1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer

2 Social Media Advertising Spend Market Share Analysis
2.1 Australia Online Advertising Spend
2.2 Australia Social Media Advertising Spend
2.3 Market Share Analysis

3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues

4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics

5 Australia Social Media Advertising Spend by Industry
5.1 Snapshot of Key Verticals
5.2 Pharmaceutical & Healthcare Social Media Ad Spend
5.2.1 Snapshot, 2011-2020
5.2.2 Analysis by Marketing Objective
5.2.3 Analysis by Channel Spend – Desktop vs. Mobile

List of Tables
Table 1: Australia Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: Australia Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 3: Australia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 4: Australia Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Table 5: Australia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: Australia Population Analysis (Million), 2010-2019
Table 7: Australia Inflation Trends (%), 2010-2019
Table 8: Australia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: Australia Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: Australia Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 11: Australia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 12: Australia Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 13: Australia Mobile Internet User Analysis (Million), 2010-2019
Table 14: Australia Number of Internet and Social Media Users (Million), 2010-2019
Table 15: Australia Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 16: Australia Number of Mobile and Smartphone Users (Million), 2010-2019
Table 17: Australia Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 18: Australia Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Table 19: Australia E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 20: Australia Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 21: Australia Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 22: Australia Online Spending per Internet User (US$), 2010-2019
Table 23: Australia Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 24: Australia Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 25: Australia Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Table 26: Australia Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Table 27: Australia Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020

List of Figures
Figure 1: Methodology Framework
Figure 2: Australia Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: Australia Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 4: Australia Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 5: Australia Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Figure 6: Australia Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 7: Australia Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 8: Australia Social Media Marketing Budget Growth Rate (%), 2015 – 2019
Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
Figure 11: Australia Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 12: Australia Population Analysis (%), 2014
Figure 13: Australia Inflation Trends (%), 2010-2019
Figure 14: Australia Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 15: Australia Number of Online & Mobile Buyers (Million), 2010-2019
Figure 16: Australia Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 17: Australia Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 18: Australia Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 19: Australia Mobile Internet User Analysis (Million), 2010-2019
Figure 20: Australia Number of Internet and Social Media Users (Million), 2010-2019
Figure 21: Australia Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 22: Australia Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 23: Australia Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 24: Australia Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Figure 25: Australia E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 26: Australia Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 27: Australia Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 28: Australia Online Spending per Internet User (US$), 2010-2019
Figure 29: Australia Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 30: Australia Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 31: Australia Social Media Advertising Spend Snapshot - Growth Dynamics of Key Industries (%), 2015
Figure 32: Australia Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media (US$ Million), 2011-2020
Figure 33: Australia Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Breakdown by Marketing Objective (%), 2015 vs. 2020
Figure 34: Australia Pharmaceutical & Healthcare Brands' Advertising Spend on Social Media - Split by Mobile and Desktop (US$ Million), 2015 vs. 2020