1. Management Summary
2. Global Developments
- B2C E-Commerce Sales of Products and Services Worldwide, excl. Travel and Event Tickets, in USD billion, and in % Share of Total Retail Sales, in 2014 - 2019f
- B2C E-Commerce Sales of Physical and Digital Goods Worldwide, in USD billion, 2014-2019f, and in % Share of Total Retail Sales, 2014 & 2019f
- Breakdown of Global B2C E-Commerce Sales, by Regions and Sub-Regions, in %, 2014 & 2019f
- B2C E-Commerce Share of Total Retail Sales, by Regions, in %, 2014 & 2019f
- Number of Internet Users, by Global Regions, in millions, and in % Change, 2010 & 2015
- Internet Penetration, by Regional and Global Medians, in % of Adults, May 2015
- Top 10 Countries by B2C E-Commerce Sales, in USD billion, 2014 - 2019 and CAGR, in %, 2014 - 2019
- B2C E-Commerce Sales CAGR in the BRIC Countries, by Country, in %, 2009-2014 and 2014-2019f
- Top 10 Countries by B2C E-Commerce Market Attractiveness Index, and Index Composition, incl. Index for Online Market Size, Consumer Behavior, Growth Potential, Infrastructure and Total Score for Online Market Attractiveness, 2015
- Top 10 Developing Economies in B2C E-Commerce Index, incl. Global Rank, 2016, Share of Individuals Using Internet, 2014, Share of Individuals with Credit Card, 2014, Secure Internet Servers per 1 million People, 2014, UPU Postal Reliability Score and UNCTAD B2C E-Commerce Index Value, 2015
- Top 10 Countries by Number of Online Shoppers, in millions, incl. Penetration, in % of Internet Users and in % of Population, 2014
- Top 5 Countries by Share of Global Online Shoppers, in %, 2019f, and Their Shares in 2015
- Top 5 Countries by Share of Active* Online Shoppers, in % of Population, Q4 2015
- Product Categories Most Purchased Online, by Generation, in % of Online Shoppers, November 2015
- Top Factors Driving Online Purchase and In-Store Purchase, in % of Consumers, November 2015
- Major Reasons for Shopping Cart Abandonment, in % of Online Shoppers, by Selected Regions, October 2014
- Most Important Delivery Options in Online Shopping, in % of Online Shoppers, Q1 2015 & Q4 2014
- Share of Online Shoppers Willing to Pay More for Faster Shipping, by Selected Countries, in %, Q1 2015 & Q4 2014
- Payment Methods Used in Online Shopping, in % of Online Shoppers, 2015
- Share of Online Shoppers Paying with Cash on Delivery, in %, by Selected Emerging Markets, 2015
- Share of Consumers Who Are Satisfied with the Payment Methods Used, by POS, Browser and Mobile, in % of Consumers in Selected Developed Countries, June 2015
- Breakdown of Mobile Phone Ownership, by Smartphone, Other Mobile Phone and No Mobile Phone, in % of Adults, by Regional and Global Medians, May 2015
- Share of Online Shoppers Buying Products via Mobile, in %, 2014 & 2015
- Breakdown of M-Commerce Transactions, by Mobile Browser and App, in %, Q4 2015
- Actions Conducted on Mobile Phones While Being in-Store, incl. “Compare Prices”, in % of Mobile Phone Users, 2014
- Cross-Border B2C E-Commerce Sales, in USD billion and in % of Total B2C E-Commerce Sales, 2014 - 2020f
- Breakdown of Cross-Border E-Commerce Sales, by Regions, in %, 2025f
- Cross-Border Online Shopper Penetration, by Selected Countries, in % of Online Shoppers, Oct. 2015
- Share of Online Shoppers Who are Concerned that Their Personal Information Could be Stolen, in %, 2014 & 2015
- Social Media Activities Influencing Online Shopping Behavior, in % of Online Shoppers, September 2015
- Share of Online Shoppers Visiting Social Media Sites for Inspiration when Searching for Products, by Age Groups, in %, August 2015
- Share of Online Shoppers Who Would Consider Purchasing from Marketplaces and from Retailers' Websites, by Global Average and Top 3 Countries, in %, August 2015
- Top 20 B2C E-Commerce Retailers, by B2C E-Commerce Sales, incl. Rank among Top Online Retailers, Rank among Top Retailers, Company Name, Country of Origin, Retail E-Commerce Sales, in USD million, Share of Total Retail Revenues, in %, Growth Rate, in %, 2014, and CAGR, 2009-2014
3. Asia-Pacific
3.1. Advanced Markets
3.1.1. Japan
- Mobile Shopper Penetration, in % of Smartphone Users, August 2014
- Cross-Border B2C E-Commerce Imports from the USA and China, in JPY billion, 2014 - 2018f
3.1.2. South Korea
- M-Commerce Sales, in KRW trillion and in % of Total E-Commerce Sales, Q1 2013 - Q1 2015
- Cross-Border E-Commerce Imports, in USD billion, 2013 & 2014
3.1.3. Australia
- M-Commerce Sales, in AUD billion, 2014e & 2019f
- Cross-Border Online Shopper Penetration and Number, in % of Individuals and in millions, 12 Months to September 2014
3.2. Emerging Markets
3.2.1. China
- M-Commerce Sales, in CNY billion and in % of Retail E-Commerce Sales, by Comparative Estimates, 2013 - 2018f
- Number of Mobile Shoppers, in millions and in % of Mobile Internet Users, 2012 - 2014 & June 2015
3.2.2. India
- Usage of Digital Devices and Social Media Before, During and After Purchase, in % of Urban Consumers, February 2015
- M-Commerce Share of Total E-Commerce Sales, in %, 2014e & 2017f
3.2.3. Singapore
- Breakdown of Online Shopping Transactions, by Device, in %, H2 2014 & 2015e
- Reasons to Purchase Online from a Foreign Country, in % of Cross-Border Online Shoppers, April 2015
3.2.4. Indonesia
- Devices Used to Access the Internet, in % of Internet Users, 2014
- Types of Platforms Used for Online Shopping, incl. “Social Network”, in % of Internet Users, 2014
3.2.5. Thailand
- Mobile Shopping App Penetration, in % of Smartphone App Users, Q1 2014 & Q1 2015
- Channels Used to Research Information about Products before Purchase, in % of Mobile Shoppers, January 2015
4. Europe
4.1. Advanced Markets
4.1.1. UK
- Usage of Click-and-Collect Services, in % of Online Shoppers, 2012 & 2015
- M-Commerce Sales, by Device and Total, in GBP billion, in % Year-on-Year Change and in % Share of Total, 2014 - 2019f
4.1.2. Germany
- Breakdown of Frequency of Webrooming and Showrooming, in % of Online Shoppers, August 2015
- Mobile Shopper Penetration, in % of Smartphone Users, by Age Group and Gender, 2013 - 2015
4.1.3. France
- M-Commerce Sales, in EUR billion, and in % Share of Total B2C E-Commerce Sales, 2015
- Research and Purchase Methods, by Digitally and In-Store, in % of Online Shoppers, September 2015
4.1.4. Spain
- Value of E-Commerce Import Transactions, in EUR million, by Transactions with the EU, the USA, Latin America, Asia-Pacific, CEMEA, Rest of the World and Total, 2009 - 2014 & H1 2015
- Devices Used for Online Shopping, in % of Online Shoppers, 2014 & 2015
4.1.5. Italy
- M-Commerce Share of Total E-Commerce Sales, in %, 2014 & 2017f
- Cross-Border B2C E-Commerce Imports, in EUR billion, and in %Year-on-Year Change, 2012 - 2015e
4.2. Emerging Markets
4.2.1. Russia
- Smartphone User Penetration and Mobile Shopper Penetration, in % of Online Shoppers, by Age Group and Total, October 2015
- Cross-Border E-Commerce Statistics, incl. Number of Orders by Location and Platform, Number of Parcels and Average Check, 2013 & 2014
4.2.2. Poland
- M-Commerce Sales, in PLN billion, 2014 & 2015e
- Cross-Border Online Shopper Penetration, in % of Online Shoppers, 2014
4.2.3. Turkey
- M-Commerce Share of Total B2C E-Commerce Sales, in %, Q1 2015
- Product Categories Researched via Social Media Prior to Purchase, in % of Social Media Users, 2015
5. North America
5.1. USA
- M-Commerce Sales, by Smartphones and Tablets, in USD billion, 2015f - 2020f
- Research and Purchase Methods Used, in % of Online Shoppers, January 2015
5.2. Canada
- M-Commerce Share of Total B2C E-Commerce Sales, in %, 2014 & 2019f
- Breakdown of Online Spending, by Country of Origin of the Seller, in %, July 2014
6. Latin America
6.1. Brazil
- M-Commerce Share of Total E-Commerce Transactions, in %, 2015 & 2016f
- Share of Online Shoppers Purchasing via Mobile Devices, by Smartphone and Tablet, in % of Online Shoppers Owing Smartphone or Tablet, October 2015
6.2. Mexico
- Cross-Border Online Shopper Penetration, in % of Online Shoppers, October 2015
- Shopping-Related Activities Carried Out on Mobile Devices, in % of Mobile Device Users, Q1 2015
6.3. Argentina
- M-Commerce Share of Total E-Commerce Traffic, in %, 2015
- Product Categories Purchased Cross-Border, in % of Cross-Border Online Shoppers, 2015e
6.4. Colombia
- Devices Used to Access the Internet, in % of Internet Users, 2013 & 2014
- Shopping-Related Activities Carried Out on Mobile Devices, in % of Smartphone Users, 2014
7. Middle East & Africa
7.1. South Africa
- Shopping-Related Activities Carried out via Mobile Internet, in % of Mobile Internet Users, August 2015
- Share of Online Shoppers Who Check a Retailer's Flyer Online to Ensure They Get the Best Deal Prior to Purchasing, in %, October 2015
7.2. UAE
- M-Commerce Share of B2C E-Commerce Sales, in %, 2013 & 2015
- Breakdown of the Last Online Purchase, by Website Type, in % of Online Shoppers, April 2015
7.3. Saudi Arabia
- Social Media Platforms Influencing Purchasing Decisions, in % of Consumers, 2015
- Breakdown of Internet Traffic, by Device, in %, 2015
7.4. Egypt
- Number of Internet Subscriptions by Type, in millions, February 2015 & February 2016
- Mobile Share of Online Purchases, in %, 2015e

Companies Mentioned
Amazon.com, Inc., Apple Inc., JD.com, Inc., Wal-Mart Stores Inc., Otto GmbH & Co. KG, Tesco PLC, Macy's Inc., Liberty Interactive Corp., Casino Guichard-Perrachon S.A., Suning Commerce Group Co. Ltd., The Home Depot, Vipshop Holdings Limited, Best Buy Co. Inc., Lojas Americanas S.A./B2W Companhia Digital, Home Retail Group, Costco Wholesale, Zalando AG, John Lewis Partnership Plc, Sears Holdings Corp., Newegg Inc.