1. Report Scope 1

2. Executive summary 3

3. Greece in the global and regional context 4
3.1. The Greek share in the Global and Western European Confectionery sector 4
3.2. Greece compared to other leading countries in Western Europe 5

4. Market size analysis - Confectionery sector 6
4.1. Value and volume analysis - Confectionery sector in Greece 6
4.2. Per capita consumption - Greece compared to Western Europe and globally 7
4.3. Extent to which consumers are trading up/down 8
4.4. Value and volume analysis of markets in the Confectionery sector 9
4.5. Growth analysis by markets 10

5. Market and category analysis 11
5.1. Per capita consumption analysis by markets 11
5.2. Market analysis: Chocolate 12
5.3. Market analysis: Gum 15
5.4. Market analysis: Sugar Confectionery 17

6. Distribution analysis 20
6.1. Distribution channel share analysis: Confectionery 20
6.2. Distribution channel share analysis: Chocolate 21
6.3. Distribution channel share analysis: Gum 22
6.4. Distribution channel share analysis: Sugar Confectionery 23

7. Competitive landscape 24
7.1. Brand share analysis by sector 24
7.2. Brand share analysis by markets 28
7.3. Brand share analysis by category 34
7.3.1. Chocolate 34
7.3.2. Gum 39

8. Health & Wellness analysis 40
8.1. Market size analysis by Health & Wellness claims 40
8.2. Market share analysis - Health & Wellness product attributes 41
8.3. Market size analysis - Health & Wellness consumer benefits 43
8.4. Leading companies in Greece Health & Wellness market 45

9. Packaging analysis 47
9.1. Packaging share and growth analysis by package material 47
9.2. Packaging share analysis by package material 48
9.3. Packaging share and growth analysis by pack type 49
9.4. Packaging share analysis by pack type 50
9.5. Packaging share and growth analysis by closure type 51
9.6. Packaging share analysis by closure type 52
9.7. Packaging share and growth analysis by primary outer type 53
9.8. Packaging share analysis by primary outer type 54

10. Macroeconomic analysis 55
10.1. GDP per Capita 58
10.2. Population and population growth 59
10.3. Consumer Price Index 60
10.4. Population breakdown by age 61

11. Consumergraphics 62
11.1. Consumption by Gender 62
11.2. Consumption by Age 63
11.3. Consumption by Education 64
11.4. Consumption by Degree of Urbanization 65

12. Methodology 66

13. Definitions 67

14. Appendix 78

15. About GlobalData 91

16. Disclaimer 92

17. Contact Us 93

List of Tables
Table 1: Volume share of Greece in the global and Western Europe Confectionery sector, 2011-2021 4
Table 2: Growth analysis by markets, 2016-2021 10
Table 3: Value analysis of Chocolate market categories, 2011-2021 13
Table 4: Volume analysis of Chocolate market by categories, 2011-2021 14
Table 5: Value analysis of Gum market by categories, 2011-2021 16
Table 6: Volume analysis of Gum market by categories, 2011-2021 16
Table 7: Value analysis of Sugar Confectionery market by categories, 2011-2021 18
Table 8: Volume analysis of Sugar Confectionery market by categories, 2011-2021 19
Table 9: Brand Value and Volume - Confectionery sector, 2016 25
Table 10: Brand Value and Volume - Chocolate market, 2016 28
Table 11: Brand Value and Volume - Gum market, 2016 31
Table 12: Brand Value and Volume - Sugar Confectionery market, 2016 32
Table 13: Brand Value and Volume - Boxed Chocolate category 34
Table 14: Brand Value and Volume - Chocolate Countlines category 35
Table 15: Brand Value and Volume - Chocolate Straightlines category 36
Table 16: Brand Value and Volume - Molded Bars category, 2016 37
Table 17: Brand Value and Volume - Novelties category, 2016 38
Table 18: Brand Value and Volume - Other Chocolate category, 2016 38
Table 19: Brand Value and Volume - Bubble Gum category, 2016 39
Table 20: Brand Value and Volume - Chewing Gum category, 2016 39
Table 21: Consumption of Confectionery by gender and markets (Million Kg, 2016) 62
Table 22: Consumption of Confectionery by age and markets (Million Kg, 2016) 63
Table 23: Consumption of Confectionery by education and markets (Million Kg, 2016) 64
Table 24: Consumption of Confectionery by degree ofurbanization and markets (Million Kg, 2016) 65
Table 25: Market Definitions 67
Table 26: Category Definitions 68
Table 27: Channel Definitions 69
Table 28: Health & Wellness: Product Attributes-Food Minus 70
Table 29: Health & Wellness: Product Attributes - Free From 71
Table 30: Health & Wellness: Product Attributes - Functional & Fortified 72
Table 31: Health & Wellness: Product Attributes - Naturally Healthy 73
Table 32: Health & Wellness: Product Attributes - Food Intolerance 74
Table 33: Health & Wellness: Consumer Benefits - Health Management 75
Table 34: Health & Wellness: Analysis by Consumer Benefits 76
Table 35: Health & Wellness: Consumer Benefits - Performance 77
Table 36: Market Value for Chocolate - by category (€ Million) 2011-2021 78
Table 37: Market Value for Chocolate - by category (US$ Million) 2011-2021 79
Table 38: Market Volume for Chocolate - by category (Million Kg) 2011-2021 80
Table 39: Market Value for Gum - by category (€ Million) 2011-2021 81
Table 40: Market Value for Gum - by category (US$ Million) 2011-2021 81
Table 41: Market Volume for Gum - by category (Million Kg) 2011-2021 81
Table 42: Market Value for Sugar Confectionery - by category (€ Million) 2011-2021 82
Table 43: Market Value for Sugar Confectionery - by category (US$ Million) 2011-2021 83
Table 44: Market Volume for Sugar Confectionery - by category (Million Kg) 2011-2021 84
Table 45: Components of change - by Market, 2015-2016 85
Table 46: Confectionery Sales Distribution in Greece - by Markets (€ Million), 2016 85
Table 47: Key Health & Wellness product attributes driving sales in Greece (€ Million) 86
Table 48: Key Health & Wellness consumer benefits driving sales in Greece (€ Million) 86
Table 49: Package Material (in Million pack units) 87
Table 50: Pack Type (in Million pack units) 87
Table 51: Closure Type (in Million pack units) 88
Table 52: Primary Outer Type (in Million pack units) 88
Table 53: Exchange Rates: (US$-€), 2011-2021 89
Table 54: GDP Per Capita (€), 2011-2016 89
Table 55: Population, 2011-2016 89
Table 56: Consumer Price Index, 2011-2016 89
Table 57: Age Profile (in Millions), 2016 90

List of Figures
Figure 1: Greece compared to other top four countries in Western Europe - market size, growth, and competitive landscape 5
Figure 2: Market size analysis by value and volume, Confectionery sector, 2011-2021 6
Figure 3: Per capita consumption in Greece compared to global and Western European average, 2011-2021 7
Figure 4: Degree of trading up/down in the Greek Confectionery sector, 2015-2016 8
Figure 5: Value and volume growth analysis by markets, 2016-2021 9
Figure 6: Per capita consumption (by markets) in Greece compared to global and Western European average, 2016 11
Figure 7: Value and volume growth analysis, Chocolate market, 2011-2021 12
Figure 8: Value and volume growth analysis, Gum market, 2011-2021 15
Figure 9: Value and volume growth analysis, Sugar Confectionery market, 2011-2021 17
Figure 10: Distribution channel share, Confectionery, 2011-2016 20
Figure 11: Distribution channel share, Chocolate market, 2011-2016 21
Figure 12: Distribution channel share, Gum market, 2011-2016 22
Figure 13: Distribution channel share, Sugar Confectionery market, 2011-2016 23
Figure 14: Leading brands in the Greek Confectionery sector, value and volume share, 2016 24
Figure 15: Leading brands in the Chocolate market, value and volume share, 2016 28
Figure 16: Leading brands in the Gum market, value and volume share, 2016 31
Figure 17: Leading brands in the Sugar Confectionery market, value and volume share, 2016 32
Figure 18: Value of Health & Wellness claims by market, US$ million, 2016-2021 40
Figure 19: Value analysis by Health & Wellness product attributes, 2016 41
Figure 20: Volume analysis by Health & Wellness product attributes, 2016 42
Figure 21: Value analysis by Health & Wellness consumer benefits, 2016 43
Figure 22: Volume analysis by Health & Wellness consumer benefits, 2016 44
Figure 23: Leading companies in the Health & Wellness market by value, 2016 - Gum 45
Figure 24: Leading companies in the Health & Wellness market by value, 2016 - Sugar Confectionery 46
Figure 25: Packaging share and growth analysis by package material, 2011-2021 47
Figure 26: Use of package material by markets (in pack units), 2016 48
Figure 27: Packaging share and growth analysis by pack type, 2011-2021 49
Figure 28: Use of pack type by markets (in pack units), 2016 50
Figure 29: Packaging share and growth analysis by closure type, 2011-2021 51
Figure 30: Use of closure type by markets (in pack units), 2016 52
Figure 31: Packaging share and growth analysis by primary outer type, 2011-2021 53
Figure 32: Use of primary outer type by markets (in pack units), 2016 54
Figure 33: Relative comparison of countries based on PEST analysis 55
Figure 34: Greek GDP per capita, 2011-2016 58
Figure 35: Population growth in Greece, 2011-2016 59
Figure 36: Consumer Price Index, Greece, 2010-2016 60
Figure 37: Age Profile, Greece, 2016 61
Figure 38: Consumption of Confectionery by gender, Greece, 2016 62
Figure 39: Consumption of Confectionery by age, Greece, 2016 63
Figure 40: Consumption of Confectionery by education, Greece, 2016 64
Figure 41: Consumption of Confectionery by degree of urbanization, Greece, 2016 65
Figure 42: About GlobalData 91

Companies Mentioned
- August Storck KG
- Bingo S.A.
- Cadbury Plc
- Chocoladefabriken Lindt & Sprüngli AG
- Cloetta AB
- FERRERO S.p.A
- HARIBO GmbH & Co. KG
- ION S.A.
- Kraft Foods
- Mars Incorporated
- Mondelez International Inc
- Nestle
- Perfetti Van Melle S.p.A.