Cigars, Cigarillos and Smoking Tobacco in Estonia
Euromonitor International
July 2020

List OF CONTENTS AND TABLES

HEADLINES
PRE-COVID-19 PERFORMANCE
Cigars, cigarillos and smoking tobacco perform better than cigarettes thanks to their different positionings in 2019
New tax for cigars and cigarillos in 2019 will somewhat hinder sales
Cigars and cigarillos leaders maintain dominance through innovation, while West smoking tobacco benefits from its reputation in cigarettes in 2019
2020 AND BEYOND
COVID-19 impact
Affected products within cigars, cigarillos and smoking tobacco
Recovery and opportunities
CATEGORY DATA
Table 1 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2014-2019
Table 2 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2014-2019
Table 3 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2014-2019
Table 4 Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2014-2019
Table 5 Sales of Cigars by Size: % Volume 2014-2019
Table 6 Sales of Cigarillos by Price Platform 2014-2019
Table 7 NBO Company Shares of Cigars and Cigarillos: % Volume 2015-2019
Table 8 LBN Brand Shares of Cigars and Cigarillos: % Volume 2016-2019
Table 9 NBO Company Shares of Cigars: % Volume 2015-2019
Table 10 LBN Brand Shares of Cigars: % Volume 2016-2019
Table 11 NBO Company Shares of Cigarillos: % Volume 2015-2019
Table 12 LBN Brand Shares of Cigarillos: % Volume 2016-2019
Table 13 NBO Company Shares of Smoking Tobacco: % Volume 2015-2019
Table 14 LBN Brand Shares of Smoking Tobacco: % Volume 2016-2019
Table 15 NBO Company Shares of Pipe Tobacco: % Volume 2015-2019
Table 16 LBN Brand Shares of Pipe Tobacco: % Volume 2016-2019
Table 17 NBO Company Shares of Fine Cut Tobacco: % Volume 2015-2019
Table 18 LBN Brand Shares of Fine Cut Tobacco: % Volume 2016-2019
Table 19 Distribution of Cigars and Cigarillos by Format: % Volume 2014-2019
Table 20 Distribution of Smoking Tobacco by Format: % Volume 2014-2019
Table 21 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Volume 2019-2024
Table 22 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: Value 2019-2024
Table 23 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Volume Growth 2019-2024
Table 24 Forecast Sales of Cigars, Cigarillos and Smoking Tobacco by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
COVID-19 impact on tobacco
COVID-19 country impact
Many consumers trade down to cheaper tobacco products in 2019
Leaders Philip Morris and Japan Tobacco shift focus away from cigarettes in 2019
Tax rises, increased health awareness and rise in illicit trade likely over forecast period
OPERATING ENVIRONMENT
Legislation
Legislative overview
Summary 1 Legislation Summary at a Glance
Minimum legal smoking age
Smoking prevalence
Tar levels
Health warnings
Plain packaging
Advertising and sponsorship
Advertising through media (television, radio, billboards, consumer press, trade press, cinema, etc.)
Advertising through retail point-of-sale
Sponsorship of sporting/music events
Distribution of tobacco-branded gifts (cigarette-branded lighters, pens, etc)
Point-of-sale display bans
Smoking in public places
Low ignition propensity (LIP) cigarette regulation
Flavoured tobacco product ban
Reduced harm
Vapour products
PRODUCTION/IMPORTS/EXPORTS
MARKET INDICATORS
Table 25 Number of Adult Smokers by Gender 2014-2019
MARKET DATA
Table 26 Sales of Tobacco by Category: Volume 2014-2019
Table 27 Sales of Tobacco by Category: Value 2014-2019
Table 28 Sales of Tobacco by Category: % Volume Growth 2014-2019
Table 29 Sales of Tobacco by Category: % Value Growth 2014-2019
Table 30 Forecast Sales of Tobacco by Category: Volume 2019-2024
Table 31 Forecast Sales of Tobacco by Category: Value 2019-2024
Table 32 Forecast Sales of Tobacco by Category: % Volume Growth 2019-2024
Table 33 Forecast Sales of Tobacco by Category: % Value Growth 2019-2024
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 2 Research Sources