1 INTRODUCTION 13
1.1 OBJECTIVES OF THE STUDY 13
1.2 MARKET DEFINITION 13
1.3 MARKET SCOPE 14
1.4 YEARS CONSIDERED FOR THE STUDY 15
1.5 CURRENCY 15
1.6 STAKEHOLDERS 16

2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.2 SECONDARY DATA 18
2.3 PRIMARY DATA 18
2.3.1 BREAKDOWN OF PRIMARIES 19
2.3.2 KEY INDUSTRY INSIGHTS 19
2.4 MARKET SIZE ESTIMATION 21
2.5 RESEARCH ASSUMPTIONS 23
2.6 LIMITATIONS 23

3 EXECUTIVE SUMMARY 24

4 PREMIUM INSIGHTS 28
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE SERVICE VIRTUALIZATION MARKET 28
4.2 SERVICE VIRTUALIZATION MARKET: MARKET SHARE OF TOP 3 VERTICALS AND REGIONS, 2017 29
4.3 SERVICE VIRTUALIZATION MARKET: REGIONAL ANALYSIS 30

5 MARKET OVERVIEW 31
5.1 MARKET DYNAMICS 31
5.1.1 DRIVERS 32
5.1.1.1 Enhanced quality of test conditions and increasing need to leverage data integration tools 32
5.1.1.2 Increasing adoption of Agile and DevOps practices for software development 32
5.1.1.3 Accelerated time-to-market 32
5.1.1.4 Increased ROI 32
5.1.2 RESTRAINTS 33
5.1.2.1 Data security regulations and policies 33
5.1.3 OPPORTUNITIES 33
5.1.3.1 Advancements in IoT, AI, and machine learning technologies 33
5.1.3.2 Digitalization of businesses 34
5.1.4 CHALLENGES 34
5.1.4.1 High cost resulting in low adoption among SMEs 34
5.1.4.2 Data security concerns 34
5.1.4.3 Lack of awareness 34
5.2 SERVICE VIRTUALIZATION USE CASES 35
5.2.1 INTRODUCTION 35
5.2.1.1 Use Case #1: Training application up-time runs at 99.99% 35
5.2.1.2 Use Case #2: Reduced time to test the microservcies 35
5.2.1.3 Use Case #3: Accelerated go-to-market of a certified application 36

6 SERVICE VIRTUALIZATION MARKET ANALYSIS, BY COMPONENT 37
6.1 INTRODUCTION 38
6.2 SOFTWARE/TOOLS 39
6.3 SERVICES 40
6.3.1 SERVICES, BY TYPE 40
6.3.1.1 Managed services 41
6.3.1.2 Professional services 41

7 SERVICE VIRTUALIZATION MARKET ANALYSIS, BY DEPLOYMENT TYPE 43
7.1 INTRODUCTION 44
7.2 ON-PREMISES 45
7.3 CLOUD 46

8 SERVICE VIRTUALIZATION MARKET ANALYSIS, BY VERTICAL 47
8.1 INTRODUCTION 48
8.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 49
8.3 IT SERVICES 50
8.4 TELECOMMUNICATIONS 51
8.5 MEDIA AND ENTERTAINMENT 51
8.6 RETAIL AND ECOMMERCE 52
8.7 HEALTHCARE 53
8.8 AUTOMOTIVE 54
8.9 OTHERS 55

9 GEOGRAPHIC ANALYSIS 56
9.1 INTRODUCTION 57
9.2 NORTH AMERICA 59
9.2.1 UNITED STATES 62
9.2.2 CANADA 64
9.3 EUROPE 66
9.3.1 GERMANY 68
9.3.2 UNITED KINGDOM 70
9.4 ASIA PACIFIC 71
9.4.1 JAPAN 75
9.4.2 CHINA 76
9.4.3 INDIA 78
9.5 MIDDLE EAST AND AFRICA 80
9.6 LATIN AMERICA 82

10 COMPANY PROFILES 84
(Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments)*
10.1 CA TECHNOLOGIES 84
10.2 IBM 88
10.3 MICRO FOCUS (FORMERLY HPE SOFTWARE) 91
10.4 SMARTBEAR SOFTWARE 93
10.5 PARASOFT 96
10.6 TRICENTIS 99
10.7 CAVISSON SYSTEMS 102
10.8 CIGNITI 105
10.9 COGNIZANT 107
10.10 WIPRO LIMITED 110
10.11 SOGETI (CAPGEMINI) 113
10.12 SQS 116
10.13 MAVERIC SYSTEMS 118
10.14 PROLIFICS 120

*Details on Overview, Strength of Product Portfolio, Business Strategy Excellence, Recent Developments might not be captured in case of unlisted companies.

11 APPENDIX 122
11.1 DISCUSSION GUIDE 122
11.2 KNOWLEDGE STORE: MARKETSANDMARKETS' SUBSCRIPTION PORTAL 126
11.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 128
11.4 AVAILABLE CUSTOMIZATIONS 129
11.5 RELATED REPORTS 129
11.6 AUTHOR DETAILS 130

LIST OF TABLES
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2014-2016 15
TABLE 2 SERVICE VIRTUALIZATION MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION) 38
TABLE 3 SOFTWARE/TOOLS: SERVICE VIRTUALIZATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 39
TABLE 4 SERVICES: SERVICE VIRTUALIZATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 40
TABLE 5 SERVICES: SERVICE VIRTUALIZATION MARKET SIZE, BY TYPE, 2015-2022 (USD MILLION) 40
TABLE 6 MANAGED SERVICES MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 41
TABLE 7 PROFESSIONAL SERVICES MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 42
TABLE 8 SERVICE VIRTUALIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION) 44
TABLE 9 ON-PREMISES: SERVICE VIRTUALIZATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 45
TABLE 10 CLOUD: SERVICE VIRTUALIZATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 46
TABLE 11 SERVICE VIRTUALIZATION MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION) 49
TABLE 12 BANKING, FINANCIAL SERVICES, AND INSURANCE: SERVICE VIRTUALIZATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 50
TABLE 13 IT SERVICES: SERVICE VIRTUALIZATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 50
TABLE 14 TELECOMMUNICATIONS: SERVICE VIRTUALIZATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 51
TABLE 15 MEDIA AND ENTERTAINMENT: SERVICE VIRTUALIZATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 52
TABLE 16 RETAIL AND ECOMMERCE: SERVICE VIRTUALIZATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 52
TABLE 17 HEALTHCARE: SERVICE VIRTUALIZATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 53
TABLE 18 AUTOMOTIVE: SERVICE VIRTUALIZATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 54
TABLE 19 OTHERS: SERVICE VIRTUALIZATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 55
TABLE 20 SERVICE VIRTUALIZATION MARKET SIZE, BY REGION, 2015-2022 (USD MILLION) 58
TABLE 21 NORTH AMERICA: SERVICE VIRTUALIZATION MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION) 61
TABLE 22 NORTH AMERICA: SERVICE VIRTUALIZATION MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION) 61
TABLE 23 NORTH AMERICA: SERVICE VIRTUALIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION) 61
TABLE 24 NORTH AMERICA: SERVICE VIRTUALIZATION MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION) 62
TABLE 25 NORTH AMERICA: SERVICE VIRTUALIZATION MARKET SIZE, BY COUNTRY, 2015-2022 (USD MILLION) 62
TABLE 26 UNITED STATES: SERVICE VIRTUALIZATION MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION) 63
TABLE 27 UNITED STATES: SERVICE VIRTUALIZATION MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION) 63
TABLE 28 UNITED STATES: SERVICE VIRTUALIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 63
TABLE 29 2015-2022 (USD MILLION) 63
TABLE 30 UNITED STATES: SERVICE VIRTUALIZATION MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION) 64
TABLE 31 CANADA: SERVICE VIRTUALIZATION MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION) 64
TABLE 32 CANADA: SERVICE VIRTUALIZATION MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION) 65
TABLE 33 CANADA: SERVICE VIRTUALIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION) 65
TABLE 34 CANADA: SERVICE VIRTUALIZATION MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION) 65
TABLE 35 EUROPE: SERVICE VIRTUALIZATION MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION) 66
TABLE 36 EUROPE: SERVICE VIRTUALIZATION MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION) 66
TABLE 37 EUROPE: SERVICE VIRTUALIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION) 67
TABLE 38 EUROPE: SERVICE VIRTUALIZATION MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION) 67
TABLE 39 EUROPE: SERVICE VIRTUALIZATION MARKET SIZE, BY COUNTRY, 2015-2022 (USD MILLION) 68
TABLE 40 GERMANY: SERVICE VIRTUALIZATION MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION) 68
TABLE 41 GERMANY: SERVICE VIRTUALIZATION MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION) 69
TABLE 42 GERMANY: SERVICE VIRTUALIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION) 69
TABLE 43 GERMANY: SERVICE VIRTUALIZATION MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION) 69
TABLE 44 UNITED KINGDOM: SERVICE VIRTUALIZATION MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION) 70
TABLE 45 UNITED KINGDOM: SERVICE VIRTUALIZATION MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION) 70
TABLE 46 UNITED KINGDOM: SERVICE VIRTUALIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION) 71
TABLE 47 UNITED KINGDOM: SERVICE VIRTUALIZATION MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION) 71
TABLE 48 ASIA PACIFIC: SERVICE VIRTUALIZATION MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION) 73
TABLE 49 ASIA PACIFIC: SERVICE VIRTUALIZATION MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION) 73
TABLE 50 ASIA PACIFIC: SERVICE VIRTUALIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION) 73
TABLE 51 ASIA PACIFIC: SERVICE VIRTUALIZATION MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION) 74
TABLE 52 ASIA PACIFIC: SERVICE VIRTUALIZATION MARKET SIZE, BY COUNTRY, 2015-2022 (USD MILLION) 74
TABLE 53 JAPAN: SERVICE VIRTUALIZATION MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION) 75
TABLE 54 JAPAN: SERVICE VIRTUALIZATION MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION) 75
TABLE 55 JAPAN: SERVICE VIRTUALIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION) 75
TABLE 56 JAPAN: SERVICE VIRTUALIZATION MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION) 76
TABLE 57 CHINA: SERVICE VIRTUALIZATION MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION) 76
TABLE 58 CHINA: SERVICE VIRTUALIZATION MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION) 77
TABLE 59 CHINA: SERVICE VIRTUALIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION) 77
TABLE 60 CHINA: SERVICE VIRTUALIZATION MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION) 78
TABLE 61 INDIA: SERVICE VIRTUALIZATION MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION) 78
TABLE 62 INDIA: SERVICE VIRTUALIZATION MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION) 79
TABLE 63 INDIA: SERVICE VIRTUALIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION) 79
TABLE 64 INDIA: SERVICE VIRTUALIZATION MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION) 79
TABLE 65 MIDDLE EAST AND AFRICA: SERVICE VIRTUALIZATION MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION) 80
TABLE 66 MIDDLE EAST AND AFRICA: SERVICE VIRTUALIZATION MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION) 80
TABLE 67 MIDDLE EAST AND AFRICA: SERVICE VIRTUALIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION) 81
TABLE 68 MIDDLE EAST AND AFRICA: SERVICE VIRTUALIZATION MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION) 81
TABLE 69 LATIN AMERICA: SERVICE VIRTUALIZATION MARKET SIZE, BY COMPONENT, 2015-2022 (USD MILLION) 82
TABLE 70 LATIN AMERICA: SERVICE VIRTUALIZATION MARKET SIZE, BY SERVICE, 2015-2022 (USD MILLION) 82
TABLE 71 LATIN AMERICA: SERVICE VIRTUALIZATION MARKET SIZE, BY DEPLOYMENT TYPE, 2015-2022 (USD MILLION) 83
TABLE 72 LATIN AMERICA: SERVICE VIRTUALIZATION MARKET SIZE, BY VERTICAL, 2015-2022 (USD MILLION) 83

LIST OF FIGURES
FIGURE 1 SERVICE VIRTUALIZATION MARKET: MARKET SEGMENTATION 14
FIGURE 2 SERVICE VIRTUALIZATION MARKET: RESEARCH DESIGN 17
FIGURE 3 DATA TRIANGULATION 20
FIGURE 4 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 21
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 22
FIGURE 6 SERVICE VIRTUALIZATION MARKET: ASSUMPTIONS 23
FIGURE 7 SERVICES SEGMENT IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 25
FIGURE 8 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 26
FIGURE 9 CLOUD DEPLOYMENT TYPE IS EXPECTED TO GROW AT A HIGHER CAGR DURING THE FORECAST PERIOD 26
FIGURE 10 NORTH AMERICA IS ESTIMATED TO HAVE THE LARGEST MARKET SHARE IN 2017 27
FIGURE 11 ADOPTION OF AGILE AND DEVOPS PRACTICES FOR SOFTWARE DEVELOPMENT IS DRIVING THE GROWTH OF THE SERVICE VIRTUALIZATION MARKET 28
FIGURE 12 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL, AND NORTH AMERICA ARE ESTIMATED TO HAVE THE LARGEST MARKET SHARES IN THE SERVICE VIRTUALIZATION MARKET IN 2017 29
FIGURE 13 ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 30
FIGURE 14 SERIVCE VIRTUALIZATION MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 31
FIGURE 15 THE SERVICES SEGMENT IS EXPECTED TO EXHIBIT THE HIGHER GROWTH RATE DURING THE FORECAST PERIOD 38
FIGURE 16 CLOUD DEPLOYMENT TYPE IS EXPECTED TO EXHIBIT THE HIGHER GROWTH RATE DURING THE FORECAST PERIOD 44
FIGURE 17 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL IS EXPECTED TO EXHIBIT THE HIGHEST GROWTH RATE DURING THE FORECAST PERIOD 48
FIGURE 18 ASIA PACIFIC IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 57
FIGURE 19 ASIA PACIFIC IS EXPECTED TO EXHIBIT THE HIGHEST GROWTH RATE IN THE SERVICE VIRTUALIZATION MARKET 58
FIGURE 20 NORTH AMERICA: MARKET SNAPSHOT 60
FIGURE 21 ASIA PACIFIC: MARKET SNAPSHOT 72
FIGURE 22 CA TECHNOLOGIES: COMPANY SNAPSHOT 84
FIGURE 23 IBM: COMPANY SNAPSHOT 88
FIGURE 24 CIGNITI: COMPANY SNAPSHOT 105
FIGURE 25 COGNIZANT: COMPANY SNAPSHOT 107
FIGURE 26 WIPRO LIMITED: COMPANY SNAPSHOT 110
FIGURE 27 SOGETI (CAPGEMINI): COMPANY SNAPSHOT 113
FIGURE 28 SQS: COMPANY SNAPSHOT 116