BEER IN BRAZIL
Euromonitor International
May 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Production, Imports and Exports
Competitive Landscape
Prospects
Category Background
Lager Price Band Methodology
Summary 1 Lager by Price Band 2016
Table 1 Number of Breweries 2011-2016
Category Data
Table 2 Sales of Beer by Category: Total Volume 2011-2016
Table 3 Sales of Beer by Category: Total Value 2011-2016
Table 4 Sales of Beer by Category: % Total Volume Growth 2011-2016
Table 5 Sales of Beer by Category: % Total Value Growth 2011-2016
Table 6 Sales of Beer by Off-trade vs On-trade: Volume 2011-2016
Table 7 Sales of Beer by Off-trade vs On-trade: Value 2011-2016
Table 8 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2011-2016
Table 9 Sales of Beer by Off-trade vs On-trade: % Value Growth 2011-2016
Table 10 GBO Company Shares of Beer: % Total Volume 2012-2016
Table 11 NBO Company Shares of Beer: % Total Volume 2012-2016
Table 12 LBN Brand Shares of Beer: % Total Volume 2013-2016
Table 13 Production, Imports and Exports of Beer: Total Volume 2010-2015
Table 14 Imports of Beer by Country of Origin: Total Volume 2010-2015
Table 15 Imports of Beer by Country of Origin: Total Value 2010-2015
Table 16 Exports of Beer by Country of Destination: Total Volume 2010-2015
Table 17 Exports of Beer by Country of Destination: Total Value 2010-2015
Table 18 Forecast Sales of Beer by Category: Total Volume 2016-2021
Table 19 Forecast Sales of Beer by Category: Total Value 2016-2021
Table 20 Forecast Sales of Beer by Category: % Total Volume Growth 2016-2021
Table 21 Forecast Sales of Beer by Category: % Total Value Growth 2016-2021
Cia Brasileira De Bebidas in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 2 Cia Brasileira de Bebidas: Key Facts
Summary 3 Cia Brasileira de Bebidas: Operational Indicators
Competitive Positioning
Summary 4 Cia Brasileira de Bebidas: Competitive Position 2016
Heineken Do Brasil Comercial Ltda in Alcoholic Drinks (brazil)
Strategic Direction
Key Facts
Summary 5 Heineken do Brasil Comercial Ltda: Key Facts
Competitive Positioning
Summary 6 Heineken do Brasil Comercial Ltda: Competitive Position 2016
Executive Summary
Economic Crisis and More Rationality in Purchasing Decisions Affect Sales of Alcoholic Drinks
Rtds/high-strength Premixes Posts the Most Dynamic Performance and Consolidates
Investing in A Diverse Portfolio of Brands Continues To Be the Most Secure Strategy for the Coming Years
Atacarejos Emerges and Consolidates As An Important Distribution Channel for Alcoholic Drinks
Volume Sales Are Expected To Recover From 2018 Onwards, As the Economic Situation Begins To Change
Key Trends and Developments
Beer Brands Significantly Change Their Communication Campaigns in Order To Reach Increasingly Aware Young Adults
Traditional Brazilian Cash and Carry, Atacarejos, Consolidates As A Key Retail Distribution Channel
Off-trade Sales Should Recover Faster Than On-trade: Consumption at Home Is Increasingly Strong
Key New Product Launches: Rtds/high-strength Premixes Remains Resilient To the Economic Crisis
Summary 7 Key New Product Developments 2016/2017
Market Background
Legislation
Table 22 Number of On-trade Establishments by Type 2011-2016
Taxation and Duty Levies
Summary 8 Taxation and Duty Levies on Alcoholic Drinks 2016
Table 23 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2016
Table 24 Selling Margin of a Typical Beer Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 25 Selling Margin of a Typical Wine Brand in Retail Channel Which Does Not Use Wholesalers 2016
Table 26 Selling Margin of a Typical Spirits Brand in Retail Channel Which Does Not Use Wholesalers 2016
Operating Environment
Contraband/parallel Trade
Duty Free
Cross-border/private Imports
Market Indicators
Table 27 Retail Consumer Expenditure on Alcoholic Drinks 2011-2016
Market Data
Table 28 Sales of Alcoholic Drinks by Category: Total Volume 2011-2016
Table 29 Sales of Alcoholic Drinks by Category: Total Value 2011-2016
Table 30 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2011-2016
Table 31 Sales of Alcoholic Drinks by Category: % Total Value Growth 2011-2016
Table 32 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2016
Table 33 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2016
Table 34 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2016
Table 35 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2016
Table 36 GBO Company Shares of Alcoholic Drinks: % Total Volume 2012-2016
Table 37 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2011-2016
Table 38 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2016
Table 39 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2016-2021
Table 40 Forecast Sales of Alcoholic Drinks by Category: Total Value 2016-2021
Table 41 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2016-2021
Table 42 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2016-2021
Definitions
Published Data Comparisons
Sources
Summary 9 Research Sources