1. Management Summary

2. Overview & International Comparisons
B2C E-Commerce Market Overview and International Comparisons, June 2019
Retail M-Commerce Sales Penetration, by Brazil, India, Indonesia, Mexico, Philippines, Russia and Vietnam, in % of Total Retail E-Commerce Sales, 2019e
B2C E-Commerce Sales, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in USD billion, and CAGR, in %, 2018e & 2023f
Retail E-Commerce Sales, in USD billion, by Malaysia, Indonesia, Philippines, Singapore, Thailand, Vietnam, 2015, 2018e & 2025f, and CAGR, in %, 2018e-2025f
Digital Payment Service Penetration, Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, in % of Respondents, Q2 2018
Top 10 Most Visited E-Commerce Platforms, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019
Top 10 Shopping Apps by Most Active Monthly Users, by Indonesia, Malaysia, Philippines, Singapore, Thailand and Vietnam, Q1 2019

3. Trends
Breakdown of Internet Traffic by Device, in %, 2018
Breakdown of Devices Used for Online Shopping, in % of Online Purchases, 2018
Shopping-Related Activities Carried Out Online, in % of Internet Users, 2018
M-Commerce Sales, in USD billion and in % Year-on-Year Change, 2017 – 2021f
Cross-Border B2C E-Commerce Spending, in PHP billion, 2017 & 2018f
Breakdown of Online Shoppers by Domestic Shoppers Only, Domestic and Cross-Border Shoppers, and Cross-Border Shoppers Only, in %, May 2018
Top 5 Drivers to Cross-Border Online Shopping, in % Cross-Border Online Shoppers in the Philippines, May 2018
Product Categories Purchased Cross-Border, in % Cross-Border Online Shoppers, May 2018
Top 3 Countries Purchased From in the Latest Cross-Border Online Purchase, in % of Cross-Border Online Shoppers, 2018
Top 5 Payment Methods in Cross-Border Online Shopping, in % Cross-Border Online Shoppers in the Philippines, May 2018

4. Sales & Shares
Internet Economy Market Size, in USD billion, by Sector, 2015, 2018e & 2025f
B2C E-Commerce Spending, in PHP billion, 2017 & 2018e
B2C E-Commerce Share of Total Retail Sales, in %, 2018e

5. Internet Users & Online Shoppers
Internet Penetration, in % of Individuals, 2010 – 2018e
Breakdown of Online Shoppers, by Age Group and Gender, in %, 2018
Breakdown of Frequency of Online Shopping, by Gender, in % of Online Shoppers, 2018e
Breakdown of Spending per Online Purchase, by Gender, in % of Online Shoppers, 2018e

6. Products
Product Categories Purchased in E-Commerce, in % of Online Shoppers, July 2018

7. Payment
Payment Account Ownership, incl. E-Money Account, in % of Adults, February 2018
Top 6 E-Payment Providers, by Awareness, in % of Adults, February 2018

8. Delivery
Breakdown of Reasons of Preference to Shop on Lazada and Shopee, in % of Online Shoppers, May 2018
Top 5 Barriers to Cross-Border Online Shopping, incl. Delivery-Related, in % Cross-Border Online Shoppers in the Philippines, May 2018

9. Players
Overview of E-Commerce Players, June 2019
Top 10 E-Commerce Websites, by Average Monthly Visits, in millions, Q1 2019
Top 3 E-Commerce Platforms by Category, incl. FMCG, Beauty Products, Shoes, Apparel, Bags, Jewelry and Accessories, in % of Online Shoppers, July 2018

Companies Mentioned
- Lazada Group S.A.
- Shopee
- Zalora.com.ph
- Argomall
- Inc.
- eBay Inc
- Facebook
- Inc.