Naturally Healthy Packaged Food in South Africa
February 2020

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Naturally Healthy Packaged Food Continues To Benefit From Health and Wellness Trends and A Conscious Move Away From Artificial Ingredients
Further Development Within Nh High Fibre Food, Addressing Demand for Products That Ensure That Children Receive Enough Nutrients
Many Healthy Snacks Come at A High Price But Nh Sour Milk Products Offers Affordable Alternative
Competitive Landscape
Tiger Consumer Brands Strengthens Leadership Due To Dominance of Nh High Fibre Food
Themed Heading 2
Nh Sour Milk Products Offers Positive Environment for Growth
Category Data
Table 1 Sales of NH Packaged Food by Category: Value 2014-2019
Table 2 Sales of NH Packaged Food by Category: % Value Growth 2014-2019
Table 3 NBO Company Shares of NH Packaged Food: % Value 2015-2019
Table 4 LBN Brand Shares of NH Packaged Food: % Value 2016-2019
Table 5 Distribution of NH Packaged Food by Format: % Value 2014-2019
Table 6 Forecast Sales of NH Packaged Food by Category: Value 2019-2024
Table 7 Forecast Sales of NH Packaged Food by Category: % Value Growth 2019-2024
Executive Summary
Stable Demand for Health and Wellness As South Africans Continue To Review Their Diets
Strong Focus on Sugar and Its Impact on Health Influences Both Consumers and Producers
High Fragmentation With Increasing Presence of New Entries and Private Label
Modern Grocery Retailers Offer Greater Visibility for Major Brands, But Internet Retailing Continues To Record Strong Value Growth
Stable Demand for Health and Wellness, But Affluent Health-conscious Environmentally-aware South Africans Will Remain Target Audience
Market Data
Table 8 Sales of Health and Wellness by Type: Value 2014-2019
Table 9 Sales of Health and Wellness by Type: % Value Growth 2014-2019
Table 10 Sales of Health and Wellness by Category: Value 2014-2019
Table 11 Sales of Health and Wellness by Category: % Value Growth 2014-2019
Table 12 Sales of Health and Wellness by Prime Positioning: Value 2014-2019
Table 13 Sales of Health and Wellness by Prime Positioning: % Value Growth 2014-2019
Table 14 NBO Company Shares of Health and Wellness: % Value 2015-2019
Table 15 LBN Brand Shares of Health and Wellness: % Value 2016-2019
Table 16 Distribution of Health and Wellness by Format: % Value 2014-2019
Table 17 Distribution of Health and Wellness by Format and Category: % Value 2019
Table 18 Forecast Sales of Health and Wellness by Type: Value 2019-2024
Table 19 Forecast Sales of Health and Wellness by Type: % Value Growth 2019-2024
Table 20 Forecast Sales of Health and Wellness by Category: Value 2019-2024
Table 21 Forecast Sales of Health and Wellness by Category: % Value Growth 2019-2024
Table 22 Forecast Sales of Health and Wellness by Prime Positioning: Value 2019-2024
Table 23 Forecast Sales of Health and Wellness by Prime Positioning: % Value Growth 2019-2024
Sources
Summary 1 Research Sources