1. Introduction - understanding market context
Executive Summary
Alcoholic Beverages Industry Snapshot
Enablers and inhibitors of growth

2. Category and segment insight - identifying growth opportunities
Beer & Cider Volume and Value growth projections
Category Performance
Beer & Cider Types -Winners & Losers
Brand vs Private Label Dynamics
Price Segment Dynamics
Flavour Dynamics
Craft Dynamics
Alcoholic Strength Dynamics
Beer Emerging Trends & Opportunities
Cider Emerging Trends & opportunities
Key drivers of change across Beer & Cider

3. Company and brand insight - the competitive landscape defined
Leading company volume & value
Leading Beer & Cider Companies
Brand & Private Label Trends - Beer
Brand & Private Label Trends - Cider
Best in category brand performance

4. Distribution insight - attractive routes to market
Sub-channel evolution in beer & cider
Price point analysis

5. Product & Packaging insights - key trends and strategic issues
Packaging Trends & Strategic Issues
Beer Packaging Trends
Cider Packaging Trends

6. Consumer insight - who, what, when, where and why
Key drivers impacting Beer & Cider consumption
Trend analysis
Strategic issues map

7. Recommendations -White spaces and innovation
opportunities across the consumer value chain
Highest growth segments
Actionable Insights

8. Market Context and Disruptors
Top global issues impacting Beer & Cider
Future disruptors across the Beverages value chain
Top stories in Italy
Macroeconomic environment

9. Appendix and Definitions

Companies Mentioned
- Heineken Italia
- Peroni
- ABInBev Italia
- Carlsberg Italia
- Birra Castello
- Forst
- Bavaria Italia
- Ceres Spa