Table of Contents
1. REPORT SCOPE 5
2. EXECUTIVE SUMMARY 6
3. JAPAN IN ITS REGIONAL CONTEXT 8
3.1. JAPAN’S MARKET SHARE IN THE GLOBAL AND APAC PREPARED MEALS SECTOR 8
3.2. JAPAN COMPARED TO OTHER MAJOR COUNTRIES IN THE APAC REGION 9
4. MARKET SIZE ANALYSIS - PREPARED MEALS SECTOR 10
4.1. VALUE AND VOLUME ANALYSIS - PREPARED MEALS SECTOR IN JAPAN 10
4.2. PER CAPITA CONSUMPTION ANALYSIS - JAPAN COMPARED TO THE GLOBAL AND APAC REGION 11
4.3. EXTENT TO WHICH CONSUMERS ARE TRADING UP/DOWN IN THE JAPANESE PREPARED MEALS SECTOR 12
4.4. MARKET SIZE ANALYSIS BY PREPARED MEALS MARKETS 13
4.5. GROWTH ANALYSIS BY MARKETS 14
5. MARKET AND CATEGORY ANALYSIS 15
5.1. PER CAPITA CONSUMPTION ANALYSIS BY MARKETS 15
5.2. MARKET ANALYSIS: MEAL KITS 16
5.3. MARKET ANALYSIS: PIZZA 19
5.4. MARKET ANALYSIS: READY MEAL 21
6. DISTRIBUTION ANALYSIS 24
6.1. DISTRIBUTION CHANNEL SHARE ANALYSIS: PREPARED MEALS 24
6.2. DISTRIBUTION CHANNEL SHARE ANALYSIS: MEAL KITS 25
6.3. DISTRIBUTION CHANNEL SHARE ANALYSIS: PIZZA 26
6.4. DISTRIBUTION CHANNEL SHARE ANALYSIS: READY MEALS 27
7. COMPETITIVE LANDSCAPE 28
7.1. BRAND SHARE ANALYSIS BY SECTOR 28
7.2. BRAND SHARE ANALYSIS BY MARKETS 31
7.3. BRAND SHARE ANALYSIS BY CATEGORY 35
7.3.1. Meal Kits 35
7.3.2. Pizza 36
7.3.3. Ready Meals 36
7.4. PRIVATE LABEL SHARE ANALYSIS 38
8. HEALTH & WELLNESS ANALYSIS 40
8.1. MARKET SIZE ANALYSIS BY HEALTH & WELLNESS CLAIMS 40
8.2. MARKET SIZE ANALYSIS - HEALTH & WELLNESS PRODUCT ATTRIBUTES 41
8.3. MARKET SIZE ANALYSIS - HEALTH & WELLNESS CONSUMER BENEFITS 42
9. PACKAGING ANALYSIS 43
9.1. PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL IN THE PREPARED MEALS SECTOR 43
9.2. PACKAGING SHARE ANALYSIS BY PACKAGING MATERIAL, BY MARKETS 44
9.3. PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE IN THE PREPARED MEALS SECTOR 45
9.4. PACKAGING SHARE ANALYSIS BY CONTAINER TYPE, BY MARKETS 46
9.5. PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE IN THE PREPARED MEALS SECTOR 47
9.6. PACKAGING SHARE ANALYSIS BY CLOSURE TYPE, BY MARKETS 48
9.7. PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE IN THE PREPARED MEALS SECTOR 49
9.8. PACKAGING SHARE ANALYSIS BY OUTER TYPE, BY MARKETS 50
10. MACROECONOMIC ANALYSIS 51
10.1. GDP PER CAPITA 54
10.2. POPULATION AND POPULATION GROWTH 55
10.3. CONSUMER PRICE INDEX 56
10.4. POPULATION BREAKDOWN BY AGE 57
11. METHODOLOGY 58
12. DEFINITIONS 59
13. APPENDIX 70
14. ABOUT GLOBALDATA 79
15. DISCLAIMER 80
16. CONTACT US 81

List of Tables
TABLE 1: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 29
TABLE 2: BRAND VALUE AND VOLUME- PREPARED MEALS SECTOR 30
TABLE 3: BRAND VALUE AND VOLUME-MEAL KITS MARKET 31
TABLE 4: BRAND VALUE AND VOLUME-PIZZA MARKET 32
TABLE 5: BRAND VALUE AND VOLUME-READY MEALS MARKET 33
TABLE 6: BRAND VALUE AND VOLUME-READY MEALS MARKET 34
TABLE 7: BRAND VALUE AND VOLUME-AMBIENT MEAL KITS CATEGORY 35
TABLE 8: BRAND VALUE AND VOLUME-CHILLED MEAL KITS CATEGORY 35
TABLE 9: BRAND VALUE AND VOLUME-CHILLED PIZZA CATEGORY 36
TABLE 10: BRAND VALUE AND VOLUME-FROZEN PIZZA CATEGORY 36
TABLE 11: BRAND VALUE AND VOLUME-AMBIENT READY MEALS CATEGORY 36
TABLE 12: BRAND VALUE AND VOLUME-CHILLED READY MEALS CATEGORY 37
TABLE 13: BRAND VALUE AND VOLUME-DRIED READY MEALS CATEGORY 37
TABLE 14: BRAND VALUE AND VOLUME-FROZEN READY MEALS CATEGORY 37
TABLE 15: RELATIVE COMPARISON OF COUNTRIES BASED ON PEST ANALYSIS 51
TABLE 16: MARKET DEFINITIONS 59
TABLE 17: CATEGORY DEFINITIONS 59
TABLE 18: CHANNEL DEFINITIONS 61
TABLE 19: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD MINUS 62
TABLE 20: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FREE FROM 63
TABLE 21: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FUNCTIONAL & FORTIFIED 64
TABLE 22: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-NATURALLY HEALTHY 65
TABLE 23: HEALTH & WELLNESS: PRODUCT ATTRIBUTES-FOOD INTOLERANCE 66
TABLE 24: HEALTH & WELLNESS: CONSUMER BENEFITS-HEALTH MANAGEMENT 67
TABLE 25: HEALTH & WELLNESS: ANALYSIS BY CONSUMER BENEFITS 68
TABLE 26: HEALTH & WELLNESS: CONSUMER BENEFITS-PERFORMANCE 69
TABLE 27: MARKET VALUE-BY CATEGORY 2011-2021 (J¥ MILLIONS) 70
TABLE 28: MARKET VALUE-BY CATEGORY 2011-2021 (US$ MILLIONS) 71
TABLE 29: MARKET VOLUME-BY CATEGORY (KG MILLION), 2011-2021 71
TABLE 30: COMPONENTS OF CHANGE-BY MARKET 73
TABLE 31: PREPARED MEALS SALES DISTRIBUTION IN JAPAN-BY MARKET (J¥ MILLION), 2016 73
TABLE 32: KEY HEALTH & WELLNESS PRODUCT ATTRIBUTES DRIVING SALES IN JAPAN (J¥ MILLION) 74
TABLE 33: KEY HEALTH & WELLNESS CONSUMER BENEFITS DRIVING SALES IN JAPAN (J¥ MILLION) 74
TABLE 34: PACKAGING MATERIAL (IN MILLION PACK UNITS) 75
TABLE 35: CONTAINER TYPE (IN MILLION PACK UNITS) 75
TABLE 36: CLOSURE TYPE (IN MILLION PACK UNITS) 76
TABLE 37: OUTER TYPE (IN MILLION PACK UNITS) 76
TABLE 38: EXCHANGE RATES: US$-J¥, 2011-2021 77
TABLE 39: GDP PER CAPITA (J¥) 77
TABLE 40: POPULATION 77
TABLE 41: CONSUMER PRICE INDEX 77
TABLE 42: AGE PROFILE (MILLIONS OF PERSONS) 78

List of Figures
FIGURE 1: VALUE SHARE OF JAPAN IN THE GLOBAL AND APAC PREPARED MEALS SECTOR, 2011-2021 8
FIGURE 2: JAPAN COMPARED OTHER TOP FOUR COUNTRIES - MARKET SIZE, GROWTH AND COMPETITIVE LANDSCAPE 9
FIGURE 3: MARKET SIZE ANALYSIS BY VALUE AND VOLUME, PREPARED MEALS SECTOR, 2011-2021 10
FIGURE 4: ANNUAL PER CAPITA VOLUME CONSUMPTION OF PREPARED MEALS - JAPAN COMPARED TO GLOBAL AND APAC, 2011-2021 11
FIGURE 5: DEGREE OF TRADING UP/DOWN IN THE JAPANESE PREPARED MEALS SECTOR, 2015-2016 12
FIGURE 6: VALUE AND VOLUME GROWTH ANALYSIS BY MARKETS, 2016-2021 13
FIGURE 7: ANNUAL PER CAPITA CONSUMPTION BY MARKETS, 2016 - JAPAN COMPARED TO THE GLOBAL AND APAC CONSUMPTION 15
FIGURE 8: VALUE AND VOLUME GROWTH ANALYSIS, MEAL KITS MARKET, 2011-2021 16
FIGURE 9: VALUE ANALYSIS BY CATEGORIES, 2011-2021 17
FIGURE 10: VALUE AND VOLUME GROWTH ANALYSIS, PIZZA MARKET, 2011-2021 19
FIGURE 11: VALUE ANALYSIS BY CATEGORIES, 2011-2021 20
FIGURE 12: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 20
FIGURE 13: GROWTH ANALYSIS BY VALUE AND VOLUME IN THE READY MEAL MARKET, 2011-2021 21
FIGURE 14: VALUE ANALYSIS BY CATEGORIES, 2011-2021 22
FIGURE 15: VOLUME ANALYSIS BY CATEGORIES, 2011-2021 23
FIGURE 16: DISTRIBUTION CHANNEL SHARE, PREPARED MEALS, 2011-2016 24
FIGURE 17: DISTRIBUTION CHANNEL SHARE, MEAL KITS MARKET, 2011-2016 25
FIGURE 18: DISTRIBUTION CHANNEL SHARE, PIZZA MARKET, 2011-2016 26
FIGURE 19: DISTRIBUTION CHANNEL SHARE, READY MEALS MARKET, 2011-2016 27
FIGURE 20: LEADING BRANDS IN THE JAPANESE PREPARED MEALS SECTOR, VALUE AND VOLUME SHARE, 2016 28
FIGURE 21: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 31
FIGURE 22: LEADING BRANDS IN THE PIZZA MARKET, VALUE AND VOLUME SHARE, 2016 32
FIGURE 23: LEADING BRANDS IN THE MEAL KITS MARKET, VALUE AND VOLUME SHARE, 2016 33
FIGURE 24: PRIVATE LABEL PENETRATION BY MARKETS (VALUE TERMS), 2016 38
FIGURE 25: GROWTH ANALYSIS, PRIVATE LABEL AND BRANDS (2011-2016) 39
FIGURE 26: VALUE OF HEALTH & WELLNESS CLAIMS BY MARKET, US$ MILLION, 2016-2021 40
FIGURE 27: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS PRODUCT ATTRIBUTES 2016 41
FIGURE 28: VALUE AND VOLUME ANALYSIS BY HEALTH & WELLNESS CONSUMER BENEFITS, 2016 42
FIGURE 29: PACKAGING SHARE AND GROWTH ANALYSIS BY PACKAGING MATERIAL, 2011-2021 43
FIGURE 30: USE OF PACKAGING MATERIAL BY MARKETS (IN PACK UNITS), 2016 44
FIGURE 31: PACKAGING SHARE AND GROWTH ANALYSIS BY CONTAINER TYPE, 2011-2021 45
FIGURE 32: USE OF CONTAINER TYPE BY MARKETS (IN PACK UNITS), 2016 46
FIGURE 33: PACKAGING SHARE AND GROWTH ANALYSIS BY CLOSURE TYPE, 2011-2021 47
FIGURE 34: USE OF CLOSURE TYPE BY MARKETS (IN PACK UNITS), 2016 48
FIGURE 35: PACKAGING SHARE AND GROWTH ANALYSIS BY OUTER TYPE, 2011-2021 49
FIGURE 36: USE OF OUTER TYPE BY MARKETS (IN PACK UNITS), 2016 50
FIGURE 37: JAPAN’S GDP PER CAPITA, 2011-2016 54
FIGURE 38: POPULATION GROWTH IN JAPAN, 2011-2016 55
FIGURE 39: CONSUMER PRICE INDEX, JAPAN, 2010-2016 56
FIGURE 40: AGE PROFILE, JAPAN, 2016 57

Companies Mentioned
Itoham Foods Inc.
Maruha Nichiro Corporation
Meiji Holdings Co.
NH foods ltd
Tolona Japan Inc
Pizzeria Italiana
Amy`s Kitchen Inc.
Nippon Suisan Kaisha.
Inaba-Petfood Co. Ltd.
KOKUBU GROUP CORP.
HOKO Co.
Meidi-Ya Singapore Co (Pte) Ltd.
SSK FOODS CO.
Allied corporation Inc.
CGC Group
Katokichi Co.
Kewpie Corporation
Marumiya Corporation
Nissin Food Holdings Co.
Thai President Foods Public Company Limited.
Toyo Suisan Kaisha.
Acecook Co.
Ajinomoto Group
MCC FOOD PRODUCTS CO,. LTD.
Nichirei Corporation
Table Mark Co.
VESCO FOODS PTY. LTD.
Akurifuzu frozen food
Kagome Co.,Ltd