IDC Market Forecast Figure
Executive Summary
Advice for Technology Suppliers
Market Forecast
OTT Video Service Subscribers and Transactional Clients
Paid OTT Video Service Subscriptions
Paid Transactional OTT Video Services Clients
Market Context
Drivers and Inhibitors
Drivers
Premium Video on Demand -- OTT Distribution of Exclusive Content
OTT Video 2.0 -- Live and Linear Add-Ons
Exclusive and Extensive Catalogue of Content
Inhibitors
Content Chasers = Churn
Finite Consumer Wallet
Significant Market Developments
Changes from Prior Forecast
Market Definition
Methodology
Related Research