IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

OTT Video Service Subscribers and Transactional Clients

Paid OTT Video Services Subscriptions

Paid Transactional OTT Video Services Clients

Market Context

Drivers and Inhibitors


Exclusivity and Quality of Video Content

Increased Market Offerings + Hybrid a la Carte Add-Ons

OTT Video Content Ubiquity


Cumulative Spend on OTT Video Services

Content Rights and Service Offerings

Significant Market Developments

Changes from Prior Forecast

Market Definition


Related Research