Executive Summary 2
Market value 2
Market value forecast 2
Category segmentation 2
Geography segmentation 2
Market rivalry 2
Market Overview 7
Market definition 7
Market analysis 7
Market Data 9
Market value 9
Market Segmentation 10
Category segmentation 10
Geography segmentation 11
Market distribution 12
Market Outlook 13
Market value forecast 13
Five Forces Analysis 14
Summary 14
Buyer power 16
Supplier power 18
New entrants 20
Threat of substitutes 22
Degree of rivalry 24
Leading Companies 26
Amazon.com, Inc. 26
Apple Inc 30
Ceconomy AG 34
Zalando SE 35
Macroeconomic Indicators 38
Country data 38
Methodology 40
Industry associations 41
Related MarketLine research 41
Appendix 42
About MarketLine 42

List of Tables
Table 1: Italy online retail sector value: $ million, 2013-17
Table 2: Italy online retail sector category segmentation: $ million, 2017
Table 3: Italy online retail sector geography segmentation: $ million, 2017
Table 4: Italy online retail sector distribution: % share, by value, 2017
Table 5: Italy online retail sector value forecast: $ million, 2017-22
Table 6: Amazon.com, Inc.: key facts
Table 7: Amazon.com, Inc.: key financials ($)
Table 8: Amazon.com, Inc.: key financial ratios
Table 9: Apple Inc: key facts
Table 10: Apple Inc: key financials ($)
Table 11: Apple Inc: key financial ratios
Table 12: Ceconomy AG: key facts
Table 13: Zalando SE: key facts
Table 14: Zalando SE: key financials ($)
Table 15: Zalando SE: key financials ($)
Table 16: Zalando SE: key financial ratios
Table 17: Italy size of population (million), 2013–17
Table 18: Italy gdp (constant 2005 prices, $ billion), 2013–17
Table 19: Italy gdp (current prices, $ billion), 2013–17
Table 20: Italy inflation, 2013–17
Table 21: Italy consumer price index (absolute), 2013–17
Table 22: Italy exchange rate, 2014–17

List of Figures
Figure 1: Italy online retail sector value: $ million, 2013-17
Figure 2: Italy online retail sector category segmentation: % share, by value, 2017
Figure 3: Italy online retail sector geography segmentation: % share, by value, 2017
Figure 4: Italy online retail sector distribution: % share, by value, 2017
Figure 5: Italy online retail sector value forecast: $ million, 2017-22
Figure 6: Forces driving competition in the online retail sector in Italy, 2017
Figure 7: Drivers of buyer power in the online retail sector in Italy, 2017
Figure 8: Drivers of supplier power in the online retail sector in Italy, 2017
Figure 9: Factors influencing the likelihood of new entrants in the online retail sector in Italy, 2017
Figure 10: Factors influencing the threat of substitutes in the online retail sector in Italy, 2017
Figure 11: Drivers of degree of rivalry in the online retail sector in Italy, 2017
Figure 12: Amazon.com, Inc.: revenues & profitability
Figure 13: Amazon.com, Inc.: assets & liabilities
Figure 14: Apple Inc: revenues & profitability
Figure 15: Apple Inc: assets & liabilities
Figure 16: Zalando SE: revenues & profitability
Figure 17: Zalando SE: assets & liabilities

Companies Mentioned
• Amazon.com, Inc.
• Apple Inc
• Ceconomy AG
• Zalando SE