1. Executive Summary

2. Introduction
2.1 Advertising: An Overview
2.1.1 Types of Advertising on the Basis of Media
2.2 Digital Advertising
2.2.1 Digital Advertising: An Overview
2.2.2 Types of Digital Advertisement
2.3 Classified Advertising
2.3.1 Classified Advertising: An Overview
2.3.2 Classified Advertising by Media
2.3.3 Online Classified Advertising
2.3.4 Types of Online Classified Ad Business
2.3.5 Structure of Online Classified Ad Business
2.3.6 Online Classifieds Network Effects/ Virtuous Cycle

3. Global Market Analysis
3.1 Global Advertising Market Analysis
3.1.1 Global Advertising Market by Value
3.1.2 Global Advertising Market by Segments (Print, Digital and Others)
3.2 Global Digital Advertising Market Analysis
3.2.1 Global Digital Advertising Market by Value
3.2.2 Global Digital Advertising Market by Segments (Online Classifieds and Others)
3.3 Global Online Classified Market Analysis
3.3.1 Global Online Classified Market by Value
3.3.2 Global Online Classified Market by Region
3.2.2 Global Online Classified Market by Segments (Display advertising, Real Estate, Cars and Jobs)
3.4 Global Online Classified Market: Segment Analysis
3.4.1 Global Display Advertising Online Classified Market by Value
3.4.2 Global Real Estate Online Classified Market by Value
3.4.3 Global Cars Online Classified Market by Value
3.4.4 Global Jobs Online Classified Market by Value

4. Regional Market Analysis
4.1 Asia-Pacific Online Classified Market Analysis
4.1.1 Asia Pacific Online Classified Market by Value
4.2 The US Online Classified Market Analysis
4.2.1 The US Online Classified Market by Value
4.3 Europe Online Classified Market Analysis
4.3.1 Europe Online Classified Market by Value
4.4 Middle East and Africa Online Classified Market Analysis
4.4.1 Middle East and Africa Online Classified Market by Value
4.5 Latin America Online Classified Market Analysis
4.5.1 Latin America Online Classified Market by Value

5. Market Dynamics
5.1 Growth Drivers
5.1.1 Growing Internet Users
5.1.2 Rising Number of Smartphone Users
5.1.3 Increasing Urban Population
5.1.4 Rising GDP
5.2 Challenges
5.2.1 Technological Barriers
5.2.2 Fraudulent Activities
5.3 Market Trends
5.3.1 Upsurge in Big Data Analytics
5.3.2 Growth in Retail E-commerce

6. Competitive Landscape
6.1 Global Online Classified Market: A Financial Comparison

7. Company Profiles
7.1 Naspers Group
7.1.1 Business Overview
7.1.2 Financial Overview
7.1.3 Business Strategy
7.2 eBay, Inc.
7.2.1 Business Overview
7.2.2 Financial Overview
7.2.3 Business Strategy
7.3 Craigslist, Inc.
7.3.1 Business Overview
7.3.2 Business Strategy

List of Figures
Figure 1: Types of Advertising on the Basis of Media
Figure 2: Types of Digital Advertisement
Figure 3: Classified Advertising by Media
Figure 4: Online Classified Advertising
Figure 5: Types of Online Classified Ad Business
Figure 6: Structure of Online Classified Ad Business
Figure 7: Online Classifieds Network Effects/ Virtuous Cycle
Figure 8: Global Advertising Market by Value; 2015-2018 (US$ Billion)
Figure 9: Global Advertising Market by Value; 2019-2023 (US$ Billion)
Figure 10: Global Advertising Market by Segments; 2018
Figure 11: Global Digital Advertising Market by Value; 2015-2018 (US$ Billion)
Figure 12: Global Digital Advertising Market by Value; 2019-2023 (US$ Billion)
Figure 13: Global Digital Advertising Market by Segments; 2018
Figure 14: Global Online Classified Market by Value; 2015-2018 (US$ Billion)
Figure 15: Global Online Classified Market by Value; 2019-2023 (US$ Billion)
Figure 16: Global Online Classified Market by Region; 2018 (Percentage, %)
Figure 17: Global Online Classified Market by Segment; 2018 (Percentage, %)
Figure 18: Global Display Advertising Online Classified Market by Value; 2018-2023 (US$ Billion)
Figure 19: Global Real Estate Online Classified Market by Value; 2018-2023 (US$ Billion)
Figure 20: Global Cars Online Classified Market by Value; 2018-2023 (US$ Billion)
Figure 21: Global Jobs Online Classified Market by Value; 2018-2023 (US$ Billion)
Figure 22: Asia Pacific Online Classified Market by Value; 2015-2018 (US$ Billion)
Figure 23: Asia Pacific Online Classified Market by Value; 2019-2023 (US$ Billion)
Figure 24: The US Online Classified Market by Value; 2015-2018 (US$ Billion)
Figure 25: The US Online Classified Market by Value; 2019-2023 (US$ Billion)
Figure 26: Europe Online Classified Market by Value; 2015-2018 (US$ Billion)
Figure 27: Europe Online Classified Market by Value; 2019-2023 (US$ Billion)
Figure 28: Middle East and Africa Online Classified Market by Value; 2015-2018 (US$ Billion)
Figure 29: Middle East and Africa Online Classified Market by Value; 2019-2023 (US$ Billion)
Figure 30: Latin America Online Classified Market by Value; 2015-2018 (US$ Million)
Figure 31: Latin America Online Classified Market by Value; 2019-2023 (US$ Million)
Figure 32: Global Internet Users Penetration Rate; 2014-2021 (Percentage, %)
Figure 33: Global Number of Smartphone Users; 2014-2020 (Billion)
Figure 34: Global Urban Population; 2014-2018 (Billion)
Figure 35: Global GDP; 2015-2021 (US$ Billion)
Figure 36: Fraudulent Activities
Figure 37: Global Big Data Analytics Market by Value; 2017-2023 (US$ Billion)
Figure 38: Global Retail E-commerce Market by Value; 2014-2023(US$ Billion)
Figure 39: Naspers Group Business Segments
Figure 40: Naspers Group Revenue; 2015-2019 (US$ Billion)
Figure 41: Naspers Group Revenue by Segments; 2019
Figure 42: Naspers Group Revenue by Region; 2019
Figure 43: eBay, Inc. Business Segments
Figure 44: eBay Net Revenue; 2014-2018 (US$ Billion)
Figure 45: eBay Net Revenue by Segments; 2018
Figure 46: eBay Net Revenue by Region; 2018

List of Tables
Table 1: Global Online Classified Market: A Financial Comparison; 2018/2019