Consumer Electronics in Sweden
August 2019

LIST OF CONTENTS AND TABLES

Executive Summary
Swedish Consumers Demand Convenience, Functionality and Portability
Smartphones See Replacement Cycles Lengthen Due To High Prices and Limited New Functionality in Updated Models
With Global Multinationals Dominant, Some Players Bet on Targeting Specific Groups
Price and Sustainability Issues Boost Second-hand Demand, Smaller Players Squeezed Out of Bricks and Mortar Retailers
Proposed Environmental Tax Hike Could Impact Prices, Cashless Payments Set To Continue Gaining Importance
Market Data
Table 1 Sales of Consumer Electronics by Category: Volume 2014-2019
Table 2 Sales of Consumer Electronics by Category: Value 2014-2019
Table 3 Sales of Consumer Electronics by Category: % Volume Growth 2014-2019
Table 4 Sales of Consumer Electronics by Category: % Value Growth 2014-2019
Table 5 NBO Company Shares of Consumer Electronics: % Volume 2015-2019
Table 6 LBN Brand Shares of Consumer Electronics: % Volume 2016-2019
Table 7 Distribution of Consumer Electronics by Channel: % Volume 2014-2019
Table 8 Forecast Sales of Consumer Electronics by Category: Volume 2019-2024
Table 9 Forecast Sales of Consumer Electronics by Category: Value 2019-2024
Table 10 Forecast Sales of Consumer Electronics by Category: % Volume Growth 2019-2024
Table 11 Forecast Sales of Consumer Electronics by Category: % Value Growth 2019-2024
Definitions
Sources
Summary 1 Research Sources
Headlines
Prospects
Highly Portable Laptops Important in Business, Retail Sales Impacted by Larger Phone Screen Sizes
Demand for Tablets Eroded by Smartphones, Purchases Primarily for Children’s Use
Sustainability Issues Threaten Performance
Competitive Landscape
Huawei Sees Healthy Performance, Rises Up the Rankings
Dell Gains Share, Apple Maintains Lead But Faces Competition
Lenovo Benefits From Aiming at Gaming
Category Data
Table 12 Sales of Computers and Peripherals by Category: Volume 2014-2019
Table 13 Sales of Computers and Peripherals by Category: Value 2014-2019
Table 14 Sales of Computers and Peripherals by Category: % Volume Growth 2014-2019
Table 15 Sales of Computers and Peripherals by Category: % Value Growth 2014-2019
Table 16 Sales of Computers by Category: Business Volume 2014-2019
Table 17 Sales of Computers by Category: Business Value MSP 2014-2019
Table 18 Sales of Computers by Category: Busines Volume Growth 2014-2019
Table 19 Sales of Computers by Category: Business Value MSP Growth 2014-2019
Table 20 Sales of Laptops by Form Factor 2018-2019
Table 21 Sales of Tablets by Operating System 2014-2019
Table 22 NBO Company Shares of Computers and Peripherals: % Volume 2015-2019
Table 23 LBN Brand Shares of Computers and Peripherals: % Volume 2016-2019
Table 24 Distribution of Computers and Peripherals by Channel: % Volume 2014-2019
Table 25 Forecast Sales of Computers and Peripherals by Category: Volume 2019-2024
Table 26 Forecast Sales of Computers and Peripherals by Category: Value 2019-2024
Table 27 Forecast Sales of Computers and Peripherals by Category: % Volume Growth 2019-2024
Table 28 Forecast Sales of Computers and Peripherals by Category: % Value Growth 2019-2024
Table 29 Forecast Sales of Computers by Category: Business Volume 2019-2024
Table 30 Forecast Sales of Computers by Category: Business Value MSP 2019-2024
Table 31 Forecast Sales of Computers by Category: Busines Volume Growth 2019-2024
Table 32 Forecast Sales of Computers by Category: Business Value MSP Growth 2019-2024
Table 33 Forecast Sales of Laptops by Form Factor 2019-2024
Table 34 Forecast Sales of Tablets by Operating System 2019-2024
Headlines
Prospects
Reduced Car Ownership Due To Urbanisation, Environment and Cost Issues Adversely Impacts Demand
Multiple Factors Impact Demand for In-car Navigation Units
Smartphones Continue To Erode Demand for Dedicated In-car Devices
Competitive Landscape
Garmin Leads Thanks To In-car Navigation, New Launch Boosts Share
In-car Speakers and In-dash Media Players Suffer Distribution Limitations
Retailers Favour Leading Products, Resulting in Category Concentration
Category Data
Table 35 Sales of In-Car Entertainment by Category: Volume 2014-2019
Table 36 Sales of In-Car Entertainment by Category: Value 2014-2019
Table 37 Sales of In-Car Entertainment by Category: % Volume Growth 2014-2019
Table 38 Sales of In-Car Entertainment by Category: % Value Growth 2014-2019
Table 39 NBO Company Shares of In-Car Entertainment: % Volume 2015-2019
Table 40 LBN Brand Shares of In-Car Entertainment: % Volume 2016-2019
Table 41 Distribution of In-Car Entertainment by Channel: % Volume 2014-2019
Table 42 Forecast Sales of In-Car Entertainment by Category: Volume 2019-2024
Table 43 Forecast Sales of In-Car Entertainment by Category: Value 2019-2024
Table 44 Forecast Sales of In-Car Entertainment by Category: % Volume Growth 2019-2024
Table 45 Forecast Sales of In-Car Entertainment by Category: % Value Growth 2019-2024
Headlines
Prospects
Wireless Speakers Benefit From Portability, Small Size and Changing Media Consumption Patterns
Compact, Stylish Soundbars Appeal To Design-conscious Consumers
Digital Dominates Music, But Vinyl Continues To Gain Ground, Offering Potential for Future Growth
Competitive Landscape
Samsung Loses Out As Philips Gains Share Through Oled TVs
Sonos Benefits From Premium Positioning - But This May Also Be Its Achilles’ Heel
Concentration Grows As Larger Players Flex Their Financial Muscle
Category Data
Table 46 Sales of Home Audio and Cinema by Category: Volume 2014-2019
Table 47 Sales of Home Audio and Cinema by Category: Value 2014-2019
Table 48 Sales of Home Audio and Cinema by Category: % Volume Growth 2014-2019
Table 49 Sales of Home Audio and Cinema by Category: % Value Growth 2014-2019
Table 50 NBO Company Shares of Home Audio and Cinema: % Volume 2015-2019
Table 51 LBN Brand Shares of Home Audio and Cinema: % Volume 2016-2019
Table 52 Distribution of Home Audio and Cinema by Channel: % Volume 2014-2019
Table 53 Forecast Sales of Home Audio and Cinema by Category: Volume 2019-2024
Table 54 Forecast Sales of Home Audio and Cinema by Category: Value 2019-2024
Table 55 Forecast Sales of Home Audio and Cinema by Category: % Volume Growth 2019-2024
Table 56 Forecast Sales of Home Audio and Cinema by Category: % Value Growth 2019-2024
Headlines
Prospects
Oled Units Gain Prominence Over Led As Consumers Seek Quality Over Quantity
Swedish Interior Design Values Influence Purchasing Decisions
Demand for Video Players Compromised by Increased Uptake of Online Streaming Services
Competitive Landscape
Lg Gains Share in Televisions Due To Strength in Increasingly Popular Oled Units
Samsung Focuses on Design, May Benefit Long-term From Uhd Developments
Tcl Targets Younger Consumers With More Affordable Lcd Technology, Employs Brand Ambassadors To Raise Awareness
Category Data
Table 57 Sales of Home Video by Category: Volume 2014-2019
Table 58 Sales of Home Video by Category: Value 2014-2019
Table 59 Sales of Home Video by Category: % Volume Growth 2014-2019
Table 60 Sales of Home Video by Category: % Value Growth 2014-2019
Table 61 Sales of LCD TVs by Network Connectivity: % Retail Volume 2014-2019
Table 62 Sales of OLED TVs by Network Connectivity: % Retail Volume 2014-2019
Table 63 NBO Company Shares of Home Video: % Volume 2015-2019
Table 64 LBN Brand Shares of Home Video: % Volume 2016-2019
Table 65 Distribution of Home Video by Channel: % Volume 2014-2019
Table 66 Forecast Sales of Home Video by Category: Volume 2019-2024
Table 67 Forecast Sales of Home Video by Category: Value 2019-2024
Table 68 Forecast Sales of Home Video by Category: % Volume Growth 2019-2024
Table 69 Forecast Sales of Home Video by Category: % Value Growth 2019-2024
Table 70 Forecast Sales of LCD TVs by Network Connectivity: % Retail Volume 2019-2024
Table 71 Forecast Sales of OLED TVs by Network Connectivity: % Retail Volume 2019-2024
Headlines
Prospects
Bleak Picture for Imaging Devices As Smartphones Erode Demand
Fixed Lens Cameras Continue To Lose Out To Smartphones
Developing Brand Loyalty May Benefit Camera Manufacturers As Smartphone Snappers Develop More Creative Urges
Competitive Landscape
Canon Consolidates Lead, Benefits From Strong Brand Image
Gopro the First Choice in Action Cameras
Sony Benefits From Quality Perceptions and Presence in Compact System Cameras
Category Data
Table 72 Sales of Imaging Devices by Category: Volume 2014-2019
Table 73 Sales of Imaging Devices by Category: Value 2014-2019
Table 74 Sales of Imaging Devices by Category: % Volume Growth 2014-2019
Table 75 Sales of Imaging Devices by Category: % Value Growth 2014-2019
Table 76 Sales of Digital Cameras by Type: % Retail Volume 2014-2019
Table 77 NBO Company Shares of Imaging Devices: % Volume 2015-2019
Table 78 LBN Brand Shares of Imaging Devices: % Volume 2016-2019
Table 79 Distribution of Imaging Devices by Channel: % Volume 2014-2019
Table 80 Forecast Sales of Imaging Devices by Category: Volume 2019-2024
Table 81 Forecast Sales of Imaging Devices by Category: Value 2019-2024
Table 82 Forecast Sales of Imaging Devices by Category: % Volume Growth 2019-2024
Table 83 Forecast Sales of Imaging Devices by Category: % Value Growth 2019-2024
Table 84 Forecast Sales of Digital Cameras by Type: % Retail Volume 2019-2024
Headlines
Prospects
Smartphones See Negative Growth and Lengthening Replacement Cycles, Older Consumers An Increasingly Important Segment
Smartphones Increasingly Used for Media Consumption and E-wallet Functions
Increasing Number of Services Assume Smartphone Ownership
Competitive Landscape
Samsung Consolidates Lead, With Successful Positioning Between Apple and Huawei
Huawei Suffers Effects of Adverse Publicity Despite New Launch and Competitive Pricing
Doro Takes Lead in Feature Phones
Category Data
Table 85 Sales of Mobile Phones by Category: Volume 2014-2019
Table 86 Sales of Mobile Phones by Category: Value 2014-2019
Table 87 Sales of Mobile Phones by Category: % Volume Growth 2014-2019
Table 88 Sales of Mobile Phones by Category: % Value Growth 2014-2019
Table 89 Sales of Smartphones by Screen Size: % Retail Volume 2018-2019
Table 90 NBO Company Shares of Mobile Phones: % Volume 2015-2019
Table 91 LBN Brand Shares of Mobile Phones: % Volume 2016-2019
Table 92 Distribution of Mobile Phones by Channel: % Volume 2014-2019
Table 93 Forecast Sales of Mobile Phones by Category: Volume 2019-2024
Table 94 Forecast Sales of Mobile Phones by Category: Value 2019-2024
Table 95 Forecast Sales of Mobile Phones by Category: % Volume Growth 2019-2024
Table 96 Forecast Sales of Mobile Phones by Category: % Value Growth 2019-2024
Table 97 Forecast Sales of Smartphones by Screen Size: % Retail Volume 2019-2024
Headlines
Prospects
Importance of Design Aesthetics To Swedish Consumers Influences Developments in Wireless Speakers
Multi-room Audio Concept Increasingly Attracts Consumers
E-readers Suffer Competition From Both Sides of the Digital Page
Competitive Landscape
Swedish Language Support Key for Google Home and Amazon Echo
Homepod May Struggle To Take A Bite of the Apple, Ipod Suffers Erosion by Smartphones
Zound Gets the Blues As Marshall Amp Products Lose Volume
Category Data
Table 98 Sales of Portable Players by Category: Volume 2014-2019
Table 99 Sales of Portable Players by Category: Value 2014-2019
Table 100 Sales of Portable Players by Category: % Volume Growth 2014-2019
Table 101 Sales of Portable Players by Category: % Value Growth 2014-2019
Table 102 NBO Company Shares of Portable Players: % Volume 2015-2019
Table 103 LBN Brand Shares of Portable Players: % Volume 2016-2019
Table 104 Distribution of Portable Players by Channel: % Volume 2014-2019
Table 105 Forecast Sales of Portable Players by Category: Volume 2019-2024
Table 106 Forecast Sales of Portable Players by Category: Value 2019-2024
Table 107 Forecast Sales of Portable Players by Category: % Volume Growth 2019-2024
Table 108 Forecast Sales of Portable Players by Category: % Value Growth 2019-2024
Headlines
Prospects
Health and Wellness Trend Underpins Smart Wearables’ Performance
Apps Increasingly Appeal To Health-conscious Consumers Seeking Solutions
Payment Functionality Also Key To Smart Wearables’ Appeal
Competitive Landscape
Garmin Erodes Apple’s Lead by Offering Products With Specific Positioning
Fossil Gains Share by Offering Style Over Novelty
Samsung Sees Share Boosted by New Product Launches
Category Data
Table 109 Sales of Wearable Electronics by Category: Volume 2014-2019
Table 110 Sales of Wearable Electronics by Category: Value 2014-2019
Table 111 Sales of Wearable Electronics by Category: % Volume Growth 2014-2019
Table 112 Sales of Wearable Electronics by Category: % Value Growth 2014-2019
Table 113 NBO Company Shares of Wearable Electronics: % Volume 2015-2019
Table 114 LBN Brand Shares of Wearable Electronics: % Volume 2016-2019
Table 115 Distribution of Wearable Electronics by Channel: % Volume 2015-2019
Table 116 Forecast Sales of Wearable Electronics by Category: Volume 2019-2024
Table 117 Forecast Sales of Wearable Electronics by Category: Value 2019-2024
Table 118 Forecast Sales of Wearable Electronics by Category: % Volume Growth 2019-2024
Table 119 Forecast Sales of Wearable Electronics by Category: % Value Growth 2019-2024