PART 01: Scope of the report
- Market overview
- Geographical information
- Vendor selection
- Summation errors
- Currency exchange rates
- End-user segmentation
- Target audience
- Key figures
- Top-vendor offerings
PART 02: Market research methodology
- Research methodology
- Economic indicators
PART 03: Introduction
- Key market highlights
PART 04: Assumptions
PART 05: Market landscape
- Market overview
- Global MVAS market
- Global cloud-based VAS market
PART 06: Geographical segmentation
- Cloud-based VAS market by geography
- Americas
- EMEA
- APAC
PART 07: Market drivers
- Adoption of MVAS in emerging economies
- Shift from on-premises to cloud-based VAS
- Several advantages of the cloud-based VAS
PART 08: Impact of drivers
PART 09: Market challenges
- High bargaining power of communication service providers
- Piracy issues
- Low quality of wireless networks
- Concerns over data security and privacy
PART 10: Impact of drivers and challenges
PART 11: Market trends
- Rising adoption of location-enabled MVAS
- Increasing adoption of m-commerce
- Increasing adoption of IM MVAS applications
PART 12: Five forces model
PART 13: Vendor landscape
- Competitive scenario
PART 14: Key vendor analysis
- Cisco Systems
- Huawei
- IBM
- Infosys
- Ericsson
PART 15: Other prominent vendors
PART 16: Appendix
- List of abbreviations
PART 17: Explore Technavio

List of Exhibits
Exhibit 01: Major countries considered
Exhibit 02: Major currency exchange rates considered
Exhibit 03: Product offerings
Exhibit 04: Various MVAS
Exhibit 05: Global MVAS market 2015-2020 ($ billions)
Exhibit 06: Benefits of cloud-based services
Exhibit 07: Global cloud-based VAS market 2015-2020 ($ billions)
Exhibit 08: Geographical segmentation of cloud-based VAS market 2015 (% share)
Exhibit 09: Geographical segmentation of cloud-based VAS market 2015-2020 (% share)
Exhibit 10: Geographical segmentation of cloud-based VAS market 2015-2020 ($ millions)
Exhibit 11: Cloud-based VAS in Americas 2015-2020 ($ millions)
Exhibit 12: Cloud-based VAS market in EMEA 2015-2020 ($ millions)
Exhibit 13: Cloud-based VAS market in APAC 2015-2020 ($ millions)
Exhibit 14: Smartphone penetration rate of various countries 2014 and 2015 (% of total population)
Exhibit 15: Drivers of cloud-based VAS market
Exhibit 16: Global mobile broadband networks and smartphone adoption 2015 and 2020
Exhibit 17: Mobile phone users by geography (in millions)
Exhibit 18: Impact of drivers
Exhibit 19: Impact of drivers and challenges
Exhibit 20: Five forces model
Exhibit 21: Key leading vendors of the cloud-based VAS market
Exhibit 22: Huawei: Categories and products