IDC Market Forecast Figure

Executive Summary

Advice for Technology Suppliers

Market Forecast

OTT Video Service Subscribers and Transactional Clients

Paid OTT Video Service Subscriptions

Paid Transactional OTT Video Services Clients

Market Context

Drivers and Inhibitors


Premium Video on Demand -- OTT Distribution of Exclusive Content

OTT Video 2.0 -- Live and Linear Add-Ons

Exclusive and Extensive Catalogue of Content


Content Chasers = Churn

Finite Consumer Wallet

Significant Market Developments

Changes from Prior Forecast

Market Definition


Related Research