Pet Care in China
May 2020

List OF CONTENTS AND TABLES

EXECUTIVE SUMMARY
Pet population continues to see strong growth driven by demographic factors
Pet humanisation trend sees consumers investing more to keep their companions happy and healthy
Local players put pressure on Royal Canin with eye-catching products
E-commerce set to become the dominant force in pet care as JD.com launches its “My Pet Profile Initiative”
Pet care still has plenty of room for growth in China as younger generation shows willingness to invest in the best products for their pets
MARKET INDICATORS
Table 1 Pet Populations 2015-2020
MARKET DATA
Table 2 Sales of Pet Food by Category: Volume 2015-2020
Table 3 Sales of Pet Care by Category: Value 2015-2020
Table 4 Sales of Pet Food by Category: % Volume Growth 2015-2020
Table 5 Sales of Pet Care by Category: % Value Growth 2015-2020
Table 6 NBO Company Shares of Pet Food: % Value 2015-2019
Table 7 LBN Brand Shares of Pet Food: % Value 2016-2019
Table 8 NBO Company Shares of Dog and Cat Food: % Value 2015-2019
Table 9 LBN Brand Shares of Dog and Cat Food: % Value 2016-2019
Table 10 Distribution of Pet Care by Format: % Value 2015-2020
Table 11 Distribution of Pet Care by Format and Category: % Value 2020
Table 12 Distribution of Dog and Cat Food by Format: % Value 2015-2020
Table 13 Distribution of Dog and Cat Food by Format and Category: % Value 2020
Table 14 Forecast Sales of Pet Food by Category: Volume 2020-2025
Table 15 Forecast Sales of Pet Care by Category: Value 2020-2025
Table 16 Forecast Sales of Pet Food by Category: % Volume Growth 2020-2025
Table 17 Forecast Sales of Pet Care by Category: % Value Growth 2020-2025
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 1 Research Sources
HEADLINES
PROSPECTS
Fish food flourishes as fish lovers look to enhance the look of their pets
Some households turn to smaller pets as a cheaper and easier option
E-commerce opens up the market to more premium and specialist products
COMPETITIVE LANDSCAPE
Increasing operating costs puts pressure on smaller players
Domestic players lead the way with a focus on quality and value
Bird food and small mammal/reptile food lack strong leaders
CATEGORY INDICATORS
Table 18 Other Pet Population 2015-2020
CATEGORY DATA
Table 19 Sales of Other Pet Food by Category: Volume 2015-2020
Table 20 Sales of Other Pet Food by Category: Value 2015-2020
Table 21 Sales of Other Pet Food by Category: % Volume Growth 2015-2020
Table 22 Sales of Other Pet Food by Category: % Value Growth 2015-2020
Table 23 LBN Brand Shares of Fish Food: % Value 2016-2019
Table 24 Distribution of Other Pet Food by Format: % Value 2015-2020
Table 25 Forecast Sales of Other Pet Food by Category: Volume 2020-2025
Table 26 Forecast Sales of Other Pet Food by Category: Value 2020-2025
Table 27 Forecast Sales of Other Pet Food by Category: % Volume Growth 2020-2025
Table 28 Forecast Sales of Other Pet Food by Category: % Value Growth 2020-2025
HEADLINES
PROSPECTS
Tofu offers environmentally-friendly solution in cat litter
Pet shampoo, pet healthcare and pet dietary supplements benefit from rapid rise in the pet population
Smart products offer perfect solution to busy pet owners
COMPETITIVE LANDSCAPE
Frontline and Revolution focus on e-commerce and new product development to win share in pet healthcare
Red Dog invests in strong marketing to raise awareness for its innovative products
Sunsun leads thanks to offer of attractive and innovative aquarium products while Danke makes giant strides with expanding range of well-designed pet products
CATEGORY DATA
Table 29 Sales of Pet Products by Category: Value 2015-2020
Table 30 Sales of Pet Products by Category: % Value Growth 2015-2020
Table 31 Sales of Pet Healthcare by Type: % Value 2015-2020
Table 32 Sales of Other Pet Products by Type: % Value 2015-2020
Table 33 NBO Company Shares of Pet Products: % Value 2015-2019
Table 34 LBN Brand Shares of Pet Products: % Value 2016-2019
Table 35 Distribution of Pet Products by Format: % Value 2015-2020
Table 36 Forecast Sales of Pet Products by Category: Value 2020-2025
Table 37 Forecast Sales of Pet Products by Category: % Value Growth 2020-2025
HEADLINES
PROSPECTS
Owners show increasing willingness to indulge their dogs
Owners look for more from their dog food as pet health awareness grows
Strict dog regulations limit growth of the pet dog population
COMPETITIVE LANDSCAPE
Royal Canin leads but local players continue to steal share
Domestic player Xuzhou Suchong Pet Product continues to expand range
Domestic players look to compete by improving the quality of their products
CATEGORY INDICATORS
Table 38 Dog Owning Households: % Analysis 2015-2020
Table 39 Dog Population 2015-2020
Table 40 Consumption of Dog Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 2 Dog Food by Price Band 2020
Table 41 Sales of Dog Food by Category: Volume 2015-2020
Table 42 Sales of Dog Food by Category: Value 2015-2020
Table 43 Sales of Dog Food by Category: % Volume Growth 2015-2020
Table 44 Sales of Dog Food by Category: % Value Growth 2015-2020
Table 45 Sales of Dry Dog Food by Life-Cycle: % Value 2015-2020
Table 46 Sales of Wet Dog Food by Life-Cycle: % Value 2015-2020
Table 47 NBO Company Shares of Dog Food: % Value 2015-2019
Table 48 LBN Brand Shares of Dog Food: % Value 2016-2019
Table 49 LBN Brand Shares of Dog Treats: % Value 2016-2019
Table 50 Distribution of Dog Food by Format: % Value 2015-2020
Table 51 Forecast Sales of Dog Food by Category: Volume 2020-2025
Table 52 Forecast Sales of Dog Food by Category: Value 2020-2025
Table 53 Forecast Sales of Dog Food by Category: % Volume Growth 2020-2025
Table 54 Forecast Sales of Dog Food by Category: % Value Growth 2020-2025
HEADLINES
PROSPECTS
Wet cat food becoming a staple as consumers trade up
Affluent young pet owners premiumisation as consumers trade up
Cat candy and puddings on the menu as owners indulge their pets
COMPETITIVE LANDSCAPE
Mars opens new production plant as it looks to cement its lead in pet food in China
JD.com launches “My Pet Profile Initiative” as e-commerce dominates distribution
Premium options and cat treats behind the category’s top performers
CATEGORY INDICATORS
Table 55 Cat Owning Households: % Analysis 2015-2020
Table 56 Cat Population 2015-2020
Table 57 Consumption of Cat Food by Prepared vs Non-prepared: % Analysis 2015-2020
CATEGORY DATA
Summary 3 Cat Food by Price Band 2020
Table 58 Sales of Cat Food by Category: Volume 2015-2020
Table 59 Sales of Cat Food by Category: Value 2015-2020
Table 60 Sales of Cat Food by Category: % Volume Growth 2015-2020
Table 61 Sales of Cat Food by Category: % Value Growth 2015-2020
Table 62 Sales of Dry Cat Food by Life-Cycle: % Value 2015-2020
Table 63 Sales of Wet Cat Food by Life-Cycle: % Value 2015-2020
Table 64 NBO Company Shares of Cat Food: % Value 2015-2019
Table 65 LBN Brand Shares of Cat Food: % Value 2016-2019
Table 66 LBN Brand Shares of Cat Treats: % Value 2016-2019
Table 67 Distribution of Cat Food by Format: % Value 2015-2020
Table 68 Forecast Sales of Cat Food by Category: Volume 2020-2025
Table 69 Forecast Sales of Cat Food by Category: Value 2020-2025
Table 70 Forecast Sales of Cat Food by Category: % Volume Growth 2020-2025
Table 71 Forecast Sales of Cat Food by Category: % Value Growth 2020-2025