Hot Drinks in Hungary
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs. retail split
What next for hot drinks?
CHART 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
CHART 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
Shift to at-home consumption boosts premium and specialty sales
Surprising surge in demand for pod coffee despite crisis
Limited scope for novelty products to gain strong foothold
RECOVERY AND OPPORTUNITIES
Rapid on-trade recovery expected given limited impact of COVID-19
Shift to home consumption to drive premiumisation trend
Fast recovery to fuel interest in new innovative coffee products
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2015-2020
Table 27 Retail Sales of Coffee by Category: Value 2015-2020
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020
Table 30 Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2015-2020
Table 31 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2015-2020
Table 32 NBO Company Shares of Coffee: % Retail Value 2016-2020
Table 33 LBN Brand Shares of Coffee: % Retail Value 2017-2020
Table 34 Forecast Retail Sales of Coffee by Category: Volume 2020-2025
Table 35 Forecast Retail Sales of Coffee by Category: Value 2020-2025
Table 36 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 37 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025
Table 38 Forecast Retail Sales of Fresh Coffee by Regular vs Decaffeinated: % Volume 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Chocolate-based drinks boosted by new low-calorie fortified formulas
Pandemic further fuels ongoing shift towards online sales
Demographic trends support growth, especially for chocolate-based flavoured powder drinks
RECOVERY AND OPPORTUNITIES
Full recovery from COVID-19 expected already by 2022
Rising demand for fortified and low-calorie formulas
Intensifying competition from RTD fortified milk drink formulas
CATEGORY DATA
Table 39 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
Table 40 Retail Sales of Other Hot Drinks by Category: Value 2015-2020
Table 41 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
Table 42 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
Table 43 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020
Table 44 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020
Table 45 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 46 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 47 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 48 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Rising health consciousness boosts herbal traditional medicinal tea
Lockdown closures have severe impact on foodservice sales
Online premium and speciality tea sales rise during COVID-19 crisis
RECOVERY AND OPPORTUNITIES
Limited scope for growth despite recovery from pandemic
Growing interest in healthier green and herbal traditional medicinal tea
Foodservice recovery supported by short lockdown and limited outbreak
CATEGORY DATA
Table 49 Retail Sales of Tea by Category: Volume 2015-2020
Table 50 Retail Sales of Tea by Category: Value 2015-2020
Table 51 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 52 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 53 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 54 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 55 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 56 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 57 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 58 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025