Report scope
Executive summary
Italy in the global and regional context
Italy in the global and Western European make-up sector
Italy compared to other leading countries in the Western Europe
Per capita consumption and expenditure - Italy compared to the Western Europe and global levels
Sector analysis - make-up
Country snapshot - make-up sector in Italy
Value and volume analysis - make-up sector in Italy
Cross category comparison - value and growth rate
Change in category share by value
Cross category comparison - volume and growth rate
Change in category share by volume
Per capita consumption analysis by category
Category analysis: eye make-up
Segment analysis (in value terms): eye make-up
Segment analysis (in volume terms): eye make-up
Category analysis: face make-up
Segment analysis (in value terms): face make-up
Segment analysis (in volume terms): face make-up
Category analysis: lip make-up
Segment analysis (in value terms): lip make-up
Segment analysis (in volume terms): lip make-up
Category analysis: nail make-up
Distribution analysis
Distribution channel share analysis: make-up
Distribution channel share analysis by category
Competitive landscape
Brand share analysis by sector
Brand share analysis by category
Private label share analysis by category
Growth of private labels compared to branded products
Degree of consolidation/fragmentation by category
Packaging analysis
Pack material
Pack type
Closure type
Primary outer type
Consumergraphics
Demographic analysis
Macroeconomic analysis
Economic summary, labor market trends, and demographic trends
GlobalData country risk index (GCRI)
Methodology
Definitions
Appendix

List of Tables
Country snapshot - leading value categories and fastest-growing segments
Cross category comparison - by value (2013-2023)
Cross category comparison - by volume (2013-2023)
Per capita consumption (by category), Italy compared to Western Europe and global levels (in kg), 2018
Eye make-up - value analysis by segment, 2013-2023
Eye make-up - volume analysis by segment, 2013-2023
Face make-up - value analysis by segment, 2013-2023
Face make-up - volume analysis by segment, 2013-2023
Lip make-up - value analysis by segment, 2013-2023
Lip make-up - volume analysis by segment, 2013-2023
Change in distribution share, 2013-2018
Performance overview (score: 1-100)
Category data, by segment
Per capita consumption (in kg), 2013-2023
Per capita expenditure, 2013-2023
Make-up sales distribution in Italy - by category, 2018
Brand share (in value terms) in the make-up sector, 2018
Brand share (in value terms) in the make-up sector by category, 2018
Pack material (in million pack units), 2013-2023
Pack materials by category (in million pack units), 2018
Pack type (in million pack units), 2013-2023
Pack types by category (in million pack units), 2018
Closure type (in million pack units), 2013-2023
Closure types by category (in million pack units), 2018
Primary outer type (in million pack units), 2013-2023
Primary outer types by category (in million pack units), 2018
Real GDP and annual growth (%), 2015-2023
Nominal GDP and annual growth (%), 2015-2023
Consumer price inflation (%), 2015-2023
Employed people and unemployment rate (%), 2015-2023
Nominal household final consumption expenditure and annual growth (%), 2015-2023
Population and annual growth (%), 2015-2023
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Exchange rates, 2013-2023

List of Figures
Value and volume share of Italy in the global and Western European make-up sector, 2018-2023
Italy compared to the other top countries in terms of market share, growth, and competitive landscape
PCC comparison - Italy, Western Europe, and global, 2013-2023
PCE comparison - Italy, Western Europe, and global, 2013-2023
Market size and growth analysis by value and volume, make-up sector, 2013-2023
Cross category comparison - by value growth rate (2013-2023)
Change in category share (in value terms), 2018-2023
Cross category comparison - by volume growth rate (2013-2023)
Change in category share (in volume terms), 2018-2023
Market size and growth analysis by value and volume, eye make-up category, 2013-2023
Market size and growth analysis by value and volume, face make-up category, 2013-2023
Market size and growth analysis by value and volume, lip make-up category, 2013-2023
Market size and growth analysis by value and volume, nail make-up category, 2013-2023
Share of key distribution channels (in value terms) - make-up, 2018
Key distribution channel share by category (in value terms), 2018
Leading brands (in value terms) in the make-up sector, 2018
Leading brands (in value terms) by category in the make-up sector, 2018
Private label penetration by category (in value terms), 2018
Growth analysis, private label and brands, 2013-2018
Category-wise consolidation/fragmentation (in value terms) - make-up, 2018
Key pack materials in the Italian make-up sector, percentage share of pack units, 2018
Annual growth rate by key pack material, 2013-2023
Use of pack material by category (in pack units), 2018
Key pack types in the Italian make-up sector, percentage share of pack units, 2018
Annual growth rate by key pack type, 2013-2023
Use of pack type by category (in pack units), 2018
Key closure types in the Italian make-up sector, percentage share of pack units, 2018
Annual growth rate by key closure type, 2013-2023
Use of closure type by category (in pack units), 2018
Key primary outer types in the Italian make-up sector, percentage share of pack units, 2018
Annual growth rate by key primary outer type, 2013-2023
Use of primary outer type by category (in pack units), 2018
Demographic analysis
Real GDP value and annual growth (%)
Nominal GDP value and annual growth (%)
Consumer price inflation (%)
Nominal household final consumption expenditure growth (%)
Population (million) and annual growth (%)
Population by age group (%)
Population by gender (%)
Population by rural-urban split (%)
Employed people (million) and unemployment rate (%)
Five lowest risk nations in GCRI Q4 2018
Five highest risk nations in GCRI Q4 2018
Country risk analysis - Italy compared to Western Europe and the world

Companies Mentioned
- L`Oreal S.A.
- Coty Inc.
- Kiko SpA
- Deborah Group S.p.A.
- Avon Products Inc.
- LVMH Moet Hennessy - Louis Vuitton
- Micys Company S.P.A.
- The Estee Lauder Companies Inc.
- Shiseido Company Limited
- Cosnova Gmbh
- Revlon Inc.
- Bolton Group S.p.A.
- Yves Rocher International
- Chanel S.A.
- Artdeco Cosmetic Gmbh
- Amway Corporation
- Clarins Group
- Procter & Gamble
- Elizabeth Arden Inc.
- Essie Cosmetices