe SA: Key Employees Continued
Table 17: Omnicom Group, Inc.: key facts
Table 18: Omnicom Group, Inc.: Annual Financial Ratios
Table 19: Omnicom Group, Inc.: Key Employees
Table 20: Omnicom Group, Inc.: Key Employees Continued
Table 21: WPP plc: key facts
Table 22: WPP plc: Annual Financial Ratios
Table 23: WPP plc: Key Employees
Table 24: United States size of population (million), 2015-19
Table 25: United States gdp (constant 2005 prices, $ billion), 2015-19
Table 26: United States gdp (current prices, $ billion), 2015-19
Table 27: United States inflation, 2015-19
Table 28: United States consumer price index (absolute), 2015-19
Table 29: United States exchange rate, 2015-19

List of Figures
Figure 1: United States advertising industry value: $ billion, 2015-19
Figure 2: United States advertising industry category segmentation: % share, by value, 2019
Figure 3: United States advertising industry geography segmentation: % share, by value, 2019
Figure 4: United States advertising industry value forecast: $ billion, 2019-24
Figure 5: Forces driving competition in the advertising industry in the United States, 2019
Figure 6: Drivers of buyer power in the advertising industry in the United States, 2019
Figure 7: Drivers of supplier power in the advertising industry in the United States, 2019
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in the United States, 2019
Figure 9: Factors influencing the threat of substitutes in the advertising industry in the United States, 2019
Figure 10: Drivers of degree of rivalry in the advertising industry in the United States, 2019

Companies Mentioned
• The Interpublic Group of Companies, Inc.
• Publicis Groupe SA
• Omnicom Group, Inc.
• WPP plc