Beauty and Personal Care in Australia
Euromonitor International
July 2022

List Of Contents And Tables

BEAUTY AND PERSONAL CARE IN AUSTRALIA
EXECUTIVE SUMMARY
Beauty and personal care in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for beauty and personal care?
CHART 1 Beauty and Personal Care Value Sales Growth Scenarios: 2019-2026
CHART 2 Beauty and Personal Care Impact of Soft Drivers on Value Sales: 2019-2026
MARKET DATA
Table 1 Sales of Beauty and Personal Care by Category: Value 2016-2021
Table 2 Sales of Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 3 GBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 4 NBO Company Shares of Beauty and Personal Care: % Value 2017-2021
Table 5 LBN Brand Shares of Beauty and Personal Care: % Value 2018-2021
Table 6 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2016-2021
Table 7 Distribution of Beauty and Personal Care by Format: % Value 2016-2021
Table 8 Distribution of Beauty and Personal Care by Format and Category: % Value 2021
Table 9 Forecast Sales of Beauty and Personal Care by Category: Value 2021-2026
Table 10 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2021-2026
DISCLAIMER
SOURCES
Summary 1 Research Sources
MASS BEAUTY AND PERSONAL CARE IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers look for mass products, whether by choice or necessity
Distribution through supermarkets helps drive growth for brands
Players pay more attention to environmental and social trends
PROSPECTS AND OPPORTUNITIES
Sustainability likely to be an enduring trend
Challenges and opportunities from the digital world
Move towards natural, local, sustainable brands offering transparency
CATEGORY DATA
Table 11 Sales of Mass Beauty and Personal Care by Category: Value 2016-2021
Table 12 Sales of Mass Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 13 NBO Company Shares of Mass Beauty and Personal Care: % Value 2017-2021
Table 14 LBN Brand Shares of Mass Beauty and Personal Care: % Value 2018-2021
Table 15 Forecast Sales of Mass Beauty and Personal Care by Category: Value 2021-2026
Table 16 Forecast Sales of Mass Beauty and Personal Care by Category: % Value Growth 2021-2026
PREMIUM BEAUTY AND PERSONAL CARE IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Players offer local consumers experiences to drive sales
The slow beauty movement resonates with Australian consumers
Premium launches driven by opportunities in the country and industry
PROSPECTS AND OPPORTUNITIES
Slow beauty movement is here to stay
Sustainable packaging the new field of competition
Opening of borders to drive growth, but local customers will remain important
CATEGORY DATA
Table 17 Sales of Premium Beauty and Personal Care by Category: Value 2016-2021
Table 18 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2016-2021
Table 19 NBO Company Shares of Premium Beauty and Personal Care: % Value 2017-2021
Table 20 LBN Brand Shares of Premium Beauty and Personal Care: % Value 2018-2021
Table 21 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2021-2026
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2021-2026
BABY AND CHILD-SPECIFIC PRODUCTS IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Trends impacting the adult world are also seen in baby and child-specific products
Dermocosmetics are increasingly popular due to perceived safety and efficacy
Australian-made niche brands challenge the industry
PROSPECTS AND OPPORTUNITIES
Sustainability will further influence the category
Tween and teen beauty the new way to extend the competitive frontiers
Targeting the largely untapped consumer base of older children
CATEGORY DATA
Table 23 Sales of Baby and Child-specific Products by Category: Value 2016-2021
Table 24 Sales of Baby and Child-specific Products by Category: % Value Growth 2016-2021
Table 25 Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2016-2021
Table 26 NBO Company Shares of Baby and Child-specific Products: % Value 2017-2021
Table 27 LBN Brand Shares of Baby and Child-specific Products: % Value 2018-2021
Table 28 LBN Brand Shares of Baby and Child-specific Skin Care: % Value 2018-2021
Table 29 LBN Brand Shares of Baby and Child-specific Sun Care: % Value 2018-2021
Table 30 LBN Brand Shares of Premium Baby and Child-specific Products: % Value 2018-2021
Table 31 Forecast Sales of Baby and Child-specific Products by Category: Value 2021-2026
Table 32 Forecast Sales of Baby and Child-specific Products by Category: % Value Growth 2021-2026
Table 33 Forecast Sales of Baby and Child-specific Products by Premium vs Mass: % Value 2021-2026
BATH AND SHOWER IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Investment in body wash/shower gel continues
Sustainability drives sales of bar soap
Consumers are attracted by products using local ingredients
PROSPECTS AND OPPORTUNITIES
Solid growth in the forecast period due to new hygiene routines
More new players, fun products and collaborations likely to be seen
Packaging sustainability to be an area of focus for players and consumers
CATEGORY DATA
Table 34 Sales of Bath and Shower by Category: Value 2016-2021
Table 35 Sales of Bath and Shower by Category: % Value Growth 2016-2021
Table 36 Sales of Bath and Shower by Premium vs Mass: % Value 2016-2021
Table 37 NBO Company Shares of Bath and Shower: % Value 2017-2021
Table 38 LBN Brand Shares of Bath and Shower: % Value 2018-2021
Table 39 LBN Brand Shares of Premium Bath and Shower: % Value 2018-2021
Table 40 Forecast Sales of Bath and Shower by Category: Value 2021-2026
Table 41 Forecast Sales of Bath and Shower by Category: % Value Growth 2021-2026
Table 42 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2021-2026
COLOUR COSMETICS IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth in colour cosmetics is subdued due to COVID-19
Challenging stereotypes and beauty standards
Local brand MCo Beauty sees dynamism thanks to pricing and digital strategy
PROSPECTS AND OPPORTUNITIES
Bold, creative and maximalist cosmetics
Move away from beauty stereotypes will continue
Greater focus on sustainability expected
CATEGORY DATA
Table 43 Sales of Colour Cosmetics by Category: Value 2016-2021
Table 44 Sales of Colour Cosmetics by Category: % Value Growth 2016-2021
Table 45 NBO Company Shares of Colour Cosmetics: % Value 2017-2021
Table 46 LBN Brand Shares of Colour Cosmetics: % Value 2018-2021
Table 47 LBN Brand Shares of Eye Make-up: % Value 2018-2021
Table 48 LBN Brand Shares of Facial Make-up: % Value 2018-2021
Table 49 LBN Brand Shares of Lip Products: % Value 2018-2021
Table 50 LBN Brand Shares of Nail Products: % Value 2018-2021
Table 51 LBN Brand Shares of Premium Colour Cosmetics: % Value 2018-2021
Table 52 Forecast Sales of Colour Cosmetics by Category: Value 2021-2026
Table 53 Forecast Sales of Colour Cosmetics by Category: % Value Growth 2021-2026
DEODORANTS IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Growth slightly constrained by maturity and less contact with others
Recall of deodorant sprays could hamper sales of affected brands
Greater interest in natural products
PROSPECTS AND OPPORTUNITIES
Consumers will need to be convinced of the efficacy of natural products
Greater focus on sustainability due to rising consumer concerns
Opportunities for brands with clear messaging of values
CATEGORY DATA
Table 54 Sales of Deodorants by Category: Value 2016-2021
Table 55 Sales of Deodorants by Category: % Value Growth 2016-2021
Table 56 Sales of Deodorants by Premium vs Mass: % Value 2016-2021
Table 57 NBO Company Shares of Deodorants: % Value 2017-2021
Table 58 LBN Brand Shares of Deodorants: % Value 2018-2021
Table 59 LBN Brand Shares of Premium Deodorants: % Value 2018-2021
Table 60 Forecast Sales of Deodorants by Category: Value 2021-2026
Table 61 Forecast Sales of Deodorants by Category: % Value Growth 2021-2026
Table 62 Forecast Sales of Deodorants by Premium Vs Mass: % Value 2021-2026
DEPILATORIES IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Salon closures and new targeted products drive growth
Extension of product range boosts share of Church & Dwight
Sustainability starts to be seen in razors and blades
PROSPECTS AND OPPORTUNITIES
Growth is limited by permanent hair removal options
Innovation will be crucial to compete with alternative forms of hair removal
More players likely to investigate sustainable options
CATEGORY DATA
Table 124 Sales of Depilatories by Category: Value 2016-2021
Table 125 Sales of Depilatories by Category: % Value Growth 2016-2021
Table 126 Sales of Women's Razors and Blades by Type: % Value Breakdown 2017-2021
Table 127 NBO Company Shares of Depilatories: % Value 2017-2021
Table 128 LBN Brand Shares of Depilatories: % Value 2018-2021
Table 129 Forecast Sales of Depilatories by Category: Value 2021-2026
Table 130 Forecast Sales of Depilatories by Category: % Value Growth 2021-2026
FRAGRANCES IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Rebound thanks to the slow beauty and self-care trends
Is digital beauty the next frontier of competition?
A-Beauty moves into fragrances, with botanicals gaining relevance
PROSPECTS AND OPPORTUNITIES
Players will look to innovate to attract consumers
Slow beauty and the return of tourists to drive strong growth for premium fragrances
Share growth of e-commerce set to continue in the forecast period
CATEGORY DATA
Table 63 Sales of Fragrances by Category: Value 2016-2021
Table 64 Sales of Fragrances by Category: % Value Growth 2016-2021
Table 65 NBO Company Shares of Fragrances: % Value 2017-2021
Table 66 LBN Brand Shares of Fragrances: % Value 2018-2021
Table 67 LBN Brand Shares of Premium Men's Fragrances: % Value 2018-2021
Table 68 LBN Brand Shares of Premium Women's Fragrances: % Value 2018-2021
Table 69 Forecast Sales of Fragrances by Category: Value 2021-2026
Table 70 Forecast Sales of Fragrances by Category: % Value Growth 2021-2026
HAIR CARE IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
New players, products and packaging drive value growth
Sustainability concerns drive the growth of bar and concentrate formats
A-Beauty continues to attract investors' interest
PROSPECTS AND OPPORTUNITIES
Increasing competition as B2B players move into the retail space
Australian brands set to perform well due to trusted natural ingredients and ethos
Further opportunities in sustainability
CATEGORY DATA
Table 71 Sales of Hair Care by Category: Value 2016-2021
Table 72 Sales of Hair Care by Category: % Value Growth 2016-2021
Table 73 Sales of Hair Care by Premium vs Mass: % Value 2016-2021
Table 74 NBO Company Shares of Hair Care: % Value 2017-2021
Table 75 NBO Company Shares of Salon Professional Hair Care: % Value 2017-2021
Table 76 LBN Brand Shares of Hair Care: % Value 2018-2021
Table 77 LBN Brand Shares of Colourants: % Value 2018-2021
Table 78 LBN Brand Shares of Salon Professional Hair Care: % Value 2018-2021
Table 79 LBN Brand Shares of Styling Agents: % Value 2018-2021
Table 80 LBN Brand Shares of Premium Hair Care: % Value 2018-2021
Table 81 Forecast Sales of Hair Care by Category: Value 2021-2026
Table 82 Forecast Sales of Hair Care by Category: % Value Growth 2021-2026
Table 83 Forecast Sales of Hair Care by Premium vs Mass: % Value 2021-2026
MEN'S GROOMING IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
An increased focus on men's grooming in Australia
Men are increasingly keen to use men's grooming products
New brands and brand extensions contribute to growth
PROSPECTS AND OPPORTUNITIES
Growth of e-commerce set to continue
Rising interest and awareness amongst men in personal grooming will drive growth
Opportunities for growth in the natural space
CATEGORY DATA
Table 84 Sales of Men's Grooming by Category: Value 2016-2021
Table 85 Sales of Men's Grooming by Category: % Value Growth 2016-2021
Table 86 Sales of Men's Razors and Blades by Type: % Value Breakdown 2018-2021
Table 87 Sales of Men's Skin Care by Type: % Value Breakdown 2018-2021
Table 88 NBO Company Shares of Men's Grooming: % Value 2017-2021
Table 89 LBN Brand Shares of Men's Grooming: % Value 2018-2021
Table 90 LBN Brand Shares of Men's Razors and Blades: % Value 2018-2021
Table 91 Forecast Sales of Men's Grooming by Category: Value 2021-2026
Table 92 Forecast Sales of Men's Grooming by Category: % Value Growth 2021-2026
ORAL CARE IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers look to improve their image with whitening products
Sustainability is in the spotlight across categories
The competition increases, with new products, claims and target consumers
PROSPECTS AND OPPORTUNITIES
Increasing relevance of environmentally-friendly and sustainable products
Electric toothbrushes set to drive growth
Distribution channel competition likely to lead to price promotions
CATEGORY DATA
Table 93 Sales of Oral Care by Category: Value 2016-2021
Table 94 Sales of Oral Care by Category: % Value Growth 2016-2021
Table 95 Sales of Toothbrushes by Category: Value 2016-2021
Table 96 Sales of Toothbrushes by Category: % Value Growth 2016-2021
Table 97 Sales of Toothpaste by Type: % Value Breakdown 2017-2021
Table 98 NBO Company Shares of Oral Care: % Value 2017-2021
Table 99 LBN Brand Shares of Oral Care: % Value 2018-2021
Table 100 LBN Brand Shares of Mouthwashes/Dental Rinses: % Value 2018-2021
Table 101 LBN Brand Shares of Toothpaste: % Value 2018-2021
Table 102 Forecast Sales of Oral Care by Category: Value 2021-2026
Table 103 Forecast Sales of Oral Care by Category: % Value Growth 2021-2026
Table 104 Forecast Sales of Toothbrushes by Category: Value 2021-2026
Table 105 Forecast Sales of Toothbrushes by Category: % Value Growth 2021-2026
SKIN CARE IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
From lipstick effect to skin care
Hybrid products launched to follow the slow beauty trend
Business alliances heat up during the year
PROSPECTS AND OPPORTUNITIES
Dynamic growth as interest in skin care and slow beauty increase
Rising environmental concerns will drive players to act
Competition is anticipated to increase
CATEGORY DATA
Table 106 Sales of Skin Care by Category: Value 2016-2021
Table 107 Sales of Skin Care by Category: % Value Growth 2016-2021
Table 108 NBO Company Shares of Skin Care: % Value 2017-2021
Table 109 LBN Brand Shares of Skin Care: % Value 2018-2021
Table 110 LBN Brand Shares of Basic Moisturisers: % Value 2018-2021
Table 111 LBN Brand Shares of Anti-agers: % Value 2018-2021
Table 112 LBN Brand Shares of Firming/Anti-cellulite Body Care: % Value 2018-2021
Table 113 LBN Brand Shares of General Purpose Body Care: % Value 2018-2021
Table 114 LBN Brand Shares of Premium Skin Care: % Value 2018-2021
Table 115 Forecast Sales of Skin Care by Category: Value 2021-2026
Table 116 Forecast Sales of Skin Care by Category: % Value Growth 2021-2026
SUN CARE IN AUSTRALIA
KEY DATA FINDINGS
2021 DEVELOPMENTS
Consumers continue to take a proactive approach to sun protection
Self-tanning maintains growth for those wanting a tanned look
The search for natural products accelerates due to product recalls
PROSPECTS AND OPPORTUNITIES
Category blurring will become more prevalent
Innovations needed to maintain the dynamism of baby and child-specific sun care
High unmet potential due to incorrect application
CATEGORY DATA
Table 117 Sales of Sun Care by Category: Value 2016-2021
Table 118 Sales of Sun Care by Category: % Value Growth 2016-2021
Table 119 NBO Company Shares of Sun Care: % Value 2017-2021
Table 120 LBN Brand Shares of Sun Care: % Value 2018-2021
Table 121 LBN Brand Shares of Premium Adult Sun Care: % Value 2018-2021
Table 122 Forecast Sales of Sun Care by Category: Value 2021-2026
Table 123 Forecast Sales of Sun Care by Category: % Value Growth 2021-2026