Table of Contents
Introduction
Report Guide
Executive Summary

Macroeconomic Context
GDP and Consumer Price Index
Population and demographic highlights
Annual household income distribution

Introducing the Consumer Segments
Consumer segment profiles and key identification metrics
Segment engagement overview in four key profit sector channels

Profit Sector Metrics
Key metric highlights
Value share and growth by channel
Outlets and transactions growth by channel
Operator buying volumes and growth by channel
Channel historic and future growth dynamics
Outlet type and type of ownership growth dynamics

Profit Sector by Channel

Quick Service Restaurants (QSR)
Summary and key take-out
Metrics
Key players
Key consumers
Why?
What?
Where?
What next?

Full Service Restaurants (FSR)
Summary and key take-out
Metrics
Key players
Key consumers
Why?
What?
Where?
What next?

Coffee and Tea Shops
Summary and key take-out
Metrics
Key players
Key consumers
Why?
What?
Where?
What next?

Pubs, Clubs and Bars
Summary and key take-out
Metrics
Key players
Key consumers
Why?
What?
Where?
What next?

Cost Sector Metrics
Cost operator trends - historic and future growth
Data and channel share breakdown

Education
Metrics - growth dynamics and drivers
What next?

Healthcare
Metrics - growth dynamics and drivers
What next?

Military and Civil Defense
Metrics - growth dynamics and drivers
What next?

Welfare and Services
Metrics - growth dynamics and drivers
What next?

Appendix

Companies Mentioned
- BFT Coffee AB
- Burger King
- Condeco AB
- Doctors Associate Inc
- Elite Hotels of Sweden AB
- Espresso House
- Jensens BofHus A/S
- Le Croissant AB
- Max Hamburgers AB
- McDonald's
- Nordic Fast Food AB
- O'Learys trademark AB
- Pizza Hut
- Restaurant Brands Int
- Sibylla
- Starbucks
- Subway
- Texas Longhorn AB
- Vapiano AG
- Yum! Brands Inc.