1. Report Scope 1

2. Executive Summary 2

3. Denmark in the Global and Regional Context 3
3.1. Denmark’s share in the Global and Western European Make-Up sectors 3
3.2. Denmark compared to other leading countries in Western Europe 4

4. Market Size Analysis - Make-Up Sector 5
4.1. Value and volume analysis - Make-Up sector in Denmark 5
4.2. Per capita consumption - Denmark compared to Western Europe and globally 6
4.3. Value and volume analysis of markets in the Make-Up sector 7
4.4. Growth analysis by markets 8

5. Market and Category Analysis 9
5.1. Per capita consumption analysis by markets 9
5.2. Market analysis: Eye Make-Up 10
5.3. Market analysis: Face Make-Up 12
5.4. Market analysis: Lip Make-Up 14
5.5. Market analysis: Nail Make-Up 16

6. Distribution Analysis 17
6.1. Distribution channel share analysis: Make-Up 17
6.2. Distribution channel share analysis: Eye Make-Up 18
6.3. Distribution channel share analysis: Face Make-Up 19
6.4. Distribution channel share analysis: Lip Make-Up 20
6.5. Distribution channel share analysis: Nail Make-Up 21

7. Competitive Landscape 22
7.1. Brand share analysis by sector 22
7.2. Brand share analysis by markets 24

8. Packaging Analysis 32
8.1. Packaging share and growth analysis by package material 32
8.2. Packaging share analysis by package material 33
8.3. Packaging share and growth analysis by pack type 34
8.4. Packaging share analysis by pack type 35
8.5. Packaging share and growth analysis by closure type 36
8.6. Packaging share analysis by closure type 37
8.7. Packaging share and growth analysis by primary outer type 38
8.8. Packaging share analysis by primary outer type 39

9. Macroeconomic Analysis 40
9.1. GDP per Capita 43
9.2. Population and population growth 44
9.3. Consumer Price Index 45
9.4. Population breakdown by age 46

10. Consumergraphics 47
10.1. Consumption by Gender 47
10.2. Consumption by Age 48
10.3. Consumption by Education 49
10.4. Consumption by Urbanization 50

11. Methodology 51

12. Definitions 52

13. Appendix 55

14. About GlobalData 65

15. Disclaimer 66

16. Contact Us 67

List of Tables
Table 1: Volume share of Denmark in the global and Western Europe Make-Up sector, 2011-2021 3
Table 2: Growth analysis by markets, 2016-2021 8
Table 3: Value analysis of the Eye Make-Up market categories, 2011-2021 11
Table 4: Volume analysis of the Eye Make-Up market by categories, 2011-2021 11
Table 5: Value analysis of the Face Make-Up market by categories, 2011-2021 13
Table 6: Volume analysis of the Face Make-Up market by categories, 2011-2021 13
Table 7: Value analysis of the Lip Make-Up market by categories, 2011-2021 15
Table 8: Volume analysis of the Lip Make-Up market by categories, 2011-2021 15
Table 9: Brand Value - Make-Up sector, 2016 23
Table 10: Brand Value - the Eye Make-Up market, 2016 25
Table 11: Brand Value - the Face Make-Up market, 2016 27
Table 12: Brand Value - the Lip Make-Up market, 2016 29
Table 13: Brand Value - the Nail Make-Up market, 2016 31
Table 14: Consumption of Make-Up by age and markets (Million Units, 2016) 48
Table 15: Consumption of Make-Up by education and markets (Million Units, 2016) 49
Table 16: Consumption of Make-Up by degree of urbanization and markets (Million Units, 2016) 50
Table 17: Market Definitions 52
Table 18: Category Definitions 53
Table 19: Channel Definitions 54
Table 20: Market Value for Eye Make-Up - by category (Kr Million), 2011-2021 55
Table 21: Market Value for Eye Make-Up - by category (US$ Million), 2011-2021 55
Table 22: Market Volume for Eye Make-Up - by category (Million Units), 2011-2021 56
Table 23: Market Value for Face Make-Up - by category (Kr Million), 2011-2021 56
Table 24: Market Value for Face Make-Up - by category (US$ Million), 2011-2021 57
Table 25: Market Volume for Face Make-Up - by category (Million Units), 2011-2021 57
Table 26: Market Value for Lip Make-Up - by category (Kr Million), 2011-2021 58
Table 27: Market Value for Lip Make-Up - by category (US$ Million), 2011-2021 58
Table 28: Market Volume for Lip Make-Up - by category (Million Units), 2011-2021 59
Table 29: Market Value for Nail Make-Up - by category (US$ Million), 2011-2021 59
Table 30: Market Volume for Nail Make-Up - by category (Million Units), 2011-2021 59
Table 31: Make-Up Sales Distribution in Denmark - by Markets (Kr Million), 2016 60
Table 32: Package Material (in Million pack units) 61
Table 33: Pack Type (in Million pack units) 61
Table 34: Closure Type (in Million pack units) 62
Table 35: Primary Outer Type (in Million pack units) 62
Table 36: Exchange Rates: (US$-Kr), 2011-2021 63
Table 37: GDP Per Capita (Kr) 63
Table 38: Population 63
Table 39: Consumer Price Index 63
Table 40: Age Profile (Millions of Persons) 64

List of Figures
Figure 1: Denmark compared to the top four countries in Western Europe - market size, growth, and competitive landscape 4
Figure 2: Market size analysis by value and volume, Make-Up sector, 2011-2021 5
Figure 3: Per capita consumption in Denmark compared to global and Western European average, 2011-2021 6
Figure 4: Value and volume growth analysis by markets, 2016-2021 7
Figure 5: Per capita consumption (by markets) in Denmark compared to the global and Western European average, 2016 9
Figure 6: Value and volume growth analysis, Eye Make-Up market, 2011-2021 10
Figure 7: Value and volume growth analysis, Face Make-Up market, 2011-2021 12
Figure 8: Value and volume growth analysis, Lip Make-Up market, 2011-2021 14
Figure 9: Value and volume growth analysis, Nail Make-Up market, 2011-2021 16
Figure 10: Distribution channel share, Make-Up, 2011-2016 17
Figure 11: Distribution channel share, Eye Make-Up market, 2011-2016 18
Figure 12: Distribution channel share, Face Make-Up market, 2011-2016 19
Figure 13: Distribution channel share, Lip Make-Up market, 2011-2016 20
Figure 14: Distribution channel share, Nail Make-Up market, 2011-2016 21
Figure 15: Leading brands in the Danish Make-Up sector, value share, 2016 22
Figure 16: Leading brands in the Eye Make-Up market, value share, 2016 24
Figure 17: Leading brands in the Face Make-Up market, value share, 2016 26
Figure 18: Leading brands in the Lip Make-Up market, value share, 2016 28
Figure 19: Leading brands in the Nail Make-Up market, value share, 2016 30
Figure 20: Packaging share and growth analysis by package material, 2011-2021 32
Figure 21: Use of package material by markets (in pack units), 2016 33
Figure 22: Packaging share and growth analysis by pack type, 2011-2021 34
Figure 23: Use of pack type by markets (in pack units), 2016 35
Figure 24: Packaging share and growth analysis by closure type, 2011-2021 36
Figure 25: Use of closure type by markets (in pack units), 2016 37
Figure 26: Packaging share and growth analysis by primary outer type, 2011-2021 38
Figure 27: Use of primary outer type by markets (in pack units), 2016 39
Figure 28: Relative comparison of countries based on PEST analysis 40
Figure 29: Denmark’s GDP per capita, 2011-2016 43
Figure 30: Population growth in Denmark, 2011-2016 44
Figure 31: Consumer Price Index, Denmark, 2010-2016 45
Figure 32: Age Profile, Denmark, 2016 46
Figure 33: Consumption of Make-Up by Gender, Denmark, 2016 47
Figure 34: Consumption of Make-Up by age, Denmark, 2016 48
Figure 35: Consumption of Make-Up by education, Denmark, 2016 49
Figure 36: Consumption of Make-Up by degree of urbanization, Denmark, 2016 50
Figure 37: About GlobalData 65

Companies Mentioned
- L`Oreal S.A.
- Procter & Gamble
- Coty Inc.
- E. Tjellesen A/S
- The Estee Lauder Companies Inc.
- LVMH Moet Hennessy - Louis Vuittonm
- Chanel S.A.
- Amway Corporation