Alcoholic Drinks in Mexico
Euromonitor International
May 2021

List Of Contents And Tables

ALCOHOLIC DRINKS IN MEXICO
EXECUTIVE SUMMARY
COVID-19 impact on alcoholic drinks
COVID-19 country impact
Company response
Retailing shift
On-trade vs off-trade split
What next for alcoholic drinks?
CHART 1 Alcoholic Drinks Off-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 2 Alcoholic Drinks On-Trade Volume Sales Growth Scenarios: 2018-2025
CHART 3 Alcoholic Drinks Impact of Soft Drivers on Off-Trade Volume Sales: 2018-2025
CHART 4 Alcoholic Drinks Impact of Soft Drivers on On-Trade Volume Sales: 2018-2025
MARKET BACKGROUND
Legislation
Legal purchasing age and legal drinking age
Drink driving
Advertising
Smoking ban
Opening hours
On-trade establishments
Summary 1 Number of On-trade Establishments by Type 2015-2020
TAXATION AND DUTY LEVIES
Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2020
OPERATING ENVIRONMENT
Contraband/parallel trade
Duty free
Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
Outlook
MARKET INDICATORS
Table 1 Retail Consumer Expenditure on Alcoholic Drinks 2015-2020
MARKET DATA
Table 2 Sales of Alcoholic Drinks by Category: Total Volume 2015-2020
Table 3 Sales of Alcoholic Drinks by Category: Total Value 2015-2020
Table 4 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2015-2020
Table 5 Sales of Alcoholic Drinks by Category: % Total Value Growth 2015-2020
Table 6 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2020
Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2020
Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2020
Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2020
Table 10 GBO Company Shares of Alcoholic Drinks: % Total Volume 2016-2020
Table 11 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2015-2020
Table 12 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2020
Table 13 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2020-2025
Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Value 2020-2025
Table 15 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2020-2025
Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2020-2025
DISCLAIMER
SOURCES
Summary 3 Research Sources
BEER IN MEXICO
KEY DATA FINDINGS
2020 IMPACT
Volume sales decline, however, home consumption rises during 2020
Closures in the on-trade and ongoing restrictions lead to a decline in total volume sales
Non/low alcohol beer records positive growth, as new products enter the landscape
RECOVERY AND OPPORTUNITIES
Opening of the on-trade boosts recovery, as e-commerce gains share
Health-conscious consumers drive sales for non/low alcohol and low-calorie beer
Ongoing growth is driven by premium brands and independent brewers
CATEGORY BACKGROUND
Lager price band methodology
Summary 4 Lager by Price Band 2020
Table 17 Number of Breweries 2015-2020
CATEGORY DATA
Table 18 Sales of Beer by Category: Total Volume 2015-2020
Table 19 Sales of Beer by Category: Total Value 2015-2020
Table 20 Sales of Beer by Category: % Total Volume Growth 2015-2020
Table 21 Sales of Beer by Category: % Total Value Growth 2015-2020
Table 22 Sales of Beer by Off-trade vs On-trade: Volume 2015-2020
Table 23 Sales of Beer by Off-trade vs On-trade: Value 2015-2020
Table 24 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 25 Sales of Beer by Off-trade vs On-trade: % Value Growth 2015-2020
Table 26 Sales of Beer by Craft vs Standard 2015-2020
Table 27 GBO Company Shares of Beer: % Total Volume 2016-2020
Table 28 NBO Company Shares of Beer: % Total Volume 2016-2020
Table 29 LBN Brand Shares of Beer: % Total Volume 2017-2020
Table 30 Forecast Sales of Beer by Category: Total Volume 2020-2025
Table 31 Forecast Sales of Beer by Category: Total Value 2020-2025
Table 32 Forecast Sales of Beer by Category: % Total Volume Growth 2020-2025
Table 33 Forecast Sales of Beer by Category: % Total Value Growth 2020-2025
WINE IN MEXICO
KEY DATA FINDINGS
2020 IMPACT
Lockdown periods and ongoing restrictions lead to a decline in volume sales for wine
Home seclusions and the scarcity of beers boosts volume sales of wine
Players increase their presence online, boosting e-commerce sales during 2020
RECOVERY AND OPPORTUNITIES 
Recovery begins in 2021, as venues open and consumers socialise once more
Affordability aids sales over the forecast period as price sensitivity remains
Wine culture strengthens; however, beer remains a potential threat
CATEGORY DATA
Table 34 Sales of Wine by Category: Total Volume 2015-2020
Table 35 Sales of Wine by Category: Total Value 2015-2020
Table 36 Sales of Wine by Category: % Total Volume Growth 2015-2020
Table 37 Sales of Wine by Category: % Total Value Growth 2015-2020
Table 38 Sales of Wine by Off-trade vs On-trade: Volume 2015-2020
Table 39 Sales of Wine by Off-trade vs On-trade: Value 2015-2020
Table 40 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 41 Sales of Wine by Off-trade vs On-trade: % Value Growth 2015-2020
Table 42 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2015-2020
Table 43 Sales of Still Rosé Wine by Price Segment: % Off-trade Volume 2015-2020
Table 44 Sales of Still White Wine by Price Segment: % Off-trade Volume 2015-2020
Table 45 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2015-2020
Table 46 GBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 47 NBO Company Shares of Still Light Grape Wine: % Total Volume 2016-2020
Table 48 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2017-2020
Table 49 GBO Company Shares of Champagne: % Total Volume 2016-2020
Table 50 NBO Company Shares of Champagne: % Total Volume 2016-2020
Table 51 LBN Brand Shares of Champagne: % Total Volume 2017-2020
Table 52 GBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 53 NBO Company Shares of Other Sparkling Wine: % Total Volume 2016-2020
Table 54 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2017-2020
Table 55 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 56 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2016-2020
Table 57 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2017-2020
Table 58 Forecast Sales of Wine by Category: Total Volume 2020-2025
Table 59 Forecast Sales of Wine by Category: Total Value 2020-2025
Table 60 Forecast Sales of Wine by Category: % Total Volume Growth 2020-2025
Table 61 Forecast Sales of Wine by Category: % Total Value Growth 2020-2025
SPIRITS IN MEXICO
KEY DATA FINDINGS
2020 IMPACT
Stifled retail growth, as closures lead to declines for the on-trade
Aguardiente/aguardiente records growth due to a lack of on-trade presence
Casa Cuervo leads during 2020, with a diverse portfolio as competition strengthens
RECOVERY AND OPPORTUNITIES 
Retail sales take a dip as consumers migrate to cheaper options
Craft spirits gain importance as whisky players invest in marketing and distribution
Marketing strategies adjust to become more efficient in the face of taxes
CATEGORY BACKGROUND
Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
Summary 5 Benchmark Brands 2020
CATEGORY DATA
Table 62 Sales of Spirits by Category: Total Volume 2015-2020
Table 63 Sales of Spirits by Category: Total Value 2015-2020
Table 64 Sales of Spirits by Category: % Total Volume Growth 2015-2020
Table 65 Sales of Spirits by Category: % Total Value Growth 2015-2020
Table 66 Sales of Spirits by Off-trade vs On-trade: Volume 2015-2020
Table 67 Sales of Spirits by Off-trade vs On-trade: Value 2015-2020
Table 68 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 69 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2015-2020
Table 70 Sales of Dark Rum by Price Platform: % Total Volume 2015-2020
Table 71 Sales of White Rum by Price Platform: % Total Volume 2015-2020
Table 72 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2015-2020
Table 73 Sales of English Gin by Price Platform: % Total Volume 2015-2020
Table 74 Sales of Vodka by Price Platform: % Total Volume 2015-2020
Table 75 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2015-2020
Table 76 GBO Company Shares of Spirits: % Total Volume 2016-2020
Table 77 NBO Company Shares of Spirits: % Total Volume 2016-2020
Table 78 LBN Brand Shares of Spirits: % Total Volume 2017-2020
Table 79 Forecast Sales of Spirits by Category: Total Volume 2020-2025
Table 80 Forecast Sales of Spirits by Category: Total Value 2020-2025
Table 81 Forecast Sales of Spirits by Category: % Total Volume Growth 2020-2025
Table 82 Forecast Sales of Spirits by Category: % Total Value Growth 2020-2025
CIDER/PERRY IN MEXICO
KEY DATA FINDINGS
2020 IMPACT
Migration from sparkling wine aids retail growth, as on-trade sales decline
Cider/perry fails to break its seasonal boundaries, stifling retail growth in 2020
Cider faces challenges from more dynamic alcoholic drinks
RECOVERY AND OPPORTUNITIES
A return to socialising boosts growth, however, lack of innovation impacts sales
The perception of cider being consumed at Christmas and New Year stifles sales
Other players follow Strongbow to offer various size formats
CATEGORY DATA
Table 83 Sales of Cider/Perry: Total Volume 2015-2020
Table 84 Sales of Cider/Perry: Total Value 2015-2020
Table 85 Sales of Cider/Perry: % Total Volume Growth 2015-2020
Table 86 Sales of Cider/Perry: % Total Value Growth 2015-2020
Table 87 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2015-2020
Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Value 2015-2020
Table 89 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2015-2020
Table 91 GBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 92 NBO Company Shares of Cider/Perry: % Total Volume 2016-2020
Table 93 LBN Brand Shares of Cider/Perry: % Total Volume 2017-2020
Table 94 Forecast Sales of Cider/Perry: Total Volume 2020-2025
Table 95 Forecast Sales of Cider/Perry: Total Value 2020-2025
Table 96 Forecast Sales of Cider/Perry: % Total Volume Growth 2020-2025
Table 97 Forecast Sales of Cider/Perry: % Total Value Growth 2020-2025
RTDS IN MEXICO
KEY DATA FINDINGS
2020 IMPACT
Retail sales benefit from home seclusion, as on-trade records a double-digit decline
Wine-based RTDs record a total volume decline, due to weaker retail growth
New Mix continues to lead as new brands enter the landscape
RECOVERY AND OPPORTUNITIES 
Recovery benefits from a return to socialising, while RTDs offers affordable options
Hard seltzer players change the perception of RTDs, encouraging sales
Craft beer emergence in Mexico to challenge RTD sales
CATEGORY DATA
Table 98 Sales of RTDs by Category: Total Volume 2015-2020
Table 99 Sales of RTDs by Category: Total Value 2015-2020
Table 100 Sales of RTDs by Category: % Total Volume Growth 2015-2020
Table 101 Sales of RTDs by Category: % Total Value Growth 2015-2020
Table 102 Sales of RTDs by Off-trade vs On-trade: Volume 2015-2020
Table 103 Sales of RTDs by Off-trade vs On-trade: Value 2015-2020
Table 104 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2015-2020
Table 105 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2015-2020
Table 106 GBO Company Shares of RTDs: % Total Volume 2016-2020
Table 107 NBO Company Shares of RTDs: % Total Volume 2016-2020
Table 108 LBN Brand Shares of RTDs: % Total Volume 2017-2020
Table 109 Forecast Sales of RTDs by Category: Total Volume 2020-2025
Table 110 Forecast Sales of RTDs by Category: Total Value 2020-2025
Table 111 Forecast Sales of RTDs by Category: % Total Volume Growth 2020-2025
Table 112 Forecast Sales of RTDs by Category: % Total Value Growth 2020-2025