Executive Summary
Market value
Market value forecast
Category segmentation
Geography segmentation
Market rivalry
Market Overview
Market definition
Market analysis
Market Data
Market value
Market Segmentation
Category segmentation
Geography segmentation
Market Outlook
Market value forecast
Five Forces Analysis
Summary
Buyer power
Supplier power
New entrants
Threat of substitutes
Degree of rivalry
Leading Companies
Havas SA
Omnicom Group, Inc.
Publicis Groupe SA
WPP plc
Macroeconomic Indicators
Country data
Methodology
Industry associations
Related MarketLine research
Appendix
About MarketLine

List of Tables
Table 1: Italy advertising industry value: $ million, 2014-18
Table 2: Italy advertising industry category segmentation: $ million, 2018
Table 3: Italy advertising industry geography segmentation: $ million, 2018
Table 4: Italy advertising industry value forecast: $ million, 2018-23
Table 5: Havas SA: key facts
Table 6: Havas SA: key financials ($)
Table 7: Havas SA: key financials (€)
Table 8: Havas SA: key financial ratios
Table 9: Omnicom Group, Inc.: key facts
Table 10: Omnicom Group, Inc.: key financials ($)
Table 11: Omnicom Group, Inc.: key financial ratios
Table 12: Publicis Groupe SA: key facts
Table 13: Publicis Groupe SA: key financials ($)
Table 14: Publicis Groupe SA: key financials (€)
Table 15: Publicis Groupe SA: key financial ratios
Table 16: WPP plc: key facts
Table 17: WPP plc: key financials ($)
Table 18: WPP plc: key financials (£)
Table 19: WPP plc: key financial ratios
Table 20: Italy size of population (million), 2014-18
Table 21: Italy gdp (constant 2005 prices, $ billion), 2014-18
Table 22: Italy gdp (current prices, $ billion), 2014-18
Table 23: Italy inflation, 2014-18
Table 24: Italy consumer price index (absolute), 2014-18
Table 25: Italy exchange rate, 2014-18

List of Figures
Figure 1: Italy advertising industry value: $ million, 2014-18
Figure 2: Italy advertising industry category segmentation: % share, by value, 2018
Figure 3: Italy advertising industry geography segmentation: % share, by value, 2018
Figure 4: Italy advertising industry value forecast: $ million, 2018-23
Figure 5: Forces driving competition in the advertising industry in Italy, 2018
Figure 6: Drivers of buyer power in the advertising industry in Italy, 2018
Figure 7: Drivers of supplier power in the advertising industry in Italy, 2018
Figure 8: Factors influencing the likelihood of new entrants in the advertising industry in Italy, 2018
Figure 9: Factors influencing the threat of substitutes in the advertising industry in Italy, 2018
Figure 10: Drivers of degree of rivalry in the advertising industry in Italy, 2018
Figure 11: Havas SA: revenues & profitability
Figure 12: Havas SA: assets & liabilities
Figure 13: Omnicom Group, Inc.: revenues & profitability
Figure 14: Omnicom Group, Inc.: assets & liabilities
Figure 15: Publicis Groupe SA: revenues & profitability
Figure 16: Publicis Groupe SA: assets & liabilities
Figure 17: WPP plc: revenues & profitability
Figure 18: WPP plc: assets & liabilities

Companies Mentioned
• Havas SA
• Omnicom Group, Inc.
• Publicis Groupe SA
• WPP plc