TABLE OF CONTENTS

1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 STUDY SCOPE 15
1.4 PERIODIZATION CONSIDERED FOR THE STUDY 16
1.5 CURRENCY CONSIDERED 16
1.6 UNIT CONSIDERED 16
1.7 STAKEHOLDERS 17
2 RESEARCH METHODOLOGY 18
2.1 RESEARCH DATA 18
2.1.1 SECONDARY DATA 19
2.1.1.1 Key data from secondary sources 19
2.1.2 PRIMARY DATA 20
2.1.2.1 Key data from primary sources 20
2.1.2.2 Key industry insights 21
2.1.2.3 Breakdown of primary interviews 22
2.2 MACROINDICATORS 23
2.2.1 RISING LIVESTOCK POPULATION 23
2.2.2 INCREASING DEMAND FOR MILK AND MEAT PRODUCTS 24
2.3 MARKET SIZE ESTIMATION 25
2.3.1 BOTTOM-UP APPROACH 25
2.3.2 TOP-DOWN APPROACH 26
2.4 MARKET BREAKDOWN & DATA TRIANGULATION 27
2.5 RESEARCH ASSUMPTIONS & LIMITATIONS 28
2.5.1 ASSUMPTIONS 28
2.5.2 LIMITATIONS 28
3 EXECUTIVE SUMMARY 29
4 PREMIUM INSIGHTS 34
4.1 ATTRACTIVE OPPORTUNITIES IN THE MEDICATED FEED ADDITIVES MARKET 34
4.2 MEDICATED FEED ADDITIVES MARKET: KEY COUNTRIES 35
4.3 LIFE CYCLE ANALYSIS: MEDICATED FEED ADDITIVES MARKET, BY REGION 36
4.4 MEDICATED FEED ADDITIVES MARKET, BY PRODUCT 37
4.5 DEVELOPED VS. EMERGING MEDICATED FEED ADDITIVES MARKETS 38
4.6 MEDICATED FEED ADDITIVES MARKET, BY CATEGORY & REGION 39

5 MARKET OVERVIEW 40
5.1 INTRODUCTION 40
5.2 MARKET SEGMENTATION 40
5.2.1 BY PRODUCT 40
5.2.2 BY LIVESTOCK 41
5.2.3 BY CATEGORY 41
5.2.4 BY MIXTURE TYPE 42
5.3 MARKET DYNAMICS 42
5.3.1 DRIVERS 43
5.3.1.1 Epidemic outbreaks in animals 43
5.3.1.2 Shift of the livestock industry from an unorganized sector to an organized one 43
5.3.2 RESTRAINTS 43
5.3.2.1 Stringent regulations regarding the use of medicated feed additives 43
5.3.2.2 Some medicated feed ingredients posing risk to humans 44
5.3.3 OPPORTUNITIES 44
5.3.3.1 Implementation of innovative animal husbandry practices to improve the quality of meat 44
5.3.4 CHALLENGES 45
5.3.4.1 Replacement by organic products 45
6 INDUSTRY TRENDS 46
6.1 INTRODUCTION 46
6.2 VALUE CHAIN ANALYSIS 46
6.3 SUPPLY CHAIN ANALYSIS 47
6.4 KEY INFLUENCERS 48
7 MEDICATED FEED ADDITIVES MARKET, BY MIXTURE TYPE 49
7.1 INTRODUCTION 50
7.2 SUPPLEMENTS 51
7.3 CONCENTRATES 51
7.4 PREMIX FEEDS 52
7.5 BASE MIXES 52
8 MEDICATED FEED ADDITIVES MARKET, BY PRODUCT 53
8.1 INTRODUCTION 54
8.2 ANTIOXIDANTS 55
8.3 ANTIBIOTICS 56
8.4 PROBIOTICS & PREBIOTICS 56
8.4.1 PROBIOTICS 56
8.4.2 PREBIOTICS 56

8.5 ENZYMES 57
8.6 AMINO ACIDS 58
8.7 OTHERS 59
9 MEDICATED FEED ADDITIVES MARKET, BY CATEGORY 60
9.1 INTRODUCTION 61
9.2 CATEGORY I 62
9.3 CATEGORY II 62
10 MEDICATED FEED ADDITIVES MARKET, BY LIVESTOCK 63
10.1 INTRODUCTION 64
10.2 RUMINANTS 65
10.3 POULTRY 66
10.4 SWINE 66
10.5 AQUACULTURE 67
10.6 OTHERS 68
11 MEDICATED FEED ADDITIVES MARKET, BY REGION 69
11.1 INTRODUCTION 70
11.2 NORTH AMERICA 72
11.2.1 U.S. 76
11.2.2 CANADA 76
11.2.3 MEXICO 77
11.3 EUROPE 78
11.3.1 SPAIN 81
11.3.2 U.K. 82
11.3.3 NETHERLANDS 83
11.3.4 FRANCE 84
11.3.5 GERMANY 85
11.3.6 REST OF EUROPE 86
11.4 ASIA-PACIFIC 86
11.4.1 CHINA 90
11.4.2 INDIA 90
11.4.3 JAPAN 91
11.4.4 AUSTRALIA 92
11.4.5 REST OF ASIA-PACIFIC 93
11.5 ROW 93
11.5.1 BRAZIL 96
11.5.2 ARGENTINA 97
11.5.3 REST OF ROW 98

12 COMPETITIVE LANDSCAPE 99
12.1 OVERVIEW 99
12.2 COMPETITIVE SITUATION & TRENDS 101
12.3 MARKET SHARE ANALYSIS 102
12.3.1 INVESTMENTS AND EXPANSIONS 104
12.3.2 NEW PRODUCT LAUNCH 105
12.3.3 ACQUISITIONS 106
12.3.4 AGREEMENTS, PARTNERSHIP, COLLABORATIONS AND JOINT VENTURE 107
13 COMPANY PROFILES 108
(Company at a Glance, Recent Financials, Products & Services, Strategies & Insights, & Recent Developments)*
13.1 ZOETIS INC. 108
13.2 CARGILL 111
13.3 ARCHER DANIELS MIDLAND COMPANY 114
13.4 CHS INC. 118
13.5 PURINA ANIMAL NUTRITION (LAND O' LAKES) 120
13.6 ADISSEO FRANCE SAS 123
13.7 ALLTECH INC. (RIDLEY) 125
13.8 BIOSTADT INDIA LIMITED 127
13.9 ZAGRO 128
13.10 HIPRO ANIMAL NUTRTION 130
*Details on company at a glance, recent financials, products & services, strategies & insights, & recent developments might not be captured in case of unlisted companies.
14 APPENDIX 131
14.1 INSIGHTS OF INDUSTRY EXPERTS 131
14.2 DISCUSSION GUIDE 132
14.2.1 INVESTMENTS AND EXPANSIONS 134
14.2.2 NEW PRODUCT LAUNCH 135
14.2.3 ACQUISITIONS 135
14.2.4 AGREEMENTS, PARTNERSHIP, COLLABORATIONS AND JOINT VENTURE 136
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL 137
14.4 INTRODUCING RT: REAL TIME MARKET INTELLIGENCE 139
14.5 AVAILABLE CUSTOMIZATIONS 140
14.6 RELATED REPORTS 141
14.7 AUTHOR DETAILS 142


LIST OF TABLES

TABLE 1 MEDICATED FEED ADDITIVES MARKET SIZE, BY MIXTURE TYPE,
2014-2022 (USD MILLION) 50
TABLE 2 SUPPLEMENTS: MEDICATED FEED ADDITIVES MARKET SIZE, BY REGION,
2014-2022 (USD MILLION) 51
TABLE 3 CONCENTRATES: MEDICATED FEED ADDITIVES MARKET SIZE, BY REGION,
2014-2022 (USD MILLION) 51
TABLE 4 PREMIX FEEDS: MEDICATED FEED ADDITIVES MARKET SIZE, BY REGION,
2014-2022 (USD MILLION) 52
TABLE 5 BASE MIXES: MEDICATED FEED ADDITIVES MARKET SIZE, BY REGION,
2014-2022 (USD MILLION) 52
TABLE 6 MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT,
2014-2022 (USD MILLION) 55
TABLE 7 ANTIOXIDANTS MARKET SIZE, BY REGION, 2014-2022 (USD MILLION) 55
TABLE 8 ANTIBIOTICS: MEDICATED FEED ADDITIVES MARKET SIZE, BY REGION,
2014-2022 (USD MILLION) 56
TABLE 9 PROBIOTICS & PREBIOTICS MARKET SIZE, BY REGION, 2014-2022 (USD MILLION) 57
TABLE 10 ENZYMES MARKET SIZE, BY REGION, 2014-2022 (USD MILLION) 57
TABLE 11 AMINO ACIDS MARKET SIZE, BY REGION, 2014-2022 (USD MILLION) 58
TABLE 12 OTHER MEDICATED FEED ADDITIVES MARKET SIZE, BY REGION,
2014-2022 (USD MILLION) 59
TABLE 13 MEDICATED FEED ADDITIVES MARKET SIZE, BY CATEGORY,
2014-2022 (USD MILLION) 61
TABLE 14 CATEGORY I: MEDICATED FEED ADDITIVES MARKET SIZE, BY REGION,
2014-2022 (USD MILLION) 62
TABLE 15 CATEGORY II: MEDICATED FEED ADDITIVES MARKET SIZE, BY REGION,
2014-2022 (USD MILLION) 62
TABLE 16 MEDICATED FEED ADDITIVES MARKET SIZE, BY LIVESTOCK,
2014-2022 (USD MILLION) 65
TABLE 17 MEDICATED RUMINANT FEED ADDITIVES MARKET SIZE, BY REGION,
2014-2022 (USD MILLION) 65
TABLE 18 MEDICATED POULTRY FEED ADDITIVES MARKET SIZE, BY REGION,
2014-2022 (USD MILLION) 66
TABLE 19 MEDICATED SWINE FEED ADDITIVES MARKET SIZE, BY REGION,
2014-2022 (USD MILLION) 67
TABLE 20 MEDICATED AQUACULTURE FEED ADDITIVES MARKET SIZE, BY REGION,
2014-2022 (USD MILLION) 67
TABLE 21 MEDICATED OTHER LIVESTOCK FEED ADDITIVES MARKET SIZE, BY REGION, 2014-2022 (USD MILLION) 68
TABLE 22 MEDICATED FEED ADDITIVES MARKET SIZE, BY REGION,
2014-2022 (USD MILLION) 70
TABLE 23 MEDICATED FEED ADDITIVES MARKET SIZE, BY REGION, 2014-2022 (KT) 71
TABLE 24 NORTH AMERICA: MEDICATED FEED ADDITIVES MARKET SIZE, BY COUNTRY,
2014-2022 (USD MILLION) 74
TABLE 25 NORTH AMERICA: MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT,
2014-2022 (USD MILLION) 74
TABLE 26 NORTH AMERICA: MEDICATED FEED ADDITIVES MARKET SIZE, BY LIVESTOCK, 2014-2022 (USD MILLION) 75
TABLE 27 NORTH AMERICA: MEDICATED FEED ADDITIVES MARKET SIZE, BY MIXTURE TYPE, 2014-2022 (USD MILLION) 75
TABLE 28 NORTH AMERICA:MEDICATED FEED ADDITIVES MARKET SIZE, BY CATEGORY, 2014-2022 (USD MILLION) 75
TABLE 29 U.S.: MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT,
2014-2022 (USD MILLION) 76
TABLE 30 CANADA: MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT,
2014-2022 (USD MILLION) 77
TABLE 31 MEXICO: MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT,
2014-2022 (USD MILLION) 77
TABLE 32 EUROPE: MEDICATED FEED ADDITIVES MARKET SIZE, BY COUNTRY,
2014-2022 (USD MILLION) 78
TABLE 33 EUROPE: MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT,
2014-2022 (USD MILLION) 79
TABLE 34 EUROPE: MEDICATED FEED ADDITIVES MARKET SIZE, BY LIVESTOCK,
2014-2022 (USD MILLION) 79
TABLE 35 EUROPE:MEDICATED FEED ADDITIVES MARKET SIZE, BY MIXTURE TYPE,
2014-2022 (USD MILLION) 80
TABLE 36 EUROPE:MEDICATED FEED ADDITIVES MARKET SIZE, BY CATEGORY,
2014-2022 (USD MILLION) 80
TABLE 37 SPAIN: MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT,
2014-2022 (USD MILLION) 81
TABLE 38 U.K.: MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT,
2014-2022 (USD MILLION) 82
TABLE 39 NETHERLANDS: MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT,
2014-2022 (USD MILLION) 83
TABLE 40 FRANCE: MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT,
2014-2022 (USD MILLION) 84
TABLE 41 GERMANY: MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT,
2014-2022 (USD MILLION) 85
TABLE 42 REST OF EUROPE: MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT, 2014-2022 (USD MILLION) 86
TABLE 43 ASIA-PACIFIC: MEDICATED FEED ADDITIVES MARKET SIZE, BY COUNTRY,
2014-2022 (USD MILLION) 88
TABLE 44 ASIA-PACIFIC: MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT,
2014-2022 (USD MILLION) 88
TABLE 45 ASIA-PACIFIC: MEDICATED FEED ADDITIVES MARKET SIZE, BY LIVESTOCK,
2014-2022 (USD MILLION) 89
TABLE 46 ASIA-PACIFIC:MEDICATED FEED ADDITIVES MARKET SIZE, BY MIXTURE TYPE, 2014-2022 (USD MILLION) 89
TABLE 47 ASIA-PACIFIC:MEDICATED FEED ADDITIVES MARKET SIZE, BY CATEGORY,
2014-2022 (USD MILLION) 89
TABLE 48 CHINA: MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT,
2014-2022 (USD MILLION) 90
TABLE 49 INDIA: MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT,
2014-2022 (USD MILLION) 91
TABLE 50 JAPAN: MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT,
2014-2022 (USD MILLION) 91
TABLE 51 AUSTRALIA: MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT,
2014-2022 (USD MILLION) 92
TABLE 52 REST OF ASIA-PACIFIC : MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT, 2014-2022 (USD MILLION) 93
TABLE 53 ROW: MEDICATED FEED ADDITIVES MARKET SIZE, BY COUNTRY,
2014-2022 (USD MILLION) 94
TABLE 54 ROW: MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT,
2014-2022 (USD MILLION) 94
TABLE 55 ROW: MEDICATED FEED ADDITIVES MARKET SIZE, BY LIVESTOCK,
2014-2022 (USD MILLION) 95
TABLE 56 ROW:MEDICATED FEED ADDITIVES MARKET SIZE, BY MIXTURE TYPE,
2014-2022 (USD MILLION) 95
TABLE 57 ROW:MEDICATED FEED ADDITIVES MARKET SIZE, BY CATEGORY,
2014-2022 (USD MILLION) 95
TABLE 58 BRAZIL: MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT,
2014-2022 (USD MILLION) 96
TABLE 59 ARGENTINA: MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT,
2014-2022 (USD MILLION) 97
TABLE 60 REST OF ROW: MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT,
2014-2022 (USD MILLION) 98
TABLE 61 INVESTMENTS AND EXPANSIONS, 2011-2016 104
TABLE 62 NEW PRODUCT LAUNCH 2011-2016 105
TABLE 63 ACQUISITIONS 2011-2016 106
TABLE 64 AGREEMENTS, PARTNERSHIP, COLLABORATION, AND JOINT VENTURES,
2011-2016 107
TABLE 65 INVESTMENTS AND EXPANSIONS, 2011-2016 134
TABLE 66 NEW PRODUCT LAUNCH 2011-2016 135
TABLE 67 ACQUISITIONS 2011-2016 135
TABLE 68 AGREEMENTS, PARTNERSHIP, COLLABORATION, AND JOINT VENTURES,
2011-2016 136


LIST OF FIGURES

FIGURE 1 MEDICATED FEED ADDITIVES MARKET SEGMENTATION 15
FIGURE 2 RESEARCH DESIGN: MEDICATED FEED ADDITIVES MARKET 18
FIGURE 3 BREAKDOWN OF PRIMARY INTERVIEWS, BY COMPANY TYPE, DESIGNATION,
AND REGION 22
FIGURE 4 GLOBAL CATTLE POPULATION, 2000-2013 (BILLION HEADS) 23
FIGURE 5 PER CAPITA CONSUMPTION OF LIVESTOCK PRODUCTS 24
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 25
FIGURE 7 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 26
FIGURE 8 DATA TRIANGULATION 27
FIGURE 9 ASSUMPTIONS OF THE STUDY 28
FIGURE 10 LIMITATIONS OF THE STUDY 28
FIGURE 11 AMINO ACIDS TO HAVE THE LARGEST SHARE THROUGHOUT THE
FORECAST PERIOD 29
FIGURE 12 CATEGORY I OF MEDICATED FEED ADDITIVES IS ESTIMATED TO ACCOUNT FOR THE LARGER SHARE IN 2016 30
FIGURE 13 SUPPLEMENTS DOMINATED THE MARKET THROUGHOUT THE FORECAST PERIOD 31
FIGURE 14 AQUACULTURE SEGMENT IS PROJECTED TO GROW AT THE HIGHEST
GROWTH RATE 31
FIGURE 15 ASIA-PACIFIC IS ESTIMATED TO LEAD THE MEDICATED FEED ADDITIVES MARKET
IN 2016 32
FIGURE 16 ASIA-PACIFIC REGION TO WITNESS HIGHEST GROWTH RATE THROUGH 2022 33
FIGURE 17 AN EMERGING MARKET WITH PROMISING GROWTH POTENTIAL, 2016-2022 34
FIGURE 18 INDIA AND CHINA TO BE THE FASTEST-GROWING MARKETS FOR MEDICATED FEED ADDITIVES, 2016 TO 2022 35
FIGURE 19 MARKET IN ASIA-PACIFIC IS EXPERIENCING HIGH GROWTH 36
FIGURE 20 AMINO ACIDS EXPECTED TO DOMINATE THE MARKET THROUGHOUT THE FORECAST PERIOD 37
FIGURE 21 INDIA & BRAZIL EMERGING TO BE THE MOST ATTRACTIVE MARKETS FOR MEDICATED FEED ADDITIVES DURING THE FORECAST PERIOD 38
FIGURE 22 ASIA-PACIFIC ACCOUNTED FOR THE LARGEST SHARE IN BOTH CATEGORIES
IN 2015 39
FIGURE 23 MEDICATED FEED ADDITIVES MARKET, BY PRODUCT 40
FIGURE 24 MEDICATED FEED ADDITIVES MARKET, BY LIVESTOCK 41
FIGURE 25 MEDICATED FEED ADDITIVES MARKET, BY CATEGORY 41
FIGURE 26 MEDICATED FEED ADDITIVES MARKET, BY MIXTURE TYPE 42
FIGURE 27 MEDICATED FEED ADDITIVES: MARKET DYNAMICS 42
FIGURE 28 VALUE CHAIN ANALYSIS OF MEDICATED FEED ADDITIVES (2015): A MAJOR CONTRIBUTION FROM THE R&D PHASE 47
FIGURE 29 SUPPLY CHAIN ANALYSIS FOR THE MEDICATED FEED ADDITIVES MARKET 48
FIGURE 30 MEDICATED FEED ADDITIVES MARKET SIZE, BY MIXTURE TYPE,
2016 VS. 2022 (USD MILLION) 50
FIGURE 31 MEDICATED FEED ADDITIVES MARKET SIZE, BY PRODUCT, 2016 VS. 2022 54
FIGURE 32 MEDICATED FEED ADDITIVES MARKET SIZE, BY CATEGORY,
2016-2022 (USD MILLION) 61
FIGURE 33 MEDICATED FEED ADDITIVES MARKET SIZE, BY LIVESTOCK,
2016 VS. 2022 (USD MILLION) 64
FIGURE 34 INDIA IS PROJECTED TO GROW AT THE HIGHEST RATE 71
FIGURE 35 U.S. ACCOUNTED FOR THE LARGEST SHARE FOR MEDICATED FEED ADDITIVES
IN NORTH AMERICA 73
FIGURE 36 ASIA-PACIFIC ACCOUNTED FOR THE LARGEST MARKET SHARE IN 2015 87
FIGURE 37 INVESTMENTS AND EXPANSIONS WERE PREFERRED BY KEY MEDICATED FEED ADDITIVE COMPANIES IN THE LAST FIVE YEARS 100
FIGURE 38 STRENGTHENING MARKET PRESENCE THROUGH INVESTMENTS AND EXPANSIONS BETWEEN 2013 TO 2016 101
FIGURE 39 MEDICATED FEED ADDITIVES MARKET SHARE, BY KEY COMPANY, 2015 102
FIGURE 40 AGREEMENTS, PARTNERSHIP, COLLABORATION, AND MERGERS: THE KEY STRATEGIES, 2011-2016 103
FIGURE 41 ZOETIS INC. : COMPANY SNAPSHOT 108
FIGURE 42 ZOETIS INC. : SWOT ANALYSIS 110
FIGURE 43 CARGILL: COMPANY SNAPSHOT 111
FIGURE 44 CARGILL : SWOT ANALYSIS 113
FIGURE 45 ARCHER DANIELS MIDLAND COMPANY : COMPANY SNAPSHOT 114
FIGURE 46 ARCHER DANIELS SWOT ANALYSIS 117
FIGURE 47 CHS INC.: COMPANY SNAPSHOT 118
FIGURE 48 CHS INC.: SWOT ANALYSIS 119
FIGURE 49 PURINA ANIMAL NUTRITION (LAND O' LAKES): COMPANY SNAPSHOT 120
FIGURE 50 PURINA ANIMAL HEALTH NUTRITION (LAND O' LAKES): SWOT ANALYSIS 122
FIGURE 51 ZAGRO: COMPANY SNAPSHOT 128