Hot Drinks in Romania
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
CHART 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
CHART 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Coffee sees boost in home consumption due to fewer social occasions and on-trade closures as a result of COVID-19
Speciality and taste trends emerging from at-home coffee consumption
Jacobs Douwe Egberts maintains its lead in coffee, thanks to myriad strengths of the multinational company
RECOVERY AND OPPORTUNITIES
Degree of price-sensitivity expected, but consumption set to remain high
Manufacturers prepare for economic challenges by offering economy brands
Foodservice faces continued challenges, with retail distribution shifts to discounters and e-commerce
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2015-2020
Table 27 Retail Sales of Coffee by Category: Value 2015-2020
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2015-2020
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2015-2020
Table 32 NBO Company Shares of Coffee: % Retail Value 2016-2020
Table 33 LBN Brand Shares of Coffee: % Retail Value 2017-2020
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2020-2025
Table 35 Forecast Retail Sales of Coffee by Category: Value 2020-2025
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Tea receives a boost as a tonic during the time of COVID-19
Tea houses stimulate innovative tea trends in retail, as connoisseurs seek to replicate the taste at home
Laboratoarele Fares Biovital maintains lead thanks to strong brand trust in healthy tea portfolio
RECOVERY AND OPPORTUNITIES
Health and wellness trends drive growth in herbal/traditional medicinal teas
Online sales driven by both category dynamics and boost to e-commerce due to COVID-19
Manufacturers focus on innovation and launches to meet changing consumer trends
CATEGORY DATA
Table 39 Retail Sales of Tea by Category: Volume 2015-2020
Table 40 Retail Sales of Tea by Category: Value 2015-2020
Table 41 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 42 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 43 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 44 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 45 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 46 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 47 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 48 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Small category of other hot drinks gets boost from consumers staying at home due to COVID-19
Dynamics in other plant-based drinks driven by strong performance of health and wellbeing domestic players
Inka and Nesquik maintain their brand leads in other hot drinks, with no close competition
RECOVERY AND OPPORTUNITIES
Health and wellness trends set to drive innovation
Defined consumption patterns set to pose restrictions for significant growth overall
Higher-income urban consumers set to be main audience for category
CATEGORY DATA
Table 49 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
Table 50 Retail Sales of Other Hot Drinks by Category: Value 2015-2020
Table 51 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
Table 52 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
Table 53 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020
Table 54 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 57 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 58 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025