1 INTRODUCTION 26
1.1 STUDY OBJECTIVES 26
1.2 DEFINITION AND SCOPE 26
1.2.1 INCLUSIONS AND EXCLUSIONS 27
1.3 STUDY SCOPE 28
1.3.1 MARKETS COVERED 28
1.3.2 DISPLAY MARKET SEGMENTATION 28
1.3.3 GEOGRAPHIC SCOPE 29
1.3.4 YEARS CONSIDERED 29
1.4 CURRENCY 30
1.5 LIMITATIONS 30
1.6 MARKET STAKEHOLDERS 30
1.7 SUMMARY OF CHANGES 30

2 RESEARCH METHODOLOGY 32
2.1 RESEARCH DATA 32
FIGURE 1 DISPLAY MARKET: RESEARCH DESIGN 33
2.1.1 SECONDARY AND PRIMARY RESEARCH 34
2.1.2 SECONDARY DATA 35
2.1.2.1 Key data from secondary sources 35
2.1.3 PRIMARY DATA 36
2.1.3.1 Breakdown of primaries 36
2.2 MARKET SIZE ESTIMATION 36
FIGURE 2 SUPPLY-SIDE ANALYSIS: DISPLAY MARKET (1/2) 37
FIGURE 3 SUPPLY-SIDE ANALYSIS: DISPLAY MARKET (2/2) 37
FIGURE 4 DEMAND-SIDE ANALYSIS: DISPLAY MARKET 38
2.2.1 BOTTOM-UP APPROACH 38
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 38
2.2.2 TOP-DOWN APPROACH 38
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 39
2.3 MARKET BREAKDOWN AND DATA TRIANGULATION 39
FIGURE 7 DATA TRIANGULATION 39
2.4 RESEARCH ASSUMPTIONS 40
TABLE 1 ASSUMPTIONS FOR RESEARCH STUDY 40

3 EXECUTIVE SUMMARY 41
3.1 DISPLAY MARKET: PRE-COVID-19 AND POST-COVID-19 SCENARIOS 41
FIGURE 8 DISPLAY MARKET: OPTIMISTIC, REALISTIC, PESSIMISTIC, AND PRE-COVID-19 SCENARIO ANALYSIS (2017-2026) 41
3.1.1 DISPLAY MARKET: REALISTIC SCENARIO 42
3.1.2 DISPLAY MARKET: OPTIMISTIC SCENARIO 42
3.1.3 DISPLAY MARKET: PESSIMISTIC SCENARIO 43
FIGURE 9 DISPLAY MARKET SIZE, 2021 & 2026 43
FIGURE 10 APAC HELD LARGEST SHARE OF DISPLAY MARKET IN 2020 44

4 PREMIUM INSIGHTS 45
4.1 ATTRACTIVE GROWTH OPPORTUNITIES IN DISPLAY MARKET 45
FIGURE 11 APAC TO REGISTER HIGHEST CAGR IN DISPLAY MARKET DURING
FORECAST PERIOD 45
4.2 DISPLAY MARKET, BY TECHNOLOGY 46
FIGURE 12 LCD TECHNOLOGY TO HOLD LARGEST MARKET SIZE IN 2026 46
4.3 DISPLAY MARKET, BY PRODUCT TYPE 46
FIGURE 13 SMARTPHONES TO HOLD LARGEST SHARE OF DISPLAY MARKET,
BY PRODUCT TYPE, IN 2026 46
4.4 DISPLAY MARKET, BY PANEL SIZE 47
FIGURE 14 MARKET FOR MICRODISPLAYS TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 47
4.5 DISPLAY MARKET, BY VERTICAL 47
FIGURE 15 CONSUMER VERTICAL TO HOLD LARGEST SIZE OF DISPLAY MARKET IN 2026 47
4.6 DISPLAY MARKET, BY REGION 48
FIGURE 16 DISPLAY MARKET IN APAC TO REGISTER HIGHEST CAGR DURING
FORECAST PERIOD 48

5 MARKET OVERVIEW 49
5.1 INTRODUCTION 49
5.2 MARKET DYNAMICS 50
FIGURE 17 DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES FOR DISPLAY MARKET 50
5.2.1 DRIVERS 51
5.2.1.1 Surging adoption of OLED displays in various applications 51
5.2.1.2 Increasing use of LED displays for video wall, TVs, and digital signage applications 52
5.2.1.3 Growing demand for interactive displays in various applications 52
5.2.1.4 Rising demand for display-based medical equipment, including ventilators and respirators, due to COVID-19 pandemic 53
5.2.2 RESTRAINTS 53
5.2.2.1 Decline in demand for displays from retail sector due to drastic shift towards online advertisement and shopping 54
TABLE 2 ADVERTISING SPENDING ON DIGITAL MEDIA IN 2019 54
5.2.2.2 Deployment of widescreen alternatives, such as projectors and screenless displays, and emergence of new display concepts 54
5.2.3 OPPORTUNITIES 55
5.2.3.1 Growing adoption of foldable and flexible displays 55
5.2.3.2 Rapid adoption of AMOLED displays, especially due to introduction of 5G 56
5.2.3.3 Emerging use cases of displays to provide lucrative growth opportunities for manufacturers 56
5.2.3.4 Micro-LED and mini-LED technologies to carve out new growth avenues for display market 57
5.2.3.5 Increased CAPEX spending on displays 58
5.2.4 CHALLENGES 58
5.2.4.1 Hindrance in supply chain and manufacturing processes due to COVID-19 58
5.2.4.2 High costs associated with new display technology-based products 59
5.3 VALUE CHAIN ANALYSIS 59
FIGURE 18 DISPLAY MARKET: VALUE CHAIN ANALYSIS 59
5.3.1 R&D 60
5.3.2 MANUFACTURING 60
5.3.3 ASSEMBLY AND INTEGRATION 60
5.3.4 INPUT SUPPLIERS 60
5.4 DISPLAY ECOSYSTEM 60
FIGURE 19 DISPLAY ECOSYSTEM 61
5.5 PRICING ANALYSIS 62
TABLE 3 INDICATIVE PRICES OF DISPLAY PANEL 62
5.6 PATENT ANALYSIS 62
TABLE 4 NOTICEABLE PATENTS REGISTERED: DISPLAY MARKET 62
5.7 TARIFFS AND REGULATIONS REGARDING DISPLAY PANEL 66
5.7.1 KEY REGULATIONS FOR DISPLAY PANEL MARKET 66
TABLE 5 KEY REGULATIONS: DISPLAYS PANELS 66
5.7.2 TARIFFS: DISPLAY PANELS 66
5.8 TRADE ANALYSIS 67
5.8.1 EXPORT SCENARIO OF BOARDS, PANELS, CONSOLES, DESKS, CABINETS, AND OTHER BASES 67
FIGURE 20 BOARDS, PANELS, CONSOLES, DESKS, CABINETS, AND OTHER BASES EXPORT, BY KEY COUNTRY, 2019 67
5.8.2 IMPORT SCENARIO OF BOARDS, PANELS, CONSOLES, DESKS, CABINETS, AND OTHER BASES 67
FIGURE 21 BOARDS, PANELS, CONSOLES, DESKS, CABINETS, AND OTHER BASES IMPORT, BY KEY COUNTRY, 2019 67
5.9 CASE STUDIES 68
5.9.1 INTRODUCTION 68
5.9.2 DISPLAY IN RESTAURANT 68
TABLE 6 FULL DIGITALIZATION OF MCDONALD'S DRIVE THRU LOCATION BY SAMSUNG 68
5.9.3 DISPLAY FOR CORPORATE 68
TABLE 7 INDOOR SMART LED DISPLAYS EMPOWERED MICROSOFT TO ACHIEVE MORE 68
5.9.4 DISPLAY IN AIRPORT 69
TABLE 8 SMART LED DISPLAYS TRANSFORM PASSENGER EXPERIENCE AT HELSINKI AIRPORT 69
5.9.5 DISPLAY IN HEALTHCARE 69
TABLE 9 FUTURAMEDIA BOOSTED PHARMACY SALES IN FRANCE WITH DIGITAL SIGNAGE 69
5.9.6 DISPLAY IN RETAIL 69
TABLE 10 HUNKEMOLLER NEW DIMENSION TO SHOPPING EXPERIENCE 69
5.9.7 DISPLAY IN SHOPPING CENTER 70
TABLE 11 POSNANIA SHOPPING COMPLEX OPENS WITH REVOLUTIONARY DIGITAL SIGNAGE SYSTEM 70
5.9.8 DISPLAY IN HOSPITALITY 70
TABLE 12 MSC CRUISES BRINGS EVERY PASSENGER JOURNEY TO LIFE WITH SMART LED SIGNAGE AND HOSPITALITY DISPLAYS 70

6 DISPLAY MARKET, BY RESOLUTION 71
6.1 INTRODUCTION 71
6.2 8K 71
6.3 4K 71
6.4 FHD 72
6.5 HD 72
6.6 LOWER THAN HD 72

7 DISPLAY MARKET, BY DISPLAY TECHNOLOGY 73
7.1 INTRODUCTION 74
FIGURE 22 DISPLAY MARKET SEGMENTATION, BY DISPLAY TECHNOLOGY 74
FIGURE 23 LCD DISPLAYS TO CONTINUE TO ACCOUNT FOR LARGEST SIZE OF GLOBAL DISPLAY MARKET DURING FORECAST PERIOD 74
TABLE 13 DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2017-2020 (USD BILLION) 75
TABLE 14 DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2021-2026 (USD BILLION) 75
7.2 LCD 76
TABLE 15 LCD DISPLAY MARKET, IN TERMS OF VALUE AND VOLUME, 2017-2020 76
TABLE 16 LCD DISPLAY MARKET, IN TERMS OF VALUE AND VOLUME, 2021-2026 76
TABLE 17 LCD DISPLAY MARKET, BY PRODUCT, 2017-2020 (USD BILLION) 77
TABLE 18 LCD DISPLAY MARKET, BY PRODUCT, 2021-2026 (USD BILLION) 77
TABLE 19 LCD DISPLAY MARKET, BY WEARABLE TYPE, 2017-2020 (USD MILLION) 78
TABLE 20 LCD DISPLAY MARKET, BY WEARABLE TYPE, 2021-2026 (USD MILLION) 78
TABLE 21 LCD DISPLAY MARKET, BY PANEL SIZE, 2017-2020 (USD BILLION) 78
TABLE 22 LCD DISPLAY MARKET, BY PANEL SIZE, 2021-2026 (USD BILLION) 79
FIGURE 24 APAC TO CONTINUE TO ACCOUNT FOR LARGEST SIZE OF LCD DISPLAY MARKET DURING FORECAST PERIOD 79
TABLE 23 LCD DISPLAY MARKET, BY GEOGRAPHY, 2017-2020 (USD BILLION) 79
TABLE 24 LCD DISPLAY MARKET, BY GEOGRAPHY, 2021-2026 (USD BILLION) 80
7.2.1 LED-LCD 80
7.2.1.1 LED-LCDs offer advanced features, such as high image quality and power efficiency, than their conventional counterparts 80
7.2.2 QD-LCD (QDEF-LCD) 80
7.2.2.1 QD-LCDs are mainly used in consumer devices 80
7.3 OLED 81
TABLE 25 OLED DISPLAY MARKET, IN TERMS OF VALUE AND VOLUME, 2017-2020 81
TABLE 26 OLED DISPLAY MARKET, IN TERMS OF VALUE AND VOLUME, 2021-2026 81
TABLE 27 OLED DISPLAY MARKET, BY PRODUCT, 2017-2020 (USD BILLION) 82
TABLE 28 OLED DISPLAY MARKET, BY PRODUCT, 2021-2026 (USD BILLION) 82
TABLE 29 OLED DISPLAY MARKET, BY WEARABLE TYPE, 2017-2020 (USD MILLION) 83
TABLE 30 OLED DISPLAY MARKET, BY WEARABLE TYPE, 2021-2026 (USD MILLION) 83
TABLE 31 OLED DISPLAY MARKET, BY PANEL SIZE, 2017-2020 (USD BILLION) 83
TABLE 32 OLED DISPLAY MARKET, BY PANEL SIZE, 2021-2026 (USD BILLION) 84
FIGURE 25 APAC TO CONTINUE TO ACCOUNT FOR LARGEST SIZE OF OLED DISPLAY MARKET DURING FORECAST PERIOD 84
TABLE 33 OLED DISPLAY MARKET, BY GEOGRAPHY, 2017-2020 (USD BILLION) 84
TABLE 34 OLED DISPLAY MARKET, BY GEOGRAPHY, 2021-2026 (USD BILLION) 85
TABLE 35 OLED DISPLAY MARKET, BY PANEL TYPE, 2017-2020 (USD BILLION) 85
TABLE 36 OLED DISPLAY MARKET, BY PANEL TYPE, 2021-2026 (USD BILLION) 85
7.3.1 FLEXIBLE 86
7.3.1.1 Smartphones and smart wearables are expected to generate substantial demand for Flexible OLED displays during forecast period 86
7.3.2 FOLDABLE 86
7.3.2.1 Foldable OLED displays are set to enable new device form factors during forecast period 86
7.3.3 RIGID 86
7.3.3.1 Rigid OLED panels are usually fabricated on metal or glass substrates 86
7.4 MICRO-LED 86
7.4.1 MICRO-LED DISPLAY PANEL SHIPMENTS TO SURGE RAPIDLY 2020 ONWARDS 86
TABLE 37 MICRO-LED DISPLAY MARKET, IN TERMS OF VALUE AND VOLUME,
2017-2020 87
TABLE 38 MICRO-LED DISPLAY MARKET, IN TERMS OF VALUE AND VOLUME,
2021-2026 87
TABLE 39 MICRO-LED DISPLAY MARKET, BY PRODUCT, 2017-2020 (USD BILLION) 88
TABLE 40 MICRO-LED DISPLAY MARKET, BY PRODUCT, 2021-2026 (USD BILLION) 88
TABLE 41 MICRO-LED DISPLAY MARKET, BY WEARABLE TYPE,
2017-2020 (USD MILLION) 89
TABLE 42 MICRO-LED DISPLAY MARKET, BY WEARABLE TYPE,
2021-2026 (USD MILLION) 89
TABLE 43 MICRO-LED DISPLAY MARKET, BY PANEL SIZE, 2017-2020 (USD BILLION) 89
TABLE 44 MICRO-LED DISPLAY MARKET, BY PANEL SIZE, 2021-2026 (USD BILLION) 90
FIGURE 26 APAC TO CONTINUE TO ACCOUNT FOR LARGEST SIZE OF MICRO-LED DISPLAY MARKET DURING FORECAST PERIOD 90
TABLE 45 MICRO-LED DISPLAY MARKET, BY GEOGRAPHY, 2017-2020 (USD BILLION) 90
TABLE 46 MICRO-LED DISPLAY MARKET, BY GEOGRAPHY, 2021-2026 (USD BILLION) 91
7.5 DIRECT-VIEW LED 91
FIGURE 27 APAC TO DOMINATE DIRECT-VIEW LED DISPLAY MARKET DURING
FORECAST PERIOD 92
TABLE 47 DIRECT-VIEW LED DISPLAY MARKET, BY GEOGRAPHY,
2017-2020 (USD BILLION) 92
TABLE 48 DIRECT-VIEW LED DISPLAY MARKET, BY GEOGRAPHY,
2021-2026 (USD BILLION) 92
7.5.1 DIRECT-VIEW FINE-PIXEL LED 93
7.5.1.1 Falling prices to propel adoption of direct-view fine-pixel LED displays during forecast period 93
7.5.2 DIRECT-VIEW LARGE-PIXEL LED 93
7.5.2.1 Large-pixel LED displays find major applications in outdoor environment 93
7.6 OTHERS 93
FIGURE 28 APAC TO DOMINATE DISPLAY MARKET FOR OTHER TECHNOLOGIES DURING FORECAST PERIOD 95
TABLE 49 DISPLAY MARKET FOR OTHER TECHNOLOGIES, BY GEOGRAPHY,
2017-2020 (USD BILLION) 95
TABLE 50 DISPLAY MARKET FOR OTHER TECHNOLOGIES, BY GEOGRAPHY,
2021-2026 (USD BILLION) 95

8 DISPLAY MARKET, BY PANEL SIZE 96
8.1 INTRODUCTION 97
FIGURE 29 DISPLAY MARKET SEGMENTATION, BY PANEL SIZE 97
FIGURE 30 SMALL AND MEDIUM-SIZED DISPLAY PANELS TO CONTINUE TO ACCOUNT FOR LARGEST SIZE OF MARKET DURING FORECAST PERIOD 97
TABLE 51 DISPLAY MARKET, BY PANEL SIZE, 2017-2020 (USD BILLION) 98
TABLE 52 DISPLAY MARKET, BY PANEL SIZE, 2021-2026 (USD BILLION) 98
8.2 MICRODISPLAYS 98
8.2.1 MICRODISPLAYS ARE MAINLY USED IN CAMERAS AND PROJECTORS 98
FIGURE 31 MICRO-LED BASED MICRODISPLAYS TO GROW AT HIGHEST CAGR DURING FORECAST PERIOD 99
TABLE 53 MICRODISPLAY MARKET, BY DISPLAY TECHNOLOGY,
2017-2020 (USD BILLION) 99
TABLE 54 MICRODISPLAY MARKET, BY DISPLAY TECHNOLOGY,
2021-2026 (USD BILLION) 100
8.3 SMALL AND MEDIUM-SIZED PANELS 101
8.3.1 SMALL AND MEDIUM-SIZED DISPLAY PANELS ARE PREDOMINANTLY USED IN SMALL DEVICES 101
FIGURE 32 OLED TECHNOLOGY TO CAPTURE LARGEST SIZE OF SMALL AND MEDIUM-SIZED DISPLAY MARKET BY 2026 101
TABLE 55 SMALL AND MEDIUM-SIZED DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2017-2020 (USD BILLION) 101
TABLE 56 SMALL AND MEDIUM-SIZED DISPLAY MARKET, BY DISPLAY TECHNOLOGY, 2021-2026 (USD BILLION) 102
8.4 LARGE PANELS 102
8.4.1 LARGE DISPLAY PANELS ARE MOSTLY USED FOR OUTDOOR APPLICATIONS 102
FIGURE 33 LCD SEGMENT TO CONTINUE TO ACCOUNT FOR LARGEST SIZE OF LARGE DISPLAY MARKET DURING FORECAST PERIOD 103
TABLE 57 LARGE DISPLAY MARKET, BY DISPLAY TECHNOLOGY,
2017-2020 (USD BILLION) 103
TABLE 58 LARGE DISPLAY MARKET, BY DISPLAY TECHNOLOGY,
2021-2026 (USD BILLION) 103

9 DISPLAY MARKET, BY PRODUCT TYPE 105
9.1 INTRODUCTION 106
FIGURE 34 DISPLAY MARKET SEGMENTATION, BY PRODUCT 106
TABLE 59 DISPLAY MARKET, BY PRODUCT, 2017-2020 (MILLION UNITS) 106
TABLE 60 DISPLAY MARKET, BY PRODUCT, 2021-2026 (MILLION UNITS) 107
TABLE 61 DISPLAY MARKET, BY PRODUCT, 2017-2020 (USD BILLION) 107
TABLE 62 DISPLAY MARKET, BY PRODUCT, 2021-2026 (USD BILLION) 108
9.2 SMARTPHONES 108
9.2.1 OLED DISPLAYS TO DOMINATE SMARTPHONES SEGMENT DURING
FORECAST PERIOD 108
TABLE 63 DISPLAY MARKET FOR SMARTPHONES, BY DISPLAY TECHNOLOGY,
2017-2020 (USD BILLION) 109
TABLE 64 DISPLAY MARKET FOR SMARTPHONES, BY DISPLAY TECHNOLOGY,
2021-2026 (USD BILLION) 109
FIGURE 35 APAC TO DOMINATE DISPLAY MARKET FOR SMARTPHONES DURING FORECAST PERIOD 110
TABLE 65 DISPLAY MARKET FOR SMARTPHONES, BY GEOGRAPHY,
2017-2020 (USD BILLION) 110
TABLE 66 DISPLAY MARKET FOR SMARTPHONES, BY GEOGRAPHY,
2021-2026 (USD BILLION) 110
9.3 TELEVISION SETS 111
9.3.1 OLED TECHNOLOGY TO CAPTURE MAJOR SHARE OF TELEVISION SETS SEGMENT DURING FORECAST PERIOD 111
TABLE 67 DISPLAY MARKET FOR TELEVISION SETS, BY DISPLAY TECHNOLOGY,
2017-2020 (USD BILLION) 112
TABLE 68 DISPLAY MARKET FOR TELEVISION SETS, BY DISPLAY TECHNOLOGY,
2021-2026 (USD BILLION) 112
FIGURE 36 NORTH AMERICA TO WITNESS HIGHEST GROWTH IN DISPLAY MARKET FOR TELEVISION SETS SEGMENT DURING FORECAST PERIOD 113
TABLE 69 DISPLAY MARKET FOR TELEVISION SETS, BY GEOGRAPHY,
2017-2020 (USD BILLION) 113
TABLE 70 DISPLAY MARKET FOR TELEVISION SETS, BY GEOGRAPHY,
2021-2026 (USD BILLION) 113
9.4 PC MONITORS & LAPTOPS 114
9.4.1 LCD TECHNOLOGY TO HOLD MAJOR SHARE OF PC MONITORS & LAPTOPS SEGMENT DURING FORECAST PERIOD 114
TABLE 71 DISPLAY MARKET FOR PC MONITORS & LAPTOPS, BY DISPLAY TECHNOLOGY, 2017-2020 (USD BILLION) 114
TABLE 72 DISPLAY MARKET FOR PC MONITORS & LAPTOPS, BY DISPLAY TECHNOLOGY, 2021-2026 (USD BILLION) 115
FIGURE 37 DISPLAY MARKET FOR PC MONITORS & LAPTOPS TO WITNESS DECLINED GROWTH ACROSS ALL REGIONS DURING FORECAST PERIOD 115
TABLE 73 DISPLAY MARKET FOR PC MONITORS & LAPTOPS, BY GEOGRAPHY,
2017-2020 (USD BILLION) 115
TABLE 74 DISPLAY MARKET FOR PC MONITORS & LAPTOPS, BY GEOGRAPHY,
2021-2026 (USD BILLION) 116
9.5 DIGITAL SIGNAGE/LARGE FORMAT DISPLAYS 116
9.5.1 LARGE FORMAT DISPLAYS ARE MAINLY USED IN PUBLIC PLACES, TRANSPORTATION, RETAIL, AND OUTDOOR ADVERTISING 116
TABLE 75 DISPLAY MARKET FOR DIGITAL SIGNAGE/LARGE FORMAT DISPLAYS,
BY DISPLAY TECHNOLOGY, 2017-2020 (USD BILLION) 117
TABLE 76 DISPLAY MARKET FOR DIGITAL SIGNAGE/LARGE FORMAT DISPLAYS,
BY DISPLAY TECHNOLOGY, 2021-2026 (USD BILLION) 117
FIGURE 38 APAC TO DOMINATE MARKET FOR DIGITAL SIGNAGE/LARGE FORMAT DISPLAYS DURING FORECAST PERIOD 118
TABLE 77 DISPLAY MARKET FOR DIGITAL SIGNAGE/LARGE FORMAT DISPLAYS,
BY GEOGRAPHY, 2017-2020 (USD BILLION) 118
TABLE 78 DISPLAY MARKET FOR DIGITAL SIGNAGE/LARGE FORMAT DISPLAYS,
BY GEOGRAPHY, 2021-2026 (USD BILLION) 118
9.6 AUTOMOTIVE DISPLAYS 119
9.6.1 OLED TECHNOLOGY IS EXPECTED TO GAIN TRACTION IN AUTOMOTIVE DISPLAYS DURING FORECAST PERIOD 119
TABLE 79 AUTOMOTIVE DISPLAY MARKET, BY DISPLAY TECHNOLOGY,
2017-2020 (USD BILLION) 120
TABLE 80 AUTOMOTIVE DISPLAY MARKET, BY DISPLAY TECHNOLOGY,
2021-2026 (USD BILLION) 120
TABLE 81 AUTOMOTIVE DISPLAY MARKET, BY GEOGRAPHY, 2017-2020 (USD BILLION) 120
TABLE 82 AUTOMOTIVE DISPLAY MARKET, BY GEOGRAPHY, 2021-2026 (USD BILLION) 121
9.7 TABLETS 121
9.7.1 OLED TECHNOLOGY IS INCREASINGLY BEING USED FOR TABLETS 121
TABLE 83 DISPLAY MARKET FOR TABLETS, BY DISPLAY TECHNOLOGY,
2017-2020 (USD BILLION) 122
TABLE 84 DISPLAY MARKET FOR TABLETS, BY DISPLAY TECHNOLOGY,
2021-2026 (USD BILLION) 122
TABLE 85 DISPLAY MARKET FOR TABLETS, BY GEOGRAPHY, 2017-2020 (USD BILLION) 122
TABLE 86 DISPLAY MARKET FOR TABLETS, BY GEOGRAPHY, 2021-2026 (USD BILLION) 123
9.8 SMART WEARABLES 123
TABLE 87 DISPLAY MARKET FOR SMART WEARABLES, BY DISPLAY TECHNOLOGY, 2017-2020 (USD BILLION) 123
TABLE 88 DISPLAY MARKET FOR SMART WEARABLES, BY DISPLAY TECHNOLOGY, 2021-2026 (USD BILLION) 124
TABLE 89 DISPLAY MARKET FOR SMART WEARABLES, BY GEOGRAPHY,
2017-2020 (USD BILLION) 125
TABLE 90 DISPLAY MARKET FOR SMART WEARABLES, BY GEOGRAPHY,
2021-2026 (USD BILLION) 125
TABLE 91 DISPLAY MARKET FOR SMART WEARABLES, BY WEARABLE TYPE,
2017-2020 (USD MILLION) 125
TABLE 92 DISPLAY MARKET FOR SMART WEARABLES, BY WEARABLE TYPE,
2021-2026 (USD MILLION) 126
9.8.1 SMARTWATCH 126
9.8.1.1 OLED displays to continue dominating smartwatch segment during forecast period 126
TABLE 93 DISPLAY MARKET FOR SMARTWATCHES, BY DISPLAY TECHNOLOGY,
2017-2020 (USD MILLION) 127
TABLE 94 DISPLAY MARKET FOR SMARTWATCHES, BY DISPLAY TECHNOLOGY,
2021-2026 (USD MILLION) 127
9.8.2 AR HMD 127
9.8.2.1 Micro-LED to emerge as disruptive display technology in AR-HMD segment during forecast period 127
TABLE 95 DISPLAY MARKET FOR AR HMDS, BY DISPLAY TECHNOLOGY,
2017-2020 (USD MILLION) 128
TABLE 96 DISPLAY MARKET FOR AR HMDS, BY DISPLAY TECHNOLOGY,
2021-2026 (USD MILLION) 128
9.8.3 VR HMD 128
9.8.3.1 LCD technology to hold major share of display market for VR HMDs during forecast period 128
TABLE 97 DISPLAY MARKET FOR VR HMDS, BY DISPLAY TECHNOLOGY,
2017-2020 (USD MILLION) 129
TABLE 98 DISPLAY MARKET FOR VR HMDS, BY DISPLAY TECHNOLOGY,
2021-2026 (USD MILLION) 129
9.9 OTHERS 129
TABLE 99 DISPLAY MARKET FOR OTHER PRODUCTS, BY DISPLAY TECHNOLOGY,
2017-2020 (USD MILLION) 130
TABLE 100 DISPLAY MARKET FOR OTHER PRODUCTS, BY DISPLAY TECHNOLOGY,
2021-2026 (USD MILLION) 130
TABLE 101 DISPLAY MARKET FOR OTHER PRODUCTS, BY GEOGRAPHY,
2017-2020 (USD MILLION) 131
TABLE 102 DISPLAY MARKET FOR OTHER PRODUCT, BY GEOGRAPHY,
2021-2026 (USD MILLION) 131

10 DISPLAY MARKET, BY VERTICAL 132
10.1 INTRODUCTION 133
FIGURE 39 DISPLAY MARKET SEGMENTATION, BY VERTICAL 133
FIGURE 40 CONSUMER SEGMENT TO CONTINUE TO ACCOUNT FOR LARGEST SIZE OF DISPLAY MARKET DURING FORECAST PERIOD 133
TABLE 103 DISPLAY MARKET, BY VERTICAL, 2017-2020 (USD BILLION) 134
TABLE 104 DISPLAY MARKET, BY VERTICAL, 2021-2026 (USD BILLION) 134
10.2 CONSUMER 135
10.2.1 CONSUMER SEGMENT TO CAPTURE LARGEST SIZE OF DISPLAY MARKET DURING FORECAST PERIOD 135
10.3 AUTOMOTIVE 135
10.3.1 OLED AND MINI-LED DISPLAYS ARE ANTICIPATED TO BE EXTENSIVELY ADOPTED IN AUTOMOTIVE VERTICAL DURING FORECAST PERIOD 135
10.4 SPORTS & ENTERTAINMENT 136
10.4.1 RAPID PENETRATION OF AR/VR HMDS INTO SPORTS AND ENTERTAINMENT INDUSTRIES TO FUEL MARKET GROWTH DRIVER DURING FORECAST PERIOD 136
10.5 TRANSPORTATION 137
10.5.1 TRANSPORTATION VERTICAL TO GENERATE HIGH DEMAND FOR LARGE FORMAT DISPLAYS DURING FORECAST PERIOD 137
10.6 RETAIL, HOSPITALITY, AND BFSI 137
10.6.1 RETAIL, HOSPITALITY, AND BFSI VERTICALS TO ADOPT DIGITAL SIGNAGE DISPLAYS AT LARGE DURING FORECAST PERIOD 137
10.7 INDUSTRIAL & ENTERPRISE 138
10.7.1 INCREASING ADOPTION OF AR/VR HMDS TO DRIVE DISPLAY MARKET GROWTH FOR INDUSTRIAL AND ENTERPRISE VERTICALS 138
10.8 EDUCATION 138
10.8.1 TRANSITION TO ONLINE LEARNING TO FAVOR GROWTH OF DISPLAY MARKET 138
10.9 HEALTHCARE 139
10.9.1 DIGITALIZATION OF HEALTHCARE SYSTEM TO PROPEL DEMAND FOR DISPLAYS DURING FORECAST PERIOD 139
10.10 DEFNSE & AEROSPACE 139
10.10.1 DEFENSE & AEROSPACE SEGMENT TO EXHIBIT HIGHEST GROWTH IN DISPLAY MARKET DURING FORECAST PERIOD 139
10.11 OTHERS 140

11 GEOGRAPHIC ANALYSIS 141
11.1 INTRODUCTION 142
FIGURE 41 DISPLAY MARKET, BY REGION 142
FIGURE 42 APAC ACCOUNTED FOR LARGEST SHARE OF GLOBAL DISPLAY
MARKET IN 2020 142
TABLE 105 DISPLAY MARKET, BY REGION, 2017-2020 (USD BILLION) 143
TABLE 106 DISPLAY MARKET, BY REGION, 2021-2026 (USD BILLION) 143
11.2 NORTH AMERICA 144
FIGURE 43 NORTH AMERICA: DISPLAY MARKET SNAPSHOT 145
TABLE 107 DISPLAY MARKET IN NORTH AMERICA, BY DISPLAY TECHNOLOGY,
2017-2020 (USD MILLION) 145
TABLE 108 DISPLAY MARKET IN NORTH AMERICA, BY DISPLAY TECHNOLOGY,
2021-2026 (USD MILLION) 146
TABLE 109 DISPLAY MARKET IN NORTH AMERICA, BY COUNTRY,
2017-2020 (USD BILLION) 146
TABLE 110 DISPLAY MARKET IN NORTH AMERICA, BY COUNTRY,
2021-2026 (USD BILLION) 146
11.2.1 US 147
11.2.1.1 Technological advancements in display technologies to foster market growth in US during forecast period 147
11.2.2 CANADA 147
11.2.2.1 Ongoing infrastructure development projects to generate demand for displays in Canada during forecast period 147
11.2.3 MEXICO 148
11.3 EUROPE 148
FIGURE 44 EUROPE: DISPLAY MARKET SNAPSHOT 149
TABLE 111 DISPLAY MARKET IN EUROPE, BY DISPLAY TECHNOLOGY,
2017-2020 (USD MILLION) 149
TABLE 112 DISPLAY MARKET IN EUROPE, BY DISPLAY TECHNOLOGY,
2021-2026 (USD MILLION) 150
TABLE 113 DISPLAY MARKET IN EUROPE, BY COUNTRY, 2017-2020 (USD BILLION) 150
TABLE 114 DISPLAY MARKET IN EUROPE, BY COUNTRY, 2021-2026 (USD BILLION) 150
11.3.1 GERMANY 151
11.3.1.1 Germany to lead display market in Europe during forecast period 151
11.3.2 FRANCE 151
11.3.2.1 Growing expenditure on programmatic digital display advertising to support market growth in France 151
11.3.3 UK 151
11.3.3.1 Heightened demand from smartphone and AR/VR technology developers to foster market growth in UK during forecast period 151
11.3.4 REST OF EUROPE 152
11.4 APAC 152
FIGURE 45 APAC: DISPLAY MARKET SNAPSHOT 153
TABLE 115 DISPLAY MARKET IN APAC, BY DISPLAY TECHNOLOGY,
2017-2020 (USD BILLION) 153
TABLE 116 DISPLAY MARKET IN APAC, BY DISPLAY TECHNOLOGY,
2021-2026 (USD BILLION) 154
TABLE 117 DISPLAY MARKET IN APAC, BY COUNTRY, 2017-2020 (USD BILLION) 154
TABLE 118 DISPLAY MARKET IN APAC, BY COUNTRY, 2021-2026 (USD BILLION) 154
11.4.1 CHINA 155
11.4.1.1 China to dominate display market in APAC during forecast period 155
11.4.2 SOUTH KOREA 155
11.4.2.1 South Korea to generate major demand for OLED display panels during forecast period 155
11.4.3 JAPAN 156
11.4.3.1 Presence of key component suppliers favors market growth in Japan 156
11.4.4 TAIWAN 156
11.4.4.1 Display panel production in Taiwan to surge during forecast period 156
11.4.5 REST OF APAC 157
11.4.5.1 Display panel demand expected to increase rapidly in India, Hong Kong, Singapore, Malaysia, and Thailand during forecast period 157
11.5 REST OF THE WORLD (ROW) 157
TABLE 119 DISPLAY MARKET IN ROW, BY DISPLAY TECHNOLOGY,
2017-2020 (USD MILLION) 157
TABLE 120 DISPLAY MARKET IN ROW, BY DISPLAY TECHNOLOGY,
2021-2026 (USD MILLION) 158
11.5.1 MIDDLE EAST & AFRICA 158
11.5.1.1 Shopping malls and museums to generate demand for displays in Middle East & Africa 158
11.5.2 SOUTH AMERICA 158
11.5.2.1 Market growth in South America to be driven by outdoor
advertising events 158

12 COMPETITIVE LANDSCAPE 159
12.1 OVERVIEW 159
12.2 MARKET SHARE ANALYSIS 159
TABLE 121 DISPLAY MARKET SHARE ANALYSIS (TOP 5 COMPANIES) 159
12.3 REVENUE ANALYSIS (DISPLAY BUSINESS) 159
FIGURE 46 DISPLAY MARKET REVENUE ANALYSIS OF TOP 5 PLAYERS (DISPLAY BUSINESS) 159
12.4 MARKET EVALUATION FRAMEWORK 160
FIGURE 47 MARKET EVALUATION FRAMEWORK (2017-2020) 160
12.5 COMPANY EVALUATION QUADRANT 160
12.5.1 STAR 160
12.5.2 EMERGING LEADER 160
12.5.3 PERVASIVE 161
12.5.4 PARTICIPANT 161
FIGURE 48 DISPLAY MARKET (GLOBAL): COMPANY EVALUATION QUADRANT, 2020 161
12.6 STARTUP/SME EVALUATION MATRIX: DISPLAY MARKET 162
12.6.1 PROGRESSIVE COMPANIES 162
12.6.2 RESPONSIVE COMPANIES 162
12.6.3 DYNAMIC COMPANIES 162
12.6.4 STARTING BLOCKS 162
FIGURE 49 DISPLAY MARKET: STARTUP/SME EVALUATION MATRIX, 2020 163
12.7 COMPETITIVE SCENARIO 164
12.7.1 PRODUCT LAUNCHES/DEVELOPMENTS 164
TABLE 122 KEY PRODUCT LAUNCHES/DEVELOPMENTS (2017-2020) 164
12.7.2 PARTNERSHIPS, AGREEMENTS, CONTRACTS, JOINT VENTURES, AND COLLABORATIONS 166
TABLE 123 KEY PARTNERSHIPS, AGREEMENTS, CONTRACTS, JOINT VENTURES, AND COLLABORATIONS (2017-2020) 166
12.7.3 MERGERS & ACQUISITIONS 167
TABLE 124 KEY MERGERS & ACQUISITIONS (2017-2020) 167
12.7.4 EXPANSIONS 167
TABLE 125 KEY EXPANSIONS (2017-2020) 167

13 COMPANY PROFILES 168
13.1 INTRODUCTION 168
13.2 KEY PLAYERS 168
(Business overview, Products/Solutions/Services offered, Recent Developments, SWOT Analysis,
MNM view, COVID-19-related developments)*
13.2.1 SAMSUNG ELECTRONICS 168
FIGURE 50 SAMSUNG ELECTRONICS: COMPANY SNAPSHOT 169
13.2.2 LG DISPLAY 173
FIGURE 51 LG DISPLAY: COMPANY SNAPSHOT 173
13.2.3 AU OPTRONICS (AUO) 176
FIGURE 52 AU OPTRONICS: COMPANY SNAPSHOT 176
13.2.4 BOE TECHNOLOGY 180
FIGURE 53 BOE TECHNOLOGY: COMPANY SNAPSHOT 181
13.2.5 SHARP (FOXCONN) 186
FIGURE 54 SHARP (FOXCONN): COMPANY SNAPSHOT 186
13.2.6 JAPAN DISPLAY 189
FIGURE 55 JAPAN DISPLAY: COMPANY SNAPSHOT 190
13.2.7 INNOLUX 194
FIGURE 56 INNOLUX: COMPANY SNAPSHOT 194
13.2.8 SONY 197
FIGURE 57 SONY: COMPANY SNAPSHOT 197
13.2.9 LEYARD OPTOELECTRONICS 200
FIGURE 58 LEYARD OPTOELECTRONICS: COMPANY SNAPSHOT 200
13.2.10 QISDA CORPORATION 202
FIGURE 59 QISDA CORPORATION: COMPANY SNAPSHOT 202
13.3 RIGHT-TO-WIN 203
TABLE 126 DISPLAY MARKET: RIGHT-TO-WIN (KEY MARKET PLAYERS) 203
13.4 OTHER KEY PLAYERS 205
13.4.1 NEC CORPORATION 205
13.4.2 TIANMA MICROELECTRONICS 206
13.4.3 UNIVERSAL DISPLAY 207
13.4.4 TRULY INTERNATIONAL 208
13.4.5 PANASONIC 209
13.4.6 CHINA STAR OPTOELECTRONICS TECHNOLOGY (CSOT) (CDOT) (TCL) 210
13.4.7 CHUNGHWA PICTURE TUBES 210
13.4.8 HANNSTAR DISPLAY CORPORATION 211
13.4.9 EMAGIN CORPORATION 211
13.4.10 KOPIN CORPORATION 212
*Details on Business overview, Products/Solutions/Services offered, Recent Developments, SWOT Analysis, MNM view, COVID-19-related developments might not be captured in case of unlisted companies.

14 APPENDIX 213
14.1 DISCUSSION GUIDE 213
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL 216
14.3 AVAILABLE CUSTOMIZATION 218
14.4 RELATED REPORTS 218
14.5 AUTHOR DETAILS 219