1 INTRODUCTION 36
1.1 STUDY OBJECTIVES 36
1.2 MARKET DEFINITION AND SCOPE 36
1.2.1 INCLUSIONS AND EXCLUSIONS 37
1.2.2 INCLUSIONS AND EXCLUSIONS AT COMPANY LEVEL 37
1.2.3 INCLUSIONS AND EXCLUSIONS AT OFFERING LEVEL 38
1.2.4 INCLUSIONS AND EXCLUSIONS AT TYPE AND TECHNOLOGY LEVEL 38
1.2.5 INCLUSIONS AND EXCLUSIONS AT BRIGHTNESS LEVEL 38
1.2.6 INCLUSIONS AND EXCLUSIONS AT APPLICATION LEVEL 39
1.2.7 INCLUSIONS AND EXCLUSIONS AT INSTALLATION LOCATION LEVEL 39
1.3 SCOPE 40
1.3.1 MARKETS COVERED 40
FIGURE 1 LARGE FORMAT DISPLAY MARKET SEGMENTATION 40
1.3.2 GEOGRAPHIC SCOPE 41
1.3.3 YEARS CONSIDERED 41
1.4 CURRENCY 41
1.5 PACKAGE SIZE 42
1.6 MARKET STAKEHOLDERS 42
1.7 SUMMARY OF CHANGES 42

2 RESEARCH METHODOLOGY 44
2.1 RESEARCH DATA 44
FIGURE 2 LARGE FORMAT DISPLAY MARKET: RESEARCH DESIGN 45
2.1.1 SECONDARY DATA 45
2.1.1.1 Secondary sources 46
2.1.2 PRIMARY DATA 46
2.1.2.1 Breakdown of primary interviews 47
2.1.2.2 Key participants in primary processes across value chain of large format display ecosystem 47
2.1.2.3 Key data from primary sources 47
2.1.2.4 Key industry insights 48
2.2 MARKET SIZE ESTIMATION 49
FIGURE 3 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 1 (SUPPLY SIDE)—REVENUE GENERATED BASED ON SALES 49
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: APPROACH 2 BOTTOM-UP (SUPPLY SIDE)—ILLUSTRATION OF REVENUE ESTIMATION OF COMPANIES BASED ON SALES 50
2.2.1 BOTTOM-UP APPROACH 50
2.2.1.1 Approach for estimating market size using bottom-up approach (demand side) 51
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 51
2.2.2 TOP-DOWN APPROACH 51
2.2.2.1 Approach for estimating market size using top-down approach (supply side) 52
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 52
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 53
FIGURE 7 DATA TRIANGULATION 53
2.4 RESEARCH ASSUMPTIONS 54
2.5 STUDY LIMITATIONS 54

3 EXECUTIVE SUMMARY 55
FIGURE 8 LARGE FORMAT DISPLAY MARKET: PRE- AND POST- COVID-19 SCENARIO ANALYSIS, 2017 TO 2026 (USD BILLION) 57
TABLE 1 IMPACT ANALYSIS OF COVID-19 ON LARGE FORMAT DISPLAY MARKET, BY SCENARIO, 2017-2026 (USD BILLION) 57
3.1 PRE-COVID-19 SCENARIO 57
3.2 REALISTIC SCENARIO (POST-COVID-19) 58
3.3 PESSIMISTIC SCENARIO (POST-COVID-19) 59
3.4 OPTIMISTIC SCENARIO (POST-COVID-19) 59
FIGURE 9 MARKET FOR DIRECT-VIEW FINE-PIXEL LED DISPLAYS TO GROW AT HIGHEST CAGR FROM 2021 TO 2026 60
FIGURE 10 COMMERCIAL APPLICATION TO HOLD LARGEST SIZE OF LARGE FORMAT DISPLAY MARKET IN 2026 60
FIGURE 11 DISPLAYS WITH BRIGHTNESS BETWEEN 1,001 AND 2,000 NITS TO REGISTER HIGHEST CAGR IN LARGE FORMAT DISPLAY MARKET DURING FORECAST PERIOD 61
FIGURE 12 LARGE FORMAT DISPLAYS INSTALLED AT INDOOR LOCATIONS TO ACCOUNT FOR LARGER MARKET SIZE IN 2026 62
FIGURE 13 LARGE FORMAT DISPLAY MARKET IN APAC TO GROW AT HIGHEST CAGR FROM 2021 TO 2026 63

4 PREMIUM INSIGHTS 64
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN LARGE FORMAT DISPLAY MARKET 64
FIGURE 14 GROWING ADOPTION OF LARGE FORMAT DISPLAYS FOR ADVERTISEMENT, BRANDING, AND BROADCASTING INFORMATION BY BUSINESSES AND INSTITUTIONS IN COMMERCIAL AND INFRASTRUCTURE SECTORS TO BOOST MARKET GROWTH 64
4.2 LARGE FORMAT DISPLAY MARKET, BY DISPLAY SIZE 65
FIGURE 15 DISPLAYS BETWEEN 60 AND 90 INCHES TO ACCOUNT FOR LARGEST SIZE OF LARGE FORMAT DISPLAY MARKET IN 2026 65
4.3 LARGE FORMAT DISPLAY MARKET, BY TYPE 65
FIGURE 16 VIDEO WALLS TO HOLD LARGER MARKET SHARE THAN STANDALONE DISPLAYS IN 2026 65
4.4 LARGE FORMAT DISPLAY MARKET, BY OFFERING 66
FIGURE 17 SERVICES SEGMENT TO REGISTER HIGHEST CAGR IN LARGE FORMAT DISPLAY MARKET FROM 2021 TO 2026 66
4.5 LARGE FORMAT DISPLAY MARKET IN APAC, BY TECHNOLOGY AND COUNTRY 66
FIGURE 18 LED-BACKLIT LCD TECHNOLOGY AND CHINA TO ACCOUNT FOR LARGEST SHARE OF LARGE FORMAT DISPLAY MARKET IN APAC, BY TECHNOLOGY AND COUNTRY, RESPECTIVELY, IN 2026 66
4.6 LARGE FORMAT DISPLAY MARKET, BY GEOGRAPHY 67
FIGURE 19 INDIA TO EXHIBIT HIGHEST CAGR IN LARGE FORMAT DISPLAY MARKET FROM 2021 TO 2026 67

5 MARKET OVERVIEW 68
5.1 INTRODUCTION 68
5.2 MARKET DYNAMICS 68
FIGURE 20 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES: LARGE FORMAT DISPLAY MARKET 68
5.2.1 DRIVERS 69
5.2.1.1 High adoption of signage and interactive displays by end users from commercial sector 69
5.2.1.2 Technological innovations and advancements related to large format displays 69
5.2.1.3 Surged demand for 4K and 8K high-resolution commercial-grade large-screen displays from education, healthcare, and sports & entertainment verticals 70
5.2.1.4 Increased investments by emerging economies in real estate and public infrastructure development projects 70
FIGURE 21 LARGE FORMAT DISPLAY MARKET DRIVERS AND THEIR IMPACT 71
5.2.2 RESTRAINTS 72
5.2.2.1 Preference for online advertising and digital broadcasting triggered by COVID-19 72
5.2.2.2 Availability of low-cost and highly reliable substitute technologies 72
FIGURE 22 LARGE FORMAT DISPLAY MARKET RESTRAINTS AND THEIR IMPACT 73
5.2.3 OPPORTUNITIES 73
5.2.3.1 High adoption of smart signage products triggered by spread of coronavirus 73
5.2.3.2 Rapid transformation of retail stores into smart digital stores 74
5.2.3.3 Increased deployment of displays that enable contactless engagement to prevent spread of COVID-19 74
FIGURE 23 LARGE FORMAT DISPLAY MARKET OPPORTUNITIES AND THEIR IMPACT 75
5.2.4 CHALLENGES 75
5.2.4.1 Designing robust large format displays suitable for outdoor environments 75
5.2.4.2 Prevailing security issues associated with commercial signage displays 76
FIGURE 24 NUMBER OF GLOBAL DISTRIBUTED DENIAL OF SERVICE ATTACKS, 2018-2023 76
FIGURE 25 LARGE FORMAT DISPLAY MARKET CHALLENGES AND THEIR IMPACT 77
5.3 VALUE CHAIN ANALYSIS 77
FIGURE 26 ANALYSIS OF LARGE FORMAT DISPLAY VALUE CHAIN 78
5.4 AVERAGE SELLING PRICE TREND 79
FIGURE 27 AVERAGE SELLING PRICE TREND OF DISPLAY TECHNOLOGIES IN LARGE FORMAT DISPLAY MARKET, 2017-2026 80
5.5 MARKET MAP 80
TABLE 2 LARGE FORMAT DISPLAY MARKET: ECOSYSTEM 81
FIGURE 28 KEY PLAYERS IN LARGE FORMAT DISPLAY ECOSYSTEM 82
5.6 CASE STUDY ANALYSIS 83
5.6.1 SAMSUNG DISPLAYS ENABLE SEAMLESS CONNECTION OF ONLINE AND ON-SITE STUDENTS 83
5.6.2 LARGE LED DISPLAYS OF NANOLUMENS PROVIDED HISTORIC FEEL OF MUSEUM TO STUDENTS AT PHOENIX COLLEGE 83
5.6.3 SAMSUNG SMART DISPLAYS ACCELERATES FULL DIGITALIZATION OF DRIVE-THRU OF MCDONALD'S 84
5.7 REGULATIONS LANDSCAPE 84
5.8 PATENTS LANDSCAPE 85
FIGURE 29 NUMBER OF PATENTS RELATED TO LARGE FORMAT DISPLAYS PUBLISHED FROM 2011 TO 2020 86
FIGURE 30 CONTRIBUTION OF TOP 10 COMPANIES IN PATENT PUBLICATION FROM 2011 TO 2020 86
TABLE 3 KEY PATENTS PUBLISHED BETWEEN 2018 AND 2020 87
5.9 TECHNOLOGY ANALYSIS 88
5.10 TRADE ANALYSIS 89
TABLE 4 EXPORT DATA OF TOP 10 COUNTRIES FOR PRODUCTS CLASSIFIED UNDER HS CODE 852872 FROM 2015 TO 2019 (USD MILLION) 89
TABLE 5 IMPORT DATA OF TOP 10 COUNTRIES FOR PRODUCTS CLASSIFIED UNDER HS CODE 852872 FROM 2015 TO 2019 (USD MILLION) 90
5.11 PORTER'S FIVE FORCES ANALYSIS 90
FIGURE 31 PORTER'S FIVE FORCES ANALYSIS 91
TABLE 6 PORTER'S FIVE FORCES MODEL WITH THEIR WEIGHTED AVERAGE AND IMPACT ANALYSIS 91
5.11.1 THREAT OF NEW ENTRANTS 91
5.11.2 THREAT OF SUBSTITUTES 92
5.11.3 BARGAINING POWER OF SUPPLIERS 92
5.11.4 BARGAINING POWER OF BUYERS 93
5.11.5 INTENSITY OF COMPETITIVE RIVALRY 93
5.12 TRENDS/DISRUPTIONS IMPACTING CUSTOMERS' BUSINESS 94
FIGURE 32 REVENUE SHIFT FOR LARGE FORMAT DISPLAY MARKET 94

6 LARGE FORMAT DISPLAY MARKET, BY OFFERING 95
6.1 INTRODUCTION 96
FIGURE 33 SERVICES SEGMENT TO EXHIBIT HIGHER CAGR IN LARGE FORMAT DISPLAY MARKET FROM 2021 TO 2026 96
TABLE 7 LARGE FORMAT DISPLAY MARKET, BY OFFERING, 2017-2020 (USD MILLION) 96
TABLE 8 LARGE FORMAT DISPLAY MARKET, BY OFFERING, 2021-2026 (USD MILLION) 97
6.2 DISPLAYS 97
6.2.1 LEADING-EDGE TECHNOLOGIES SUCH AS FINE-PIXEL LED AND OLED TO BOOST DEMAND FOR DISPLAYS 97
6.3 CONTROLLERS, MOUNTS, AND OTHER ACCESSORIES 98
6.3.1 GROWING MARKET FOR DIRECT-VIEW FINE-PIXEL LED-BASED DISPLAYS TO DRIVE DEMAND FOR HIGH-END CONTROLLERS 98
6.4 SERVICES 98
6.4.1 INCREASING ADOPTION OF LARGE-SCREEN DISPLAY WALLS TO PROPEL MARKET FOR SERVICES IN NEAR FUTURE 98

7 LARGE FORMAT DISPLAY MARKET, BY TYPE AND TECHNOLOGY 100
7.1 INTRODUCTION 101
FIGURE 34 VIDEO WALLS TO DOMINATE LARGE FORMAT DISPLAY MARKET DURING FORECAST PERIOD 101
TABLE 9 LARGE FORMAT DISPLAY MARKET, BY TYPE, 2017-2020 (USD MILLION) 102
TABLE 10 LARGE FORMAT DISPLAY MARKET, BY TYPE, 2021-2026 (USD MILLION) 102
FIGURE 35 MARKET FOR LARGE FORMAT DISPLAYS BASED ON DIRECT-VIEW FINE-PIXEL LED TECHNOLOGY TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 102
TABLE 11 LARGE FORMAT DISPLAY MARKET, BY TECHNOLOGY, 2017-2020 (THOUSAND UNITS) 103
TABLE 12 LARGE FORMAT DISPLAY MARKET, BY TECHNOLOGY, 2021-2026 (THOUSAND UNITS) 103
TABLE 13 LARGE FORMAT DISPLAY MARKET, BY TECHNOLOGY, 2017-2020 (USD MILLION) 103
TABLE 14 LARGE FORMAT DISPLAY MARKET, BY TECHNOLOGY, 2021-2026 (USD MILLION) 104
7.2 VIDEO WALLS 104
7.2.1 THE PROJECTION OF HIGH DEMAND FOR OLED VIDEO WALL DISPLAYS WOULD FUEL THE FUTURE MARKET GROWTH OF THE VIDEO WALLS 104
TABLE 15 LARGE FORMAT DISPLAY MARKET FOR VIDEO WALLS, BY TECHNOLOGY, 2017-2020 (USD MILLION) 105
TABLE 16 LARGE FORMAT DISPLAY MARKET FOR VIDEO WALLS, BY TECHNOLOGY, 2021-2026 (USD MILLION) 105
7.2.2 TECHNOLOGIES USED IN VIDEO WALL DISPLAYS 106
7.2.2.1 Narrow-bezel LED-backlit LCD 106
7.2.2.1.1 LCD panels offer 8K resolution for video walls 106
TABLE 17 NARROW-BEZEL LED-BACKLIT LCD LARGE FORMAT DISPLAY MARKET, BY REGION, 2017-2020 (USD MILLION) 106
TABLE 18 NARROW-BEZEL LED-BACKLIT LCD LARGE FORMAT DISPLAY MARKET, BY REGION, 2021-2026 (USD MILLION) 107
TABLE 19 NARROW-BEZEL LED-BACKLIT LCD LARGE FORMAT DISPLAY MARKET, BY APPLICATION, 2017-2020 (USD MILLION) 107
TABLE 20 NARROW-BEZEL LED-BACKLIT LCD LARGE FORMAT DISPLAY MARKET, BY APPLICATION, 2021-2026 (USD MILLION) 107
TABLE 21 NARROW-BEZEL LED-BACKLIT LCD LARGE FORMAT DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY END USER, 2017-2020 (USD MILLION) 108
TABLE 22 NARROW-BEZEL LED-BACKLIT LCD LARGE FORMAT DISPLAY MARKET FOR COMMERCIAL APPLICATIONS, BY END USER, 2021-2026 (USD MILLION) 108
TABLE 23 NARROW-BEZEL LED-BACKLIT LCD LARGE FORMAT DISPLAY MARKET FOR INFRASTRUCTURE APPLICATIONS, BY END USER, 2017-2020 (USD MILLION) 108
TABLE 24 NARROW-BEZEL LED-BACKLIT LCD LARGE FORMAT DISPLAY MARKET FOR INFRASTRUCTURE APPLICATIONS, BY END USER, 2021-2026 (USD MILLION) 109
7.2.2.2 OLED 109
7.2.2.2.1 Market for OLED displays witnessed limited growth in past owing to their high cost 109
TABLE 25 OLED LARGE FORMAT DISPLAY MARKET, BY REGION, 2017-2020 (USD MILLION) 109
TABLE 26 OLED LARGE FORMAT DISPLAY MARKET, BY REGION, 2021-2026 (USD MILLION) 110
7.2.2.3 Direct-view fine-pixel LED 110
7.2.2.3.1 Use of direct-view fine-pixel LED technology-based displays in video walls can offer flexible configuration, high resolution, and high brightness 110
TABLE 27 DIRECT-VIEW FINE-PIXEL LED LARGE FORMAT DISPLAY MARKET, BY REGION, 2017-2020 (USD MILLION) 111
TABLE 28 DIRECT-VIEW FINE-PIXEL LED LARGE FORMAT DISPLAY MARKET, BY REGION, 2021-2026 (USD MILLION) 111
TABLE 29 DIRECT-VIEW FINE-PIXEL LED LARGE FORMAT DISPLAY MARKET, BY APPLICATION, 2017-2020 (USD MILLION) 111
TABLE 30 DIRECT-VIEW FINE-PIXEL LED LARGE FORMAT DISPLAY MARKET, BY APPLICATION, 2021-2026 (USD MILLION) 112
TABLE 31 DIRECT-VIEW FINE-PIXEL LED LARGE FORMAT DISPLAY MARKET FOR COMMERCIAL APPLICATION, BY END USER, 2017-2020 (USD MILLION) 112
TABLE 32 DIRECT-VIEW FINE-PIXEL LED LARGE FORMAT DISPLAY MARKET FOR COMMERCIAL APPLICATION, BY END USER, 2021-2026 (USD MILLION) 112
TABLE 33 DIRECT-VIEW FINE-PIXEL LED LARGE FORMAT DISPLAY MARKET FOR INFRASTRUCTURE APPLICATION, BY END USER, 2017-2020 (USD MILLION) 113
TABLE 34 DIRECT-VIEW FINE-PIXEL LED LARGE FORMAT DISPLAY MARKET FOR INFRASTRUCTURE APPLICATION, BY END USER, 2021-2026 (USD MILLION) 113
7.2.2.4 Direct-view large-pixel LED 113
7.2.2.4.1 Direct-view large-pixel LED displays are designed for outdoor applications such as billboards and scoreboards 113
TABLE 35 DIRECT-VIEW LARGE-PIXEL LED LARGE FORMAT DISPLAY MARKET, BY REGION, 2017-2020 (USD MILLION) 114
TABLE 36 DIRECT-VIEW LARGE-PIXEL LED LARGE FORMAT DISPLAY MARKET, BY REGION, 2021-2026 (USD MILLION) 114
TABLE 37 DIRECT-VIEW LARGE-PIXEL LED LARGE FORMAT DISPLAY MARKET, BY APPLICATION, 2017-2020 (USD MILLION) 114
TABLE 38 DIRECT-VIEW LARGE-PIXEL LED LARGE FORMAT DISPLAY MARKET, BY APPLICATION, 2021-2026 (USD MILLION) 115
TABLE 39 DIRECT-VIEW LARGE-PIXEL LED LARGE FORMAT DISPLAY MARKET FOR COMMERCIAL APPLICATION, BY END USER, 2017-2020 (USD MILLION) 115
TABLE 40 DIRECT-VIEW LARGE-PIXEL LED LARGE FORMAT DISPLAY MARKET FOR COMMERCIAL APPLICATION, BY END USER, 2021-2026 (USD MILLION) 115
TABLE 41 DIRECT-VIEW LARGE-PIXEL LED LARGE FORMAT DISPLAY MARKET FOR INFRASTRUCTURE APPLICATION, BY END USER, 2017-2020 (USD MILLION) 116
TABLE 42 DIRECT-VIEW LARGE-PIXEL LED LARGE FORMAT DISPLAY MARKET FOR INFRASTRUCTURE APPLICATION, BY END USER, 2021-2026 (USD MILLION) 116
7.2.2.5 Projection cube 116
7.2.2.5.1 Developments in DLP technology have resulted in growing adoption of projection cube displays 116
TABLE 43 PROJECTION CUBE LARGE FORMAT DISPLAY MARKET, BY REGION, 2017-2020 (USD MILLION) 117
TABLE 44 PROJECTION CUBE LARGE FORMAT DISPLAY MARKET, BY REGION, 2021-2026 (USD MILLION) 117
TABLE 45 PROJECTION CUBE LARGE FORMAT DISPLAY MARKET, BY APPLICATION, 2017-2020 (USD MILLION) 117
TABLE 46 PROJECTION CUBE LARGE FORMAT DISPLAY MARKET, BY APPLICATION, 2021-2026 (USD MILLION) 118
TABLE 47 PROJECTION CUBE LARGE FORMAT DISPLAY MARKET FOR COMMERCIAL APPLICATION, BY END USER, 2017-2020 (USD MILLION) 118
TABLE 48 PROJECTION CUBE LARGE FORMAT DISPLAY MARKET FOR COMMERCIAL APPLICATION, BY END USER, 2021-2026 (USD MILLION) 118
TABLE 49 PROJECTION CUBE LARGE FORMAT DISPLAY MARKET FOR INFRASTRUCTURE APPLICATION, BY END USER, 2017-2020 (USD MILLION) 119
TABLE 50 PROJECTION CUBE LARGE FORMAT DISPLAY MARKET FOR INFRASTRUCTURE APPLICATION, BY END USER, 2021-2026 (USD MILLION) 119
7.3 STANDALONE DISPLAYS 119
TABLE 51 LARGE FORMAT STANDALONE DISPLAY MARKET, BY TECHNOLOGY, 2017-2020 (USD MILLION) 120
TABLE 52 LARGE FORMAT STANDALONE DISPLAY MARKET, BY TECHNOLOGY, 2021-2026 (USD MILLION) 120
7.3.1 TECHNOLOGIES USED IN STANDALONE DISPLAYS 120
7.3.1.1 Standalone LED-backlit LCD 120
7.3.1.1.1 Falling prices and easy availability of LED-backlit LCD panels would keep their demand intact 120
TABLE 53 STANDALONE LED-BACKLIT LCD LARGE FORMAT DISPLAY MARKET, BY REGION, 2017-2020 (USD MILLION) 121
TABLE 54 STANDALONE LED-BACKLIT LCD LARGE FORMAT DISPLAY MARKET, BY REGION, 2021-2026 (USD MILLION) 121
TABLE 55 STANDALONE LED-BACKLIT LCD LARGE FORMAT DISPLAY MARKET, BY APPLICATION, 2017-2020 (USD MILLION) 121
TABLE 56 STANDALONE LED-BACKLIT LCD LARGE FORMAT DISPLAY MARKET, BY APPLICATION, 2021-2026 (USD MILLION) 122
TABLE 57 STANDALONE LED-BACKLIT LCD LARGE FORMAT DISPLAY MARKET FOR COMMERCIAL APPLICATION, BY END USER, 2017-2020 (USD MILLION) 122
TABLE 58 STANDALONE LED-BACKLIT LCD LARGE FORMAT DISPLAY MARKET FOR COMMERCIAL APPLICATION, BY END USER, 2021-2026 (USD MILLION) 122
TABLE 59 STANDALONE LED-BACKLIT LCD LARGE FORMAT DISPLAY MARKET FOR INFRASTRUCTURE APPLICATION, BY END USER, 2017-2020 (USD MILLION) 123
TABLE 60 STANDALONE LED-BACKLIT LCD LARGE FORMAT DISPLAY MARKET FOR INFRASTRUCTURE APPLICATION, BY END USER, 2021-2026 (USD MILLION) 123
7.3.1.2 OLED 123
7.3.1.2.1 Development and commercialization of transparent and curved OLED displays would stimulate demand for large format displays 123
TABLE 61 STANDALONE OLED LARGE FORMAT DISPLAY MARKET, BY REGION, 2017-2020 (USD MILLION) 124
TABLE 62 STANDALONE OLED LARGE FORMAT DISPLAY MARKET, BY REGION, 2021-2026 (USD MILLION) 124
7.3.1.3 E-paper 124
7.3.1.3.1 Introduction of colored electronic paper displays will create huge potential for EPD technology in architectural and commercial applications 124

8 LARGE FORMAT DISPLAY MARKET, BY DISPLAY SIZE 125
8.1 INTRODUCTION 126
FIGURE 36 DISPLAYS HAVING SCREEN SIZES BETWEEN 90 AND 120 INCHES TO RECORD HIGHEST CAGR IN LARGE FORMAT DISPLAY MARKET DURING FORECAST PERIOD 126
TABLE 63 LARGE FORMAT DISPLAY MARKET, BY DISPLAY SIZE, 2017-2020 (USD MILLION) 126
TABLE 64 LARGE FORMAT DISPLAY MARKET, BY DISPLAY SIZE, 2021-2026 (USD MILLION) 127
8.2 BELOW 40 INCHES 127
8.2.1 RETAIL SPACES USE INTERACTIVE DISPLAYS WITH LESS THAN 40 INCHES TO ENCOURAGE CUSTOMERS TO VISIT SHOPS BY DISPLAYING INFORMATION ABOUT PRODUCTS AND ATTRACTIVE OFFERS 127
8.3 BETWEEN 40 AND 60 INCHES 128
8.3.1 DISPLAYS IN THIS SEGMENT OFFER NARROW-BEZEL DESIGN AND DELIVER HIGH PICTURE CLARITY AND QUALITY WITH UHD 4K RESOLUTION 128
8.4 BETWEEN 60 AND 90 INCHES 128
8.4.1 DISPLAYS HAVING SIZES BETWEEN 60 AND 90 INCHES ARE DESIRABLE FOR INDOOR INTERACTIVE ENVIRONMENTS 128
8.5 BETWEEN 90 AND 120 INCHES 128
8.5.1 DEPLOYMENT OF INTERACTIVE DISPLAYS TO IMPROVE CUSTOMER INTERACTION AND COLLABORATION DISPLAYS TO INCREASE PRODUCTIVITY FOSTER LARGE FORMAT DISPLAY MARKET GROWTH 128
8.6 ABOVE 120 INCHES 129
8.6.1 ADOPTION OF LARGE FORMAT DISPLAYS BY END USERS FROM COMMERCIAL AND INFRASTRUCTURE SECTORS WOULD PROPEL MARKET GROWTH 129

9 LARGE FORMAT DISPLAY MARKET, BY BRIGHTNESS 130
9.1 INTRODUCTION 131
FIGURE 37 DISPLAYS WITH BRIGHTNESS BETWEEN 1,001 AND 2,000 NITS TO REGISTER HIGHER CAGR IN LARGE FORMAT DISPLAY MARKET DURING FORECAST PERIOD 131
TABLE 65 LARGE FORMAT DISPLAY MARKET, BY BRIGHTNESS, 2017-2020 (USD MILLION) 131
TABLE 66 LARGE FORMAT DISPLAY MARKET, BY BRIGHTNESS, 2021-2026 (USD MILLION) 132
9.2 UP TO 500 NITS 132
9.2.1 MODERN-DAY DISPLAYS WITH LESS THAN 500 NITS OF BRIGHTNESS ARE MOSTLY BASED ON LED-BACKLIT LCD TECHNOLOGY 132
TABLE 67 LARGE FORMAT DISPLAY MARKET FOR LESS THAN 500 NITS OF BRIGHTNESS, BY TECHNOLOGY, 2017-2020 (USD MILLION) 132
TABLE 68 LARGE FORMAT DISPLAY MARKET FOR LESS THAN 500 NITS OF BRIGHTNESS, BY TECHNOLOGY, 2021-2026 (USD MILLION) 133
9.3 501-1,000 NITS 133
9.3.1 EVER-CHANGING LANDSCAPE OF SELF-SERVICE SYSTEMS PROMPTS HOSPITALITY CENTERS TO ADOPT DISPLAYS WITH BRIGHTNESS OF 501 TO 1,000 NITS 133
TABLE 69 LARGE FORMAT DISPLAY MARKET FOR 501-1,000 NITS OF BRIGHTNESS, BY TECHNOLOGY, 2017-2020 (USD MILLION) 134
TABLE 70 LARGE FORMAT DISPLAY MARKET FOR 501-1,000 NITS OF BRIGHTNESS, BY TECHNOLOGY, 2021-2026 (USD MILLION) 134
9.4 1,001-2,000 NITS 134
9.4.1 SUCCESSFUL DEVELOPMENT OF MICROLED DISPLAYS WITH VARIETY OF SIZES AND CONFIGURATIONS WOULD FUEL MARKET GROWTH IN NEAR FUTURE 134
TABLE 71 LARGE FORMAT DISPLAY MARKET FOR 1,001-2,000 NITS OF BRIGHTNESS, BY TECHNOLOGY, 2017-2020 (USD MILLION) 135
TABLE 72 LARGE FORMAT DISPLAY MARKET FOR 1,001-2,000 NITS OF BRIGHTNESS, BY TECHNOLOGY, 2021-2026 (USD MILLION) 135
9.5 2,001-3,000 NITS 135
9.5.1 SIGNIFICANT DEMAND OBSERVED FOR LCD DISPLAYS WITH 2,001 TO 3,000 NITS OF BRIGHTNESS DUE TO BETTER RESOLUTION OFFERED BY THEM THAN LARGE-PIXEL DIRECT-VIEW LED DISPLAYS 135
TABLE 73 LARGE FORMAT DISPLAY MARKET FOR 2,001-3,000 NITS OF BRIGHTNESS, BY TECHNOLOGY, 2017-2020 (USD MILLION) 136
TABLE 74 LARGE FORMAT DISPLAY MARKET FOR 2,001-3,000 NITS OF BRIGHTNESS, BY TECHNOLOGY, 2021-2026 (USD MILLION) 136
9.6 MORE THAN 3,000 NITS 136
9.6.1 INCREASED USE OF LARGE-SCREEN DISPLAYS WITH MORE THAN 3,000 NITS OF BRIGHTNESS IN OUTDOOR ADVERTISING, CONCERTS, AND SPORTS EVENTS WILL AUGMENT MARKET GROWTH 136
TABLE 75 LARGE FORMAT DISPLAY MARKET FOR MORE THAN 3,000 NITS OF BRIGHTNESS, BY TECHNOLOGY, 2017-2020 (USD MILLION) 137
TABLE 76 LARGE FORMAT DISPLAY MARKET FOR MORE THAN 3,000 NITS OF BRIGHTNESS, BY TECHNOLOGY, 2021-2026 (USD MILLION) 137

10 LARGE FORMAT DISPLAY MARKET, BY INSTALLATION LOCATION 138
10.1 INTRODUCTION 139
FIGURE 38 OUTDOOR SEGMENT TO REGISTER HIGHER CAGR IN LARGE FORMAT DISPLAY MARKET DURING FORECAST PERIOD 139
TABLE 77 LARGE FORMAT DISPLAY MARKET, BY INSTALLATION LOCATION, 2017-2020 (USD MILLION) 139
TABLE 78 LARGE FORMAT DISPLAY MARKET, BY INSTALLATION LOCATION, 2021-2026 (USD MILLION) 139
10.2 INDOOR 140
10.2.1 INTRODUCTION OF TOUCHSCREEN WAYFINDING DISPLAYS AND INTERACTIVE DISPLAYS HAS OFFERED MORE INTUITIVE EXPERIENCE TO USERS IN THESE MARKETS 140
TABLE 79 LARGE FORMAT DISPLAY MARKET FOR INDOOR LOCATIONS, BY TECHNOLOGY, 2017-2020 (USD MILLION) 140
TABLE 80 LARGE FORMAT DISPLAY MARKET FOR INDOOR LOCATIONS, BY TECHNOLOGY, 2021-2026 (USD MILLION) 141
10.3 OUTDOOR 141
10.3.1 OUTDOOR DIGITAL DISPLAYS ARE DESIGNED FOR USE IN PUBLIC PLACES AND TRANSPORTATION HUBS, SPORTS VENUES, AND HOSPITALITY CENTERS 141
TABLE 81 LARGE FORMAT DISPLAY MARKET FOR OUTDOOR LOCATIONS, BY TECHNOLOGY, 2017-2020 (USD MILLION) 142
TABLE 82 LARGE FORMAT DISPLAY MARKET FOR OUTDOOR LOCATIONS, BY TECHNOLOGY, 2021-2026 (USD MILLION) 142

11 LARGE FORMAT DISPLAY MARKET, BY APPLICATION 143
11.1 INTRODUCTION 144
FIGURE 39 INFRASTRUCTURE APPLICATION TO EXHIBIT HIGHEST CAGR IN LARGE FORMAT DISPLAY MARKET DURING FORECAST PERIOD 144
TABLE 83 LARGE FORMAT DISPLAY MARKET, BY APPLICATION, 2017-2020 (USD MILLION) 144
TABLE 84 LARGE FORMAT DISPLAY MARKET, BY APPLICATION, 2021-2026 (USD MILLION) 145
11.2 COMMERCIAL 145
TABLE 85 LARGE FORMAT DISPLAY MARKET FOR COMMERCIAL APPLICATION, BY END USER, 2017-2020 (USD MILLION) 146
TABLE 86 LARGE FORMAT DISPLAY MARKET FOR COMMERCIAL APPLICATION, BY END USER, 2021-2026 (USD MILLION) 146
TABLE 87 LARGE FORMAT DISPLAY MARKET FOR COMMERCIAL APPLICATION, BY TECHNOLOGY, 2017-2020 (USD MILLION) 146
TABLE 88 LARGE FORMAT DISPLAY MARKET FOR COMMERCIAL APPLICATION, BY TECHNOLOGY, 2021-2026 (USD MILLION) 147
11.2.1 RETAIL 147
11.2.1.1 Increasing focus of retail outlets on adopting direct-view LED technology-based large format displays to enrich in-store shopping experience of customers 147
TABLE 89 LARGE FORMAT DISPLAY MARKET FOR RETAIL, BY TECHNOLOGY, 2017-2020 (USD MILLION) 148
TABLE 90 LARGE FORMAT DISPLAY MARKET FOR RETAIL, BY TECHNOLOGY, 2021-2026 (USD MILLION) 148
11.2.2 CORPORATE 149
11.2.2.1 Growing use of large-screen interactive displays in corporate environment to efficiently exhibit important events and performance data for visitors and employees 149
TABLE 91 LARGE FORMAT DISPLAY MARKET FOR CORPORATE, BY TECHNOLOGY, 2017-2020 (USD MILLION) 149
TABLE 92 LARGE FORMAT DISPLAY MARKET FOR CORPORATE, BY TECHNOLOGY, 2021-2026 (USD MILLION) 150
11.2.3 HEALTHCARE 150
11.2.3.1 Elevating demand for digital signage displays from healthcare facilities to inform about upcoming events and vaccination schedules at public locations 150
TABLE 93 LARGE FORMAT DISPLAY MARKET FOR HEALTHCARE, BY TECHNOLOGY, 2017-2020 (USD MILLION) 151
TABLE 94 LARGE FORMAT DISPLAY MARKET FOR HEALTHCARE, BY TECHNOLOGY, 2021-2026 (USD MILLION) 151
11.2.4 HOSPITALITY 151
11.2.4.1 Suring deployment of large-sized display solutions at entrances and lobbies of hotels to welcome and engage visitors 151
TABLE 95 LARGE FORMAT DISPLAY MARKET FOR HOSPITALITY, BY TECHNOLOGY, 2017-2020 (USD MILLION) 152
TABLE 96 LARGE FORMAT DISPLAY MARKET FOR HOSPITALITY, BY TECHNOLOGY, 2021-2026 (USD MILLION) 152
11.2.5 GOVERNMENT, COMMAND AND CONTROL CENTERS 153
11.2.5.1 Rising utilization of large format displays in command and control centers to get clear view of places under radar and improve decision-making 153
TABLE 97 LARGE FORMAT DISPLAY MARKET FOR GOVERNMENT, COMMAND AND CONTROL CENTERS, BY TECHNOLOGY, 2017-2020 (USD MILLION) 153
TABLE 98 LARGE FORMAT DISPLAY MARKET FOR GOVERNMENT, COMMAND AND CONTROL CENTERS, BY TECHNOLOGY, 2021-2026 (USD MILLION) 153
11.3 INFRASTRUCTURE 154
TABLE 99 LARGE FORMAT DISPLAY MARKET IN INFRASTRUCTURE APPLICATION, BY END USER, 2017-2020 (USD MILLION) 154
TABLE 100 LARGE FORMAT DISPLAY MARKET IN INFRASTRUCTURE APPLICATION, BY END USER, 2021-2026 (USD MILLION) 154
TABLE 101 LARGE FORMAT DISPLAY MARKET FOR INFRASTRUCTURE APPLICATION, BY TECHNOLOGY, 2017-2020 (USD MILLION) 155
TABLE 102 LARGE FORMAT DISPLAY MARKET FOR INFRASTRUCTURE APPLICATION, BY TECHNOLOGY, 2021-2026 (USD MILLION) 155
11.3.1 TRANSPORTATION HUBS AND PUBLIC SPACES 156
11.3.1.1 Growing adoption of cloud-based digital display systems to provide travel schedules and reservation information in real-time to boost market growth 156
TABLE 103 LARGE FORMAT DISPLAY MARKET FOR TRANSPORTATION AND PUBLIC SPACES, BY TECHNOLOGY, 2017-2020 (USD MILLION) 156
TABLE 104 LARGE FORMAT DISPLAY MARKET FOR TRANSPORTATION AND PUBLIC SPACES, BY TECHNOLOGY, 2021-2026 (USD MILLION) 157
11.3.2 SPORTS AND ENTERTAINMENT 157
11.3.2.1 Rising deployment of commercial displays to engage fans and communicate relevant, targeted information to audience would ensure market growth 157
TABLE 105 LARGE FORMAT DISPLAY MARKET FOR SPORTS AND ENTERTAINMENT, BY TECHNOLOGY, 2017-2020 (USD MILLION) 158
TABLE 106 LARGE FORMAT DISPLAY MARKET FOR SPORTS AND ENTERTAINMENT, BY TECHNOLOGY, 2021-2026 (USD MILLION) 158
11.4 INSTITUTIONAL 158
TABLE 107 LARGE FORMAT DISPLAY MARKET FOR INSTITUTIONAL APPLICATION, BY END USER, 2017-2020 (USD MILLION) 159
TABLE 108 LARGE FORMAT DISPLAY MARKET FOR INSTITUTIONAL APPLICATION, BY END USER, 2021-2026 (USD MILLION) 159
TABLE 109 LARGE FORMAT DISPLAY MARKET FOR INSTITUTIONAL APPLICATION, BY TECHNOLOGY, 2017-2020 (USD MILLION) 159
TABLE 110 LARGE FORMAT DISPLAY MARKET FOR INSTITUTIONAL APPLICATION, BY TECHNOLOGY, 2021-2026 (USD MILLION) 160
11.4.1 BANKING, FINANCIAL SERVICES, AND INSURANCE (BFSI) 160
11.4.1.1 Increasing inclination of financial institutions to utilize large-sized displays to exhibit stock-related information 160
TABLE 111 LARGE FORMAT DISPLAY MARKET FOR BFSI, BY TECHNOLOGY, 2017-2020 (USD MILLION) 161
TABLE 112 LARGE FORMAT DISPLAY MARKET FOR BFSI, BY TECHNOLOGY, 2021-2026 (USD MILLION) 161
11.4.2 EDUCATION 161
11.4.2.1 Growing installation of interactive displays with multi-touch points helps schools and colleges to deliver high-quality user experience and increase audience involvement 161
TABLE 113 LARGE FORMAT DISPLAY MARKET FOR EDUCATION, BY TECHNOLOGY, 2017-2020 (USD MILLION) 162
TABLE 114 LARGE FORMAT DISPLAY MARKET FOR EDUCATION, BY TECHNOLOGY, 2021-2026 (USD MILLION) 162
11.5 INDUSTRIAL 162
TABLE 115 LARGE FORMAT DISPLAY MARKET FOR INDUSTRIAL APPLICATION, BY END USER, 2017-2020 (USD MILLION) 163
TABLE 116 LARGE FORMAT DISPLAY MARKET FOR INDUSTRIAL APPLICATION, BY END USER, 2021-2026 (USD MILLION) 163
TABLE 117 LARGE FORMAT DISPLAY MARKET FOR INDUSTRIAL APPLICATION, BY TECHNOLOGY, 2017-2020 (USD MILLION) 164
TABLE 118 LARGE FORMAT DISPLAY MARKET FOR INDUSTRIAL APPLICATION, BY TECHNOLOGY, 2021-2026 (USD MILLION) 164
11.5.1 MANUFACTURING 164
11.5.1.1 Elevating demand for large format displays to present real-time data for lean production, communicate site information, and improve safety awareness would support large format market growth in manufacturing sector 164
TABLE 119 LARGE FORMAT DISPLAY MARKET FOR MANUFACTURING, BY TECHNOLOGY, 2017-2020 (USD MILLION) 165
TABLE 120 LARGE FORMAT DISPLAY MARKET FOR MANUFACTURING, BY TECHNOLOGY, 2021-2026 (USD MILLION) 165
11.5.2 AUTOMOTIVE 165
11.5.2.1 Rising use of digital displays to highlight current in-stock vehicles throughout showroom to promote large format display market growth in automotive industry 165
TABLE 121 LARGE FORMAT DISPLAY MARKET FOR AUTOMOTIVE, BY TECHNOLOGY, 2017-2020 (USD MILLION) 166
TABLE 122 LARGE FORMAT DISPLAY MARKET FOR AUTOMOTIVE, BY TECHNOLOGY, 2021-2026 (USD MILLION) 166
11.5.3 OIL AND GAS 167
11.5.3.1 Escalating requirement for large format displays in oil & gas industry to improve decision-making through high-quality operational monitoring and extraction modeling would stimulate market growth 167
TABLE 123 LARGE FORMAT DISPLAY MARKET FOR OIL AND GAS, BY TECHNOLOGY, 2017-2020 (USD MILLION) 167
TABLE 124 LARGE FORMAT DISPLAY MARKET FOR OIL AND GAS, BY TECHNOLOGY, 2021-2026 (USD MILLION) 167
11.6 MOST IMPACTED END USER IN LARGE FORMAT DISPLAY MARKET DUE TO COVID-19 168
11.6.1 SPORTS AND ENTERTAINMENT 168
FIGURE 40 PRE- AND POST-COVID-19 COMPARISON OF LARGE FORMAT DISPLAY MARKET FOR SPORTS AND ENTERTAINMENT 168
TABLE 125 LARGE FORMAT DISPLAY MARKET FOR SPORTS AND ENTERTAINMENT, BY PRE- AND POST-COVID-19 SCENARIO, 2017-2026 (USD BILLION) 168
11.6.1.1 Impact analysis 169
11.7 LEAST IMPACTED END USER IN LARGE FORMAT DISPLAY MARKET BY COVID-19 169
11.7.1 MANUFACTURING 169
FIGURE 41 PRE- AND POST-COVID-19 COMPARISON OF LARGE FORMAT DISPLAY MARKET FOR MANUFACTURING 169
TABLE 126 LARGE FORMAT DISPLAY MARKET FOR MANUFACTURING, BY PRE- AND POST-COVID-19 SCENARIO, 2017-2026 (USD MILLION) 170
11.7.1.1 Impact analysis 170

12 GEOGRAPHIC ANALYSIS 171
12.1 INTRODUCTION 172
FIGURE 42 APAC WOULD BE FASTEST-GROWING MARKET FOR LARGE FORMAT DISPLAYS FROM 2021 TO 2026 172
TABLE 127 LARGE FORMAT DISPLAY MARKET, BY REGION, 2017-2020 (USD MILLION) 172
TABLE 128 LARGE FORMAT DISPLAY MARKET, BY REGION, 2021-2026 (USD MILLION) 173
12.2 NORTH AMERICA 173
FIGURE 43 SNAPSHOT OF LARGE FORMAT DISPLAY MARKET IN NORTH AMERICA 174
TABLE 129 LARGE FORMAT DISPLAY MARKET IN NORTH AMERICA, BY COUNTRY, 2017-2020 (USD MILLION) 174
TABLE 130 LARGE FORMAT DISPLAY MARKET IN NORTH AMERICA, BY COUNTRY, 2021-2026 (USD MILLION) 175
TABLE 131 LARGE FORMAT DISPLAY MARKET IN NORTH AMERICA, BY TECHNOLOGY, 2017-2020 (USD MILLION) 175
TABLE 132 LARGE FORMAT DISPLAY MARKET IN NORTH AMERICA, BY TECHNOLOGY, 2021-2026 (USD MILLION) 175
12.2.1 US 176
12.2.1.1 High adoption of large format display products, such as billboards, scoreboards, staging displays, and direct-view LED displays, in sports & entertainment sector to accelerate market growth in US 176
12.2.2 CANADA 176
12.2.2.1 Rapid deployment of interactive displays and interactive kiosks in retail and public spaces propel Canadian market growth 176
12.2.3 MEXICO 177
12.2.3.1 Increased penetration of display solutions for managing and delivering targeted updated content across multiple stations to foster market growth in Mexico 177
12.2.4 IMPACT OF COVID-19 ON NORTH AMERICA 177
12.2.4.1 Growing adoption of portable medical devices and imaging equipment as part of measures to combat against COVID-19 to spur market growth for embedded displays in region 177
FIGURE 44 COMPARISON OF PRE-COVID-19 AND POST-COVID-19 SCENARIO FOR LARGE FORMAT DISPLAY IN NORTH AMERICA, 2017-2026 (USD BILLION) 178
TABLE 133 LARGE FORMAT DISPLAY MARKET IN NORTH AMERICA, BY PRE-COVID-19 AND POST-COVID-19 SCENARIO, 2017-2026 (USD BILLION) 178
12.2.4.2 Impact of COVID-19 on US 178
12.2.4.3 Impact of COVID-19 on Canada 179
12.2.4.4 Impact of COVID-19 on Mexico 179
12.3 EUROPE 180
FIGURE 45 SNAPSHOT OF LARGE FORMAT DISPLAY MARKET IN EUROPE 181
TABLE 134 LARGE FORMAT DISPLAY MARKET IN EUROPE, BY COUNTRY, 2017-2020 (USD MILLION) 182
TABLE 135 LARGE FORMAT DISPLAY MARKET IN EUROPE, BY COUNTRY, 2021-2026 (USD MILLION) 182
TABLE 136 LARGE FORMAT DISPLAY MARKET IN EUROPE, BY TECHNOLOGY, 2017-2020 (USD MILLION) 182
TABLE 137 LARGE FORMAT DISPLAY MARKET IN EUROPE, BY TECHNOLOGY, 2021-2026 (USD MILLION) 183
12.3.1 GERMANY 183
12.3.1.1 Video wall market in Germany to witness incremental growth due to increasing adoption of DOOH advertising by various businesses 183
12.3.2 FRANCE 184
12.3.2.1 Large-screen displays deployed at airports to provide real-time information on flight travel status, as well as for applications such as entertainment, advertisement, and printing boarding passes 184
12.3.3 UK 184
12.3.3.1 Healthcare and education sectors to promote demand for large format display solutions in UK 184
12.3.4 SPAIN 185
12.3.4.1 Transformation of traditional retail stores into smart digital retail stores across Spain to create opportunity for large format display market 185
12.3.5 ITALY 185
12.3.5.1 Retail stores and quick-service restaurants to provide significant growth opportunities to digital display providers 185
12.3.6 REST OF EUROPE 185
12.3.7 IMPACT OF COVID-19 ON EUROPE 186
12.3.7.1 Lifting up of lockdown measures to allow people to travel to other countries within EU boundaries would drive demand for digital signage in transportation vertical 186
FIGURE 46 COMPARISON OF PRE-COVID-19 AND POST-COVID-19 SCENARIO FOR LARGE FORMAT DISPLAY MARKET IN EUROPE, 2017-2026 (USD BILLION) 186
TABLE 138 LARGE FORMAT DISPLAY IN EUROPE, BY PRE-COVID-19 AND POST-COVID-19 SCENARIO, 2017-2026 (USD BILLION) 187
12.3.7.2 Impact of COVID-19 on Germany 187
12.3.7.3 Impact of COVID-19 on France 187
12.3.7.4 Impact of COVID-19 on UK 188
12.3.7.5 Impact of COVID-19 on Rest of Europe 188
12.4 APAC 189
FIGURE 47 SNAPSHOT OF LARGE FORMAT DISPLAY MARKET IN APAC 190
TABLE 139 LARGE FORMAT DISPLAY MARKET IN APAC, BY COUNTRY, 2017-2020 (USD MILLION) 191

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