1 INTRODUCTION 16
1.1 OBJECTIVES OF THE STUDY 16
1.2 MARKET DEFINITION 16
1.3 MARKET SCOPE 17
1.4 YEARS CONSIDERED FOR THE STUDY 18
1.5 CURRENCY 18
1.6 STAKEHOLDERS 19

2 RESEARCH METHODOLOGY 20
2.1 RESEARCH DATA 20
2.1.1 SECONDARY DATA 21
2.1.2 PRIMARY DATA 21
2.1.2.1 Breakdown of primaries 22
2.1.2.2 Key industry insights 22
2.2 MARKET SIZE ESTIMATION 24
2.3 MICROQUADRANT RESEARCH METHODOLOGY 25
2.3.1 VENDOR INCLUSION CRITERIA 26
2.4 RESEARCH ASSUMPTIONS AND LIMITATIONS 26
2.4.1 EMBEDDED ANALYTICS MARKET: ASSUMPTIONS 26
2.4.2 LIMITATIONS 26

3 EXECUTIVE SUMMARY 27

4 PREMIUM INSIGHTS 33
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE EMBEDDED ANALYTICS MARKET 33
4.2 EMBEDDED ANALYTICS MARKET: MARKET SHARE ACROSS VARIOUS REGIONS 34
4.3 EMBEDDED ANALYTICS MARKET: INDUSTRY AND REGIONS 34
4.4 LIFECYCLE ANALYSIS, BY REGION, 2017 35

5 MARKET OVERVIEW AND INDUSTRY TRENDS 36
5.1 INTRODUCTION 36
5.2 MARKET DYNAMICS 36
5.2.1 DRIVERS 37
5.2.1.1 Rise of data-driven organizations 37
5.2.1.2 Higher adoption of self-service analytics 37
5.2.1.3 Increasing demand to integrate analytics into business applications 38
5.2.2 RESTRAINTS 38
5.2.2.1 Lack of integration with legacy systems and higher replacement cost 38
5.2.3 OPPORTUNITIES 38
5.2.3.1 Increasing adoption of mobile BI and cloud computing 38
5.2.3.2 Higher adoption by SMEs 39
5.2.4 CHALLENGES 39
5.2.4.1 Lack of skilled workforce 39
5.2.4.2 Managing data quality and security 39
5.3 INDUSTRY TRENDS 40
5.3.1 INTRODUCTION 40
5.3.2 EMBEDDED ANALYTICS USE CASES 40
5.3.2.1 USE CASE #1 40
5.3.2.2 USE CASE #2 40
5.3.2.3 USE CASE #3 41
5.3.3 KEY BENEFITS OF EMBEDDED ANALYTICS 41
5.3.3.1 Higher adoption than traditional BI 41
5.3.3.2 Engaging end-users 41
5.3.3.3 Adding value to the application 41
5.3.3.4 Improves the end-user experience 41
5.3.3.5 Increases revenue 41

6 EMBEDDED ANALYTICS MARKET ANALYSIS, BY COMPONENT 42
6.1 INTRODUCTION 43
6.2 SOFTWARE 44
6.3 SERVICES 45
6.3.1 PROFESSIONAL SERVICES 46
6.3.1.1 Consulting services 48
6.3.1.2 Support and maintenance 48
6.3.1.3 Education and training 49
6.3.2 MANAGED SERVICES 50

7 EMBEDDED ANALYTICS MARKET ANALYSIS, BY BUSINESS FUNCTION 51
7.1 INTRODUCTION 52
7.2 INFORMATION TECHNOLOGY 53
7.3 MARKETING AND SALES 54
7.4 FINANCE 55
7.5 PRODUCTION 55
7.6 HUMAN RESOURCES 56
7.7 OTHERS 57

8 EMBEDDED ANALYTICS MARKET ANALYSIS, BY DEPLOYMENT MODEL 58
8.1 INTRODUCTION 59
8.2 ON-PREMISES 60
8.3 ON-DEMAND 61

9 EMBEDDED ANALYTICS MARKET ANALYSIS, BY ORGANIZATION SIZE 62
9.1 INTRODUCTION 63
9.2 SMALL AND MEDIUM-SIZED ENTERPRISES 64
9.3 LARGE ENTERPRISES 65

10 EMBEDDED ANALYTICS MARKET ANALYSIS, BY INDUSTRY 66
10.1 INTRODUCTION 67
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 68
10.3 HEALTHCARE AND LIFE SCIENCES 69
10.4 MANUFACTURING 70
10.5 RETAIL AND CONSUMER GOODS 71
10.6 ENERGY AND UTILITIES 72
10.7 TELECOMMUNICATIONS AND IT 72
10.8 TRANSPORTATION AND LOGISTICS 73
10.9 GOVERNMENT AND DEFENSE 74
10.10 MEDIA AND ENTERTAINMENT 75
10.11 OTHERS 76

11 GEOGRAPHIC ANALYSIS 77
11.1 INTRODUCTION 78
11.2 NORTH AMERICA 80
11.2.1 BY COUNTRY 80
11.2.1.1 US 80
11.2.1.2 Canada 80
11.2.2 NORTH AMERICA, BY COMPONENT 81
11.2.3 NORTH AMERICA, BY SERVICE 82
11.2.4 NORTH AMERICA, BY PROFESSIONAL SERVICE 82
11.2.5 NORTH AMERICA, BY BUSINESS FUNCTION 83
11.2.6 NORTH AMERICA, BY DEPLOYMENT MODEL 83
11.2.7 NORTH AMERICA, BY ORGANIZATION SIZE 84
11.2.8 NORTH AMERICA, BY INDUSTRY 84
11.3 EUROPE 85
11.3.1 BY COUNTRY/REGION 85
11.3.1.1 UK 85
11.3.1.2 Germany 85
11.3.1.3 France 85
11.3.1.4 Rest of Europe 85
11.3.2 EUROPE, BY COMPONENT 86
11.3.3 EUROPE, BY SERVICE 86
11.3.4 EUROPE, BY PROFESSIONAL SERVICE 87
11.3.5 EUROPE, BY BUSINESS FUNCTION 87
11.3.6 EUROPE, BY DEPLOYMENT MODEL 88
11.3.7 EUROPE, BY ORGANIZATION SIZE 88
11.3.8 EUROPE, BY INDUSTRY 89
11.4 ASIA PACIFIC 89
11.4.1 BY COUNTRY/REGION 90
11.4.1.1 China 90
11.4.1.2 Japan 90
11.4.1.3 Australia 90
11.4.1.4 India 90
11.4.1.5 Rest of Asia Pacific 90
11.4.2 ASIA PACIFIC, BY COMPONENT 91
11.4.3 ASIA PACIFIC, BY SERVICE 92
11.4.4 ASIA PACIFIC, BY PROFESSIONAL SERVICE 92
11.4.5 ASIA PACIFIC, BY BUSINESS FUNCTION 93
11.4.6 ASIA PACIFIC, BY DEPLOYMENT MODEL 93
11.4.7 ASIA PACIFIC, BY ORGANIZATION SIZE 94
11.4.8 ASIA PACIFIC, BY INDUSTRY 94
11.5 LATIN AMERICA 95
11.5.1 BY COUNTRY/REGION 95
11.5.1.1 Mexico 95
11.5.1.2 Brazil 95
11.5.1.3 Rest of Latin America 95
11.5.2 LATIN AMERICA, BY COMPONENT 96
11.5.3 LATIN AMERICA, BY SERVICE 96
11.5.4 LATIN AMERICA, BY PROFESSIONAL SERVICE 97
11.5.5 LATIN AMERICA, BY BUSINESS FUNCTION 97
11.5.6 LATIN AMERICA, BY DEPLOYMENT MODEL 98
11.5.7 LATIN AMERICA, BY ORGANIZATION SIZE 98
11.5.8 LATIN AMERICA, BY INDUSTRY 99
11.6 MIDDLE EAST AND AFRICA 99
11.6.1 BY SUB REGION 100
11.6.1.1 Middle East 100
11.6.1.2 Africa 100
11.6.2 MIDDLE EAST AND AFRICA, BY COMPONENT 100
11.6.3 MIDDLE EAST AND AFRICA, BY SERVICE 101
11.6.4 MIDDLE EAST AND AFRICA, BY PROFESSIONAL SERVICE 101
11.6.5 MIDDLE EAST AND AFRICA, BY BUSINESS FUNCTION 102
11.6.6 MIDDLE EAST AND AFRICA, BY DEPLOYMENT MODEL 102
11.6.7 MIDDLE EAST AND AFRICA, BY ORGANIZATION SIZE 103
11.6.8 MIDDLE EAST AND AFRICA, BY INDUSTRY 103

12 COMPETITIVE LANDSCAPE 104
12.1 MICROQUADRANT OVERVIEW 104
12.1.1 VISIONARY LEADERS 104
12.1.2 INNOVATORS 104
12.1.3 DYNAMIC DIFFERENTIATORS 104
12.1.4 EMERGING COMPANIES 104
12.2 COMPETITIVE BENCHMARKING 106
12.2.1 STRENGTH OF PRODUCT PORTFOLIO IN THE EMBEDDED ANALYTICS MARKET (25 PLAYERS) 106
12.2.2 BUSINESS STRATEGY EXCELLENCE ADOPTED IN THE EMBEDDED ANALYTICS MARKET (25 PLAYERS) 107

13 COMPANY PROFILES 108
(Overview, Strength of Product Portfolio, Business Strategy Excellence, and Recent Developments)*
13.1 INTERNATIONAL BUSINESS MACHINES CORPORATION 108
13.2 MICROSOFT CORPORATION 111
13.3 OPENTEXT CORPORATION 114
13.4 ORACLE CORPORATION 117
13.5 SAP SE 120
13.6 SAS INSTITUTE 123
13.7 TABLEAU SOFTWARE INC. 126
13.8 BIRST, INC. 130
13.9 INFORMATION BUILDERS 133
13.10 LOGI ANALYTICS 137
13.11 MICROSTRATEGY INCORPORATED 140
13.12 SISENSE, INC. 144
13.13 TIBCO SOFTWARE, INC. 147
13.14 QLIKTECH INTERNATIONAL AB 150
13.15 YELLOWFIN INTERNATIONAL PTY LTD 154
*Details on Overview, Strength of Product Portfolio, Business Strategy Excellence, and Recent Developments might not be captured in case of unlisted companies.

14 APPENDIX 157
14.1 INSIGHTS OF INDUSTRY EXPERTS 157
14.2 DISCUSSION GUIDE 158
14.3 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL 162
14.4 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 164
14.5 AVAILABLE CUSTOMIZATION 166
14.6 RELATED REPORTS 167
14.7 AUTHOR DETAILS 168

LIST OF TABLES
TABLE 1 USD EXCHANGE RATE, 2014-2016 18
TABLE 2 EVALUATION CRITERIA 25
TABLE 3 EMBEDDED ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD BILLION) 43
TABLE 4 SOFTWARE: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 44
TABLE 5 SERVICES: EMBEDDED ANALYTICS MARKET SIZE, BY TYPE, 2015-2022 (USD BILLION) 45
TABLE 6 SERVICES: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 46
TABLE 7 PROFESSIONAL SERVICES MARKET SIZE, BY TYPE, 2015-2022 (USD BILLION) 47
TABLE 8 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 47
TABLE 9 CONSULTING SERVICES MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 48
TABLE 10 SUPPORT AND MAINTENANCE SERVICES MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 49
TABLE 11 EDUCATION AND TRAINING SERVICES MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 49
TABLE 12 MANAGED SERVICES MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 50
TABLE 13 EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015-2022 (USD BILLION) 52
TABLE 14 INFORMATION TECHNOLOGY: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 53
TABLE 15 MARKETING AND SALES: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 54
TABLE 16 FINANCE: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 55
TABLE 17 PRODUCTION: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 56
TABLE 18 HUMAN RESOURCES: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 56
TABLE 19 OTHERS: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 57
TABLE 20 EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD BILLION) 59
TABLE 21 ON-PREMISES: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 60
TABLE 22 ON-DEMAND: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 61
TABLE 23 EMBEDDED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD BILLION) 63
TABLE 24 SMALL AND MEDIUM-SIZED ENTERPRISES: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 64
TABLE 25 LARGE ENTERPRISES: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 65
TABLE 26 EMBEDDED ANALYTICS MARKET SIZE, BY INDUSTRY, 2015-2022 (USD BILLION) 67
TABLE 27 BANKING, FINANCIAL SERVICES, AND INSURANCE: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 69
TABLE 28 HEALTHCARE AND LIFE SCIENCES: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 69
TABLE 29 MANUFACTURING: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 70
TABLE 30 RETAIL AND CONSUMER GOODS: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 71
TABLE 31 ENERGY AND UTILITIES: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 72
TABLE 32 TELECOMMUNICATIONS AND IT: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 73
TABLE 33 TRANSPORTATION AND LOGISTICS: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 73
TABLE 34 GOVERNMENT AND DEFENSE: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 74
TABLE 35 MEDIA AND ENTERTAINMENT: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 75
TABLE 36 OTHERS: EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 76
TABLE 37 EMBEDDED ANALYTICS MARKET SIZE, BY REGION, 2015-2022 (USD BILLION) 78
TABLE 38 NORTH AMERICA: EMBEDDED ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION) 81
TABLE 39 NORTH AMERICA: EMBEDDED ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION) 82
TABLE 40 NORTH AMERICA: EMBEDDED ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION) 82
TABLE 41 NORTH AMERICA: EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015-2022 (USD MILLION) 83
TABLE 42 NORTH AMERICA: EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION) 83
TABLE 43 NORTH AMERICA: EMBEDDED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 84
TABLE 44 NORTH AMERICA: EMBEDDED ANALYTICS MARKET SIZE, BY INDUSTRY, 2015-2022 (USD MILLION) 84
TABLE 45 EUROPE: EMBEDDED ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION) 86
TABLE 46 EUROPE: EMBEDDED ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION) 86
TABLE 47 EUROPE: EMBEDDED ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION) 87
TABLE 48 EUROPE: EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015-2022 (USD MILLION) 87
TABLE 49 EUROPE: EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION) 88
TABLE 50 EUROPE: EMBEDDED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 88
TABLE 51 EUROPE: EMBEDDED ANALYTICS MARKET SIZE, BY INDUSTRY, 2015-2022 (USD MILLION) 89
TABLE 52 ASIA PACIFIC: EMBEDDED ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION) 91
TABLE 53 ASIA PACIFIC: EMBEDDED ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION) 92
TABLE 54 ASIA PACIFIC: EMBEDDED ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION) 92
TABLE 55 ASIA PACIFIC: EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015-2022 (USD MILLION) 93
TABLE 56 ASIA PACIFIC: EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION) 93
TABLE 57 ASIA PACIFIC: EMBEDDED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 94
TABLE 58 ASIA PACIFIC: EMBEDDED ANALYTICS MARKET SIZE, BY INDUSTRY, 2015-2022 (USD MILLION) 94
TABLE 59 LATIN AMERICA: EMBEDDED ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION) 96
TABLE 60 LATIN AMERICA: EMBEDDED ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION) 96
TABLE 61 LATIN AMERICA: EMBEDDED ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION) 97
TABLE 62 LATIN AMERICA: EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015-2022 (USD MILLION) 97
TABLE 63 LATIN AMERICA: EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION) 98
TABLE 64 LATIN AMERICA: EMBEDDED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 98
TABLE 65 LATIN AMERICA: EMBEDDED ANALYTICS MARKET SIZE, BY INDUSTRY, 2015-2022 (USD MILLION) 99
TABLE 66 MIDDLE EAST AND AFRICA: EMBEDDED ANALYTICS MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION) 100
TABLE 67 MIDDLE EAST AND AFRICA: EMBEDDED ANALYTICS MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION) 101
TABLE 68 MIDDLE EAST AND AFRICA: EMBEDDED ANALYTICS MARKET SIZE, BY PROFESSIONAL SERVICE, 2015-2022 (USD MILLION) 101
TABLE 69 MIDDLE EAST AND AFRICA: EMBEDDED ANALYTICS MARKET SIZE, BY BUSINESS FUNCTION, 2015-2022 (USD MILLION) 102
TABLE 70 MIDDLE EAST AND AFRICA: EMBEDDED ANALYTICS MARKET SIZE, BY DEPLOYMENT MODEL, 2015-2022 (USD MILLION) 102
TABLE 71 MIDDLE EAST AND AFRICA: EMBEDDED ANALYTICS MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD MILLION) 103
TABLE 72 MIDDLE EAST AND AFRICA: EMBEDDED ANALYTICS MARKET SIZE, BY INDUSTRY, 2015-2022 (USD MILLION) 103

LIST OF FIGURES
FIGURE 1 EMBEDDED ANALYTICS MARKET: MARKET SEGMENTATION 17
FIGURE 2 EMBEDDED ANALYTICS MARKET: RESEARCH DESIGN 20
FIGURE 3 DATA TRIANGULATION 23
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 24
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 24
FIGURE 6 EMBEDDED ANALYTICS MARKET IS EXPECTED TO WITNESS GROWTH IN THE GLOBAL MARKET BETWEEN 2017 AND 2022 28
FIGURE 7 EMBEDDED ANALYTICS MARKET SNAPSHOT, BY COMPONENT (2017 VS. 2022) 29
FIGURE 8 EMBEDDED ANALYTICS MARKET SNAPSHOT, BY SERVICE (2017-2022) 29
FIGURE 9 EMBEDDED ANALYTICS MARKET SNAPSHOT, BY PROFESSIONAL SERVICE (2017-2022) 29
FIGURE 10 EMBEDDED ANALYTICS MARKET SNAPSHOT, BY BUSINESS FUNCTION (2017-2022) 30
FIGURE 11 EMBEDDED ANALYTICS MARKET SNAPSHOT, BY DEPLOYMENT MODEL (2017-2022) 31
FIGURE 12 EMBEDDED ANALYTICS MARKET SNAPSHOT, BY ORGANIZATION SIZE (2017-2022) 31
FIGURE 13 EMBEDDED ANALYTICS MARKET SNAPSHOT, BY INDUSTRY (2017 VS. 2022) 32
FIGURE 14 INCREASING NEED FOR COMPETITIVE INSIGHTS WITHIN AN APPLICATION IS THE MAJOR FACTOR CONTRIBUTING TO GROWTH OF THE EMBEDDED ANALYTICS MARKET 33
FIGURE 15 NORTH AMERICA IS ESTIMATED TO HOLD THE LARGEST MARKET SHARE IN 2017 34
FIGURE 16 BANKING, FINANCIAL SERVICES, AND INSURANCE INDUSTRY AND NORTH AMERICA ARE ESTIMATED TO HAVE THE LARGEST MARKET SHARES IN 2017 34
FIGURE 17 ASIA PACIFIC IS EXPECTED TO ENTER THE EXPONENTIAL GROWTH PHASE DURING THE FORECAST PERIOD 35
FIGURE 18 EMBEDDED ANALYTICS MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 36
FIGURE 19 GROWTH OF GLOBAL SELF-SERVICE BI MARKET 37
FIGURE 20 GLOBAL MOBILE BI MARKET 38
FIGURE 21 SOFTWARE SEGMENT IS EXPECTED TO HAVE THE LARGER MARKET SIZE DURING THE FORECAST PERIOD 43
FIGURE 22 PROFESSIONAL SERVICES SEGMENT IS EXPECTED TO HAVE THE LARGER MARKET SIZE DURING THE FORECAST PERIOD 45
FIGURE 23 EDUCATION AND TRAINING SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 47
FIGURE 24 INFORMATION TECHNOLOGY SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 53
FIGURE 25 ON-PREMISES DEPLOYMENT MODEL IS EXPECTED TO HAVE THE LARGER MARKET SIZE DURING THE FORECAST PERIOD 59
FIGURE 26 LARGE ENTERPRISES SEGMENT IS EXPECTED TO HAVE THE LARGER MARKET SIZE DURING THE FORECAST PERIOD 63
FIGURE 27 BANKING, FINANCIAL SERVICES, AND INSURANCE INDUSTRY IS EXPECTED TO HAVE THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 68
FIGURE 28 ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR IN THE EMBEDDED ANALYTICS MARKET DURING THE FORECAST PERIOD 79
FIGURE 29 NORTH AMERICA IS EXPECTED TO HAVE THE LARGEST MARKET SIZE IN THE EMBEDDED ANALYTICS MARKET DURING THE FORECAST PERIOD 79
FIGURE 30 NORTH AMERICA: MARKET SNAPSHOT 81
FIGURE 31 ASIA PACIFIC: MARKET SNAPSHOT 91
FIGURE 32 EMBEDDED ANALYTICS MARKET (GLOBAL), COMPETITIVE LEADERSHIP MAPPING, 2017 105
FIGURE 33 INTERNATIONAL BUSINESS MACHINES CORPORATION: COMPANY SNAPSHOT 108
FIGURE 34 MICROSOFT CORPORATION: COMPANY SNAPSHOT 111
FIGURE 35 OPENTEXT CORPORATION: COMPANY SNAPSHOT 114
FIGURE 36 ORACLE CORPORATION: COMPANY SNAPSHOT 117
FIGURE 37 SAP SE: COMPANY SNAPSHOT 120
FIGURE 38 SAS INSTITUTE: COMPANY SNAPSHOT 123
FIGURE 39 TABLEAU SOFTWARE INC.: COMPANY SNAPSHOT 126
FIGURE 40 MICROSTRATEGY INCORPORATED: COMPANY SNAPSHOT 140