Apparel Accessories in Nigeria
March 2020

List OF CONTENTS AND TABLES

HEADLINES
PROSPECTS
Price sensitivity impacts sales of apparel accessories
Growing urban and young population demands a range of accessories
Must-have fashion items benefits other apparel accessories
COMPETITIVE LANDSCAPE
Highly-fragmented category with a wide range of diverse brands
Anticipated shift from unbranded, counterfeit products to branded items
Premium brands set to grow their share thanks to good economic growth
CATEGORY DATA
Table 1 Sales of Apparel Accessories by Category: Volume 2014-2019
Table 2 Sales of Apparel Accessories by Category: Value 2014-2019
Table 3 Sales of Apparel Accessories by Category: % Volume Growth 2014-2019
Table 4 Sales of Apparel Accessories by Category: % Value Growth 2014-2019
Table 5 Forecast Sales of Apparel Accessories by Category: Volume 2019-2024
Table 6 Forecast Sales of Apparel Accessories by Category: Value 2019-2024
Table 7 Forecast Sales of Apparel Accessories by Category: % Volume Growth 2019-2024
Table 8 Forecast Sales of Apparel Accessories by Category: % Value Growth 2019-2024
EXECUTIVE SUMMARY
Apparel and footwear remains an emerging category with strong scope to grow
Urbanisation and growth of professional employment drive sales
A fragmented competitive landscape led by well-known sportswear brands
E-commerce records dynamic growth and further growth expected
Strong growth potential of apparel and footwear over the forecast period
MARKET DATA
Table 9 Sales of Apparel and Footwear by Category: Volume 2014-2019
Table 10 Sales of Apparel and Footwear by Category: Value 2014-2019
Table 11 Sales of Apparel and Footwear by Category: % Volume Growth 2014-2019
Table 12 Sales of Apparel and Footwear by Category: % Value Growth 2014-2019
Table 13 NBO Company Shares of Apparel and Footwear: % Value 2015-2019
Table 14 LBN Brand Shares of Apparel and Footwear: % Value 2016-2019
Table 15 Distribution of Apparel and Footwear by Format: % Value 2014-2019
Table 16 Distribution of Apparel and Footwear by Format and Category: % Value 2019
Table 17 Forecast Sales of Apparel and Footwear by Category: Volume 2019-2024
Table 18 Forecast Sales of Apparel and Footwear by Category: Value 2019-2024
Table 19 Forecast Sales of Apparel and Footwear by Category: % Volume Growth 2019-2024
Table 20 Forecast Sales of Apparel and Footwear by Category: % Value Growth 2019-2024
APPENDIX
CORONAVIRUS (COVID-19)
DEFINITIONS
SOURCES
Summary 1 Research Sources