CONSUMER LIFESTYLES IN ESTONIA
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Lifestyles in Estonia
Chart 1 Consumer Lifestyles in 2016
Top Five Consumer Trends
Rising Disposable Income Fuels Consumer Spending and Drives Consumer Choices
Tech-savvy Consumers Thrive in Advanced Internet Environment
Consumers Don't Necessarily 'buy Estonian'
Social Media Shaping Consumer Behaviour
Small, Ageing Consumer Market Projected To Get Even Smaller and Older
Consumer Segmentation
Babies and Infants
Greater Demand for Healthier Baby Food
Chart 2 Number of Babies and Infants (Aged 0-2) and Average Age at Childbirth
Kids
Chart 3 Number of Kids (Aged 3-8)
Tweenagers
Chart 4 Number of Tweens (Aged 9-12)
Teens
Chart 5 Distribution of Teens (Aged 13-17)
Young Adults
Chart 6 Distribution of Young Adults (Aged 18-19) and Age at First Marriage
Middle Youth
Chart 7 Distribution of Middle Youth (Aged 30-44)
Mid-lifers
Chart 8 Number of Mid-Lifers (Aged 45-59)
Later-lifers
Chart 9 Number of Later-Lifers (Aged 60+) and Life Expectancy
Eating and Drinking
Eating Habits
Chart 10 Consumer Spending on Food and Non-Alcoholic Drinks: 2016
Drinking Habits
Chart 11 Consumer Spending on Beer, Wines and Spirits: 2016
Healthy and Ethical Living
Attitudes To Health and Wellbeing
Chart 12 Consumer Expenditure on Personal Health: 2016
Ethical Living
Chart 13 Obese and Overweight Population by Gender: 2000-2016
Sport and Fitness
Chart 14 Percentage of Households Owning a Bicycle: 2016
House and Home
Home Ownership
Chart 15 Overview of Households: 2016
Household Profiles
Chart 16 Households by Type, Occupants, and Pet Ownership
Running Costs
Chart 17 Running Costs per Household: 2016
Leisure and Recreation
Leisure Time
Vacations
Chart 18 Holiday Time: 2016
Opportunities for Celebrations and Gift-giving
Technology
the Internet
Chart 19 Accessing the Internet: 2016
Attitudes Towards Social Media and Networking
Grooming and Appearance
Investing in Yourself: Female Personal Grooming and Hygiene
Chart 20 Consumer Expenditure on Personal Appearance: 2016
Investing in Yourself: Male Personal Grooming and Hygiene
Style Icons and Celebrity Influences
Shopping
Main Household Shop
Chart 21 Main Household Shop by Retailer Type: 2016
Shopping for Big-ticket Items
Shopping Online
Chart 22 Internet Retail Spending: 2016
Spending and Saving
Attitudes Towards Spending
Attitudes Towards Savings
Attitudes Towards Loans
Chart 23 Key Spending and Savings Measures: 2016