Better For You Beverages in Morocco
Euromonitor International
February 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Reduced disposable incomes and stock shortages lead to declining sales for BFY reduced sugar beverages
Stockpiling trend drives growth for BFY reduced caffeine beverages
Coco-Cola Morocco continues to lead BFY beverages in 2020
RECOVERY AND OPPORTUNITIES
BFY reduced sugar beverages recovers from as soon as 2021
BFY reduced caffeine beverages continues to perform well, however coffee landscape is unpredictable
Growing health concerns benefit BFY beverages over the forecast period
CATEGORY DATA
Table 1 Sales of BFY Beverages by Category: Value 2015-2020
Table 2 Sales of BFY Beverages by Category: % Value Growth 2015-2020
Table 3 NBO Company Shares of BFY Beverages: % Value 2016-2020
Table 4 LBN Brand Shares of BFY Beverages: % Value 2017-2020
Table 5 Distribution of BFY Beverages by Format: % Value 2015-2020
Table 6 Forecast Sales of BFY Beverages by Category: Value 2020-2025
Table 7 Forecast Sales of BFY Beverages by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on health and wellness
COVID-19 country impact
Company response
Retailing shift
Foodservice vs retail split
What next for health and wellness?
MARKET DATA
Table 8 Sales of Health and Wellness by Type: Value 2015-2020
Table 9 Sales of Health and Wellness by Type: % Value Growth 2015-2020
Table 10 Sales of Health and Wellness by Category: Value 2015-2020
Table 11 Sales of Health and Wellness by Category: % Value Growth 2015-2020
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2015-2020
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2015-2020
Table 14 NBO Company Shares of Health and Wellness: % Value 2016-2020
Table 15 LBN Brand Shares of Health and Wellness: % Value 2017-2020
Table 16 Distribution of Health and Wellness by Format: % Value 2015-2020
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2020
Table 18 Forecast Sales of Health and Wellness by Type: Value 2020-2025
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2020-2025
Table 20 Forecast Sales of Health and Wellness by Category: Value 2020-2025
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2020-2025
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2020-2025
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources