Hot Drinks in Taiwan
Euromonitor International
December 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
COVID-19 impact on hot drinks
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for hot drinks?
CHART 1 Hot Drinks Value Sales Growth Scenarios: 2018-2025
CHART 2 Hot Drinks Impact of Drivers on Value Sales: 2017-2025
MARKET DATA
Table 1 Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2015-2020
Table 2 Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2015-2020
Table 3 Retail Sales of Hot Drinks by Category: Volume 2015-2020
Table 4 Retail Sales of Hot Drinks by Category: Value 2015-2020
Table 5 Retail Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 6 Retail Sales of Hot Drinks by Category: % Value Growth 2015-2020
Table 7 Foodservice Sales of Hot Drinks by Category: Volume 2015-2020
Table 8 Foodservice Sales of Hot Drinks by Category: % Volume Growth 2015-2020
Table 9 Total Sales of Hot Drinks by Category: Total Volume 2015-2020
Table 10 Total Sales of Hot Drinks by Category: % Total Volume Growth 2015-2020
Table 11 NBO Company Shares of Hot Drinks: % Retail Value 2016-2020
Table 12 LBN Brand Shares of Hot Drinks: % Retail Value 2017-2020
Table 13 Penetration of Private Label in Hot Drinks by Category: % Retail Value 2015-2020
Table 14 Retail Distribution of Hot Drinks by Format: % Volume 2015-2020
Table 15 Retail Distribution of Hot Drinks by Format and Category: % Volume 2020
Table 16 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Breakdown 2020-2025
Table 17 Forecast Sales of Hot Drinks by Retail vs Foodservice: % Volume Growth 2020-2025
Table 18 Forecast Retail Sales of Hot Drinks by Category: Volume 2020-2025
Table 19 Forecast Retail Sales of Hot Drinks by Category: Value 2020-2025
Table 20 Forecast Retail Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 21 Forecast Retail Sales of Hot Drinks by Category: % Value Growth 2020-2025
Table 22 Forecast Foodservice Sales of Hot Drinks by Category: Volume 2020-2025
Table 23 Forecast Foodservice Sales of Hot Drinks by Category: % Volume Growth 2020-2025
Table 24 Forecast Total Sales of Hot Drinks by Category: Total Volume 2020-2025
Table 25 Forecast Total Sales of Hot Drinks by Category: % Total Volume Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources
KEY DATA FINDINGS
2020 IMPACT
COVID-19 drives a sharp decline in foodservice volume sales
Slowdown in hotel sector undermines demand for instant coffee, but B2B channel remains robust
Convenience stores now offer consumers a more premium coffee experience
RECOVERY AND OPPORTUNITIES
Foodservice demand will rebound strongly in 2021 as impact of pandemic fades
Drip bag coffee will continue to take volume sales from regular instant standard coffee
Emerging local brands could begin to go mainstream
CATEGORY DATA
Table 26 Retail Sales of Coffee by Category: Volume 2015-2020
Table 27 Retail Sales of Coffee by Category: Value 2015-2020
Table 28 Retail Sales of Coffee by Category: % Volume Growth 2015-2020
Table 29 Retail Sales of Coffee by Category: % Value Growth 2015-2020
Table 30 Retail Sales of Fresh Ground Coffee Pods by Hard vs Soft: % Volume 2015-2020
Table 31 NBO Company Shares of Coffee: % Retail Value 2016-2020
Table 32 LBN Brand Shares of Coffee: % Retail Value 2017-2020
Table 33 Forecast Retail Sales of Coffee by Category: Volume 2020-2025
Table 34 Forecast Retail Sales of Coffee by Category: Value 2020-2025
Table 35 Forecast Retail Sales of Coffee by Category: % Volume Growth 2020-2025
Table 36 Forecast Retail Sales of Coffee by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Manufacturers turn to drip bag tea to boost retail value sales in the virtual absence of tourism
Tea consumption is deeply embedded in local culture, with premiumisation the main driver of retail current value sales growth
Established players coming under pressure from smaller rivals, as consumers embrace experimentation
RECOVERY AND OPPORTUNITIES
Tourism recovery and premiumisation will be main growth drivers
Expansion of e-commerce provides new opportunities for smaller players
Hot tea will remain dominant
CATEGORY DATA
Table 37 Retail Sales of Tea by Category: Volume 2015-2020
Table 38 Retail Sales of Tea by Category: Value 2015-2020
Table 39 Retail Sales of Tea by Category: % Volume Growth 2015-2020
Table 40 Retail Sales of Tea by Category: % Value Growth 2015-2020
Table 41 NBO Company Shares of Tea: % Retail Value 2016-2020
Table 42 LBN Brand Shares of Tea: % Retail Value 2017-2020
Table 43 Forecast Retail Sales of Tea by Category: Volume 2020-2025
Table 44 Forecast Retail Sales of Tea by Category: Value 2020-2025
Table 45 Forecast Retail Sales of Tea by Category: % Volume Growth 2020-2025
Table 46 Forecast Retail Sales of Tea by Category: % Value Growth 2020-2025
KEY DATA FINDINGS
2020 IMPACT
Unseasonably mild winter weather weighs on demand
Other plant-based hot drinks, particularly grain and oatmeal products, are the main driver of retail current value sales growth
Leader Mayushan Foods Co Ltd's Max Green brand benefits from strong growth in demand for other plant-based hot drinks
RECOVERY AND OPPORTUNITIES
Increased focus on health and wellness will drive modest acceleration in retail current value sales growth
Use of functional and fortified ingredients will increase
Manufacturers of malt-based hot drinks will intensify their efforts to broaden their appeal beyond children
CATEGORY DATA
Table 47 Retail Sales of Other Hot Drinks by Category: Volume 2015-2020
Table 48 Retail Sales of Other Hot Drinks by Category: Value 2015-2020
Table 49 Retail Sales of Other Hot Drinks by Category: % Volume Growth 2015-2020
Table 50 Retail Sales of Other Hot Drinks by Category: % Value Growth 2015-2020
Table 51 NBO Company Shares of Other Hot Drinks: % Retail Value 2016-2020
Table 52 LBN Brand Shares of Other Hot Drinks: % Retail Value 2017-2020
Table 53 Forecast Retail Sales of Other Hot Drinks by Category: Volume 2020-2025
Table 54 Forecast Retail Sales of Other Hot Drinks by Category: Value 2020-2025
Table 55 Forecast Retail Sales of Other Hot Drinks by Category: % Volume Growth 2020-2025
Table 56 Forecast Retail Sales of Other Hot Drinks by Category: % Value Growth 2020-2025