THE HOT ISSUES
Market drivers and inhibitors in underwear
Main issues in DIY & Gardening:
Value merchandisers are disrupting the market
Online penetration is set to grow substantially to 2023
Trade-focused players are gaining due to do-it-for-me
Demand is impacted by generation rent and small homes
Strategies for success
WHAT PEOPLE BUY
Headlines
The sector at a glance
Category growth: DIY
Category growth: Gardening
Overall market size: DIY
Overall market size: Gardening
Overall sector growth: DIY
Overall sector growth: Gardening
Category dynamics: DIY
Category growth: DIY
Category dynamics: Gardening
Category growth: Gardening
Spend per head
Spend per head - DIY
Spend per head - Gardening
Overall market size: Garden centers
Overall sector growth: Garden centers
Change in expenditure through garden centers
WHERE PEOPLE BUY
Headlines
Store visits
Channels of distribution
Market shares: DIY
Market shares: Gardening
Anticipated changes in share: DIY
Anticipated changes in share: Gardening
Five year market shares: DIY
Five year market shares: Gardening
Comparative metrics
Visited and purchased retailers: DIY
Visited and purchased retailers: Gardening
Retailer profiles:
B&Q
Homebase/Bunnings
Wickes
Screwfix
B&M
Wilko
Wyevale
Retailers of note:
Dobbies
Amazon
Home Bargains
Notcutts
Competitor dynamics
HOW & WHY PEOPLE SHOP
Headlines
Who shops and where they are located
Which categories they buy
Which items they buy
Online penetration for both DIY & Gardening
Online size and growth rates for both DIY & Gardening
Channels used by consumers: DIY
Channels used by consumers: Gardening
Online fulfilment: DIY
Online fulfilment: Gardening
Frequency of shopping: Gardening
Frequency of shopping: DIY
What's important when purchasing DIY
What's important when purchasing Gardening
Retailer recommendations
METHODOLOGY
What is included
Market sizing

List of Tables
The sector at a glance
Spend per head: DIY
Spend per head: Gardening
Channels of distrubution: DIY
Channels of distrubution: Gardening
Anticipated changes in share: DIY
Anticipated changes in share: Gardening
Five year market shares: DIY
Five year market shares: Gardening
Comparative metrics for DIY & Gardening retailers
Comparative retailer overlaps: DIY
Comparative retailer overlaps: Gardening
Channel usage by demographics: DIY
Channel usage by demographics: Gardening

List of Figures
Overall DIY category growth, 2018-2013
Overall gardening category growth, 2018-2014
Overall DIY: Size of the market, 2013 - 2023e
Overall Gardening: Size of the market, 2013 - 2023e
Overall DIY: growth rates, 2013-2023
Overall Gardening growth rates, 2013-2023
DIY sub-categories size & growth (decorative DIY)
DIY sub-categories size & growth (Power tools & security)
DIY sub-categories size & growth (Lightside DIY)
DIY sub-categories size & growth (Heavyside DIY)
Gardening sub-categories size & growth (Greenstock & growing media)
Gardening sub-categories size & growth (Gardening tools)
Gardening sub-categories size & growth (Garden structures)
Gardening sub-categories size & growth (Garden utensils)
Gardening sub-categories size & growth (Outdoor living)
Spend per head DIY
Spend per head Gardening
Gardening sub-categories size & growth (garden centers)
Change in gardening expenditure through garden centers, 2013-2018
Change in gardening expenditure through garden centers, 2018-2023
DIY channels of distrubution, 2018-2023
Gardening channels of distrubution, 2018-2023
Market shares of top 10 DIY retailers, 2017, 2018
Market shares of top 10 gardening retailers, 2017,2018
Top 10 most visited DIY retailers, 2017, 2018
Top 10 most visited gardening retailers, 2017, 2018
Top 10 most purchased from DIY retailers, 2017, 2018
Top 10 most purchased from gardening retailers, 2017, 2018
B&Q: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
B&Q: DIY market share, 2013-2018e
B&Q: gardening market share, 2013-2018e
Homebase/Bunnings: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
Homebase/Bunnings: DIY market share, 2013-2018e
Homebase/Bunnings: gardening market share, 2013-2018e
Wickes: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
Wickes: DIY market share, 2013-2018e
Screwfix: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
Screwfix: DIY market share, 2013-2018e
Screwfix: gardening market share, 2013-2018e
B&M: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
B&M: DIY market share, 2013-2018e
B&M: gardening market share, 2013-2018e
Wilko: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
Wilko: DIY market share, 2013-2018e
Wilko: gardening market share, 2013-2018e
Wyevale: shopper dynamics, where else they shop, and shopper penetration by demographics 2018
Wyevales: gardening market share, 2013-2018e
Shopper penetration by demographic for DIY, 2018
Penetration for DIY sub-categories, 2018
Shopper profile by demographic for DIY, 2018
Shopper profile by product for DIY, 2018
Shopper penetration by demographic for gardening, 2018
Shopper penetration by product for gardening, 2018
Penetration for gardening sub-categories, 2018
Shopper profile by demographic for gardening, 2018
Online penetration for DIY & gardening, 2013-2023e
Online size and growth rates for DIY & gardening, 2013-2023e
Channel fufilment for DIY, 2018
Channel fufilment for gardening, 2018
Online fufilment for DIY, 2018
Online fufilment for Gardening, 2018
Frequency of DIY purchases by demographic, 2018
Frequency of gardening purchases by demographic, 2018
What's important when important when purchasing DIY, 2017, 2018
What's important when important when purchasing DIY by gender, 2017, 2018
What's important when purchasing gardening, 2017, 2018
What's important when purchasing gardeing by gender, 2017, 2018
Liklihood of recommending a retailer to a friend, 2018

Companies Mentioned
- B&Q
- Homebase
- B&M
- Home Bargains
- Wilko
- ASDA
- Tesco
- Wyevale
- Wickes
- Screwfix
- Argos
- Amazon
- Sainsbury's
- Dobbies
- Bunnings
- Wesfarmers
- Notcutts
- Patch