BUTTER AND MARGARINE IN ITALY
Euromonitor International
August 2017

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Butter and Margarine by Category: Volume 2012-2017
Table 2 Sales of Butter and Margarine by Category: Value 2012-2017
Table 3 Sales of Butter and Margarine by Category: % Volume Growth 2012-2017
Table 4 Sales of Butter and Margarine by Category: % Value Growth 2012-2017
Table 5 NBO Company Shares of Butter and Margarine: % Value 2013-2017
Table 6 LBN Brand Shares of Butter and Margarine: % Value 2014-2017
Table 7 Distribution of Butter and Margarine by Format: % Value 2012-2017
Table 8 Forecast Sales of Butter and Margarine by Category: Volume 2017-2022
Table 9 Forecast Sales of Butter and Margarine by Category: Value 2017-2022
Table 10 Forecast Sales of Butter and Margarine by Category: % Volume Growth 2017-2022
Table 11 Forecast Sales of Butter and Margarine by Category: % Value Growth 2017-2022
Coop Italia Scarl in Packaged Food (italy)
Strategic Direction
Key Facts
Summary 1 Coop Italia scarl: Key Facts
Summary 2 Coop Italia scarl: Operational Indicators
Internet Strategy
Private Label
Summary 3 Coop Italia scarl: Private Label Portfolio
Competitive Positioning
Summary 4 Coop Italia scarl: Competitive Position 2017
Granarolo SpA in Packaged Food (italy)
Strategic Direction
Key Facts
Summary 5 Granarolo SpA: Key Facts
Summary 6 Granarolo SpA: Operational Indicators
Competitive Positioning
Summary 7 Granarolo SpA: Competitive Position 2017
Lactalis Gruppo Italia SpA in Packaged Food (italy)
Strategic Direction
Key Facts
Summary 8 Lactalis Gruppo Italia SpA: Key Facts
Summary 9 Lactalis Gruppo Italia SpA: Operational Indicators
Competitive Positioning
Summary 10 Lactalis Gruppo Italia SpA: Competitive Position 2017
Executive Summary
As Italy Leaves Deflation, Promotional Activity Continues To Hinder Margins
Healthy Products Preferred
Private Label Becomes Retailer's Mark
Discounters Continue To Gain Share
Consumption Rates Expected To Remain Low in the Future
Key Trends and Developments
Large Grocery Retailers Increase Focus on Fresh Products
"healthy" Does Not Mean "tasty"
Locally Sourced Or Locally Manufactured? Preventing Distortions Is Critical
Is Reducing Consumption of Meat All About Ethics?
Foodservice: Key Trends and Developments
Headlines
Trends: Sales To Foodservice
Trends: Consumer Foodservice
Prospects
Category Data
Table 12 Foodservice Sales of Packaged Food by Category: Volume 2012-2017
Table 13 Foodservice Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 14 Forecast Foodservice Sales of Packaged Food by Category: Volume 2017-2022
Table 15 Forecast Foodservice Sales of Packaged Food by Category: % Volume Growth 2017-2022
Market Data
Table 16 Sales of Packaged Food by Category: Volume 2012-2017
Table 17 Sales of Packaged Food by Category: Value 2012-2017
Table 18 Sales of Packaged Food by Category: % Volume Growth 2012-2017
Table 19 Sales of Packaged Food by Category: % Value Growth 2012-2017
Table 20 GBO Company Shares of Packaged Food: % Value 2013-2017
Table 21 NBO Company Shares of Packaged Food: % Value 2013-2017
Table 22 LBN Brand Shares of Packaged Food: % Value 2014-2017
Table 23 Penetration of Private Label by Category: % Value 2012-2017
Table 24 Distribution of Packaged Food by Format: % Value 2012-2017
Table 25 Distribution of Packaged Food by Format and Category: % Value 2017
Table 26 Forecast Sales of Packaged Food by Category: Volume 2017-2022
Table 27 Forecast Sales of Packaged Food by Category: Value 2017-2022
Table 28 Forecast Sales of Packaged Food by Category: % Volume Growth 2017-2022
Table 29 Forecast Sales of Packaged Food by Category: % Value Growth 2017-2022
Definitions
Sources
Summary 11 Research Sources