1 INTRODUCTION 14
1.1 OBJECTIVES OF THE STUDY 14
1.2 MARKET DEFINITION 14
1.3 MARKET SCOPE 15
1.4 YEARS CONSIDERED FOR THE STUDY 15
1.5 CURRENCY 16
1.6 STAKEHOLDERS 16

2 RESEARCH METHODOLOGY 17
2.1 RESEARCH DATA 17
2.1.1 BREAKUP OF PRIMARIES 18
2.1.2 KEY INDUSTRY INSIGHTS 19
2.2 MARKET SIZE ESTIMATION 20
2.3 ASSUMPTIONS 21
2.4 LIMITATIONS 22

3 EXECUTIVE SUMMARY 23

4 PREMIUM INSIGHTS 27
4.1 ATTRACTIVE MARKET OPPORTUNITIES IN THE GLOBAL APPLICATION HOSTING MARKET 27
4.2 APPLICATION HOSTING MARKET, BY APPLICATION TYPE, 2017 VS 2022 28
4.3 APPLICATION HOSTING MARKET, BY HOSTING TYPE, 2017 VS. 2022 28
4.4 APPLICATION HOSTING MARKET, BY ORGANIZATION SIZE, 2017 VS 2022 29
4.5 APPLICATION HOSTING MARKET, BY VERTICAL, 2015-2022 29
4.6 APPLICATION HOSTING MARKET, MARKET SHARE ACROSS VARIOUS REGIONS 30
4.7 MARKET INVESTMENT SCENARIO 31

5 MARKET OVERVIEW AND INDUSTRY TRENDS 32
5.1 INTRODUCTION 32
5.2 MARKET DYNAMICS 32
5.2.1 DRIVERS 33
5.2.1.1 Software-centered competitive advantage approach is gaining industry agnostic acceptance 33
5.2.1.2 Application hosting facilitates an increased focus on core business processes by providing business-specific IT solutions 33
5.2.1.3 Comprehensive hosting solutions with an array of complementing services over the core offering 34
5.2.2 RESTRAINTS 34
5.2.2.1 Security and privacy concerns acting as an inhibitor to organizational change 34
5.2.2.2 Regional IT development posing an infrastructural challenge
for implementing the hosting technology 34
5.2.2.3 Local regulations acting as a barrier to entry into the market ecosystem 35
5.2.3 OPPORTUNITIES 35
5.2.3.1 Steady expansion of cloud computing creating new growth areas, augmenting the offerings, and micro-differentiating the vendors 35
5.2.3.2 Managed services gaining ground over traditional approaches of application hosting 36
5.2.3.3 Innovative service delivery providing an edge over rivals in a fiercely competitive market 36
5.2.4 CHALLENGES 36
5.2.4.1 Vendor lock-in for cloud hosting could affect the flexibility desired
by organizations 36
5.3 APPLICATION HOSTING ARCHITECTURE OF ENTERPRISES 37

6 APPLICATION HOSTING MARKET, BY HOSTING TYPE 39
6.1 INTRODUCTION 40
6.2 MANAGED HOSTING 41
6.3 CLOUD HOSTING 42
6.3.1 INFRASTRUCTURE AS A SERVICE 43
6.3.2 PLATFORM AS A SERVICE 44
6.3.3 SOFTWARE AS A SERVICE 45
6.4 COLOCATION HOSTING 46

7 APPLICATION HOSTING MARKET, BY SERVICE TYPE 47
7.1 INTRODUCTION 47
7.2 APPLICATION MONITORING 47
7.3 APPLICATION PROGRAMMING INTERFACE MANAGEMENT 47
7.4 INFRASTRUCTURE SERVICES 48
7.5 DATABASE ADMINISTRATION 48
7.6 BACKUP AND RECOVERY 49
7.7 APPLICATION SECURITY 49

8 APPLICATION HOSTING MARKET, BY APPLICATION TYPE 50
8.1 INTRODUCTION 51
8.2 MOBILE-BASED 52
8.3 WEB-BASED 53

9 APPLICATION HOSTING MARKET, BY ORGANIZATION SIZE 54
9.1 INTRODUCTION 55
9.2 LARGE ENTERPRISES 56
9.3 SMALL AND MEDIUM-SIZED ENTERPRISES 57

10 APPLICATION HOSTING MARKET, BY VERTICAL 58
10.1 INTRODUCTION 59
10.2 BANKING, FINANCIAL SERVICES, AND INSURANCE 60
10.3 TELECOMMUNICATIONS AND IT 61
10.4 MEDIA AND ENTERTAINMENT 62
10.5 RETAIL AND ECOMMERCE 63
10.6 HEALTHCARE 64
10.7 MANUFACTURING 65
10.8 ENERGY AND UTILITIES 66
10.9 OTHERS 67

11 APPLICATION HOSTING MARKET, BY REGION 68
11.1 INTRODUCTION 69
11.2 NORTH AMERICA 70
11.3 EUROPE 78
11.4 ASIA PACIFIC 81
11.5 MIDDLE EAST AND AFRICA 85
11.6 LATIN AMERICA 88

12 COMPETITIVE LANDSCAPE 91
12.1 OVERVIEW 91
12.2 MARKET RANKING ANALYSIS 92
12.3 COMPETITIVE SCENARIO 92
12.3.1 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS 93
12.3.2 NEW PRODUCT LAUNCHES 94
12.3.3 MERGERS AND ACQUISITIONS 94
12.3.4 BUSINESS EXPANSIONS 95

13 COMPANY PROFILES 96
(Business overview, solutions offered, Recent Developments, SWOT analysis, MNM view)*
13.1 AWS 96
13.2 IBM 99
13.3 RACKSPACE 102
13.4 GOOGLE 104
13.5 LIQUID WEB 107
13.6 MICROSOFT 110
13.7 SUNGARD AS 112
13.8 DXC 114
13.9 NAVISITE 116
13.10 APPRENDA 117
*Details on Business overview, solutions offered, Recent Developments, SWOT analysis, MNM view might not be captured in case of unlisted companies.

14 APPENDIX 118
14.1 DISCUSSION GUIDE 118
14.2 KNOWLEDGE STORE: MARKETSANDMARKETS SUBSCRIPTION PORTAL 121
14.3 INTRODUCING RT: REAL-TIME MARKET INTELLIGENCE 123
14.4 AVAILABLE CUSTOMIZATION 124
14.5 RELATED REPORTS 124
14.6 AUTHOR DETAILS 125

LIST OF TABLES
TABLE 1 UNITED STATES DOLLAR EXCHANGE RATE, 2014-2017 16
TABLE 2 APPLICATION HOSTING MARKET SIZE, BY HOSTING TYPE, 2015-2022 (USD BILLION) 40
TABLE 3 MANAGED HOSTING: APPLICATION HOSTING MARKET SIZE, BY REGION, 2015-2022 (USD BILLION) 41
TABLE 4 CLOUD HOSTING: APPLICATION HOSTING MARKET SIZE, BY REGION, 2015-2022 (USD BILLION) 42
TABLE 5 CLOUD HOSTING: APPLICATION HOSTING MARKET SIZE, BY TYPE, 2015-2022 (USD BILLION) 43
TABLE 6 INFRASTRUCTURE AS A SERVICE MARKET SIZE, BY REGION, 2015-2022 (USD BILLION) 43
TABLE 7 PLATFORM AS A SERVICE MARKET SIZE, BY REGION, 2015-2022 (USD BILLION) 44
TABLE 8 SOFTWARE AS A SERVICE MARKET SIZE, BY REGION, 2015-2022 (USD BILLION) 45
TABLE 9 COLOCATION HOSTING: APPLICATION HOSTING MARKET SIZE, BY REGION, 2015-2022 (USD BILLION) 46
TABLE 10 APPLICATION HOSTING MARKET SIZE, BY APPLICATION TYPE, 2015-2022 (USD BILLION) 51
TABLE 11 MOBILE-BASED: APPLICATION HOSTING MARKET SIZE, BY REGION, 2015-2022 (USD BILLION) 52
TABLE 12 WEB-BASED: APPLICATION HOSTING MARKET SIZE, BY REGION, 2015-2022 (USD BILLION) 53
TABLE 13 APPLICATION HOSTING MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD BILLION) 55
TABLE 14 LARGE ENTERPRISES: APPLICATION HOSTING MARKET SIZE, BY REGION, 2015-2022 (USD BILLION) 56
TABLE 15 SMALL AND MEDIUM-SIZED ENTERPRISES: APPLICATION HOSTING MARKET SIZE, BY REGION, 2015-2022 (USD BILLION) 57
TABLE 16 APPLICATION HOSTING MARKET SIZE, BY VERTICAL, 2015-2022 (USD BILLION) 60
TABLE 17 BANKING, FINANCIAL SERVICES, AND INSURANCE: APPLICATION HOSTING MARKET SIZE, BY REGION, 2015-2022 (USD BILLION) 61
TABLE 18 TELECOMMUNICATIONS AND IT: APPLICATION HOSTING MARKET SIZE, BY REGION, 2015-2022 (USD BILLION) 61
TABLE 19 MEDIA AND ENTERTAINMENT: APPLICATION HOSTING MARKET SIZE, BY REGION, 2015-2022 (USD BILLION) 62
TABLE 20 RETAIL AND ECOMMERCE: APPLICATION HOSTING MARKET SIZE, BY REGION, 2015-2022 (USD BILLION) 63
TABLE 21 HEALTHCARE: APPLICATION HOSTING MARKET SIZE, BY REGION, 2015-2022 (USD BILLION) 64
TABLE 22 MANUFACTURING: APPLICATION HOSTING MARKET SIZE, BY REGION, 2015-2022 (USD BILLION) 65
TABLE 23 ENERGY AND UTILITIES: APPLICATION HOSTING MARKET SIZE, BY REGION, 2015-2022 (USD BILLION) 66
TABLE 24 OTHERS: APPLICATION HOSTING MARKET SIZE, BY REGION, 2015-2022 (USD BILLION) 67
TABLE 25 APPLICATION HOSTING MARKET SIZE, BY REGION, 2015-2022 (USD BILLION) 69
TABLE 26 NORTH AMERICA: APPLICATION HOSTING MARKET SIZE, BY COUNTRY, 2015-2022 (USD BILLION) 71
TABLE 27 NORTH AMERICA: APPLICATION HOSTING MARKET SIZE, BY HOSTING TYPE, 2015-2022 (USD BILLION) 71
TABLE 28 NORTH AMERICA: APPLICATION HOSTING MARKET SIZE, BY CLOUD HOSTING TYPE, 2015-2022 (USD BILLION) 71
TABLE 29 NORTH AMERICA: APPLICATION HOSTING MARKET SIZE, BY APPLICATION TYPE, 2015-2022 (USD BILLION) 72
TABLE 30 NORTH AMERICA: APPLICATION HOSTING MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD BILLION) 72
TABLE 31 NORTH AMERICA: APPLICATION HOSTING MARKET SIZE, BY VERTICAL, 2015-2022 (USD BILLION) 72
TABLE 32 UNITED STATES: APPLICATION HOSTING MARKET SIZE, BY HOSTING TYPE, 2015-2022 (USD BILLION) 73
TABLE 33 UNITED STATES: APPLICATION HOSTING MARKET SIZE, BY CLOUD HOSTING TYPE, 2015-2022 (USD BILLION) 73
TABLE 34 UNITED STATES: APPLICATION HOSTING MARKET SIZE, BY APPLICATION TYPE, 2015-2022 (USD BILLION) 74
TABLE 35 UNITED STATES: APPLICATION HOSTING MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD BILLION) 74
TABLE 36 UNITED STATES: APPLICATION HOSTING MARKET SIZE, BY VERTICAL, 2015-2022 (USD BILLION) 74
TABLE 37 CANADA: APPLICATION HOSTING MARKET SIZE, BY HOSTING TYPE, 2015-2022 (USD BILLION) 75
TABLE 38 CANADA: APPLICATION HOSTING MARKET SIZE, BY CLOUD HOSTING TYPE, 2015-2022 (USD BILLION) 75
TABLE 39 CANADA: APPLICATION HOSTING MARKET SIZE, BY APPLICATION TYPE, 2015-2022 (USD BILLION) 76
TABLE 40 CANADA: APPLICATION HOSTING MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD BILLION) 76
TABLE 41 CANADA: APPLICATION HOSTING MARKET SIZE, BY VERTICAL, 2015-2022 (USD BILLION) 77
TABLE 42 EUROPE: APPLICATION HOSTING MARKET SIZE, BY HOSTING TYPE, 2015-2022 (USD BILLION) 79
TABLE 43 EUROPE: APPLICATION HOSTING MARKET SIZE, BY CLOUD HOSTING TYPE, 2015-2022 (USD BILLION) 79
TABLE 44 EUROPE: APPLICATION HOSTING MARKET SIZE, BY APPLICATION TYPE, 2015-2022 (USD BILLION) 79
TABLE 45 EUROPE: APPLICATION HOSTING MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD BILLION) 80
TABLE 46 EUROPE: APPLICATION HOSTING MARKET SIZE, BY VERTICAL, 2015-2022 (USD BILLION) 80
TABLE 47 ASIA PACIFIC: APPLICATION HOSTING MARKET SIZE, BY HOSTING TYPE, 2015-2022 (USD BILLION) 83
TABLE 48 ASIA PACIFIC: APPLICATION HOSTING MARKET SIZE, BY CLOUD HOSTING TYPE, 2015-2022 (USD BILLION) 83
TABLE 49 ASIA PACIFIC: APPLICATION HOSTING MARKET SIZE, BY APPLICATION TYPE, 2015-2022 (USD BILLION) 83
TABLE 50 ASIA PACIFIC: APPLICATION HOSTING MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD BILLION) 84
TABLE 51 ASIA PACIFIC: APPLICATION HOSTING MARKET SIZE, BY VERTICAL, 2015-2022 (USD BILLION) 84
TABLE 52 MIDDLE EAST AND AFRICA: APPLICATION HOSTING MARKET SIZE, BY HOSTING TYPE, 2015-2022 (USD BILLION) 86
TABLE 53 MIDDLE EAST AND AFRICA: APPLICATION HOSTING MARKET SIZE, BY CLOUD HOSTING TYPE, 2015-2022 (USD BILLION) 86
TABLE 54 MIDDLE EAST AND AFRICA: APPLICATION HOSTING MARKET SIZE, BY APPLICATION TYPE, 2015-2022 (USD BILLION) 86
TABLE 55 MIDDLE EAST AND AFRICA: APPLICATION HOSTING MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD BILLION) 87
TABLE 56 MIDDLE EAST AND AFRICA: APPLICATION HOSTING MARKET SIZE, BY VERTICAL, 2015-2022 (USD BILLION) 87
TABLE 57 LATIN AMERICA: APPLICATION HOSTING MARKET SIZE, BY HOSTING TYPE, 2015-2022 (USD BILLION) 88
TABLE 58 LATIN AMERICA: APPLICATION HOSTING MARKET SIZE, BY CLOUD HOSTING TYPE, 2015-2022 (USD BILLION) 89
TABLE 59 LATIN AMERICA: APPLICATION HOSTING MARKET SIZE, BY APPLICATION TYPE, 2015-2022 (USD BILLION) 89
TABLE 60 LATIN AMERICA: APPLICATION HOSTING MARKET SIZE, BY ORGANIZATION SIZE, 2015-2022 (USD BILLION) 90
TABLE 61 LATIN AMERICA: APPLICATION HOSTING MARKET SIZE, BY VERTICAL, 2015-2022 (USD BILLION) 90
TABLE 62 MARKET RANKING, 2017 92
TABLE 63 PARTNERSHIPS, AGREEMENTS, AND COLLABORATIONS, 2016-2017 93
TABLE 64 NEW PRODUCT LAUNCHES, 2016-2018 94
TABLE 65 MERGERS AND ACQUISITIONS, 2015-2017 94
TABLE 66 BUSINESS EXPANSIONS, 2016-2017 95

LIST OF FIGURES
FIGURE 1 GLOBAL APPLICATION HOSTING MARKET: MARKET SEGMENTATION 15
FIGURE 2 GLOBAL APPLICATION HOSTING MARKET: RESEARCH DESIGN 17
FIGURE 3 RESEARCH METHODOLOGY 18
FIGURE 4 DATA TRIANGULATION 19
FIGURE 5 MARKET SIZE ESTIMATION METHODOLOGY: BOTTOM-UP APPROACH 20
FIGURE 6 MARKET SIZE ESTIMATION METHODOLOGY: TOP-DOWN APPROACH 21
FIGURE 7 APPLICATION HOSTING MARKET SIZE, 2015-2022 24
FIGURE 8 APPLICATION HOSTING MARKET ANALYSIS 25
FIGURE 9 FASTEST-GROWING SEGMENTS IN THE APPLICATION HOSTING MARKET, 2017-2022 25
FIGURE 10 AVAILABILITY OF COST-EFFECTIVE CLOUD HOSTING SERVICES IS EXPECTED TO DRIVE THE GROWTH OF THE APPLICATION HOSTING MARKET 27
FIGURE 11 WEB-BASED APPLICATION TYPE IS EXPECTED TO HOLD A HIGHER MARKET SHARE DURING THE FORECAST PERIOD 28
FIGURE 12 MANAGED HOSTING SEGMENT IS EXPECTED TO HOLD THE HIGHEST MARKET SHARE DURING THE FORECAST PERIOD 28
FIGURE 13 LARGE ENTERPRISES SEGMENT IS EXPECTED TO HOLD A HIGHER MARKET SHARE BY 2022 29
FIGURE 14 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL IS EXPECTED TO HOLD THE HIGHEST MARKET SHARE BY 2022 29
FIGURE 15 NORTH AMERICA IS ESTIMATED TO HOLD THE LARGEST MARKET SIZE IN 2017 30
FIGURE 16 APPLICATION HOSTING MARKET: MARKET INVESTMENT SCENARIO 31
FIGURE 17 APPLICATION HOSTING MARKET: DRIVERS, RESTRAINTS, OPPORTUNITIES, AND CHALLENGES 32
FIGURE 18 HOSTING ARCHITECTURE 37
FIGURE 19 THE CLOUD HOSTING SEGMENT IS EXPECTED TO GROW AT THE HIGHEST CAGR DURING THE FORECAST PERIOD 40
FIGURE 20 WEB-BASED APPLICATION TYPE IS EXPECTED TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD 51
FIGURE 21 LARGE ENTERPRISES SEGMENT IS EXPECTED TO HOLD A LARGER MARKET SIZE DURING THE FORECAST PERIOD 55
FIGURE 22 BANKING, FINANCIAL SERVICES, AND INSURANCE VERTICAL IS EXPECTED TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 59
FIGURE 23 NORTH AMERICA IS EXPECTED TO HOLD THE LARGEST MARKET SIZE DURING THE FORECAST PERIOD 69
FIGURE 24 NORTH AMERICA: MARKET SNAPSHOT 70
FIGURE 25 ASIA PACIFIC: MARKET SNAPSHOT 82
FIGURE 26 KEY DEVELOPMENTS BY THE LEADING PLAYERS IN THE APPLICATION HOSTING MARKET FOR 2015-2018 91
FIGURE 27 MARKET EVALUATION FRAMEWORK 92
FIGURE 28 AWS: COMPANY SNAPSHOT 96
FIGURE 29 AWS: SWOT ANALYSIS 98
FIGURE 30 IBM: COMPANY SNAPSHOT 99
FIGURE 31 IBM: SWOT ANALYSIS 100
FIGURE 32 RACKSPACE: SWOT ANALYSIS 103
FIGURE 33 GOOGLE: COMPANY SNAPSHOT 104
FIGURE 34 GOOGLE: SWOT ANALYSIS 105
FIGURE 35 LIQUID WEB: SWOT ANALYSIS 108
FIGURE 36 MICROSOFT: COMPANY SNAPSHOT 110
FIGURE 37 DXC: COMPANY SNAPSHOT 114