1 About this Report
1.1 About Socintel360
1.2 Summary
1.3 Scope
1.4 Methodology
1.5 Definitions
1.6 Disclaimer

2 Social Media Advertising Spend Market Share Analysis
2.1 China Online Advertising Spend
2.2 China Social Media Advertising Spend
2.3 Market Share Analysis

3 Social Media Marketing Budget Allocation
3.1 Channel Allocation
3.2 Functional Allocation
3.3 Analysis of Investment Avenues

4 Analysis of Macroeconomic, Business, and Consumer Drivers
4.1 Macroeconomic Fundamentals and Industry Growth Dynamics
4.2 Consumer Insights
4.3 Internet & Technology Adoption
4.4 Devices & Platforms
4.5 Mobile Commerce
4.6 Advertising Spend Dynamics

5 China Social Media Advertising Spend by Formats
5.1 Social Media Channel Dynamics – Overall
5.1.1 China Social Media Mobile Display Ad Spend
5.1.2 China Social Media Mobile Video Ad Spend
5.2 Social Media Channel Dynamics – Desktop
5.2.1 China Social Media Desktop Display Ad Spend
5.2.2 China Social Media Desktop Video Ad Spend

List of Tables
Table 1: China Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 2: China Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 3: China Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Table 4: China Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Table 5: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Table 6: China Population Analysis (Million), 2010-2019
Table 7: China Inflation Trends (%), 2010-2019
Table 8: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Table 9: China Number of Online & Mobile Buyers (Million), 2010-2019
Table 10: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Table 11: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Table 12: China Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Table 13: China Mobile Internet User Analysis (Million), 2010-2019
Table 14: China Number of Internet and Social Media Users (Million), 2010-2019
Table 15: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Table 16: China Number of Mobile and Smartphone Users (Million), 2010-2019
Table 17: China Number of Ereader and IPad Users Analysis (Million), 2010-2019
Table 18: China Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Table 19: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Table 20: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Table 21: China Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Table 22: China Online Spending per Internet User (US$), 2010-2019
Table 23: China Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Table 24: China Social Media Mobile Spending per Social Media User (US$), 2010-2019
Table 25: China Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 26: China Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 27: China Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Table 28: China Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020

List of Figures
Figure 1: Methodology Framework
Figure 2: China Online Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 3: China Social Media Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 4: China Online Channel Share - Online Advertising Spend as Percentage of Total Advertising Spend, 2011–2020
Figure 5: China Social Media Channel Share - Social Media Advertising Spend as Percentage of Online Advertising Spend, 2011-2020
Figure 6: China Online Marketing and Social Media Marketing Budget Allocation Analysis (%), 2015
Figure 7: China Social Media Mobile Marketing as % of Social Media Marketing (%), 2015
Figure 8: China Social Media Marketing Budget Growth Rate (%), 2015 – 2019
Figure 9: What percent of your total social media marketing budget will be dedicated to following functional areas?
Figure 10: Social Media Mobile Marketing Tactics – Key Investment Avenues (%)
Figure 11: China Gross Domestic Production (at Current Price) Analysis (US$ Billion), 2010-2019
Figure 12: China Population Analysis (%), 2014
Figure 13: China Inflation Trends (%), 2010-2019
Figure 14: China Consumer Spending / Expenditure & Growth Analysis (US$ Billion), 2010-2019
Figure 15: China Number of Online & Mobile Buyers (Million), 2010-2019
Figure 16: China Number of Online & Mobile Coupon Users and Shoppers Analysis (Million), 2010-2019
Figure 17: China Number of Video Viewers - Online vs. Mobile (Million), 2010-2019
Figure 18: China Number of Gamers - Online, Mobile, Social and Tablet (Million), 2010-2019
Figure 19: China Mobile Internet User Analysis (Million), 2010-2019
Figure 20: China Number of Internet and Social Media Users (Million), 2010-2019
Figure 21: China Number of Fixed Broadband Households & Subscriptions (Million), 2010-2019
Figure 22: China Number of Mobile and Smartphone Users (Million), 2010-2019
Figure 23: China Number of Ereader and IPad Users Analysis (Million), 2010-2019
Figure 24: China Number of Facebook & Twitter Users Analysis (Million), 2010-2019
Figure 25: China E-commerce & M-commerce Sales & Growth Analysis (US$ Billion), 2010-2019
Figure 26: China Tablet & Smartphone M-commerce Sales (US$ Billion), 2010-2019
Figure 27: China Mobile Gaming & Music Consumer Spending & Growth Analysis (US$ Million), 2010-2019
Figure 28: China Online Spending per Internet User (US$), 2010-2019
Figure 29: China Social Media Spending per - Internet User vs. Social Media User (US$), 2010-2019
Figure 30: China Social Media Mobile Spending per Social Media User (US$), 2010-2019
Figure 31: China Social Media Mobile Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 32: China Social Media Mobile Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 33: China Social Media Desktop Display (Excluding Video) Advertising Spend & Growth Analysis (US$ Million), 2011-2020
Figure 34: China Social Media Desktop Video Advertising Spend & Growth Analysis (US$ Million), 2011-2020