Oral Care in Guatemala
Euromonitor International
May 2021

List OF CONTENTS AND TABLES

KEY DATA FINDINGS
2020 IMPACT
Positive growth, however, consumers reduce their oral care routines to save costs
Growing interest in health and the closure of dentist clinics boosts sales
Colgate-Palmolive retains its lead as Procter & Gamble increases its share
RECOVERY AND OPPORTUNITIES
Growth is driven by a return to socialising; however, price sensitivity remains
Specific oral care products attract more affluent consumers over the forecast period
Traditional grocery retailers lead sales, as e-commerce gains share
CATEGORY DATA
Table 1 Sales of Oral Care by Category: Value 2015-2020
Table 2 Sales of Oral Care by Category: % Value Growth 2015-2020
Table 3 Sales of Toothbrushes by Category: Value 2015-2020
Table 4 Sales of Toothbrushes by Category: % Value Growth 2015-2020
Table 5 Sales of Toothpaste by Type: % Value Breakdown 2016-2020
Table 6 NBO Company Shares of Oral Care: % Value 2016-2020
Table 7 LBN Brand Shares of Oral Care: % Value 2017-2020
Table 8 Forecast Sales of Oral Care by Category: Value 2020-2025
Table 9 Forecast Sales of Oral Care by Category: % Value Growth 2020-2025
Table 10 Forecast Sales of Toothbrushes by Category: Value 2020-2025
Table 11 Forecast Sales of Toothbrushes by Category: % Value Growth 2020-2025
EXECUTIVE SUMMARY
COVID-19 impact on beauty and personal care
COVID-19 country impact
Company response
Retailing shift
What next for beauty and personal care?
MARKET DATA
Table 12 Sales of Beauty and Personal Care by Category: Value 2015-2020
Table 13 Sales of Beauty and Personal Care by Category: % Value Growth 2015-2020
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2016-2020
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2017-2020
Table 17 Distribution of Beauty and Personal Care by Format: % Value 2015-2020
Table 18 Distribution of Beauty and Personal Care by Format and Category: % Value 2020
Table 19 Forecast Sales of Beauty and Personal Care by Category: Value 2020-2025
Table 20 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2020-2025
GLOBAL MACROECONOMIC ENVIRONMENT
GLOBAL INDUSTRY ENVIRONMENT
DISCLAIMER
SOURCES
Summary 1 Research Sources