1. Overview
Country Snapshot
At a Glance: The Chinese tourist market in 2017
What Drives Tourism Growth in China?
Risks to Outbound Chinese Tourism
Main Findings

2. Traveler profiles
Why do the Chinese Travel?
Types of Travelers
Insight into Chinese Travelers

3. Domestic Tourism
Domestic Flows
Domestic Spending

4. Outbound Tourism
Outbound Flows
Outbound Spending

5. Main Destination Markets
Where did the Chinese travel in 2017?
Regional and Country Overview
Fastest Growing Outbound Destinations
Destination Focus: Australia
Destination Focus: Japan
Destination Focus: Italy

6. Outlook
How to Attract Chinese Tourists

7. Appendix
Terminology and Definitions
About the Author
GlobalData At a Glance

Companies Mentioned
- WeChat Pay
- Alipay
- KLM Royal Dutch
- Air China
- China Eastern Airlines
- China Southern Airlines