BLEACH IN THE US
Euromonitor International
February 2019

LIST OF CONTENTS AND TABLES

Headlines
Prospects
Bleach Faces Mounting Competition and Feeling Effects of Negative Reporting
Bleach Usage Gaining in Popularity in Some Surface Care Applications
Traditional Distribution Channels Continue To Dominate Bleach
Competitive Landscape
Scent Becoming Important Even in Bleach
Private Label Struggles To Recover
Category Data
Table 1 Sales of Bleach: Value 2013-2018
Table 2 Sales of Bleach: % Value Growth 2013-2018
Table 3 NBO Company Shares of Bleach: % Value 2014-2018
Table 4 LBN Brand Shares of Bleach: % Value 2015-2018
Table 5 Forecast Sales of Bleach: Value 2018-2023
Table 6 Forecast Sales of Bleach: % Value Growth 2018-2023
Executive Summary
Home Care Records Low Value Growth in 2018, Despite Rising Disposable Incomes
Minor Innovation Efforts Spearheaded by Scents and Add-ons To Existing Products
Environmentally-aware Consumers Push for Sustainable Development
Demand for Transparency and Sustainability Fulfilled by Players
Convenience Is Vital for Many Consumers in the US
Market Indicators
Table 7 Households 2013-2018
Market Data
Table 8 Sales of Home Care by Category: Value 2013-2018
Table 9 Sales of Home Care by Category: % Value Growth 2013-2018
Table 10 NBO Company Shares of Home Care: % Value 2014-2018
Table 11 LBN Brand Shares of Home Care: % Value 2015-2018
Table 12 Penetration of Private Label in Home Care by Category: % Value 2013-2018
Table 13 Distribution of Home Care by Format: % Value 2013-2018
Table 14 Distribution of Home Care by Format and Category: % Value 2018
Table 15 Forecast Sales of Home Care by Category: Value 2018-2023
Table 16 Forecast Sales of Home Care by Category: % Value Growth 2018-2023
Sources
Summary 1 Research Sources