Table of Contents

1 Key findings 3

2 Case Study: Retail Beacons showing impressive results 5
2.1 Macy's Inc. 5
2.2 Chow Tai Fook Jewellery Group Ltd. 5
2.3 McDonald's Turkey 6
2.4 Lord & Taylor by Hudson Bay's Company 7
2.5 Regent Street London 8
2.6 Rite Aid Corporation 8

3 Advice for IT Vendors 10

4 Appendix 12
4.1 Further reading 12
4.2 Contact the authors 12

Companies Mentioned
- Macy's
- Chow Tai Foo