Alcoholic Drinks in Argentina
Euromonitor International
July 2022

List Of Contents And Tables

ALCOHOLIC DRINKS IN ARGENTINA
EXECUTIVE SUMMARY
Alcoholic drinks in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2019-2026
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2019-2026
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2019-2026
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2015-2021
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2021
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2016-2021
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2021
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2021
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2021
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2021
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2017-2021
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2016-2021
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2021
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2021-2026
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2021-2026
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2021-2026
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 3 Research Sources
BEER IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Beer wins the competition with still wines in 2021
New product development fuels further growth
Packaging innovation increases new beer occasions
PROSPECTS AND OPPORTUNITIES
Third wave of COVID-19 may slow down on-trade's rebound
Economic instability may encourage “smart affordability”
Cerveceria y Maltería Quilmes' diversification outside beer may strengthen Cía Cervecerías Unidas' market share
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2021
Table 17 Number of Breweries 2016-2021
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2016-2021
Table 19 Sales of Beer by Category: Total Value 2016-2021
Table 20 Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 21 Sales of Beer by Category: % Total Value Growth 2016-2021
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2016-2021
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2016-2021
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2016-2021
Table 26 Sales of Beer by Craft vs Standard 2016-2021
Table 27 GBO Company Shares of Beer: % Total Volume 2017-2021
Table 28 NBO Company Shares of Beer: % Total Volume 2017-2021
Table 29 LBN Brand Shares of Beer: % Total Volume 2018-2021
Table 30 Forecast Sales of Beer by Category: Total Volume 2021-2026
Table 31 Forecast Sales of Beer by Category: Total Value 2021-2026
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2021-2026
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2021-2026
WINE IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Wine faces a significant increase in the cost of inputs and loses ground to beer in 2021
Shortage of glass bottles limits wine sales
Sparkling wines and champagne: from celebration to everyday drinks
PROSPECTS AND OPPORTUNITIES
Wine set to benefit from strong harvest in 2021, premiumisation trend and new packaging developments
E-commerce will continue to outperform
Development of new grape varieties may attract new wine consumers
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2016-2021
Table 35 Sales of Wine by Category: Total Value 2016-2021
Table 36 Sales of Wine by Category: % Total Volume Growth 2016-2021
Table 37 Sales of Wine by Category: % Total Value Growth 2016-2021
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2016-2021
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2016-2021
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2016-2021
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2016-2021
Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2016-2021
Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2016-2021
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2016-2021
Table 46 Sales of Wine by Origin 2019-2021
Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2017-2021
Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2018-2021
Table 50 GBO Company Shares of Champagne: % Total Volume 2017-2021
Table 51 NBO Company Shares of Champagne: % Total Volume 2017-2021
Table 52 LBN Brand Shares of Champagne: % Total Volume 2018-2021
Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2017-2021
Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2018-2021
Table 56 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 57 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2017-2021
Table 58 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2018-2021
Table 59 Forecast Sales of Wine by Category: Total Volume 2021-2026
Table 60 Forecast Sales of Wine by Category: Total Value 2021-2026
Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2021-2026
Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2021-2026
SPIRITS IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Bitters conquer Argentinean consumers
Fashionable and trendsetting English gin
Local craft spirits boom
PROSPECTS AND OPPORTUNITIES
Vodka and English gin will continue to grow at a faster rate
E commerce to gain momentum, growing from a very low base
On-trade sales to see gradual recovery
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2021
CATEGORY DATA
Table 63 Sales of Spirits by Category: Total Volume 2016-2021
Table 64 Sales of Spirits by Category: Total Value 2016-2021
Table 65 Sales of Spirits by Category: % Total Volume Growth 2016-2021
Table 66 Sales of Spirits by Category: % Total Value Growth 2016-2021
Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2016-2021
Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2016-2021
Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2016-2021
Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2016-2021
Table 72 Sales of White Rum by Price Platform: % Total Volume 2016-2021
Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2016-2021
Table 74 Sales of English Gin by Price Platform: % Total Volume 2016-2021
Table 75 Sales of Vodka by Price Platform: % Total Volume 2016-2021
Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2016-2021
Table 77 GBO Company Shares of Spirits: % Total Volume 2017-2021
Table 78 NBO Company Shares of Spirits: % Total Volume 2017-2021
Table 79 LBN Brand Shares of Spirits: % Total Volume 2018-2021
Table 80 Forecast Sales of Spirits by Category: Total Volume 2021-2026
Table 81 Forecast Sales of Spirits by Category: Total Value 2021-2026
Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2021-2026
Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2021-2026
CIDER/PERRY IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Alliance between Bodegas Cuvillier and Cerveceria y Maltería Quilmes improves cider penetration at a national level
Cider sales concentrated in fewer hands
Premium cider offerings continue to succeed
PROSPECTS AND OPPORTUNITIES
Cider consumption is expected to grow at a faster rate
Premium offerings: good opportunity to de-seasonalise cider
Craft cider offerings will rebound
CATEGORY DATA
Table 84 Sales of Cider/Perry: Total Volume 2016-2021
Table 85 Sales of Cider/Perry: Total Value 2016-2021
Table 86 Sales of Cider/Perry: % Total Volume Growth 2016-2021
Table 87 Sales of Cider/Perry: % Total Value Growth 2016-2021
Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2016-2021
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2016-2021
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2016-2021
Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 93 NBO Company Shares of Cider/Perry: % Total Volume 2017-2021
Table 94 LBN Brand Shares of Cider/Perry: % Total Volume 2018-2021
Table 95 Forecast Sales of Cider/Perry: Total Volume 2021-2026
Table 96 Forecast Sales of Cider/Perry: Total Value 2021-2026
Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2021-2026
Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2021-2026
RTDS IN ARGENTINA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Hard seltzers first steps in Argentina
Cepas Argentinas invests with the launch of Bacardi RTDs
Grupo Peñaflor gives fight with Smirnoff Ice and new versions of Frizzé
PROSPECTS AND OPPORTUNITIES
Fierce competition fuelled by the entry of Coca-Cola Argentina
Hard seltzers, a more health-aware choice, may expand consumer base of RTDs
On-trade sales will recover quickly, boosted by multiple new product developments
CATEGORY DATA
Table 99 Sales of RTDs by Category: Total Volume 2016-2021
Table 100 Sales of RTDs by Category: Total Value 2016-2021
Table 101 Sales of RTDs by Category: % Total Volume Growth 2016-2021
Table 102 Sales of RTDs by Category: % Total Value Growth 2016-2021
Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2016-2021
Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2016-2021
Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2016-2021
Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2016-2021
Table 107 GBO Company Shares of RTDs: % Total Volume 2017-2021
Table 108 NBO Company Shares of RTDs: % Total Volume 2017-2021
Table 109 LBN Brand Shares of RTDs: % Total Volume 2018-2021
Table 110 Forecast Sales of RTDs by Category: Total Volume 2021-2026
Table 111 Forecast Sales of RTDs by Category: Total Value 2021-2026
Table 112 Forecast Sales of RTDs by Category: % Total Volume Growth 2021-2026
Table 113 Forecast Sales of RTDs by Category: % Total Value Growth 2021-2026