Consumer Foodservice in Norway
April 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
Health and environmental concerns set the tone and drive growth
Online ordering and third-party delivery companies shake up consumer foodservice
Blurring the boundaries in an increasingly competitive environment
Fragmentation gives independents room to grow
Continued value growth and outlet stabilisation expected over the forecast period
MARKET DATA
Table 1 Units, Transactions and Value Sales in Consumer Foodservice 2014-2019
Table 2 Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2014-2019
Table 3 Consumer Foodservice by Independent vs Chained by Type: Units/Outlets 2019
Table 4 Consumer Foodservice by Independent vs Chained: % Foodservice Value 2014-2019
Table 5 Sales in Consumer Foodservice by Eat-In vs Delivery and To-Go: % Foodservice Value 2014-2019
Table 6 Sales in Consumer Foodservice by Food vs Drink Split: % Foodservice Value 2014-2019
Table 7 Sales in Consumer Foodservice by Food vs Drink Split by Type: % Foodservice Value 2019
Table 8 Sales in Consumer Foodservice by Online/Offline Ordering: % Foodservice Value 2014-2019
Table 9 Sales in Consumer Foodservice by Location: % Foodservice Value 2014-2019
Table 10 GBO Company Shares in Chained Consumer Foodservice: % Foodservice Value 2015-2019
Table 11 GBN Brand Shares in Chained Consumer Foodservice: % Foodservice Value 2016-2019
Table 12 GBN Brand Shares in Chained Consumer Foodservice: Units/Outlets 2019
Table 13 Forecast Units, Transactions and Value Sales in Consumer Foodservice 2019-2024
Table 14 Forecast Units, Transactions and Value Sales in Consumer Foodservice: % Growth 2019-2024
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Health and environmental trends influence limited-service restaurants
Digitalisation and enhancing the customer experience
Online ordering and third-party delivery companies set to disrupt the channel
COMPETITIVE LANDSCAPE
Chained limited-service restaurants dominates, led by McDonald's
Pizzabakeren clearly leads pizza LSR but the pizza war transcends categories
Domino's Pizza struggles despite continuous expansion
CATEGORY DATA
Table 15 Limited-Service Restaurants by Category: Units/Outlets 2014-2019
Table 16 Sales in Limited-Service Restaurants by Category: Number of Transactions 2014-2019
Table 17 Sales in Limited-Service Restaurants by Category: Foodservice Value 2014-2019
Table 18 Limited-Service Restaurants by Category: % Units/Outlets Growth 2014-2019
Table 19 Sales in Limited-Service Restaurants by Category: % Transaction Growth 2014-2019
Table 20 Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2014-2019
Table 21 GBO Company Shares in Chained Limited-Service Restaurants: % Foodservice Value 2015-2019
Table 22 GBN Brand Shares in Chained Limited-Service Restaurants: % Foodservice Value 2016-2019
Table 23 Forecast Limited-Service Restaurants by Category: Units/Outlets 2019-2024
Table 24 Forecast Sales in Limited-Service Restaurants by Category: Number of Transactions 2019-2024
Table 25 Forecast Sales in Limited-Service Restaurants by Category: Foodservice Value 2019-2024
Table 26 Forecast Limited-Service Restaurants by Category: % Units/Outlets Growth 2019-2024
Table 27 Forecast Sales in Limited-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 28 Forecast Sales in Limited-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
HEADLINES
PROSPECTS
A difficult year for juice/smoothie bars
Specialist coffee and tea shops better able to withstand the decline in retail footfall
Growth in bars/pubs hampered by the health trend and environmental concerns
COMPETITIVE LANDSCAPE
Espresso House overtakes Kaffebrenneriet to take the lead
Joe & The Juice is in troubled waters
Fragmentation expected to continue, but reduce
CATEGORY DATA
Table 29 Cafés/Bars by Category: Units/Outlets 2014-2019
Table 30 Sales in Cafés/Bars by Category: Number of Transactions 2014-2019
Table 31 Sales in Cafés/Bars by Category: Foodservice Value 2014-2019
Table 32 Cafés/Bars by Category: % Units/Outlets Growth 2014-2019
Table 33 Sales in Cafés/Bars by Category: % Transaction Growth 2014-2019
Table 34 Sales in Cafés/Bars by Category: % Foodservice Value Growth 2014-2019
Table 35 GBO Company Shares in Chained Cafés/Bars: % Foodservice Value 2015-2019
Table 36 GBN Brand Shares in Chained Cafés/Bars: % Foodservice Value 2016-2019
Table 37 Forecast Cafés/Bars by Category: Units/Outlets 2019-2024
Table 38 Forecast Sales in Cafés/Bars by Category: Number of Transactions 2019-2024
Table 39 Forecast Sales in Cafés/Bars by Category: Foodservice Value 2019-2024
Table 40 Forecast Cafés/Bars by Category: % Units/Outlets Growth 2019-2024
Table 41 Forecast Sales in Cafés/Bars by Category: % Transaction Growth 2019-2024
Table 42 Forecast Sales in Cafés/Bars by Category: % Foodservice Value Growth 2019-2024
HEADLINES
PROSPECTS
Healthier menus, local food and environmental awareness contribute to growth
International cuisines attract consumers, except North American
Third-party delivery companies lure consumers away from their lunch boxes
COMPETITIVE LANDSCAPE
Egon maintains its lead but independents perform better
Umoe Restaurants looks to sell TGI Fridays
The battle between pizza full-service restaurants and limited-service restaurants
CATEGORY DATA
Table 43 Full-Service Restaurants by Category: Units/Outlets 2014-2019
Table 44 Sales in Full-Service Restaurants by Category: Number of Transactions 2014-2019
Table 45 Sales in Full-Service Restaurants by Category: Foodservice Value 2014-2019
Table 46 Full-Service Restaurants by Category: % Units/Outlets Growth 2014-2019
Table 47 Sales in Full-Service Restaurants by Category: % Transaction Growth 2014-2019
Table 48 Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2014-2019
Table 49 GBO Company Shares in Chained Full-Service Restaurants: % Foodservice Value 2015-2019
Table 50 GBN Brand Shares in Chained Full-Service Restaurants: % Foodservice Value 2016-2019
Table 51 Forecast Full-Service Restaurants by Category: Units/Outlets 2019-2024
Table 52 Forecast Sales in Full-Service Restaurants by Category: Number of Transactions 2019-2024
Table 53 Forecast Sales in Full-Service Restaurants by Category: Foodservice Value 2019-2024
Table 54 Forecast Full-Service Res taurants by Category: % Units/Outlets Growth 2019-2024
Table 55 Forecast Sales in Full-Service Restaurants by Category: % Transaction Growth 2019-2024
Table 56 Forecast Sales in Full-Service Restaurants by Category: % Foodservice Value Growth 2019-2024
HEADLINES
PROSPECTS
Disaffection with self-service cafeterias in Norway
Any good locations are being lost to other channels
Healthier options offer a glimmer of hope, but growth remains unlikely
COMPETITIVE LANDSCAPE
Leader Ikea sees its value sales fall
Café Opus sees an even stronger decline
Strong competition from other categories
CATEGORY DATA
Table 57 Self-Service Cafeterias: Units/Outlets 2014-2019
Table 58 Sales in Self-Service Cafeterias: Number of Transactions 2014-2019
Table 59 Sales in Self-Service Cafeterias: Foodservice Value 2014-2019
Table 60 Sales in Self-Service Cafeterias: % Units/Outlets Growth 2014-2019
Table 61 Sales in Self-Service Cafeterias: % Transaction Growth 2014-2019
Table 62 Sales in Self-Service Cafeterias: % Foodservice Value Growth 2014-2019
Table 63 GBO Company Shares in Chained Self-Service Cafeterias: % Foodservice Value 2015-2019
Table 64 GBN Brand Shares in Chained Self-Service Cafeterias: % Foodservice Value 2016-2019
Table 65 Forecast Self-Service Cafeterias: Units/Outlets 2019-2024
Table 66 Forecast Sales in Self-Service Cafeterias: Number of Transactions 2019-2024
Table 67 Forecast Sales in Self-Service Cafeterias: Foodservice Value 2019-2024
Table 68 Forecast Self-Service Cafeterias: % Units/Outlets Growth 2019-2024
Table 69 Forecast Sales in Self-Service Cafeterias: % Transaction Growth 2019-2024
Table 70 Forecast Sales in Self-Service Cafeterias: % Foodservice Value Growth 2019-2024
HEADLINES
PROSPECTS
Delivery services and hot summers support growth
Growth in outlet numbers slows as players open limited-service restaurants
Some players offer international cuisines and healthier food, although not all
COMPETITIVE LANDSCAPE
Only independent operators are present in street stalls/kiosks
Other channels dominate retail and travel locations
The lunch break battle and the return of full-service restaurants
CATEGORY DATA
Table 71 Street Stalls/Kiosks: Units/Outlets 2014-2019
Table 72 Sales in Street Stalls/Kiosks: Number of Transactions 2014-2019
Table 73 Sales in Street Stalls/Kiosks: Foodservice Value 2014-2019
Table 74 Street Stalls/Kiosks: % Units/Outlets Growth 2014-2019
Table 75 Sales in Street Stalls/Kiosks: % Transaction Growth 2014-2019
Table 76 Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2014-2019
Table 77 Forecast Street Stalls/Kiosks: Units/Outlets 2019-2024
Table 78 Forecast Sales in Street Stalls/Kiosks: Number of Transactions 2019-2024
Table 79 Forecast Sales in Street Stalls/Kiosks: Foodservice Value 2019-2024
Table 80 Forecast Street Stalls/Kiosks: % Units/Outlets Growth 2019-2024
Table 81 Forecast Sales in Street Stalls/Kiosks: % Transaction Growth 2019-2024
Table 82 Forecast Sales in Street Stalls/Kiosks: % Foodservice Value Growth 2019-2024
HEADLINES
PROSPECTS
Uncertain outlook for foodservice in retail locations
Standalone locations benefit the most from the boom in tourism
Increasing dominance of chained players in travel locations
CATEGORY DATA
Table 83 Consumer Foodservice by Location: Units/Outlets 2014-2019
Table 84 Sales in Consumer Foodservice by Location: Number of Transactions 2014-2019
Table 85 Sales in Consumer Foodservice by Location: Foodservice Value 2014-2019
Table 86 Consumer Foodservice by Location: % Units/Outlets Growth 2014-2019
Table 87 Sales in Consumer Foodservice by Location: % Transaction Growth 2014-2019
Table 88 Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2014-2019
Table 89 Consumer Foodservice through Standalone: Units/Outlets 2014-2019
Table 90 Sales in Consumer Foodservice through Standalone: Number of Transactions 2014-2019
Table 91 Sales in Consumer Foodservice through Standalone: Foodservice Value 2014-2019
Table 92 Consumer Foodservice through Standalone: % Units/Outlets Growth 2014-2019
Table 93 Sales in Consumer Foodservice through Standalone: % Transaction Growth 2014-2019
Table 94 Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2014-2019
Table 95 Consumer Foodservice through Leisure: Units/Outlets 2014-2019
Table 96 Sales in Consumer Foodservice through Leisure: Number of Transactions 2014-2019
Table 97 Sales in Consumer Foodservice through Leisure: Foodservice Value 2014-2019
Table 98 Consumer Foodservice through Leisure: % Units/Outlets Growth 2014-2019
Table 99 Sales in Consumer Foodservice through Leisure: % Transaction Growth 2014-2019
Table 100 Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2014-2019
Table 101 Consumer Foodservice through Retail: Units/Outlets 2014-2019
Table 102 Sales in Consumer Foodservice through Retail: Number of Transactions 2014-2019
Table 103 Sales in Consumer Foodservice through Retail: Foodservice Value 2014-2019
Table 104 Consumer Foodservice through Retail: % Units/Outlets Growth 2014-2019
Table 105 Sales in Consumer Foodservice through Retail: % Transaction Growth 2014-2019
Table 106 Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2014-2019
Table 107 Consumer Foodservice through Lodging: Units/Outlets 2014-2019
Table 108 Sales in Consumer Foodservice through Lodging: Number of Transactions 2014-2019
Table 109 Sales in Consumer Foodservice through Lodging: Foodservice Value 2014-2019
Table 110 Consumer Foodservice through Lodging: % Units/Outlets Growth 2014-2019
Table 111 Sales in Consumer Foodservice through Lodging: % Transaction Growth 2014-2019
Table 112 Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2014-2019
Table 113 Consumer Foodservice through Travel: Units/Outlets 2014-2019
Table 114 Sales in Consumer Foodservice through Travel: Number of Transactions 2014-2019
Table 115 Sales in Consumer Foodservice through Travel: Foodservice Value 2014-2019
Table 116 Consumer Foodservice through Travel: % Units/Outlets Growth 2014-2019
Table 117 Sales in Consumer Foodservice through Travel: % Transaction Growth 2014-2019
Table 118 Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2014-2019
Table 119 Forecast Consumer Foodservice by Location: Units/Outlets 2019-2024
Table 120 Forecast Sales in Consumer Foodservice by Location: Number of Transactions 2019-2024
Table 121 Forecast Sales in Consumer Foodservice by Location: Foodservice Value 2019-2024
Table 122 Forecast Consumer Foodservice by Location: % Units/Outlets Growth 2019-2024
Table 123 Forecast Sales in Consumer Foodservice by Location: % Transaction Growth 2019-2024
Table 124 Forecast Sales in Consumer Foodservice by Location: % Foodservice Value Growth 2019-2024
Table 125 Forecast Consumer Foodservice through Standalone: Units/Outlets 2019-2024
Table 126 Forecast Sales in Consumer Foodservice through Standalone: Number of Transactions 2019-2024
Table 127 Forecast Sales in Consumer Foodservice through Standalone: Foodservice Value 2019-2024
Table 128 Forecast Consumer Foodservice through Standalone: % Units/Outlets Growth 2019-2024
Table 129 Forecast Sales in Consumer Foodservice through Standalone: % Transaction Growth 2019-2024
Table 130 Forecast Sales in Consumer Foodservice through Standalone: % Foodservice Value Growth 2019-2024
Table 131 Forecast Consumer Foodservice through Leisure: Units/Outlets 2019-2024
Table 132 Forecast Sales in Consumer Foodservice through Leisure: Number of Transactions 2019-2024
Table 133 Forecast Sales in Consumer Foodservice through Leisure: Foodservice Value 2019-2024
Table 134 Forecast Consumer Foodservice through Leisure: % Units/Outlets Growth 2019-2024
Table 135 Forecast Sales in Consumer Foodservice through Leisure: % Transaction Growth 2019-2024
Table 136 Forecast Sales in Consumer Foodservice through Leisure: % Foodservice Value Growth 2019-2024
Table 137 Forecast Consumer Foodservice through Retail: Units/Outlets 2019-2024
Table 138 Forecast Sales in Consumer Foodservice through Retail: Number of Transactions 2019-2024
Table 139 Forecast Sales in Consumer Foodservice through Retail: Foodservice Value 2019-2024
Table 140 Forecast Consumer Foodservice through Retail: % Units/Outlets Growth 2019-2024
Table 141 Forecast Sales in Consumer Foodservice through Retail: % Transaction Growth 2019-2024
Table 142 Forecast Sales in Consumer Foodservice through Retail: % Foodservice Value Growth 2019-2024
Table 143 Forecast Consumer Foodservice through Lodging: Units/Outlets 2019-2024
Table 144 Forecast Sales in Consumer Foodservice through Lodging: Number of Transactions 2019-2024
Table 145 Forecast Sales in Consumer Foodservice through Lodging: Foodservice Value 2019-2024
Table 146 Forecast Consumer Foodservice through Lodging: % Units/Outlets Growth 2019-2024
Table 147 Forecast Sales in Consumer Foodservice through Lodging: % Transaction Growth 2019-2024
Table 148 Forecast Sales in Consumer Foodservice through Lodging: % Foodservice Value Growth 2019-2024
Table 149 Forecast Consumer Foodservice through Travel: Units/Outlets 2019-2024
Table 150 Forecast Sales in Consumer Foodservice through Travel: Number of Transactions 2019-2024
Table 151 Forecast Sales in Consumer Foodservice through Travel: Foodservice Value 2019-2024
Table 152 Forecast Consumer Foodservice through Travel: % Units/Outlets Growth 2019-2024
Table 153 Forecast Sales in Consumer Foodservice through Travel: % Transaction Growth 2019-2024
Table 154 Forecast Sales in Consumer Foodservice through Travel: % Foodservice Value Growth 2019-2024